Chapter 122 Fission
The annual domestic glasses market is now 60 billion! Contact lenses cost almost tens of billions!
Almost every ten people buy a pair of lenses every year, and the myopia rate among teenagers exceeds 50%, so there are more potential users.
In such a huge market, there are naturally enough manufacturers to carve up the market, both domestic and foreign.
It can be said that the craftsmanship of the glasses itself is already like this, and what is left is more to pursue comfort and beauty. Many people can use a pair of glasses for a long time.
In this case, operations, advertising, branding, and price actually take up more factors.
At least for ordinary people.
The glasses industry is a huge profit industry with extremely high gross profit margins. A pair of glasses worth 1,000 yuan may cost less than 100 yuan.
Naturally, there are too many interest groups closely related to this huge profit.
Originally, it’s not surprising that there is an additional variety of glasses. Just buy what’s popular. This market is so booming, and there are many people who want to get in and share the cake.
The existing opticians are all leftover from the fighting.
Glasses, after all, are still a long-term job. They are not useful for a short period of time. They are more suitable for long-term outdoor advertising, so that you can think of them immediately when you want them.
The short-term price-performance ratio is actually quite low.
Managing a brand is very important!
But if someone is willing to speculate, they will be happy to do so, and they will all join in to reap some benefits. Big brands have an advantage in this regard, and some people even add fuel to the fire behind the scenes.
For example, popular science about the benefits of wearing glasses, what problems may occur if you don’t wear glasses, and students must rely on glasses to keep up with their studies and so on.
But slowly, as the trend on the Internet changed, eye traders also felt that something was wrong.
Isn't it? How much did you spend on the speculation?
It’s no use having such high exposure in such a short period of time! If you want to buy it, buy it early, and if you don’t want to buy it, you won’t spend a thousand yuan like this!
Just slowly, they discovered that there seemed to be many people in Temo who were not sailors...
……
"Store manager, you really don't look like a troll. I know whose account this account belongs to. He is a small wholesaler. He came to us for glasses last time and lives in my community."
A salesperson from a shop called Jingmu Optical Shop said to his store manager.
"Not a sailor? Impossible, absolutely impossible. I have been in this industry for so many years, what kind of glasses have I never seen? No matter how amazing they are, in fact they don't make much difference in practice. You see these comments, they are almost crazy. No, no science fiction film would dare to do this.”
The store manager looked indifferent.
In fact, their optical shop is not a certain optical brand, but a simple optical chain store. The brand pays more attention to the optical shop itself. It has lenses of all brands. It will also clean glasses for others for free, and some simple repairs will also be free. Just to improve the favorability of potential customers.
What international brand has she not seen before?
What so-called high technology has she never used?
This is so childish!
"I'm exaggerating too much, but if it's so popular, I can really get the boss to buy some goods..."
Anyway, their store has all kinds of brands! There is no shortage of this kind, and they are also qualified to sell contact lenses.
Of course, it is impossible for them to purchase according to 1088. Although the profit of contact lenses is not so exaggerated compared with ordinary glasses, at least they have to get a half discount...
Whatever the two of them could think of, their boss had already thought of it.
Take advantage of the current popularity to purchase, and if you can sell an extra dollar, you can make a profit.
However, when he found the phone number to contact him, he was shocked to find that the purchase price was one thousand!
"What the hell, are you crazy about money? Give us less than 10% of the profits? You deserve to go bankrupt!"
The owner of Jingmu Optical Shop put down the phone and cursed for a while.
I don’t need to pay for labor? Is the store rent free? You guys are really crazy.
If you don’t buy it and boycott it, I don’t believe anyone else will buy these glasses!
But he was still cursing and he immediately received a call from a relative
"Old Wu, I want to ask you something. Do you have those 'Umbrella' A1 contact lenses here? Which ones are the cheapest? Can you get me five pairs?"
He runs an optical shop, so naturally he has relatives and friends who come to him to buy cheap glasses. The person calling now is a relatively close cousin.
"Brother, can I exchange it for you? This glasses company is so deluded that it wants a thousand yuan for a pair. I haven't even bought his goods. You are really a son of a bitch."
After hearing what was said here, there was silence for a moment, and then he said
"How about you help me get into the fifth mate? One thousand is only one thousand. At least it's a few hundred cheaper."
? ?
Lao Wu's face was full of black questions. In the past, when his relative asked him for glasses, he would always say behind his back that he was making money from him if he offered him half the price.
Did you get kicked in the head by a donkey today?
He knew that his cousin was a middle school teacher, and he used to ask for some glasses from time to time, either for students or colleagues. The three pairs of glasses he had at home were also his.
But are you so generous today? A thousand for each pair?
"Are you sure?"
"I'm sure, just hurry up, oh, I want six pairs, six pairs, I will transfer the money to you first."
When Lao Wu hung up the phone and was still a little confused, the phone rang again.
"Angkor, do you have those 'Umbrella' A1 glasses..."
Not only him, but also the store manager under him and the relatives next to the store clerk also started to have a lot of contact, wanting to see if there was any cheaper channel here, and they were calling one after another, as if a virus was spreading.
Whenever someone starts using this lens, they will spontaneously recommend it to other relatives, classmates, colleagues, and friends who wear glasses, and the reputation explodes!
……
Not to mention these optical chain stores, manufacturers such as Bausch & Lomb, Anmei and others have their own contact lens market.
The glasses released by ‘Umbrella’ are really a blockbuster!
Since it is a competing product, of course I want to buy it and try it out.
After trying it, everything went numb.
Originally, as an optician, they would not attack other competing products easily, because they themselves have also used this kind of publicity stunt!
This kind of particle, that kind of particle, just throw in all kinds of lofty terms that you don’t understand.
Instead of attacking the opponent, it is better for everyone to make the cake bigger together, with a tacit agreement not to engage in price wars, so as to earn the price difference due to information asymmetry!
Than marketing and sales means is.
"Damn it, not only the market here, but also the global market will be lost..."
"How is this done? No matter whether the resin material is natural or artificial, it is obviously impossible to reach this level!"
"Unbelievable!"
"This is a major breakthrough in materials science!"
"Why do resins have these properties?"
"Sent back to China, I think the application may not be as simple as just lenses..."
Sometimes glasses manufacturers are not just glasses manufacturers, such as...
Carl Zeiss!
The world's number one optical and optoelectronic equipment company!
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(End of chapter)