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The next day.
Hengdian World Studios.
Backstage of a production crew.
Zhang Guangyuan, who had just come off the set, was wearing a cotton coat and sitting back on a chair.
While smoking a cigarette.
While silently reciting the script for the next scene.
Zhang Guangyuan was born in 1959 and is 1.84 meters tall.
There is a rough but reliable aura all over his body.
He has performed more than a hundred roles on the screen and won awards a long time ago.
He can be regarded as a person who has experienced the development of the modern film and television industry.
For example, the year before 1990.
For his role in "Arclight", he won the 3rd China Film Performing Arts Association Award and the 8th Beijing Film Academy Young Actor Progress Award.
However, most people are really familiar with it, and it must be attributed to two roles:
The first is of course Lu Bu played in "The Romance of the Three Kingdoms", which everyone born in the 1980s and 1990s should have seen.
The second is Chu Yunfei, played in "Bright Sword". The post-00s generation may have a deeper impression.
These two characters have become classics under Zhang Guangyuan's interpretation, and will be forever etched on the pedestal of Chinese film and television history.
And as the second creation of Bilibili spread further, many memes emerged.
For example, ‘Brother Yunlong, my battalion’s American equipment’.
And ‘soldiers must have backbone’.
and 'You can always come up with new tricks for me' and so on.
What's more.
He also transformed Chu Yunfei into the style of the anime "jojo", and it fits perfectly.
In recent years due to some economic reasons.
Zhang Guangyuan has taken on many more roles than in previous years, and his level of activity suddenly increased.
The biggest one among them is of course "Age of Awakening" - by the way, Li Dazhao in the play is the actor of "The Monk".
Other than that.
He has about two to three movies released every year, but they are not the protagonists.
Now Zhang Guangyuan is participating in the filming of a patriotic-themed online movie, which is also commonly known as an online movie and will not be released offline.
The subject matter is very novel, and the content is adapted from an online novel "Handbook of Conquest of Different Worlds".
Listen to the screenwriter.
Although that book did not exceed 10,000 orders, it was the most ordered group portrait without a protagonist and a nationally popular novel on Qidian Chinese website.
The only pity is that the writer’s pen name looks a bit confusing:
Using Fish Guy as a pen name, doesn’t it mean that there will be nothing in his book?
The movie tells the story of a nationwide effort to develop a different world. Zhang Guangyuan plays one of the passionate warriors named Lin Ziming.
Lin Ziming is upright and brave, and he dares to fight. He quite likes this tough guy character.
It's just that he just got the script, and he's not sure what the word "pump" in parentheses after the word "hot" in "Hot-Blooded Warrior" means.
And just as Zhang Guangyuan was facing the script.
The door to the backstage room was suddenly pushed open from the outside.
Assistant Xiao Chen walked in hurriedly and heard him say as he walked:
"Teacher Zhang, are you convenient now?"
Zhang Guangyuan closed the script and nodded:
"You said."
Xiao Chen rummaged in his backpack a few times, handed him a fax and said:
"It's like this. I just received a notification that the company has received an endorsement intention. The other party hopes that you can appear on the scene to endorse a product."
Hearing what Xiao Chen said.
Zhang Guangyuan suddenly raised his eyebrows, looking quite surprised.
I saw him pointing at himself, smiling and saying to Xiao Chen:
"You want me, a fourth-tier actor, to endorse your product? Is that right?"
He signed a brokerage contract with Beiguang Media, which means that the image rights are handed over to the company, and the company is responsible for operation and promotion.
However, since he is also currently the deputy manager of Beiguang Media, he has relatively much freedom in business choices.
If you meet a partner you don't like, you can reject it directly.
You don’t have to look glamorous like many young people, but are actually just puppets on strings.
Just freedom for freedom.
Due to the increasingly younger market, his endorsement income has been sluggish.
The business options he has received in recent years are usually offline commercial performance announcements or friendly guest appearances.
Like not long ago.
He played a role in the film "A World Without Trafficking", a promotional film about human trafficking, for free.
The word endorsement, for him
Even a little strange.
Then he pondered for a moment and asked:
“What product is the other party asking me to endorse?”
Xiao Chen opened his mouth, as if he was organizing his words, and finally mumbled:
"It's a cockroach poison."
