Chapter 531 Advance layout of e-commerce supermarkets
As a top martial artist, Li Xiaolong is not stupid. How could someone with Yang Wendong's status come to him for dinner alone?
But he still couldn't figure it out. Even if he went to Hong Kong to make a movie, it wouldn't be worth it for Yang Wendong to come in person? Even the top stars in Hollywood are actually nothing in front of big capital like Yang Wendong. It would be nice to just smile when they meet.
Yang Wendong nodded and said: "Yes, I have observed your previous competition videos and your performance in several movies in recent years. If you go to Hong Kong, with my promotion, you can definitely become Hong Kong's top martial arts star. .”
"Mr. Yang, even if I become a martial arts star, it seems to be nothing to you, right?" Li Xiaolong raised his question.
Yang Wendong smiled lightly and said: "Becoming a martial arts star in Hong Kong means little to me; becoming a famous star in Asia is very valuable to me; and if I can become a famous martial arts star in the world, then it will be very valuable to me." It’s completely different.”
Li Xiaolong asked in shock: "Become a global star? Mr. Yang wants to make me a global star?"
"Yes, I have this idea." Yang Wendong smiled and said: "But things have to be done step by step. First become famous in Hong Kong, then in Asia, and then around the world;
With your ability and my resources, I think it’s not difficult to achieve the second step, which is to become famous in Asia. As for whether you can become famous globally, I can’t say. ”
Although Li Xiaolong had great achievements in the original history, after all, history has changed now, and a 100% possibility may not appear; besides, even if he can achieve 100%, he cannot really promise it.
Li Xiaolong thought for a while and asked: "Do I need to go to Hong Kong?"
"Yes, I will arrange a place for you." Yang Wendong said: "Including your family and children, if you want to go to Hong Kong, you can go together, or even take a charter flight back with me.
Everything will be arranged when you go there. My film company has already shot many movies in Hong Kong, so it is considered rich in experience. ”
Li Xiaolong said: "Mr. Yang, I want to design the script myself, is that okay?"
"No problem, but it can only be the first film. If the first film does well, then you have the final say. If not, then the team has to negotiate." Yang Wendong continued: "As for the remuneration, I will give you a reward for the first film. Ten thousand US dollars, extra accommodation and so on, I won’t count it. How about the future cooperation law? How about it be calculated based on your first grade?”
Li Xiaolong thought for a while and said: "Mr. Yang, I still think this condition is very good, but after all, it involves going to Hong Kong for development, and I need to discuss it with my family."
"Of course." Yang Wendong nodded and said: "I should be in Los Angeles and staying at the Intercontinental Hotel in the next two weeks. If you figure it out, you can go to me directly, and then I will take you back to Hong Kong;
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If you don't have enough time, think about it clearly, you can contact my assistant, and then go to Hong Kong by yourself. I will arrange accommodation for you in Hong Kong in advance. ”
For the benefits that Li Xiaolong can bring to him, this investment is nothing at all;
And he is not interested in Li Xiaolong’s movie box office or Waifu, but his future popularity can help open other non-Chinese markets. Once opened, other Chinese movies will flood in;
After Li Xiaolong achieves success in Asia, he will promote something that did not exist in history: Li Xiaolong's cooperation with Hollywood
Of course, the premise is that he cannot die suddenly. Regarding this point, we will find a solution after Li Xiaolong is confirmed to join. No one knows the reason why he died in his previous life. If he can prevent this tragedy, it can be considered a good thing. .
After negotiating with Li Xiaolong, everyone separated. Su Yiyi smiled and asked, "Brother Dong, you really think highly of this Li Xiaolong. It's worth negotiating the terms in person." ’
You must know that in Hong Kong, without tens of millions of projects, Yang Wendong will basically not come forward;
Yang Wendong smiled and said: "Yes, I am very optimistic about him. If he really becomes famous globally, it will be of great help to our future glory and Red Bull's entry into the global market."
