Chapter 352 The offensive of seven foreign companies! (8.4K)
One month later.
Neon.
Aspen Pharmaceutical Co., Ltd.
"Baga! No road race!"
A little old man with a wisp of mustache cursed angrily, picked up the document on the table, and thrust it toward another man standing in front of the desk, wearing gold-rimmed glasses and with silver-gray hair parted in the middle. Throw it away from middle-aged people.
Snap——
The thick document hit the middle-aged man on the forehead.
The scattered pieces of paper slowly fell to the ground like snowflakes.
Under collision.
The middle-aged man's glasses were slightly skewed, the picture in his field of vision was inexplicably awkward, and there was a sense of discomfort in his ears.
But although his senses were uncomfortable, the middle-aged man did not dare to reach out to adjust the glasses frame.
I saw his legs suddenly close together, his hands on the outside of his thighs, and his body bowed straight:
"I'm sorry, Mr. President!"
Looking at the middle-aged man in front of him who is bowing to the end.
The little old man took a few deep breaths, his face filled with lingering anger, and spittle flew everywhere:
"43 days, only 43 days, you are telling me that we have worked hard to add the production process of the Wassenaar Agreement, but it was destroyed by those Chinese people???"
"What did you say at first?"
"'President, please don't worry. Within a month, we will make that Chinese company have no goods to sell.' But what about now?"
Talking and talking.
The little old man picked up a stack of reports again and waved them in the air:
"The production capacity of that Chinese company has increased five times, tmd five times! You bastard!"
The little old man's chest rose and fell violently, and he was so excited that he didn't even notice that one of his false front teeth had fallen out.
After all, if the false door of the tooth falls off, it can be reinstalled, but if the real door of Aspen Pharmaceutical Co., Ltd. collapses, everything will be over.
Aspen Pharmaceutical Co., Ltd.
Tell the truth.
Compared with major neon drug manufacturers such as Kobayashi Pharmaceutical and Takeda Pharmaceutical, Aspen Pharmaceuticals is not well-known.
Many times when the name Ascon is mentioned, many people will subconsciously think of the pharmaceutical giant Ascongli.
But in sharp contrast to Aspen Pharmaceutical's fame is its history and status in the field of pesticides.
Aspen Pharmaceuticals, founded in 1892, is one of Neon's oldest companies and specializes in the development of various pesticides.
Until 2022.
Aspen Pharmaceuticals occupies 56% of the market for neon insecticides, more than half.
Especially in the realm of neon cockroach poisons.
The sales volume of Aspen Pharmaceuticals even surpassed that of Germany's Bymis, accounting for 68%!
Of course.
This market share has a lot to do with Neon's supervision of pesticides, but Aspen Pharmaceutical's sales area is not just in Neon's country.
Back in 1990.
Aspen Pharmaceuticals invested and established a wholly-owned subsidiary in Jinmen, China, with an investment amount of US$7.88 million - that was US$7.88 million in 1990.
At present, Abao sells products such as Ansu Mite Control Spray, Ansu Little Black Cap Cockroach House, Ansu Cockroach Gel Bait, Basiloman, etc., all of which are produced by Asu Pharmaceuticals.
Its annual turnover in China is about RMB 170-250 million, with a net profit of more than RMB 80 million. (By the way, I would like to ask the readers of Magnum, does the profit in the financial report deduct operating profits, or does it simply deduct production costs?)
It can be said that.
Aspen Pharmaceuticals is a company that is fed by cockroaches.
So about a month ago.
After learning that a Chinese company had developed the fifth-generation imidacloprid and applied for a patent, everyone at Aspen Pharmaceuticals paid close attention to this matter.
After all, this is a major event related to the lifeblood of the company!
The current president, Kyouichiro Tokuda, the little old man with a sanitary beard, requested the Jinmen subsidiary to obtain samples for analysis as soon as "One Mantis Killer" was launched.
The result.
Naturally, Tokuda Kyouichiro's already problematic prostate was so frightened that he almost had a bifurcation of urine:
Huadun Biotech has really developed the fifth-generation imidacloprid, and its disinfecting effect is more than twelve times that of all third-generation imidacloprid!
