Chapter 371 Everything goes well?
After the meeting.
That afternoon.
The 10 million yuan loan from the new venture fund was transferred to the public account of Huadun Biotech on time.
I have to say that Zheng Zu is still very, very powerful in terms of funds.
Three more days passed.
Zheng Zu sent news again:
Temporary settlement channels have been opened on the three platforms of Taobao, JD.com, and Pinxixi. You can settle in advance after inputting logistics information.
However, these three channels can only be opened for up to ten days, and when the channels are closed, Huadun Biotech needs to pay a daily handling fee of 0.80%.
Four days later.
A total of 4 million from the School of Life Sciences and School of Physics of HKUST has been received.
In addition, Zheng Zu also told Xu Yun a piece of news in private:
If there are special circumstances, the new venture fund can borrow another amount of less than 8 million within 12 hours.
However, the daily interest on that amount is very high, the minimum is one thousandth, and it must be repaid within one month.
One thousandth is ten thousandths. This kind of interest rate is indeed astonishingly high, but it is still very useful in emergencies.
That is, under the most extreme circumstances.
Huadun Biotech can spend close to 25 million in cash to lay out promotion channels, and even a bidding model is enough.
It seems so.
It seems that both sides have put their weight on the table, and it depends on who can withstand the intensity of burning money after the war.
But
The premonition in Xu Yun's heart still did not dissipate, and he always felt that something was not quite right.
in this case.
Christmas.
New Year's Day.
Public festivals passed one after another, seemingly lively, but without causing too many waves.
As the Spring Festival approaches, the sales of ‘One Mantis’ on online merchant platforms are gradually increasing.
However, this trend is not particularly obvious, with an increase of about 56% every day.
But with gradual accumulation, these sales have gradually become considerable.
Of course.
It’s not just ‘One Mantis’ that has seen an increase in sales.
The sales of other cockroach poisons such as Bayer and Amso are also slowly increasing.
This is an inevitable effect brought about by pre-holiday traffic, and the peak is far from coming.
Whether it is Huadun Biotech or seven other foreign companies, all companies have set the date for the start of the price war.
January 9th!
This is a "tacit understanding" in a non-standard sense, which is essentially the result of silent communication during the intelligence acquisition process.
January 7th.
Chairman's office.
Looking at Gu Qunqing in front of him, Xu Yun took the initiative to pour him a cup of tea and asked:
"Aaron, our event will go online in two days. How are you preparing for it?"
Gu Qunqing touched the dark circles on his face caused by staying up late, smiled and said to Xu Yun:
"Don't worry, Dr. Xu, everything is ready."
Perhaps wanting to strengthen his persuasiveness, Gu Qunqing simply took out a stack of documents from the briefcase beside him:
"Here, you can take a look at this."
"This is the exposure table of the online merchant platform, the pre-purchased big data traffic, and the product energy storage as of yesterday. Everything is going according to plan."
Xu Yun took the form and read it slowly.
"Homepage focus. Text chain. Banner through train on the right side of the banner"
The first page of the document shows the Taobao platform, where about 40% of the recommended spots for cockroach poisons have been obtained by Gu Qunqing.
In addition, the relevant data columns for non-cockroach disinfecting products such as mosquito killer lamps and electric mosquito swatters have also been dealt with a lot.
As for the remaining positions, they have fallen into the hands of seven foreign companies.
Of course.
Whether Huadun Biotech grabs the traffic column or falls into the exposure position of a foreign company, they all have one thing in common -
That is, the bidding cost has reached a frightening level.
Just by looking at these prices, you can imagine the invisible games in the bidding process.
Take Xubao’s through train as an example.
Different from the diamond booth, the diamond booth model requires you to pay a sum of money in advance to be exposed as many times as you like - for example, 100,000 times. Regardless of whether anyone clicks on it, the money will be deducted after 100,000 impressions.
It’s just that the conversion rate is different between each booth. A position with a conversion rate of 4% is higher than a conversion rate of 2%. However, since the conversion rate is a historical average, it may also happen that only 1% of the 100,000 exposures are converted—— But the original money will still be deducted.
The through train does not distinguish between these situations, it directly charges per click.
Taobao will not charge fees when your ad is displayed on the through train.
Only when the buyer becomes interested in your product and clicks on your product, will the fee be incurred.
Normally.
The through-train price for the keyword "cockroach poison" is not high, about 0.17-0.25 per click.