"Cockroach poison?"
Hearing this name, Zhang Guangyuan became happy again:
"Pesticide? Isn't it the intention from Ludongtai?"
Zhang Guangyuan mentioned Ludong TV because Ludong TV has been the main promotion platform for agricultural and industrial products since a long time ago.
From Jin Kela to Stanley to Lan Xiang, these ghosts and beasts all come from Ludongtai, the source of all evil.
So I heard Xiao Chen mention cockroach poison.
Zhang Guangyuan then thought of Ludong Satellite TV and the filming location of that kind of home environment.
If nothing unexpected happens.
The content of the advertisement should be a short story about a family caused by cockroaches. There may be three or five people involved.
The ending scene must be the grandparents touching their grandson or granddaughter’s head lovingly, and then the long lens zooms to the table:
There were several bottles of pesticides on the table, and there was a male voice saying something like "xx pesticides, exterminate pests, and enjoy life".
However, what surprised him was.
Xiao Chen actually shook his head and explained:
"Teacher Zhang, the interested party is not Ludong Satellite TV, but from the University of Science and Technology of China."
"The promotion channel is not TV, but an online trading platform. All you need to do is order makeup photos."
"University of Science and Technology of China?"
Zhang Guangyuan was stunned for a moment, then thought of something and asked:
"The University of Science and Technology of China in iFlytek?"
Xiao Chen nodded:
"Yes, it's them."
Hearing this, Zhang Guangyuan fell into deep thought.
His daughter, Zhang Sile, had very good grades. She passed the preliminary examinations of seven domestic communication universities in the early years and finally entered the Chinese Opera.
After graduating from Chinese Opera, he chose to study abroad and studied for a master's degree.
During this period, Zhang Guangyuan and his wife missed their daughter and went abroad to visit her many times.
Due to the language barrier, he has frequently used iFlytek's translator, so he was deeply impressed by it.
The thing was easy to use, so Zhang Guangyuan naturally had a brief understanding of it.
For example, we know that iFlytek is a listed company, with USTC holding shares behind it.
There are fans and fans online.
The current market value is more than 100 billion, and the stock price has not fallen much but has not risen much either.
So now when he heard the term HKUST, he subconsciously thought of HKUST iFlytek.
Seeing that Zhang Guangyuan seemed to know something about HKUST, Xiao Zhang continued:
"Teacher Zhang, the other party attached the official seal of the company to the fax. The company has verified it and it is indeed a company under the name of HKUST."
"You may not go online very often and don't know much about recent news."
"About a month ago, HKUST held a live broadcast of cockroach disinfecting."
"The effect was very good. It occupied a whole day's attention, and the topic discussion reached a record this year."
"And the product positioning given by the other party is also a mid-to-high-end disinfection product, which will not have a big impact on your personality."
Before he could finish speaking, Zhang Guangyuan waved his hand:
"Don't talk about character. I'm just an ordinary actor. There's no need to create a character."
"If nothing else, don't I sell tea in private?"
The tea selling Zhang Guangyuan mentioned was not another name for some special transaction, but something he had started with the actor Gao Ming a few years ago:
He and Gao Ming both like to drink tea, and they can chat for an entire afternoon over a pot of tea.
So the two of them started a tea garden together.
However, what they sell is not the Sanwu tea like the tea bag prince Yuan, but the standard Fuding white tea.
This is a normal entrepreneurial behavior. There is no franchise store or anything, and there is no WeChat tea girl promotion.
At least in terms of food appearance.
Much better than those celebrities who make money by opening catering franchises.
Then Zhang Guangyuan thought for a while.
Out of trust in iFlytek, I asked directly:
"Xiao Chen, what are the other party's requirements and price?"
Xiao Chen turned over the fax page, pointed to the top and said:
"The requirements are no different from ordinary endorsements. The other party's products seem to be in a hurry to be launched online, so the main thing is that you are required to take endorsement pictures such as makeup photos."
"As for the price, it's 400,000 for two years."
“400,000 in two years?”
Zhang Guangyuan repeated the number and said in surprise:
"So high?"
Xiao Chen nodded and looked very happy:
"Yes, we have repeatedly confirmed this with the other party, and there is no problem with the numbers."
