Chapter 184 Mid-Autumn Festival Warm-up (Additional update)
There are still 20 days left before the Mid-Autumn Festival in 2026.
September 5th.
The Hailufeng specialty store APP has launched a lottery event.
Li Xiaoli, who had been working all day, was about to go shopping at the vegetable market when suddenly her little sister called.
"Tangtang, what's going on?"
"Xiao Li, go to the Hailufeng store to grab the leg of lamb."
"What?" Li Xiaoli was confused.
"Go quickly!"
"Uh uh..."
After hanging up the phone, she stood next to a large number of shared bicycles and opened the Hailufeng Store APP on her mobile phone.
Soon I saw an event page.
After clicking on the event page, she scanned it at a glance, and quickly clicked on the exclusive lottery for old customers on the page to start the lottery.
On the big turntable on the page, there are 12 grids, each of which reads:
【1 piece of Zhelimu small-tailed Han sheep lamb leg】
[1 piece of Zhelimu small-tailed Han sheep ax steak]
【Hero Premium Pure Milk 1 box】
[1 jar of Gannan special grade alfalfa honey]
【Hero Premium Cheese Stick 1 piece】
【Hai Lu Feng random canned eel 1 can】
【Hai Lu Feng Premium Seaweed Fish Balls 1 bag】
【Hai Lu Feng Special Grade Dried Morels 1 Bag】
[1 bag of Qiongzhou Yecheng premium dried mango]
[Qiongzhou Qiongdong Special Grade Durian Honey 1 piece]
【Thank you for participating】
【10% off discount coupon】
The big turntable spins rapidly.
After a few seconds, the pointer rested on the Hero Special Cheese Stick.
"Damn! What a pity!" Li Xiaoli secretly exclaimed what a pity.
Suddenly, a message popped up on the winning page.
[Dear customer, congratulations on getting a "Hero Premium Cheese Stick". You can choose to send it by express delivery or pick it up at the store. According to the address information you provided, there are two physical stores of Hailufeng franchise store near the address. The addresses are Panyu District, Yangcheng...】
"Is there still a physical store?"
Li Xiaoli looked at the locations of the two physical stores and found that one of them was next to a nearby vegetable market. She chose to pick up the goods at the store and quickly scanned a shared bicycle. She pedaled very fast on the bicycle.
More than twenty minutes later.
She arrived at the door of the physical store.
Before she could park the car, a young man rushed over next to her and entered the Hailufeng store.
Parked the car and entered the store.
She saw the hurried young man just now, carrying a leg of lamb and taking pictures.
A voice sounded behind Li Xiaoli.
"Damn! Did you really win the lottery?"
"Hahaha, luck has come and I can't stop it. Come to my house to eat leg of lamb at night." The young man laughed while holding the leg of lamb.
"Why thank you for participating, I also want to eat lamb legs."
The boy who won the lottery joked: "Why don't you just buy one here."
"Haha, what a great idea, I'll eat that leg of lamb of yours today." His friend teased, but he still bought a box of red tomatoes and a bag of dried morels at the Hailufeng store.
Li Xiaoli has already found the waiter at the counter.
"Hello waiter, I won a cheese stick in your APP, how do I get it?"
The waiter smiled and said: "Hello guest, just open the APP, show the QR code of the prize, and scan it for me."
Li Xiaoli opened the APP, found the award QR code from the prize record, and handed it to the waiter: "Is it this?"
"Yes, guest."
drop!
"Okay, please wait a moment."
The waiter opened the refrigerator, took out a bag of vanilla-flavored cheese sticks, and then gave him a special plastic bag and two ice bags to prevent the cheese sticks from melting.
"Guest, this is your prize. Please store it in the refrigerator as soon as possible after you return to avoid melting and deterioration."
"Thank you." Li Xiaoli took the bag and did not leave immediately, but started shopping in the store.
This 80-square-meter store has rows of shelves and quite a few large refrigerators.
The products are all produced by Hailufeng Company itself.
Because of this, there are fewer types of products on the shelves.
One shelf is full of fruits, with only strawberries, ginseng fruits, tomatoes, mangoes, durian honey, pineapples, and passion fruits.
One shelf contains honey, pure milk, tinplate canned eels, freeze-dried fruits, and dried morels.
The remaining two shelves were empty.
The items in the refrigerator include cheese sticks, butter, light cream, cheese, lamb, beef, fish products, white truffles, and fresh morels.
Li Xiaoli walked around and picked up a bag of fresh morels, plus a 2kg bag of chilled lamb ribs.
Just when she walked around and returned to the checkout counter, several nearby customers came here to collect their prizes. She waited for a while before checking out and leaving.
These days, all 50 Hilufeng franchised physical stores in the Pearl River Delta region have completed their openings and are undergoing trial operations.
