Chapter 373 The situation deteriorated instantly
Let's start by setting the clock back an hour.
As a company whose sales channels are mainly on the Internet, Huadun Biotech naturally attaches great importance to public opinion and image on the Internet.
So a long time ago.
Huadun Biotech is just like other companies.
Registered official Douyin, Weibo, Xiaohongshu and other social media accounts.
In addition to publishing daily announcements about company activities and some small easter eggs inside and outside the company, these accounts also have another responsibility:
That's Internet Patrol.
A simple explanation.
It’s a high-intensity self-search.
When they encounter some comments or complaints about "One Mantis Extermination", they will leave a message below.
For example, 'Thank you, little master, for using our products', 'I'm sorry that you have encountered this situation, and I have sent you the after-sales customer service contact information'.
These days, companies as small as third-rate cosmetics and as large as Xiaomi and Huawei basically have such patrol accounts.
It is a very common functional configuration, and many times it is simply copied and pasted.
However, because the vocabulary of this kind of position is relatively simple and the work intensity is relatively limited, the salary is generally not high.
Many companies will outsource this position or leave it to relatives of internal employees.
For example, Xu Yun handed over the account management of Huadun Biotechnology to several graduate students and asked them to come over and help them when they had time after school.
This way.
It's a relaxing job and you can earn some living expenses at the same time.
Although the hourly wage is slightly different from the company's regular employees, it is much higher than part-time jobs outside.
It’s a small perk of a part-time job.
The person in charge of account patrol today is Zhou Peiyao, who was originally from the imidacloprid R&D team. She is currently half an employee of Huadun Biotech, and she is living a very comfortable life during this period.
"Good morning, Sister Ting."
"Have you eaten, Brother Lin?"
Zhou Peiyao, who arrived at her job in the morning, greeted several colleagues familiarly and then came to her work station.
I logged into my Weibo account as usual and started searching Weibo posts related to ‘One Mantis Killer’.
Although the word "One Mantis Destroyer" is not as accurate as Bai Deshi Shi, with the support of current search technology, it is rare to find words with the same sound.
Therefore, a considerable part of the results found by Zhou Peiyao were related to products.
"Thank you for your use. From now on, buy two and get one free on the 'One Mantis Extermination'. For details, you can consult the major online merchant platforms (compare your heart)!"
After skillfully copying and pasting these words, Zhou Peiyao looked at the next content as usual.
At the same time, I was already thinking about what to eat for lunch.
However, when I saw the next related Weibo.
Zhou Peiyao's expression was slightly startled.
The owner of this Weibo account is called [Tiaotiao wants to eat well]. He is a pet blogger with yellow V certification and has more than 700,000 followers.
It is not difficult to see from the relevant introduction that this blogger’s main base should be in Xiaohongshu and Douyin, and he seems to be somewhat famous.
However, what surprised Zhou Peiyao was not the identity of the other party, but the Weibo content mentioning the keywords.
That is a long article:
[Four years ago, I came to the city of Magic City alone, with no one around me and no one to rely on. The prosperity of the entire city seemed to have nothing to do with me. Until one rainy night, I met Tiao Tiao in the pet market]
[I don’t know if there is love at first sight between people, but the moment I saw Tiaotiao, I was convinced that there must be love between people and cats. 】
[So I didn’t hesitate to spend half of my savings to buy Tiaodiao. Since then, I have had relatives in Magic City. Even the 9-square-meter rental house without heating no longer seems so comfortable in winter. It’s cold】
[In the past four years, Tiaotiao took a picture of my first pet volg with me, and got the first click and the first coin, which ultimately made me, a girl with no skills, a slightly famous pet blogger. 】
After a period of lyrical content, the blogger’s content suddenly changed:
【But, just today, everything changed】
[There are many cockroaches in the community where I live. I have been using a certain brand of cockroach medicine before, but the effect is not obvious. 】
[Last week when I was shopping on a certain website, I saw a promotion for a cockroach medicine. It was said to be produced by the University of Science and Technology. It is non-toxic and harmless to pets and the effect is amazing. So I placed the order and applied it according to the instructions after receiving the goods. On the wall】
[As a result, I went out for something this morning, and Tiao Tiao accidentally swallowed the cockroach poison painted on the wall when I was at home. When I got home, all that was waiting for me was Tiao Tiao’s cold body.]
[I have never hated myself so much - why do I have to go out today? If I come back earlier, will Tiaotiao be fine? 】
[I also hate the manufacturer of the cockroach medicine, @华 Dunbiotechnology Co., Ltd. @一roach出, is this the cockroach medicine you claim to be non-toxic? You must give me an explanation! ! Give me Tiaotiao's life in exchange! ! ! ! 】
In addition, a video was attached to Weibo. Zhou Peiyao clicked it and found that it was a video from a home camera:
A very beautiful ragdoll cat was sitting on the bed lazily wagging its tail, looking healed and comfortable.
