Chapter 369 Pricing and Price War! (Chinese)
"."
In the conference room.
Looking at Gu Qunqing, who had a normal expression and no intention of joking at all.
An expression of 'You're kidding me' suddenly appeared on Zheng Zu's face, and the corner of his mouth twitched slightly:
"Manager Gu, we are holding a strategic meeting today, which is related to the future layout of Huadun Biotech in the industry. You are kidding me.
"Doesn't it seem appropriate?"
Gu Qunqing, a clinker, shook his head and said seriously:
"Sorry, Chairman Zheng, I'm not kidding."
Zheng Zu: ".?"
Then Gu Qunqing thought about it and said to Zheng Zu:
"Chairman Zheng, you should know that for a certain strain of bacteria, the culture environment often directly leads to its community density, right?"
Zheng Zu nodded.
Although he is a venture capitalist, Zheng Zu's scientific knowledge is not too bad if he can become the chairman of a fund affiliated to the Academy of Sciences.
Especially in recent years, biological science has gradually become a trend again, so Zheng Zu still knows some basic biological knowledge.
Gu Qunqing said again:
"According to research in our laboratory, there is a special sugar in the hair of local donkeys, which can greatly accelerate the expansion of E. anis."
"So one of the costs of Yi'an bacteria is donkey hair."
"."
Then Zheng Zu’s eyes stayed on Gu Qunqing’s face for a few seconds and confirmed again:
"Manager Gu, did you really lie to me?"
Gu Qunqing sighed, pointed at Xu Yun and said:
"If you don't believe me, you can ask Dr. Xu or Academician Zhou. If that doesn't work, just wait two months. By then, the paper signed by Dr. Qiu and Dr. Xu will probably be published."
Zhou Shan raised his hand immediately after hearing this:
"Chairman Zheng, what Manager Gu said is indeed true."
"This situation is actually quite common in scientific research circles. For example, there is a strain of SEND bacteria. The most suitable condition for their expansion is pig lymph."
"There is also a more well-known new rehabilitation solution. The raw material is cockroach extract - but this kind of cockroach is farmed and is relatively clean."
Xu Yun also nodded cooperatively:
"I also prove that Aaron is right - and I would like to add, Chairman Zheng, didn't you ask before how long it will take for it to be on the market? It also depends on how much donkey hair the two donkeys of HKUST can contribute."
Zheng Zu: "."
Looking at Zheng Zu who was doubting himself, Xu Yun sighed slightly in his heart.
He still kept the above words to himself.
If you tell the head of the HKUST New Venture Fund that Brother Donkey will be used for hemostatic gelatin and microbial batteries in the future, this person will be considered an NBA Finals-level big heart within half of his outlook.
After a while.
Zheng Zu suddenly thought of something, a glimmer of light flashed in his eyes, and said to Xu Yun:
"Dr. Xu, that is to say, if we can find more donkeys, we can speed up the launch of Yi'anji toothpaste?"
Xu Yun picked up the water glass on the table and took a sip:
"Yes, but it must be a purebred local donkey. Just like the rehabilitation solution, it requires extracts of American cockroach, but German cockroach will not work."
Zheng Zu's words obviously meant that he wanted to start directly from the perspective of raw materials (?), and Xu Yun naturally welcomed this with a raised hand.
After all, the next experiments will require the use of a large amount of donkey hair. These days, Brother Donkey is almost turned into a Dalmatian.
As the chairman of the HKUST New Venture Fund, Zheng Zu obviously has far better connections than anyone present.
For example, the previous contact with production equipment was only handled by Zheng Zu.
If he could be brought forward, perhaps it might actually be possible to find a few native donkeys?
This is obviously a good thing with no harm at all.
Otherwise, based on Brother Lu’s current output of donkey hair, Yi’anji toothpaste is still a long, long way from being officially launched—unless Xu Yun can tinker with the technology to quickly grow donkey hair.
After Zheng Zu finished speaking.
Gu Qunqing coughed lightly and once again drew everyone's attention back to him:
"Everyone, due to raw material problems, Yi'anji toothpaste cannot be launched on a large scale for the time being."
“However, according to the information I received from Dr. Xu’s exchange, we may be able to conduct small batch trial sales after the relevant procedures are completed.”
“This model is somewhat similar to hunger marketing, but what’s different from hunger marketing is that we really have no food to sell”
After Gu Qunqing finished speaking, he spread his hands, and there was a burst of self-deprecating laughter.
After a few seconds.