Although the initial customer flow was not large, fortunately, there was a lottery event that brought the first wave of customer traffic.
Li Xiaoli went to the vegetable market not far away to buy some ingredients for making mutton stew, and also bought some vegetables.
When I got home, it was almost dark.
Wash the lamb ribs. When packaging these lamb ribs, they have been cut into small pieces using a cutting machine in advance. There is no need to change the knife.
Put the carrots, corn, barley, candied dates and morels directly into the pot and cook them together with the lamb ribs.
She quickly made garlic stir-fried macaroni and cola chicken wings, and she had dinner ready for today.
Ten minutes later, my husband and son came back together.
"Hurry and wash your hands, you can eat soon."
"It smells so good! What kind of soup are you making today?" Her husband put his shoes on the shoe cabinet at the door.
"Stewed mutton." "How much does a pound of mutton cost these days?"
"I don't know. I bought it at the Hailufeng store. Four pounds of lamb ribs cost 80 yuan."
"So cheap? Is there any problem?"
Li Xiaoli shook her head: "No way! The quality of their products has always been guaranteed. They should be sold directly by the manufacturer, which is why they are so cheap."
"Don't believe those merchants too much. They say there are breeding farms, but we have never seen them. Who knows where they buy the sheep from." Her husband Yang Dong is a little suspicious.
"You'll know it after you eat it. You'll know it as soon as you eat bad mutton."
"The mutton smell is too strong. The last time my mother brought the leg of lamb, Xiaohu and I couldn't eat it. You were the only one eating it. Didn't you cook all four pounds?" Yang Dong asked quickly.
"Yes! There isn't much meat in the ribs. If you don't want to eat them, I'll freeze them and you can continue eating them tomorrow." Li Xiaoli saw the pressure cooker blowing steam and ran into the kitchen to turn down the heat.
Yang Dong went into the bathroom to take a shower.
His son Xiaohu was lying on his side on the sofa in the living room, playing with his mobile phone.
6◇9◇Book◇Bar
Half an hour later.
Li Xiaoli opened the cooled pressure cooker, and a fresh smell hit her face, but she frowned slightly: "Why don't you smell much odor? It's strange."
"What's wrong?" Yang Dong heard his wife muttering in the kitchen and asked as he walked to the cutlery shelf and took the bowl, chopsticks and spoon.
"No." Li Xiaoli thought it might be her illusion, and poured the stewed mutton from the pressure cooker into the soup basin: "dinner is ready!"
One meat, one vegetable and one soup.
The electric fan blew the hot air of the mutton stew, further spreading the aroma to the entire living room.
"It smells so good!" Xiaohu smelled the pot of stewed mutton and couldn't help but pick up a piece of mutton ribs: "Huhu..."
Yang Dong did not move his chopsticks to touch the mutton, mainly because he has not liked eating mutton since he was a child. He picked up a piece of Coke chicken wings and gnawed on the chicken wings.
At this moment, Li Xiaoli took a sip of the pork ribs soup, and her brows widened: "Huh? This soup is so sweet and fresh, and has a faint milky aroma. Why doesn't it smell like mutton?"
"Really?" Yang Dong expressed doubt: "You don't want to trick me into drinking mutton soup, do you?"
"Woooo...it's delicious. Dad, it's really delicious." Xiaohu had already eaten a large piece of pork ribs, then picked up another piece and blew quickly: "Huhu..."
"I still don't believe it..." Yang Dong also took a piece. After taking a bite, his eyes flashed with surprise and he tasted it again: "There is indeed no smell of mutton. Is this really mutton? It can't be fake pork, right?"
"How is it possible? I can still clearly distinguish the taste of pig and lamb meat." Li Xiaoli rolled her eyes at her husband and picked up a piece of delicious cooked morels. The moment she took her mouth, she felt it was too fresh: "Husband, This morel goes perfectly with lamb.”
Yang Dong had put aside his habit of not eating mutton and started to feast on it.
The family completely destroyed 4 pounds of lamb ribs.
After eating and drinking enough.
Yang Dong, who was lying on the sofa, said while picking his teeth: "This lamb ribs are good. This is the first time I have eaten mutton without the smell of mutton."
Li Xiaoli, who was clearing the table, casually mentioned: "I heard that there is a kind of Yanchitan sheep in the northwest. It seems to have no smell of mutton, and it also has a milky smell. It feels like this sheep."
"Haha, that's the mutton for the state banquet. Your mutton only costs 20 yuan a pound. How can it be Yanchitan sheep?" Yang Dong retorted directly without thinking.
"That's true." Li Xiaoli also thought it was impossible.
Yang Dong became more and more suspicious: "It's so cheap and so delicious. Could it be that some kind of technology and hard work were used?"
He sat up and searched on his mobile phone for a way to make mutton smell less muttony and have a milky flavor. However, after searching for a long time, he found no problem.