Needless to say, Red Bull is a functional drink in itself, so it would be perfect to have a global martial arts superstar like Li Xiaolong endorse it;
Although Honor is an electronic product, this technology industry mainly relies on technology, after-sales, etc., but having a global celebrity endorse it is better than nothing. There are few civilian brands in the world that do not need advertising;
Even if the technology is great, but there is no publicity, how many people will know about it? Relying on word-of-mouth communication, when your technology becomes outdated, there will be few consumers. As for the technology industry, it needs a short enough time to recoup costs, and then continue to develop new technologies to form a cycle
Su Yiyi said: "Then I can also ask him to speak for my future Yinzhijia?"
"It's okay, but you have to have enough stores, otherwise it will be a waste of popularity." Yang Wendong replied.
Su Yiyi said: "Yiran Home already has 60 branches in Singapore and more than 40 in Bayan. We will gradually open stores in Southeast Asia and Japan. In a few years, this number will definitely double several times."
"Then there's no problem." Yang Wendong said with a smile: "As long as you have enough retail stores, you can follow the example of Changxing Industrial and enter the front end of the industrial chain. This way, with the lowest cost, you will be very competitive. Maybe, A chain of clothing stores can become a top company in the world. ”
Retailing is not limited to supermarkets, but also includes clothing. Uniqlo and ZARA in their previous lives were also Fortune 500 companies.
"Well" Su Yiyi nodded, and then asked: "Then where should we go now?"
Yang Wendong said: "I went to a suburb of Los Angeles, and Lin Youjing was waiting for me there. This is also the main reason why I came to the United States."
Although Li Xiaolong is important, he is just a second-rate Hollywood star now. If there is nothing else, Yang Wendong will not waste a few days to come to the United States to see him
After all, even Shao Yifu can let Li Xiaolong go to Hong Kong, so of course he can too.
In the southern suburbs of Los Angeles, after Yang Wendong's motorcade arrived, Lin Youjing and more than a dozen people were already waiting in an empty field;
After seeing the people in the car getting off, Lin Youying quickly stepped forward and said, "Yang Sheng."
"You Ming, thank you for your hard work." Yang Wendong smiled, then looked at a large open space nearby and asked, "Is this the first store in our future home appliance retail mall?"
In the past ten years, the products of Changxing Industrial, Watsons and even Honor Electronics have all made a lot of money in the United States, and there are also a lot of US dollars in American bank accounts; he has never transferred this money back, but invested a small amount in the United States, such as KFC, Wal-Mart shares, or the Boeing 737 aircraft planned to be purchased this time;
But compared with the profits over the years, it is still not enough. It’s just that although the real estate in the United States has been strong for a long time, the price/performance ratio is not high, far less than that in Hong Kong. Therefore, he will not spend too much money in the U.S. real estate market. A few of them may in the future The property you live in doesn’t cost much;
As for the stock market, he only knows a few potential stocks in the future, and he doesn't know the rest. He won't invest randomly, so he won't spend a lot in this regard.
Therefore, he needed a suitable project to spend the money. Out of future foresight and the current needs of the company's product strategy, Yang Wendong decided to build a TV home appliance retail store.
It is said to be home appliance retail because the common electrical appliances currently on the market are home appliances, but its real target is computers, game consoles, portable music players, electronic watches, calculators, etc. that will begin to appear in a few years; As the electronics industry gradually develops and matures, these industries will spring up like mushrooms after a rain in the next ten years.
Lin Youjing said: "Yes, this land totals 350,000 square feet. I plan to build a supermarket in the middle, with parking lots on both sides."
"350,000 square feet, what's the price?" Yang Wendong asked.
Lin Youjing smiled and said: "The price is only US$10,000, but our planning government also knows it, so there are also requirements to complete the project within two years and recruit 100 employees;
Although these places are not very remote, they are not very good either. They used to be used as warehouses or factories for factories, but now there are fewer and fewer such factories, and the Los Angeles government has no choice. ”
In the 1960s, the United States had already begun to gradually deindustrialize, starting with low-end industries such as the textile industry. Personnel-intensive industries cannot stand the high wages in the United States, and a large number of Americans are also unwilling to do this kind of work. ;
Although these industries are low-end, they are large in scale. It was only during this period of decline that Berkshire was gradually acquired by Buffett;
The large-scale relocation of these industries abroad, or to central areas of the United States where wages are lower, will inevitably lead to a collapse in the value of large areas of suburban land for cities like Los Angeles;
"Okay, let's build our first home appliance store as soon as possible." Yang Wendong nodded and said, "Build a better one and use it as our flagship store in the future. Los Angeles itself is also a super city in the United States, and we also need one. Big stores to cover the whole city ”
Lin Youjing asked: "What is the name of our home appliance store?"