After a while.
I don’t know whether it was timed or controlled remotely by the owner, but a bunch of cat food dropped from the feeder.
The ragdoll cat jumped briskly to the feeder and ate the cat food. Then the video started to play at double speed and the content was quickly finished.
After eating the cat food, the Ragdoll cat started to walk around the house. As a result, it suddenly came to the wall - which is also the position where the camera can focus most accurately. Its nose twitched twice.
Started licking the wall.
However, the Ragdoll cat only licked for a few seconds, then ran to the side and started playing again.
Then the video speeds up again.
It took about fifteen minutes to reach the upper right corner.
The ragdoll cat suddenly vomited a large mouthful of filth, dyeing the sheets a large dark color.
A few more minutes passed.
The ragdoll cat began to twitch all over and collapsed on the bed weakly.
Three minutes later.
The ragdoll cat was motionless and completely breathless.
The post was posted on Weibo more than half an hour ago, and there have been more than 150 related messages at this time.
Some of them were surprised that the ragdoll cat passed away - judging from the name, this should be an internet celebrity cat, which was regretful and sentimental.
Others are asking about the cause of death, such as whether it was determined that cockroach poison was taken by mistake.
Or it means that he has bought the same product and is now going to clean up the glue bait.
Some of the remaining fans were more extreme. They started to criticize Huadun Biotech without thinking, and all kinds of swear words kept coming out.
See this situation.
Zhou Peiyao couldn't help but frown slightly, keenly sensing something was wrong.
As a graduate student majoring in biology, Zhou Peiyao even participated in the research and development of fifth-generation imidacloprid, and her name is still on all three works of that paper.
So she knew it.
Whether it is the fifth-generation imidacloprid or the first-generation imidacloprid, it will not cause harm to people and pets at all - of course, if you drink three or five sticks like a sucking jelly, that is another matter.
Because the receptor protein for imidacloprid does not exist in mammals at all, otherwise the country would not be so confident in allowing the product to be sold.
Think of this.
Zhou Peiyao quickly wrote a message at the bottom of Weibo:
"Hello, this is the official customer service of Huadun Biotech. We are sorry to hear this news. We are very concerned about your feedback. Can you have further communication with us?"
After sending the message, she opened the other party's private message, attached the WeChat ID of the after-sales department and sent it.
At the same time, she also communicated the situation to Zuo Ziyi, the PR manager of the public relations department, through the company's internal software.
Then consider that social media like Weibo is different from WeChat and QQ. Many users have a long reply interval, and the other party may not be able to see the private message for a while.
Zhou Peiyao returned to the comment page, intending to see the latest situation.
However, after refreshing Weibo.
Zhou Peiyao suddenly discovered.
My original comment has disappeared.
Weird.
Could it be that the number of comments was too many and the comment was restricted on Weibo?
That's not right.
Although Weibo does have such risk control measures, they are usually targeted at repeated comments, such as those who sell videos.
The comment I just made was not a short-term, repeated message.
However, considering that there were many cases of convulsions on Weibo, Zhou Peiyao didn't pay too much attention and prepared to reorganize a comment and send it out.
Results
Just as she pressed the 'Comment' option.
A line of prompts appeared in front of her:
[The other party has blocked you, you cannot comment on this Weibo]
Zhou Peiyao:
"????"
As an academic who was able to get into the master's degree of the University of Science and Technology, Zhou Peiyao's mind is still very sensitive.
The moment I discovered that the official Weibo account had been blocked by the other party after deleting comments.
The hunch she had in her heart immediately materialized into an idea:
This account is for ‘One Mantis Extermination’!
Tell the truth.
Zhou Peiyao's judgment was already very accurate, but the subsequent development of the situation still far exceeded the level of 'smearing'.
"Xiao Zhou."
After receiving the report from Zhou Peiyao.
Zuo Ziyi hurried to the customer duty room with Gu Qunqing, who had been staying in the company:
"How is the situation now?"
Zhou Peiyao quickly gave up her seat, pointed at the screen, and said with a serious expression:
"Look, the situation seems to be a bit out of control."
Zuo Ziyi brought Gu Qunqing to the screen, and they scrolled the mouse wheel to read the comments.
Compared with the time when Zhou Peiyao first saw this Weibo, the number of comments under the Weibo had increased to 400.
In addition to remembering the cat Jump, there are also some additional comments from victims.
Without exception, these comments are all denouncing "one mantis extermination".
[Classmate Azhe]:
"(Crying emoticon) My dog also died from eating their cockroach poison by mistake. You can read my Weibo and ask for justice!"
【Ayi needs to be cute today】:
"+1 for pet deaths due to accidental ingestion when borrowing a building. I posted on Weibo last month, but no one responded. I contacted Taobao customer service and there was no reply."
【Ayue】：
Victim +1, why can such a company exist openly?