As everyone knows.
In mainland China or the global entertainment industry, there are three main types of income for celebrities:
Main business, side business and endorsements.
Among them, the main business refers to the income from TV series and movies shot by film and television stars, or the concerts and albums of singers.
Side jobs include commercial performance announcements, performance fees for show guests, and income from some franchise stores or Xianyu. Don’t think that the latter is a small number. Some celebrities can even earn hundreds a year selling things on Xianyu. Wan
The final endorsement is relatively monotonous in terms of interpretation, but it is also the income gap with the most obvious difference.
For example, the endorsement fees of Fa Ge and Xing Ye are 30 million a year, which is completely adequate based on their achievements.
Neither the merchants nor the audience will have any objections.
But for some fresh meat, 80 million is outrageous
Jeba's endorsement fee is 17 million.
Sun Li 25 million.
Mimi is also 17 million.
all in all.
A-list celebrities generally earn more than 10 million, which is basically the same as printing money.
But that's just the numbers above the line.
The rate of decline in endorsement fees below the front line can be said to be comparable to that of A-shares, and each level is very different, especially for veteran actors.
For example, Fu Disheng and his wife are the couple who sang "The spring scenery of the five grains is brilliant, and the fragrance is intoxicating for three thousand years."
Today's endorsement fee is only 600,000 yuan for two years, and the two of them still appear together.
There is another teacher, He Zhengjun, who plays Zhao Gang in "Bright Sword". His two-year endorsement fee is 200,000.
That's pretty good among veteran actors.
Some old actors can't even get roles now. Can you believe that a second-level national actor earns 40,000 yuan a year?
For example, Mr. Li Guangqi, who just joined Station B, is also the melon seller Hao Ge who was killed by Huaqiang.
His highest single income in the past year was actually the game promotion fee he received after entering the website.
all in all.
The quotation given by HKUST this time is indeed generous, and coupled with his impression of iFlytek, Zhang Guangyuan.
My heart is moved.
And at the same time Zhang Guangyuan made his decision.
Swallow River Road.
HKUST High-tech Park.
Xu Yun is also in the company headquarters, doing preparations before the product is launched.
That's right.
Corporate headquarters.
Not long ago.
With the assistance of HKUST.
Xu Yun finally established Huadun Biotech’s corporate headquarters in the high-tech industrial park of USTC, located on the 11th floor of the Mass Entrepreneurship and Innovation Building.
The HKUST High-tech Park is an innovative subject with huge investment, covering an area of approximately 595 acres and a total construction area of approximately 480,000 square meters.
In addition to serving as a graduate campus, the larger task lies in the incubation of the technology industry.
The entire park contains multiple national-level scientific research platforms, as well as more than 30 scientific research platforms for senior officials of the academy, plus the research distribution of many enterprises.
This is a more sophisticated area than the industrial high-tech zone, and it is also the ‘technological heart’ that Luzhou will build for the next thirty years.
However, this park is quite far away from the main campus of the University of Science and Technology of China, and it is quite troublesome to travel there. Fortunately, Xu Yun had divided the internal functions of the company a long time ago:
Gu Qunqing is responsible for the daily affairs of the company, while he focuses on scientific research and final decisions.
In terms of personnel, there is also supervision of the School of Life Sciences, School of Physics and New Venture Fund of HKUST.
Don't worry about power being vacated.
Therefore, Xu Yun will still stay at the main campus of HKUST unless necessary.
But today is an exception.
After all, it has now reached the quasi-launch stage of ‘one beetle eradication’, and has reached the final sprint point.
No matter how reluctant Xu Yun was, he was still supported by the company.
At this moment.
He sat on the boss's chair in the office and listened to the report of the newly recruited assistant Tang Li.
As for Gu Qunqing.
Then I went to the logistics company to discuss the freight price.
Tang Li is 28 years old. He graduated from the University of Queensland with a major in human management. He previously worked at Uber headquarters and has rich experience.
However, in May 2020, Uber suddenly announced that it would lay off nearly 7,000 employees.
It also said it would close or consolidate about 45 offices around the world and reduce investment in multiple non-core businesses.
