Chapter 36 Intention reached
Inside the church.
Hearing Yaerlin's reply, William's expression was slightly startled:
"What two points?"
Yaerlin pondered for a few seconds and raised a finger:
"First of all, the church must first arrange for ketchup to be eaten and observed for two weeks to make sure it is not toxic before it can be sold.
If you are worried about the recipe being leaked, I can pay you an advance payment of five guineas in the name of the parish. ”
After hearing this, William secretly looked at Mavericks and Xu Yun.
Mentioned previously.
In current society, the income of an average family is about 0.65 guineas, and five guineas is almost eight years of income.
Based on the annual income of a family in later generations of 60,000 yuan, it is about 500,000 yuan.
This price is simply negligible for the potential market for ketchup. After all, bread and potatoes are staple foods in this era, and the market for ketchup in Europe must be measured in at least ten thousand guineas.
But still the same sentence.
If a product's technical barriers can be easily broken through, no matter how large its potential market is, it will be difficult to monopolize it.
Especially in this turbulent era - unless you nationalize through policies, banning private production is possible.
According to the previous estimates of Xu Yun and others, without an authoritative endorser, they can only earn 5-8 guineas at most.
Not to mention that Xu Yun was very clear about Yaerlin's resume. This pastor was indeed a reliable person with good conduct.
Follow the historical trajectory.
Six years later, Yaerlin received a fortune of 150 guineas, but he only left himself 10 guineas in pension money. The remaining part was donated to the church in accordance with the Protestant "tithe", and the rest was donated to the church. Part of it was used to help the poor.
Now there is a restored soup kitchen in the small town of Grantham, in memory of this pastor.
After Yaerlin's death, the Protestant Church also established a Yaerlin fund for him. On the day the fund was established, Mavericks donated 40 pounds (pounds had already begun to be issued at that time).
And this 40 pounds was the only donation in Maverick's life that had a physical receipt.
Faced with a huge sum of 150 guineas, Yaerlin chose to donate it at will, let alone the uncertain future of ketchup.
Therefore, Xu Yun secretly winked at William, indicating that he could agree.
William obviously had the same mentality and quickly nodded:
"No problem, Pastor Arlin."
Yaerlin nodded slightly, picked up the cup on the table, took a sip of water, and continued:
“As for the second thing, the church needs to hold 70% of the shares.”
"70% shares?"
William's voice suddenly rose a little higher. Although he quickly regained his composure, the rise and fall of his chest still showed that he was not calm inside:
"Pastor Yaerlin, is this ratio too high?"
The ketchup was the recipe provided by Xu Yun, Mavericks was considered a middleman, and William himself provided a relatively solid backing.
Therefore, regardless of the church, the distribution of interests among the three parties should be at least 4:3:3. If Xu Yun is determined, it is normal to take half.
If the church holds 70% of the shares, wouldn’t my family’s actual share be less than 10%?
Looking at William who was a little excited, Yaerlin waved his hand towards him, indicating not to worry:
"Mr. William, would you like to hear me out first?"
Then he paused and continued:
"First of all, there is the issue of the material cost of tomato sauce. Although I have not seen the specific formula, I am sure that sugar must be in it. Are you right, Mr. William?"
When he heard the word "sugar", William suddenly stopped talking.
In Europe in the 17th century, unlike later generations, you could buy a pack of sugar for two and a half dollars.
During this period, sugar could not even be called a food in Europe. They were used more as medicine, or as items used by the rich and powerful to show off their power and wealth.
The main reason why sugar was used as a medicine was that many people suffered from chronic malnutrition at that time. Sugar has high calories and is a 'special medicine' that can be effective immediately no matter what the situation.
At this time, the price of one hundred grams of white sugar was about 8-9 pence, equivalent to 1/20 of a family's annual income.
The little white sugar from Mavericks' house was a reserve resource given to Mavericks by William and his wife. If Mavericks hadn't been thinking about infinite series problems at the time, it would have been almost impossible for Xu Yun to take it away smoothly.
If the church chooses to cooperate with the William family, it will at least be looking at towns like Grantham. The pre-production cost is obviously not a small amount - and it will have to be borne by the church.
Looking at William, whose momentum was gradually weakening, Yaerlin smiled again:
"Besides the cost, Grantham Diocese can also provide a higher level of access - not to mention far away, it is not difficult to cover at least a fifth of the East Midlands.
Mr. William, you are also a businessman. You should be able to understand the difference between buying by a hundred people and buying by ten thousand people, right? ”
Earn 100% on sales of 100 people, 10% on sales of 10,000 people, but the profit of the latter is ten times that of the former. This is a problem that even Leilani can convert.
Thinking of this, William couldn't help but glance at Xu Yun.
Xu Yun lightly shrugged, indicating that he had no objection.
The two reasons mentioned by Yaerlin are very sufficient. In addition, Xu Yun himself cannot take back how much money he makes in this era, so there is no need for him to care too much.
Seeing this situation, William had no choice but to give up the fight on the big picture and instead focus on the details:
"Mr. Yaerlin, what you said makes sense, but I think 70% is still a bit high. What do you think of 64 points? There is also the issue of advance payment. I hope to get at least eight guineas."< br>
When it came to this point of arranging money and money, William naturally changed the title from 'pastor' to 'sir'. After all, the word pastor was a bit awkward in such a philistine occasion.
The two then had a discussion and finally reached an agreement:
On behalf of the Diocese of Grantham, Yarling signed a tomato ketchup sharing agreement with William, with the two parties sharing 6.5:3.5.
The two parties will conduct a one-week food observation session. If everything goes well, they will officially enter the mass production stage.
At the same time, Yaerlin will pay William 7 guineas as a guaranteed advance payment. The advance payment is an advance payment in the sharing agreement, but it also has a guaranteed nature - that is to say, when the ketchup is divided, the church will first subtract the base number of 7 and then A share is made, but if the total profit does not exceed 7 guineas, William does not need to refund the money.
Then the two parties pressed their fingerprints on the agreement. In this era when civil law is gradually sprouting, this kind of agreement has very high legal effectiveness:
More than a year ago, in March 1664, a commoner used a similar agreement to sue a knight at Wimbledon.
More than ten minutes later.
The three of them walked out of the church door. Maverick touched the three guineas in his pocket (two for Maverick and one that Xu Yun paid for food), and couldn't help but smile. (End of chapter)