6◇9◇Book◇Bar
"Let's call it Bestbuy." Yang Wendong didn't even think about changing his name;
In a previous life, the largest electronic and home appliance supermarket chain in the United States was called Best Buy. It can be said to be the Wal-Mart of the home appliance industry;
Starting from the next ten years, the global electronics industry will develop rapidly like a wild horse. Limited by some core technologies and ZZ factors, even as a time traveler, it will be difficult for me to grasp it;
For example, companies like Intel and Microsoft, even if they invest early, may only be able to legally retain less than 5% of their shares in the later period, because the United States will introduce a high-tech enterprise protection law to limit the holding shares of overseas consortiums.
There are also some industries that you can operate yourself, such as home appliances, games, hardware computers, etc., but in addition to games, you have to compete with international giants in other aspects. It is hard to say how much you can absorb;
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However, the electronics industry has a profit point that is easily overlooked in the early days, and that is channels.
Before the 1960s, the electronics industry had barely begun. Although the scale of the home appliance industry was large, it was enough to rely on traditional sales channels. However, when the electronics industry developed rapidly, these channels were not enough, and electronic products became more and more complex. , the higher the after-sales cost. Traditional supermarkets are not specialized in electrical appliances, so it is impossible to train many after-sales personnel for you;
Therefore, a professional electronic product supermarket will be born. A supermarket is filled with various brands of electrical appliances and electronic products, allowing consumers to make a full range of choices. Also because there are more sales, it can provide enough after-sales personnel. thereby maintaining the market.
Best Buy in the previous life was born under this kind of market demand. After the mainland was reformed, there were also Gome, Suning, etc. The logic is the same.
Now, I am one step ahead and start planning before the market breaks out. When the market appears, I can sit back and take advantage of Diaoyutai.
"Bestbuy, this is a good name, simple and easy to understand." Lin Youjing replied.
Yang Wendong added: "Your current task is to find a professional team in the United States to be responsible for Best Buy in the future. They must have experience in the industry and have relationships with various home appliance brands;
Remember, this supermarket is different from Wal-Mart and Carrefour, but similar to a department store. From now on, we will only be responsible for landlords, after-sales, and publicity. It is up to them to decide how each brand operates. ”
Although I know that the profit margin will be higher if I purchase it myself and unify the sales, the demand for funds is too high and does not meet the current demand;
And even in the traditional retail industry, department stores first existed. After developing to a certain level, the supermarket industry found that profits were higher, so it gradually replaced them;
Perhaps home appliances and electronic products will be transformed into supermarkets in the future, but certainly not now. There is no need to directly develop the business model a few generations from now;
The most important thing now is to use the model of supermarkets that does not require much management and does not waste funds. First, build a large number of basic buildings and form a market with certain after-sales control. Then it will be very convenient to transform in the future.
Lin Youjing replied: "Understood, I am already looking for people through headhunting. When I find the right one, I will ask them to go to Hong Kong to find you to determine the future team."
"Okay, pay extra attention to after-sales issues during the interview." Yang Wendong said: "This is the top priority. You can recruit first and then train them. Chinese people are given priority. I still trust my own people in terms of after-sales."
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Lin Youjing asked: "Yang Sheng, if the Chinese use it too much, I'm afraid it will cause some trouble."
Yang Wendong shook his head and said: "No, it is not necessary to use Chinese after-sales service. There must be some good performers among white people;
In addition, in the sales area, you can also use white people. If you control this aspect well, there will be no problems. ”
PS: Please give me a monthly ticket
(End of chapter)