Including the most popular artificial intelligence experiments, autonomous driving business, etc.
at the same time.
The senior management team that Tang Li was working with announced their resignation at the same time, so Tang Li was unlucky enough to be kicked out together without doing anything wrong.
After resigning.
Tang Li resolutely chose to return to China and prepared to find a suitable company to work in the country.
Although she was fired on her resume, everyone in the industry knew that this matter had nothing to do with Tang Li.
In addition, her ability and appearance are quite outstanding, so she has no shortage of excellent suitors in the recruitment market.
Theoretically speaking, it is impossible for such a talented person to be missed by Huadun Biotech in any case
But it's a coincidence.
Tang Li and Gu Qunqing had both joined a Chinese business organization when they were in North America. They had met each other and understood each other's abilities.
With such a relationship, the next thing is very simple.
Under Gu Qunqing's sharp tongue and the golden brand of HKUST.
Such an experienced and capable person finally joined Huadun Biotechnology and became Xu Yun's life assistant.
However, with the two big names Gu Qunqing and Xiaorong joining the team first, Tang Li's arrival is not that surprising. In short, it is a good thing.
At this moment.
Tang Li was holding a printed report in his hand and said to Xu Yunde:
"Dr. Xu, we have just received news that Teacher Zhang Guangyuan has agreed to our endorsement intention and will arrive in Luzhou soon."
"Currently we have booked a flight and hotel for him. The flight is business class, and the hotel is an executive double room at the R&F Westin. These are negotiated prices provided by HKUST."
Xu Yun took the initiative to pour her a glass of water, motioned for her to sit down, and said:
"Thank you for your hard work, Assistant Tang. You must be responsible for the reception of Teacher Zhang. After all, you are our first spokesperson."
"There is another thing, which is the negotiated price issue you mentioned - we must put the docking matters of various business travel ports on the agenda as soon as possible."
"If nothing else happens, we will definitely receive many guests in the future. We can't always rely on HKUST to get the negotiated price, right?"
"Blood brothers still have to settle accounts, so we also need to establish an independent related system, and try to do it as early as possible."
Xu Yun's words were very solemn, and he really thought so in his heart.
As a top university in China, HKUST holds a large number of report seminars or visits and exchanges every year, and there are many personnel exchanges.
Therefore, HKUST can often obtain very low negotiated prices for air travel.
Sometimes, the negotiated price of business class may be only a hundred yuan more than that of economy class, which is extremely cost-effective.
Although Huadun Biotechnology is closely related to HKUST, its business and teaching functions are two different things after all.
As an independent company, Huadun Biotech must have its own hematopoietic function.
Tang Li quickly wrote the matter down in his memo, hung it up, and then said:
"Dr. Xu, the other issue is the sale of our products."
"Secretary-General Zheng has reached an agreement with Taobao and JD.com. On the day our product is released, both platforms will provide traffic promotion."
"After all, the popularity of HKUST's live broadcast of killings has not faded away, and the platform also hopes to use this popularity to attract attention. It is an old marketing method."
Xu Yun nodded clearly.
Don’t look at the fact that Taobao and JD.com now occupy a high proportion of the Internet.
But for any platform, users actually have a settlement value—or activity level.
The more active users, the higher the transaction volume that is likely to be generated.
vice versa.
Therefore, while each platform promotes its products, it often generates some popularity.
For example, in 2017.
Taobao once had a textbook-level loading operation.
At that time, Lu Han and Guan Sakutong disclosed their relationship in an extremely sudden manner, which even caused the Weibo server to crash, which was comparable to the later imprisonment of Yan Yan.
And that night.
Another hot search appeared on Weibo.
It is said that if you enter the protagonist's name in the Taobao search bar, a group of green barrages will float through.
The content was something like, 'Of course I forgive him,' and so on. It was "supposedly" that it was a female programmer who did it.
At that time, the reading volume of this topic in 24 hours exceeded 230 million, and many users who had no interest in the entertainment industry also tried to search.
After all, it is human nature to eat melons.
Taobao's search bar is a second-category page interface, which means that whether you are entering or exiting, you must go through the product comprehensive page.
This way.
Some people will take a look at the product after eating it, and even place an order.