This is already the concept of dimensionality reduction attack.
no way.
R&D is like this. After a generation of products is launched, it will have a crushing advantage over the previous generation.
But cognition is cognition. As a company with a history of 130 years, Aspen Pharmaceuticals cannot sit still.
So after Bayer, vilosi and other companies put forward the idea of sanctions.
Aspen Pharmaceuticals not only supported the plan with both hands, but also acted as a vanguard:
Kyouichiro Tokuda used some neon political resources to speed up the time for Nutrien's FOERDA-T632 to join the Wassenaar Agreement.
Actually.
This is not the first time Neon Enterprise has done this.
In the event that the supply of EDA software necessary for integrated circuits with GAAFET structures was cut off, a large number of neon companies could be seen.
Therefore, although the supply cut-off plan paid some costs, it was ultimately successful with high efficiency.
Even the letter of termination of supply issued by Nutrien to Huadun Biotech, many of which were written by Kyouichiro Tokuda.
Kyouichiro Tokuda remembers it clearly.
After confirming that FOERDA-T632 will join the Wassenaar Protocol.
Nakajo Yukihiro, the person in charge of the product matrix of Asso, is the man who is standing in front of him now and has a spirit of craftsmanship. He also vowed to say something to him:
"President, your advantage is private!"
The result was unexpected.
Less than fifty days before and after.
Huadun Biotech has solved the problem of cyclization accuracy, and its daily output has increased from 16,000 to nearly 70,000!
Within a week.
Aspen Pharmaceutical’s product sales in China plummeted by 32%!
And this decline is still increasing, obviously not hitting the bottom.
"."
Think of this.
Tokuda Kyouichiro tremblingly took out a small medicine bottle from the drawer.
After unscrewing the cap, he shook the palm of his hand twice, clasped his palm on his mouth, and swallowed the medicine with his head raised.
"Call"
Then Tokuda Kyouichiro exhaled a breath of turbidity, managed to calm down, and asked Nakajo Yukihiro:
"Nakajo-san, is there any other production link where the supply of Huadun Biotech's product is feasible?"
Nakajo Yukihiro was still bent over, raised his head slightly and looked at his president carefully:
"No more."
“Where are the raw materials?”
"Only the monohydrate in the acylation step is a raw material not produced by China, but the reason why China does not produce it is because it is cheaper to import. At the same time, toluene sulfon can be used clinically to treat diabetes, so even neon cabinets are impossible To ban it and cut off its supply”
"."
For a while.
Kyouichiro Tokuda felt that his blood pressure, which had finally been lowered, had risen a lot.
So he quickly took a few more deep breaths and asked again:
"What about Bayer? Where about Kobayashi Pharmaceutical? Have they sent a letter?"
When Nakajo Yukihiro heard this, he nodded quickly as if he had been given a chance to perform:
"Yes, yes! Mr. President, Mr. Fisher, the public relations manager of Bayer Pharma, sent a formal invitation letter to the remote meeting an hour ago."
"The letter stated that Bayer is preparing to hold a multi-party online discussion about Huadun Biotech at 5 p.m."
"Five o'clock in the afternoon?"
Kyouichiro Tokuda looked up at the clock on the wall of his office, which clearly displayed the current time:
14:26.
Kyouichiro Tokuda's eyes suddenly narrowed.
To know.
For department heads of large pharmaceutical companies such as Bayer, Kobayashi, and Takeda, scheduling is a very serious matter.
Especially multi-party meetings.
Meetings of this size often start preparations one month in advance, with regular schedules ranging from half a month to one week, and then the assistant is responsible for reminders of the itinerary.
It's not uncommon for a meeting to take place with only an hour's notice and a few hours later without considering different time zones, but it's very, very rare.
Now Bayer has broken this convention, so it is obvious
Bayer is also anxious.
Two and a half hours later.
Kyouichiro Tokuda is sitting alone behind his desk, with the webex conference interface displayed on the computer screen in front of him.
There are seven attendees today, five men and two women.