Today’s through-train unit price of cockroach poison is
0.56!
To know.
The average through-train price of women's clothing is only 0.43 yuan.
Calculate according to the numbers on the table.
Adding all e-commerce platforms together, the company spends about 1.8 million yuan every day.
That’s close to 13 million in seven days, which is quite scary.
Then Gu Qunqing suddenly thought of something, smiled and said to Xu Yun:
"Dr. Xu, you may not know that many people in the business circle are discussing our price war recently."
"Discuss us?"
A question mark appeared in Xu Yun's eyes:
"Why is this?"
He didn't ask Gu Qunqing why people in the business district knew about the price war. There were almost no real secrets on the Internet these days.
In a large-scale event, from poster design, operation customization to material transportation, there are too many places that can leak.
Even pictures of some mobile phone manufacturers' flagship phones have been leaked. It is not surprising that some people in the industry have heard about price wars.
It’s just that Xu Yun is strange.
The "many people" mentioned by Gu Qunqing are obviously not practitioners of cockroach medicine, and their status is probably not low. Why are they paying attention to this price war?
Looking at Xu Yun who was a little confused, Gu Qunqing picked up the water glass and took a sip of water and explained:
"Dr. Xu, you may not know much about it. There are many games with the sign of 'price war' these days, but there are very few real life-and-death battles."
"For example, our seven-day investment expenditure of 13 million yuan this time has actually far exceeded the value of the investment resources."
"This is not an isolated case in the business circle in the past two years, at least it is relatively rare."
Xu Yun was startled for a moment, and then he finally realized what he was thinking:
"That's it."
Just as Gu Qunqing said.
This time the company's investment expenditure has exceeded the original value of those resources.
If the same resource slots are bought for seven days in a row during normal non-competition periods, the total amount is estimated to be only five to six million - it doesn't even have to be five million.
This is the cruelty of price wars. They are not for short-term profit or return of capital, but only to kill the enemy.
So every time this kind of "taken advantage of" appears, the industry will pay more or less attention to it.
Then Xu Yun thought of something else, pondered for a moment, and said to Gu Qunqing:
"Aaron, do we know the methods of those foreign companies in terms of public opinion?"
"Of course I know."
Gu Qunqing nodded happily and explained:
"There are only a few partners that disinfection products can cooperate with in terms of public opinion, so this aspect is also the same old routine."
“It’s nothing more than overt praise and covert criticism through various seemingly neutral evaluation articles to unconsciously lead readers’ positions to the other side, or exaggerating the effect of a certain cockroach poison through videos.”
"Other than that, there are some soft advertisements on WeChat and Zhihu - for example, if you post a question about what to do if there are too many cockroaches, you will immediately reply with a thumbs up reply below, etc."
"The effect has always been good, but the number of routes is almost the same."
Xu Yun nodded slightly.
Maybe he was really shot in the head - he was too presumptuous?
However, Gu Qunqing did not notice the abnormality in Xu Yun's expression and continued to talk:
"The other thing is Yi'anji toothpaste - although there is no sign of mass production of this product yet, from a marketing perspective, we are also preparing to put some of it in appropriate quantities this time."
"How much?"
"One hundred pills a day for seven days."
"Only a hundred."
Xu Yun tapped his fingers on the table:
"Don't we have two local donkeys? The production shouldn't be so difficult, right?"
Gu Qunqing raised his eyelids and glanced at him, explaining:
"I also asked Dr. Qiu about this matter, but he said that the female donkey is currently pregnant and it is not good to pluck too much hair, so the main donkey hair comes from Brother Donkey."
As he spoke, Gu Qunqing paused slightly and then added hesitantly:
"How about we pluck Brother Donkey's hair a little more?"
Xu Yun shook his head:
"Forget it, if you pluck it out, it will become a bald donkey. We don't have wooden fish to knock it out."
Only then did Gu Qunqing give up.
In fact.
At this point today, most of the plans that should be implemented and customized have been completed, and there is almost nothing that can be added.
Therefore, the chat between the two was mainly to cheer each other up. In nature, it was just a formality.
Half an hour later.
Gu Qunqing left Xu Yun's office.
Xu Yun stood up alone and came to the window, looking vaguely into the distance.
"Hope everything goes well"
Another day passed.
On the night of January 8th, it was close to midnight.
Including Zheng Zu, Tian Liangwei and others.