A dignified woman in her thirties, wearing black workplace attire, raised her hand:
"Manager Gu, I have a personal question - has the product name of this toothpaste been decided yet?"
Seeing this person speaking, Academician Zhou Shan, who was attending a high-level meeting for the first time, gently bumped Xu Yun with his elbow and whispered:
"Hey, Xiao Xu, this is."
Xu Yun put his head next to him and lowered his voice:
"This is the PR manager hired by Aaron. His name is Zuo Ziyi. He used to work at General Motors and has strong public relations experience and ability."
Zhou Shan nodded clearly.
Public relations manager.
This is also an important position that Gu Qunqing mentioned when he first met Xu Yun.
This position is easily associated with "little honey" and "finance and sex transactions" in some people's subconscious mind, but in a large-scale enterprise, this is a very formal and important department.
Not long ago, Zheng Zu and Gu Qunqing introduced a public relations manager candidate to Xu Yun respectively.
Zheng Zu introduced the former PR of a domestic clothing company, and Gu Qunqing introduced Zuo Ziyi, who had just ended her competitive period.
After a close comparison, Xu Yun finally chose Zuo Ziyi, who had returned from overseas.
This has nothing to do with worshiping foreigners or anything like that.
But compared to the PR introduced by Zheng Zu, Zuo Ziyi has richer experience in international affairs and has a better understanding of some of the methods of foreign companies.
Huadun Biotech, with its backing to the University of Science and Technology and the Academy of Sciences, basically does not need to consider reports of sneak attacks from domestic companies. It is as stable as a rock.
The company's main competitors in the future will inevitably come from abroad.
So from a strategic perspective, Zuo Ziyi, who has a more international mindset, is obviously a very suitable candidate.
"Product name?"
Hearing the question raised by Zuo Ziyi, Gu Qunqing glanced at Xu Yun and replied:
“Dr. Xu has already decided on the name of the product. It’s called Qingzhao—it originally corresponds to Yi’an, which corresponds to Yi’an bacteria, and secondly, it also means cleaning teeth and making them shiny.”
"Currently, our legal teachers are already applying for relevant fonts and trademarks. The latter may be more difficult, but with the help of HKUST and the New Venture Fund, there shouldn't be any big problem in terms of time."
< br>
Zuo Ziyi nodded:
"Understood."
Wait until the scene becomes quiet again.
Gu Qunqing's face suddenly straightened up and he pressed the remote control pen again.
Brush——
A brand new piece of content appeared in front of everyone, with a title written on it:
"Year-End Promotion Battle"
"Everyone."
Gu Qunqing circled the laser around the title a few times and said to the audience with a solemn expression:
"As you can see, Dr. Xu arranged for me to hold such a strategic meeting today. In addition to informing everyone of the product progress of Yi'anji toothpaste, there is one more thing."
"The end of the year is coming."
The end of the year mentioned by Gu Qunqing does not refer to the last few days of the Gregorian calendar year, but to.
Chinese Spring Festival!
Although e-commerce platforms before the Spring Festival rarely have promotional activities like 618 or Double 11.
But in terms of user traffic and portraits, there is often a shopping peak within 15 days to a week before the holiday.
Year-end purchasing, just like Amazon will experience a sales peak before Christmas abroad, is a normal spontaneous consumer behavior.
This peak is mainly a carnival for food merchants, but with today's big data linkage, other non-food categories can also get some meat.
Then Gu Qunqing took out several documents from the table and passed them down one after another:
"What is now in everyone's hands is the sales data of cockroach poisons on the two major e-commerce platforms the year before last and before the Spring Festival last year, which includes the sales of physical products - that is, cockroach black rooms and the like."
“Between the 15 days before the festival and the seven days before the festival last year, the total sales of cockroach disinfecting on the two major platforms were more than 40 million yuan. The specific peak days are different, but the peak daily sales are more than 8 million yuan.”
< br>
“If you include platforms like Pinxixi, it is not difficult to reach a peak of 10 million in a single day.”
The total transaction volume of certain treasures on Double Eleven in 2021 is 540.3 billion. Compared with this number, breaking 10 million in a single day seems to have no sense of existence at first glance.
But don't forget.
The 540.3 billion spent on Double Eleven includes many categories, such as mobile phones, clothing, and snacks. And there are a large number of merchants in each category.
And what about cockroach poison?
Although there are currently many cockroach disinfecting brands, compared with other categories, the intensity of involution is much lower.