After washing the dishes, Li Xiaoli wiped her hands: "What are you looking at?"
“Looking at the Hailufeng Company’s breeding farm.”
"Farm?"
"Their family made a video, and it seems that by adjusting the feeding plan, the mutton can be made without the smell of mutton." Yang Dong was skeptical.
Li Xiaoli also watched the mutton evaluation videos of Hailufeng Company on various websites.
Obviously, there are many people who suspect that Hailufeng Company has used technology and ruthless skills, and there are even more Internet celebrities who want to become famous through it.
Therefore, many anti-counterfeiting Internet celebrities have purchased mutton from Hailufeng Company, tried it and tested it, and the results are naturally no problem.
As for the idea of spreading rumors that there is something wrong with Hailufeng's mutton, these bloggers just want to be popular, not to be popular.
You must know that the legal department of Hailufeng Company is notoriously cruel on the domestic Internet. Once bitten, it likes to bite like a mad dog.
Therefore, those anti-counterfeiting bloggers or Internet celebrities who want to gain traffic do not dare to spread rumors about Hailufeng Company. After all, they have learned from the past and have been killed.
Hailufeng Company has also issued a relevant announcement, expressing that it welcomes all parties to test products and evaluate them, but there is a premise, that is, it must be based on facts. If anyone dares to make something out of thin air, then Hailufeng Company will definitely work hard to the end.
Just when Yang Dong and his wife were searching for information on sheep farming of Hailufeng Company.
The Mid-Autumn Festival lucky draw event on the specialty store APP is becoming more and more popular.
Many users are recommending their relatives and friends to download the Hailufeng company's specialty store APP. After all, who doesn't like this opportunity to harvest wool?
Starting from September 5th to September 25th.
The number of user registrations for the Hailufeng specialty store APP has soared again, from 36 million to 57.36 million, with almost one million users added every day.
Although 10,000 legs of lamb and a lot of other items were given away, the sales volume on the store’s APP also surged.
At the same time, it has also driven the popularity of offline physical stores.
Users in the Pearl River Delta region enjoy the fastest online shopping experience.
After all, Hailufeng Company has 50 physical stores in the Pearl River Delta region. After placing an order, customers can choose to pick up the goods at the nearest physical store, or make an appointment and have the goods delivered to their door by a store clerk. Basically, same-day delivery is possible.
This solution greatly solves many problems.
For example, the loss of express transportation, the arrival time of express delivery is too long, and the express delivery cost is also reduced.
Of course, these express delivery costs can only offset part of the operating costs of the physical store. Fortunately, Hailufeng Company directly purchased the property instead of renting the store, and was not sucked by the landlord or second landlord. This part of the benefit is huge enough.
Take the Panyu branch where Li Xiaoli went to pick up the goods as an example. The 80-square-meter shop is still close to the vegetable market, and the monthly rent is not 15,000 yuan.
Moreover, what many landlords and second-time landlords like to do most is to keep raising prices when the store business is good.
If you buy a property directly, you don’t need to worry about these things. Although the one-time cost is very large, the advantage is that the future operating costs will be very low. Even if the physical store is not doing well, you can still close it and sublet it out, and earn money back by collecting rent.
By keeping giving gifts.
Hailufeng Company has accumulated a large number of loyal customers. In addition to other old products, the sales of Hero Dairy pure milk, which was recently put on the shelves, have also soared.
The 50 physical stores can sell 1,000∽3,000 boxes of 250 ml pure milk and 300∽500 boxes of 1 liter pure milk every day.
Of course, the sales volume is so high because of the very good quality and the relatively low price. In addition, soon after customers receive the gifts, they will also buy things in the Hailufeng franchise store APP or physical stores, and they will be satisfied in large quantities. Cheap and high-quality honey, pure milk, and fish products have become the first choice of these customers.
Especially for customers who want to visit relatives and friends during the Mid-Autumn Festival, they sometimes buy more than a dozen boxes of pure milk and honey, and then give them to relatives and friends as gifts.
Hero Dairy, which pioneered pure milk in the Pearl River Delta, has initially reversed its continuous losses. With the addition of milk powder, cheese and other products, it barely reached breakeven in September this year.
However, the inventory pressure of Hero Dairy is still relatively high, and it needs to further increase sales, especially sales through retail channels, before it can enter the profit stage.
And Hailufeng's method of acquiring customers by spreading money has also forced other e-commerce platforms and related companies to make some changes to deal with the impact brought by Hailufeng.
In particular, several local Lingnan dairy companies entrenched in the Pearl River Delta region, while crying wolf, are accelerating the deployment of dairy farms and northern pastures to reduce production costs.
Many domestic dairy companies have realized that a new era is coming. If they do not change their business strategies in time, they will most likely be eliminated by the market.
(End of chapter)