The JabraPanaCast camera clearly displays everyone's facial expressions on the screen.
It can be clearly seen at this time.
Although everyone is in a different background, their expressions are uniformly dignified, even with a sense of...
Hidden worries.
About half a minute passed.
Facing the silent crowd, the older of the two women couldn't help but speak.
This person is about fifty years old, with deep eyes, and a Van Cleef & Arpels most famous four-leaf clover pendant hanging around her neck. Her slightly protruding cheekbones make her look a bit cold and mean:
"Gentlemen, may I ask, are we doing the silent prayer before dinner?"
"Or is it that modern technology has invented brainwave communication, but my technical advisor didn't tell me about it?"
I heard the woman complain.
The little old man at the top of the screen with the logo of Bayer, the Bayer Group, quickly stretched out his hands and pressed down in front of the screen:
"Sorry, Ms. Corinna, I was debugging the equipment just now - there seems to be something wrong with my Evolve2. It's OK now."
Corinna curled her lips when she heard this and said nothing.
The little old man put his hands together with a snap and said to everyone:
"Okay everyone, before today's meeting begins, let me introduce to you today's participants."
"Corina Asensio, head of insecticide research and development at Advion from across the sea."
"President Kyouichiro Tokuda from Neon AS Pharmaceuticals."
"Isko Edu, CPO from Vilosi UK."
"Gareth Toure, Chairman of Varennes Pesticides in Gaul."
"Biopesticides Marketing Specialist Yuli de Oliveira from Lisazzono, Italy."
"Jessica Hurley, sales representative from Nutrien in Maple Leaf Country."
"And me, Adams Boronat, Vice President of Bayer Group Greater China."
After introducing everyone’s identities.
Adams Boronnat took a deep breath, looked solemn, and continued:
"As for the reason for starting this meeting temporarily today, of course it is."
"Our original plan to cut off supply to Huadun Biotech has completely failed!"
"They have a more sophisticated production module and have the conditions to form a cold winter."
Hear these words from Adams Boronath.
Even though this was just an online exchange, the atmosphere of the meeting was still a bit solemn.
After a while.
Isko Edu, the representative of vilosi company, raised his hand and asked:
"Mr. Adams, in that case, do you know if Bayer has any new plans? For example"
"Policy ban?"
As the CPO of Vilosi Company, Isco Edu looks quite handsome, but his words have an inexplicable sense of chilling.
"Blocked?"
Next to his avatar, Gareth Toure from Varenne Pesticide Company heard this and couldn't help but sneered:
"Mr. Isko, you should know that Huadun Biotech's current product coverage areas are all within China.
"Except for a few purchasing agents, they have not opened up overseas sales channels at all."
"Even if we use political resources to impose bans in Europe and the Americas, it will not have any impact on their sales."
"Mr. Isco, is it possible that Vilosi Company has the ability to influence Chinese officials and make Huadun Biotech completely banned in China?"
Although Vareni Pesticide also produces imidacloprid, its lifeline product in China is fertilizer, and its annual sales of cockroach pesticides are only about four to five million Chinese dollars.
After deducting other costs, the profit is about a little over one million.
It is definitely best to have a profit of this magnitude, but if you really can’t hold on to it.
In fact, that's it.
So relatively speaking.
Gareth Toure actually had the lowest pressure among the seven people on the field.
Now that he had the opportunity to make a fuss about his British counterparts, he would naturally not let go of this opportunity - after all, Britain and France were feuding.
The insinuations from his peers made Isco a little unhappy, but more than 30 million of Vilosi's annual business in China came from cockroach poisons, so he could only put his personal emotions aside for the time being:
"In that case, Mr. Gareth, do you have any other options?"
When Gareth heard this, he spread his hands neatly:
"No, how about surrendering directly?"
Looking at Gareth who was like a knife, Isco finally couldn't help it:
"What the hell do you Gauls do besides surrender"
"Enough!"
Just when Iska was about to attack, Adams Boronat couldn't help but raise his voice a little:
"Gentlemen, we are organizing this meeting today to thwart the enemy, not to allow you to quarrel with each other."