The final situation was that the "bug" lasted for six hours that day, and Wu Hanqing was unable to do anything about it. It was so terrifying.
At that time, some people joked on the Internet that it was a big loss for this female programmer not to go to the Black Eagle website.
And on the data side.
During the same period, Taobao's daily activity increased by a full 142%. The transaction volume was not announced, but it is certain that it increased a lot.
So after you taste the sweetness, whenever some melon-eating incident occurs, you can basically see the topic of certain platform activities on the hot search.
To put it nicely, it’s called marketing or operations.
To put it bluntly, it’s entertainment to death.
However, Xu Yun had nothing to do about this matter at present, so he put it aside for the time being and continued to ask:
"What about the product release time? Has it been discussed?"
Tang Li nodded and turned to the last page of the report:
"Manager Gu and Director Zheng jointly selected eight days later, that is, the early morning of the 4th of next month, as the product release date."
"That day was Saturday, which was the low traffic period of social software and the peak traffic of online shopping platforms."
"If you have no objection, just sign the document and it will be finalized."
"Sunday in eight days."
Xu Yun repeated this time in his mouth, picked up the oil-based signature pen in his hand, and started spinning it smoothly.
In reality, many people may have a misunderstanding, that is, the traffic of entertainment platforms on weekends will be higher than that on weekdays.
But this is actually wrong.
During the weekend hours.
Most people’s choice is to sleep in during the day and go out with friends or visit online shopping platforms to purchase goods at night.
Therefore, whether it is Weibo, a certain music platform, or an online article platform, the traffic on weekends is at a low point.
Xu Yun actually discovered this situation by accident at first:
As an online writer in his previous life, remuneration was a very important source of income for him.
The most direct factors affecting the remuneration are 24-hour follow-up and new additions on the same day.
At that time, he often found a problem when he was writing novels:
The number of my subscriptions drops every weekend without any warning or reason.
Then it will gradually recover from Monday and fall again the next Friday.
Repeatedly, like the rising and falling of the tide.
Sometimes, it may be 3,500 for 24 hours on Wednesday, and it will be around 2,000 on the weekend
At that time, he thought there was something wrong with his plot. He was so anxious that he couldn't sleep and almost thought his book had collapsed.
But later I asked other authors and found out that this kind of rise and fall is actually the norm.
Later, there was another related hot search on Weibo, and he finally understood that the platform's traffic level was actually very important to the day of the week.
So for online shopping platforms.
Saturday is a really good choice.
But the problem is
"Assistant Tang, in order to prepare for this online sale, how much goods should we prepare?"
Tang Li had obviously considered or understood Gu Qunqing's thoughts before coming. Hearing this, he replied:
"Secretary-General Zheng and Manager Gu have different views on this issue, and neither can convince the other."
"Secretary-General Zheng believes that production should be controlled and wait and see, while Manager Gu believes that overtime production can be carried out. The more finished products can be released, the better."
Xu Yun raised his eyelids, glanced at her, and asked:
"What's the reason?"
Tang Li took out another report, which recorded some colorful product page screenshots:
"This is the monthly sales volume of products taken from Bayer's official flagship store on Taobao. The average monthly sales volume of Bayer is about 120,000 units."
"You have to know that BiaMushi is sold by other agents on Taobao simultaneously. The average monthly sales of BiaMies across all platforms is about 350,000 units."
"The value on JD.com will be higher. After all, pharmaceuticals are often more popular on JD.com, with about 450,000 bottles sold every month."
"In addition, Manager Gu also used data from several live broadcast platforms to find a professional team to make an audience model."
“At that time, the total number of viewers we disinfected for the live broadcast was 43.96 million. After deducting underage users, treating every four college IPs as one person, and temporarily removing IP addresses north of 39 degrees north latitude, we finally arrived at the following algorithm. , the number of users who may purchase our products is approximately 600,000.”
"Wait."
Xu Yun stretched out his palm to interrupt her and asked:
"Why should every four university IPs be considered one person? What does it mean to exclude IP addresses north of 39 degrees north latitude?"
Tang Li smiled slightly. She had actually had this doubt before, so she explained:
"Dr. Xu, you are the organizer and witness of the live broadcast. You should know that the number of 43.96 million is the peak value, or an instantaneous value."