It is not the brand that is really involved in cockroach poison, but the merchants - agents, authorized channel stores, purchasing agents from various places, etc.
Comparing popular categories with cockroach medicine is just like the monthly income of 30,000 yuan in Beijing, Shanghai and Guangzhou and the monthly income of 10,000 yuan in a small county. In many cases, the former is not as good as the latter.
What's more, there will be repurchases for cockroach poison.
On the basis that the effect is good enough, the number of repurchasing users is even higher than that of loyal mobile phone fans.
So it's obvious
Don’t miss this shopping spree before the end of the year!
on the seat.
Tian Liangwei turned over a page of the report, pondered for a moment, and asked Gu Qunqing:
"Manager Gu, do you know how much production capacity our factory has now?"
Upon hearing this, Gu Qunqing looked at Qian Guanglin, the factory director in charge of the production process, and said politely:
"Director Qian, let me introduce the data in this area."
Qian Guanglin quickly stood up, greeted everyone one by one with some restraint, bowed slightly and said:
"Everyone. Hello leaders, since we received the equipment from Modu and Hanhua last month, our total number of production lines has reached eight - well, this includes the original three."
"These production lines can produce one round of finished products in an average of three hours. Under normal circumstances, each production line can produce about 3,000 pieces per day, which means the daily production capacity is close to 25,000."
"If we work overtime all day long, the output can probably be close to 40,000 or even 45,000."
Tian Liangwei nodded slightly and asked again:
"What about the cost?"
"The cost was originally 7.8 per tube. Now the cyclization module sent by Hanhua Group has optimized the accuracy, so the cost has been successfully reduced to about 6.5."
"Now our laboratory is also researching materials. We dare not make big promises about the next stage, but we are still very confident about reducing it to 6.2."
A look of satisfaction suddenly appeared on Tian Liangwei's face, and he turned to Gu Qunqing and said:
"Manager Gu, since the production capacity is sufficient, I think we should not let go of this wave of traffic at the end of the year."
The rest of the crowd also nodded in agreement:
"I have no objection."
"Agree!"
"I agree too!"
Looking at the people in the audience who were obviously excited, Gu Qunqing's face did not relax much, but his tone suddenly dropped:
"But everyone, although this wave of traffic at the end of the year is high, it may be difficult for us to successfully absorb it."
A question mark appeared on Tian Liangwei's face:
"Why?"
Gu Qunqing sighed:
"Because according to the information we have received, several competing manufacturers are preparing to start a price war with us at the end of the year, and."
"I'm afraid the intensity is not low."
"Hiss"
After hearing Gu Qunqing's words, the atmosphere at the meeting, which had been relatively optimistic, suddenly became silent.
price war.
This is one of the plots that Huadun Biotech is most worried about right now.
Tell the truth.
Nowadays, many competitions in the name of price war are actually still about discounts rather than mutual losses.
This is not the situation where Meituan and Ele.me were fighting each other to the death. In fact, both parties will make some profits to some extent, and in many cases there may even be a win-win situation.
But that’s not the case with Huadun Biotech right now.
‘One Mantis’ is a product that has a tendency to monopolize, or it cannot be said to be a trend, but it has the ability to monopolize.
Once competitors choose price war, they will definitely suffer losses.
And in terms of cost
The production process of "One Cockroach Killer" involves special reactions such as cyclization, and also requires the use of rare metal transition catalysis, and the cost is much higher than other cockroach pesticides.
It is no exaggeration to say that the production cost of ‘One Bee Killer’ is about eight times that of other imidacloprid products.
After deducting the deposit cycle for the settlement of bulk transactions on the online merchant platform, Huadun Biotech's financial disadvantage is still obvious.
But the problem is
If Huadun Biotech does not fight at this time, it is destined to be overwhelmed by others, both in terms of momentum and future layout.
Because the purchase cost of cockroach poison is still a bit high after all, and at the same time, whether it is Bayer or Ansu, their products do have certain effects.
In the face of an effect that is not particularly outstanding but relatively obvious, many consumers will not easily replace the product.
Similar examples will be more intuitive in products such as toothpaste, shampoo, and facial cleanser.
For example, in reality, when you get used to getting a haircut at a certain shop, it is often difficult to switch to another shop—even if another shop offers a "10-yuan quick haircut" sign, you won't be too tempted.
This is called brand loyalty.
This is also the reason why after the live broadcast of HKUST’s elimination, ‘One Mantis’ was never able to completely suppress other products. So this battle.
Can't hide!
(End of chapter)