"Mr. Gareth, if you keep talking like this, I will use my authority to ask you to leave."
Seeing this, Gareth pursed his lips, shrugged his shoulders, and said nothing.
Then Adams Boronnat set his sights on Corinna and asked:
"Ms. Corinna, do you have any ideas?"
Advion’s disinfection business volume in China is second only to Bayer, reaching more than 400 million in 2021. It is also a disinfection giant.
Although Advion’s main company, Syngenta, was acquired by Huaxia Chemical in 2017, and Advion currently carries the Syngenta brand.
But Advion had already become independent before the merger, and actual control has now returned to AstraZeneca.
Among the people present.
Advion’s cockroach killer sales volume is not only higher than that of Tokuda Kyouichiro, but the size and influence of the company behind it are by no means comparable to Tokuda Kyouichiro.
Facing Adams' inquiry, Corinna was silent for a moment and suddenly said:
"Before this, the company's China user portrait team gave me two reference plans. I think they are quite interesting. Do you want to hear them?"
Adams nodded:
"Please."
Corinna picked up the coffee cup on the table and took a sip. She stroked the cat in her arms and said:
"The two reference plans are divided into one light and one dark, and can be implemented at the same time."
"The conspiracy is very simple."
“Although Huadun Biotech’s products are indeed very effective, their current reputation is still not widespread, and many users consume impulsively.”
"In addition, as the season gradually enters winter, the number of cockroaches decreases significantly compared to summer. Not many people can truly appreciate the effect of fifth-generation imidacloprid."
"At the same time, whether it is Bayer, Advion, or Ansu, it has been several or even ten years since the product was launched, and there are a large number of repurchasers with brand loyalty."
"Therefore, we can take advantage of the fact that Huadun Biotech is not fully developed yet, so we can strike."
“Price war!”
“Price war?”
Adams glanced at Corinna covertly, and then quickly observed the reactions of the other participants, with a flash of fluctuation in his eyes.
As a direct product of Bayer, Bayer's strength is not inferior to Advion in terms of R&D, sales or think tank.
So before the meeting.
Bayer's think tank has also proposed several plans, including the same.
Price war!
The definition of a price war is very simple. To put it bluntly, it means burning money.
If something worth ten yuan is discounted by 20 or even 50%, people will naturally be willing to buy it.
At present, ‘One Mantis Killer’ has just been launched, and using a price war to squeeze it out is a theoretically very effective way.
At the same time compared to Corinna.
As vice president of Greater China, Adams also has two deeper pieces of information:
First, although Huadun Biotech has cracked the cyclization technology, due to synthetic materials, the current production cost of ‘One Mantis Killer’ is still very high.
According to the laboratory synthesis results of the Bymies R&D team, the current production cost of 'One Killer' is about 6.5.
The cost of worshiping a destroyer is, ahem, I can't say this, but it is much lower.
Therefore, if a price war breaks out, Bayer has a crushing advantage in terms of cost.
The second is
As far as Adams knows.
Due to the account period of Huaxia Online Shopping Platform, Huadun Biotech currently has only two rounds of repayments, which means the total fund is about 10 million.
Not long ago, Huadun Biotech seemed to have allocated a signing fee and research funds to a newly recruited expert, which consumed another amount of funds.
Therefore, in terms of capital reserves, Huadun Biotech is far behind companies such as Bayer.
Think of this.
Adams looked at Corinna again, and while making a small calculation in his mind, he continued to ask:
"Ms. Corinna, what about the second option besides the price war?"
"Since there is no obvious means, is it possible to organize a hacker attack?"
Corinna shook her head slightly when she heard this, and stroked the cat in her arms twice more:
"The success rate of hacker attacks is very low. As early as the day Huadun Biotech products were first launched, seven universities in Neon organized an attack."
"Everyone should know the result of that attack, it was embarrassing."
As she was talking, she suddenly realized that the neon man Tokuda Kyouichiro was also present, so she temporarily changed her words:
"It's not very satisfactory anyway."
"."
Although Corinna finished her words, Tokuda Kyouichiro's face was still a little ugly - Asukai was one of the attackers and planners that night.