All the middle and senior management of Huadun Biotech gathered at the company headquarters.
During this period, the company had many new department leaders such as Zuo Ziyi.
Therefore, the company's momentum tonight is even greater than when the cockroach medicine was launched.
Click click click——
The hands of the clock moved slowly, and the atmosphere in the conference room became increasingly solemn.
Gu Qunqing is leading the operations department to do the final proofreading.
"Everything is normal in terms of logistics. EMS has sent a confirmation letter and three additional shifts have been arranged to serve the company in the next seven days!"
"Everything is normal in the technical department and the network security of HKUST is normal!"
"Manager Gu, I have just contacted JD.com's PR. The advertising position will be pushed as agreed tonight!"
“Taobao is also normal!”
“It’s normal to fight Xixi!”
“Suning is also normal”
that's all.
23:30
23:47
23:56
Finally.
The time slowly came to 24 o'clock.
Almost as soon as the time reached 24 o'clock.
Two numbers appeared on the curtain of the conference room:
0/0.
But soon.
This number immediately changed:
4/2.
Then comes 7/3.
When Tian Liangwei saw this, he couldn't help but look at Gu Qunqing and asked:
"Manager Gu, this is."
Gu Qunqing smiled at him and said to everyone:
"Academician Tian, let me explain, this is a sales control group."
"The number on the left is today's real-time sales, and the number on the right is the average sales volume in the past week during the same period."
"Now the one on the left is 10, 12, and the one on the right is 5, which means sales have increased 2.4 times."
"Although these two sets of data are a bit small, judging from the trend, our promotion should have played a certain role - Xiao Gao, have the exposure positions of the online merchant platforms been changed?"
The Xiao Gao Gu Qunqing mentioned was a fat young man wearing a pair of thick glasses. Hearing this, his fingers quickly clicked on the keyboard:
"Boss, the positions have been replaced by our advertisements!"
Gu Qunqing nodded:
"Very good, continue to monitor the situation."
While the two were talking, the value on the curtain jumped to 21/9.
The discount offered by Huadun Biotech this time is very strong. Buy two products and get one free, which is basically equivalent to a 65% discount.
Including publicity and other expenses, the trend is destined to be a loss-making profit.
Then Xu Yun took out his mobile phone and looked at Bayer's interface. He was also very aggressive - he first gave a coupon for 10 off for purchases over 30, and at the same time, buy three and get one free. The two can be used in combination.
Then comes the fifth minute.
Ten minutes
Thirty minutes.
First hour.
Although as the base number becomes larger, the ratio of the left and right values gradually decreases, but in the end it is still stable at about 2 times.
Two hours later, the numbers were still normal.
Tian Liangwei and others took the lead in taking a break due to their age.
Xu Yun persisted until three o'clock in the evening, and the sales volume when he left was 1132/481.
Seven hours later.
Xu Yun, who had a somewhat light sleep, woke up from the staff lounge, and the first thing he did was send a WeChat message to Gu Qunqing.
A few seconds passed.
Gu Qunqing sent a picture taken with his mobile phone, and the value on it was impressively
3722/1503.
The proportion is even greater than before going to bed.
It's obvious.
As consumers wake up from their sleep, the effect of promotion becomes more and more obvious.
In terms of results, the sales volume in these few hours has obviously achieved the expected results, which is quite exciting news.
Another half day passed, and darkness fell again.
The ratio of the two values before and after has reached nearly 3 times.
More importantly.
About 45% of the customers who bought the product this time were new people who were introduced, and they did not belong to repurchase situations!
The value of this group of newcomers is much higher than that of old customers with previous purchase records. Especially for a product like "One Mantis Killer" that has absolute repurchase quality, this almost represents a stable customer source.
After all, cockroaches are everywhere. It does not mean that after using cockroach medicine at home once, cockroaches will disappear permanently.
One product can be used for about two months. Generally, three or four weeks after the product is used up, the little cutie will be moved from other areas.
Looking at the somewhat jubilant conference room, Xu Yun couldn't help but frown:
"Could it be that I really think too much?"
at the same time.
In the online meeting room of webex.
Gareth Toure, the vice chairman of the Valeni Pesticide Company in Gaul, also frowned and asked Corina Asensio in front of him:
"Ms. Corinna, it's been almost 20 hours since the price war started. Why haven't we started our plan yet?" (End of Chapter)