"Some people may watch it for two seconds and then leave. There are also quite a few schools where several people are watching in a dormitory."
"Of course these IPs provide real numbers of people, but think about it, in a four-person dormitory, would everyone buy a tube of glue?"
Xu Yun was slightly startled when he heard this, but he quickly responded:
"I understand. Indeed, dormitories are a very special situation and cannot be estimated based on the number of people alone."
"Generally speaking, it is good if one person in a dormitory can place an order. It may even happen that two neighboring dormitories place an order together"
Tang Li nodded heavily and said:
"As for north of 39 degrees north latitude, it means excluding the northern residents."
"Cockroaches are not particularly common north of Yanjing. It is still winter, so there are even fewer cockroaches."
“There will definitely be orders from the north, and there won’t be any trouble in the process of placing orders, but the proportion will definitely not be high.”
"At least when making models, you still have to exclude things that should be excluded."
Xu Yunjian was silent for a moment, and he had a rough idea:
"So according to the care manager's judgment, our product may be oversold?"
"Yes, he believes that the probability will not be less than 90%, but it is difficult to judge how much it exceeds. It depends on the trust of consumers."
Said here.
A strange expression appeared on Tang Li's face:
"After all, to be honest, the live broadcast of killings before HKUST was the first of its kind in China and abroad. There is no precedent."
“With no one to give us a reference, it is naturally difficult to judge the overall consumer enthusiasm.”
Xu Yun nodded slightly, remained silent for a moment, and made a decision in his heart.
Both Zheng Zu and Gu Qunqing can be regarded as businessmen, at least from the perspective of business literacy, they can press him to the ground and rub him.
So from a professional perspective.
Their judgments should all be well-founded.
But now there is a certain degree of conflict between the two views. Xu Yun will undoubtedly prefer Gu Qunqing in his heart.
After all, his professional level is much higher than that of Zheng Zu, and his resume far exceeds that of Zheng Zu.
And like himself, he is a veteran cockroach hater, so he naturally hopes to prepare as many products as possible
Think of this.
Xu Yun couldn't help but raise his head and said to Tang Li:
"Assistant Tang, just follow Manager Gu's idea, but you have to make it clear to Factory Director Qian that workers' overtime subsidies must be paid in full."
"As for your diet during overtime, please contact Director Yang in the development zone."
"Ask him to see if there is any nearby factory with better catering conditions. If so, ask them to prepare a few more copies. We will settle with them at 130% of the cost price."
Tang Li wrote all this down in the memo with a serious expression:
"Don't worry, I will contact Director Yang personally."
Xu Yun and Tang Li then had a brief chat about how to adapt to the company for the first time, and Tang Li quickly said goodbye and left.
Xu Yun stood up and walked to the window.
Look down the window.
For some well-known reasons.
The handover time of the HKUST High-tech Zone was much later than originally expected.
Even at the end of 2022.
There are still many places where you can see brown-yellow foundations and engineering teams working on the foundations.
According to the information given by the University of Science and Technology.
Huadun Biotech is the second company to settle in the Mass Entrepreneurship Building after iFlytek.
The entire high-tech zone is visibly empty and barren.
But in a few more years.
This place will inevitably become a very important cradle and even heart of scientific research in China.
And what Xu Yun wants to do.
They are working hard to let Huadun Biotech and the HKUST High-tech Zone grow together.
Finally.
Towering into the clouds, blocking out the sky and the sun.
One day after Xu Yun and Tang Li finished talking.
Zhang Guangyuan arrived in Luzhou by plane and immediately took a full-body endorsement photo after signing the contract.
In the photo, Zhang Guangyuan is wearing a slightly young casual suit, with his hands folded on his chest.
The face is firm and the eyes are bright. (I would like to apologize to everyone. I originally chose this person because I wanted to use Chu Yunfei for the whole life, but the editor reminded me that it might be sensitive, and I had trouble with the previous book, so I just posted photos instead of videos)
After the makeup photos are taken.
Gu Qunqing immediately handed over the posters to the two major brands, and the operational efficiency of the entire Huadun Biotech was maximized.
that's all.
A week flies by.
The time has come quickly
December 4th, Sunday. (End of chapter)