Zuo Ziyi and Gu Qunqing looked at each other and randomly clicked on the Weibo post called "Ayi wants to be cute today".
This is an account with an IP address in Hunan. There is a nine-square grid hanging at the top of Weibo.
The content of Jiugongge is similar to [Tiao Tiao Wants to Eat Fully Full]. They both claim that pets died after accidentally eating ‘One Beetle’.
In addition, Gu Qunqing also noticed that the time this Weibo post was posted was...
a month ago!
Zuo Ziyi then scanned other accounts and found that these accounts had also posted relevant content long ago.
From the perspective of a passerby.
The whole story is roughly as follows:
The product quality is low and has harmed many pets. Passers-by have long protested and defended their rights, but to no avail due to insufficient exposure.
As a result, today, 'One Mantis' accidentally killed an internet celebrity cat. Thanks to the internet celebrity cat's fan base, the whole incident was brought to the public, and the victims came to express their support one after another.
As if
It is the backlash of committing many unjust acts and eventually killing oneself.
Then Zuo Ziyi thought for a moment, turned around, and said to Zhou Peiyao:
"Xiao Zhou, haven't you found the Weibo posts of these users in the past month or so?"
Zhou Peiyao quickly shook her head and explained:
"No, Manager Zuo, our operation records are all backed up in the background. It is true that these Weibo posts were not found."
Seeing that Zhou Peiyao seemed a little nervous, Gu Qunqing on the side took the initiative to wave his hand and said in relief:
"Xiao Zhou, don't be too anxious. It's normal that you can't search for these Weibo posts - they just need to set their Weibo posts in advance so that only they can see them, and you won't be able to find them in the search bar."
Zhou Peiyao was slightly startled, then suddenly realized.
That’s it
The routines mentioned by Gu Qunqing are very common on Weibo and are commonly used by some stock market, currency circle or Feng Shui bloggers.
Take Feng Shui bloggers as an example.
They often write articles about the so-called 'face' and 'date of birth' of popular artists in advance, and then classify them according to content.
Usually there is one article that praises good looks and a successful career and a new drama is a big hit, and several articles that disparage bad looks and different birthdays.
The consequences are usually PC, tax evasion, domestic violence, etc.
After you finish writing, set it so that only you can see it.
When an artist has an accident and his car rolls over, they will unlock the permissions of that article and pin it to the top.
Then buy some advertising accounts and go around bragging about your accurate fortune telling, and fool some people into doing remote fortune telling.
This kind of remote fortune telling costs about 200 a time, and people are often cheated.
Those users who claimed that their pets died after accidentally eating cockroach poison must have also used this method, which was why Zhou Peiyao and others were unable to detect it in advance.
It's obvious.
This is a conspiracy that was planned in advance!
"It's troublesome"
Looking at the Weibo with dozens of comments added every minute, Gu Qunqing couldn't help but frowned:
"These users on the Internet don't care whether our products will not harm pets. They always watch the excitement and don't take it as a big deal. In addition, there are some trolls who are setting the pace."
"If nothing else happens, this Weibo post will be on the hot search list soon."
Zhou Peiyao on the side pondered for a moment and asked tentatively:
"Manager Gu, can we contact Weibo first to take down this article?"
Gu Qunqing shook his head and took a deep breath:
"I'm afraid it will be difficult. Not to mention that blocking content will be easy to convince people. Judging from the current situation, the other party must have reached an agreement with the platform in advance."
“That is to say, this article was actually ‘recommended’, and it is difficult to deal with it coldly by reducing its authority.”
Speaking of which.
Gu Qunqing suddenly thought of Xu Yun's faint hint of worry a few days ago.
Now it really comes true.
Then he pondered for a moment, a trace of determination flashed in his eyes, and he looked at Zuo Ziyi:
"Hellen, please do some hard work and draft a relevant statement now. The content will directly respond to the situation mentioned in those comments."
"I'll contact you on the hot search side. Although we can't lower their popularity, we can push the announcement up first."
"In addition, notify the legal department immediately and ask them to prepare corresponding prosecution materials. Don't say whether it will be useful or not. At least make a gesture - no one will believe a lawyer's letter this year, but the impact of not sending it will be even worse."< br>
Zuo Ziyi nodded quickly:
"I understand, I'll do it now!"
With that said, she turned around and prepared to implement the temporary plan formulated by Gu Qunqing.
But just a few steps away.
Behind her came another soft call from Zhou Peiyao:
"No, Manager Gu, Manager Zuo, look at this!"
Hearing this, Zuo Ziyi quickly stopped, turned around, and quickly returned to Zhou Peiyao's side.
Gu Qunqing had already taken the phone, his eyes more solemn than ever.
I saw the title of a Weibo article on Zhou Peiyao’s mobile phone:
"Report a real-name report on Xu Yun, chairman of Huadun Biotech, the so-called 'academic master' is full of filth under his appearance!" 》(End of this chapter)