Although Xu Yun caused trouble afterwards, most neon public opinion believed that it was a sneak attack caused by Bangzi.
But to those in the industry, the circumstances surrounding the attack were no secret.
Worse still.
Kyouichiro Tokuda also has a network services company under his name, which happens to be Teida's management service provider
Since that night.
The number of customers of that Internet company suddenly dropped sharply.
There are even some customers whose services have not expired who choose to terminate the contract voluntarily. They would rather pay liquidated damages than cooperate with Tokuda Kyouichiro anymore.
What a sad story
However, Corinna did not pay attention to Kyouichiro Tokuda's expression. The only person she really cared about today was Adams:
"So Mr. Adams, this time the second option given by the think tank team is not a cyber attack, but"
“Opinion on social media.”
"Public opinion?"
Adams raised his brows slightly, hesitated for a moment, and asked:
"Ms. Corinna, I wonder what you mean by public opinion"
Corinna glanced at him, thought for a moment, and gave an example:
"Not long ago, I saw a piece of news."
"Due to eating habits, Northeastern China likes to eat all kinds of sauces on weekdays. Therefore, in those areas, the sales of seasonings such as soybean paste are very high."
"As a result, one day, a screenshot suddenly spread on the Chinese Internet, saying that in a certain soybean paste production workshop, an employee had been excreting into the soybean paste for a long time."
"The news swept the Internet within a few hours, and the relevant content could be seen on all major social media. For a while, some people continued to express their refusal to buy this soybean paste."
"A few hours later, the manufacturer issued a statement and took photos of the fermentation tanks - they were rows of oval sealed containers three to four meters high. Unless Spider-Man, no one could discharge the filth at the inlet."
As she said that, Corinna suddenly spread her hands, the expression on her face was quite subtle:
"So, innocence returned to that factory, but the previous impact could not be eliminated - in just one week, the sales of that soybean product dropped by 70%."
"Perhaps we can slowly pull back losses through marketing and product quality in the future, but in any case it is impossible to return to the original height."
Within the webex interface.
After Corinna finished speaking, everyone was silent.
As an attendee who is eligible to participate in this online meeting.
Be it Corinna or Kyouichiro Tokuda.
They may be bad people, but they are never stupid—or their judgment and vision are not bad.
They are clear.
Whether in China or internationally, once a certain rhythm is set in motion, the impact will be difficult to eliminate.
Like Britney Spears.
A good person was smeared by the paparazzi and turned into a madwoman. His career shrunk and his personal freedom was even restricted. It was only in recent years that things got better.
Another example is Depp.
After being crazily framed by Amber Heard, Disney and Warner terminated the contract one after another, and the characters in Fantastic Beasts 3 were lost. It was not until this year that the lawsuit was won.
Then Corinna raised a document in her hand and said to everyone:
"Everyone, what I have in my hand is the specific operation plan customized by the think tank team, including the process, cooperation goals, investment costs, and many directions for implementation."
"I will scan this document to the meeting backup later, and you can preview or download it directly."
After Corinna finished speaking, a bald man nodded first:
"Thank you, Ms. Corinne."
This person is Yuli de Oliveira, a biopesticide market specialist from Lisazzono, Italy. This is also the first time he has spoken today:
"But Ms. Corinna, I have a question - Huadun Biotech's products are different from soybean paste and are not a kind of food."
"In this case, how should we discredit it? Could it be said that it is not effective?"
Corinna looked at him with a smile, pointed at the file and said:
"The specific plans are recorded in the document, but since Mr. Yuli asked, I will just say a few words first."
“The first thing to make clear is that China’s social public opinion situation is very complicated.”
"There are various groups and bloggers, and two-faced people, three-faced people and even multi-faced people can be seen everywhere."
"Some people are often led to the rhythm without thinking, and they never tire of it."
"So if you want to destroy Huadun Biotech's products, you don't necessarily have to start by discrediting the quality. There are other angles to choose from."
"For example."
Corinna put the cat in her arms in front of the camera and said meaningfully:
"Pets, and founders of products." (End of Chapter)