Chapter 1308 Fighting each other
Professional, calm, cautious and decisive.
Focus Features has shown that they are not completely unambitious. With the partnership of Anson and Kate, no one should ignore their market influence. The right marketing strategy may be able to bring surprises. Before entering the awards season, the box office Nor should you give up casually.
It is precisely because of this that Focus Features has decided on the final schedule——
Third week of March.
Going forward, Focus Features has considered Valentine's Day schedules, including White Day, but "Warm and Bright" is not a traditional romantic comedy. Young couples went into the theater to watch the movie with wrong expectations but found that the goods were not right. ,what to do?
In the future, Focus Features will also consider the summer release. Amidst the bombardment of a series of commercial blockbusters, an unconventional, light and romantic work like "Warm and Bright" will be like a porridge side dish in a big fish. Maybe Can unexpectedly attract attention, but the risk is too great:
Especially after the internal screenings ended, Focus Features rejected the proposal.
Charlie Kaufman is indeed Charlie Kaufman and should not be included in the summer schedule.
After comprehensive consideration, Focus Features chose the spring slot that was cleared for the first time this year; and instead of choosing April, which everyone is aiming for, March was still shrouded in the shadow of the Oscar effect.
Anyway, Charlie Kaufman can be considered a small part of the awards season style.
In mid-March, it's perfect. Three weeks have passed since the Oscars. The box office of "Lord of the Rings 3" has fully recovered but has fallen again; there is still some time before the excitement of Zakutui's test in April. Make full use of Anson and Kate's name makes some waves.
So, the schedule was finalized.
Originally, a schedule like the third week of March was inconspicuous and did not attract much attention; but now, due to a series of extreme pulls from the Grammys and Oscars, all the attention has gathered -
An unexpected surprise.
Whether it's good news or bad news, it's all propaganda.
Just in time, the work "Nuan Nuan Contains Light" that requires a head-on confrontation has a little gimmick:
"Dawn of the Dead."
This movie was released in 1978 and was directed by George Romero.
The director made "Night of the Living Dead" in 1968, which is widely regarded as the origin of zombie movies and created a new genre since then. "Dawn of the Dead" is the second film in the series and is also regarded as the originator of zombie movies. Generally considered a classic.
This year, Universal Pictures, which has always liked to be small and big, focuses on low-cost comedy, horror, and suspense movies. They started to remake "Dawn of the Dead" and, adhering to Universal Pictures' usual frugal spirit, started to form a fledgling team. New production team:
Director, Zack Snyder.
Screenwriter, James-Gunn.
If it were 2024, these two names would definitely be familiar to loyal DC Comics supporters.
Zack Snyder took over the troubled DC Universe as chief creative officer. However, this seemingly powerful but superficial director has fully exposed his shortcomings in the position of chief producer. The works of DC Universe are not good. It was neither praised nor praised, and the results were a mess.
It even triggered a war of words between fanatic movie fans and Warner Bros.——
They believe that Warner Bros. has restricted Zack Snyder's hands and constantly interfered with the post-production of the film, which has resulted in Zack Snyder being unable to display his talents. They strongly demand that Warner Bros. release a "director's cut" of those works.
Warner Bros. is not stupid. On the surface, it seems that it was forced to compromise under pressure, but in fact, it went along with the trend and launched the "Justice League Director's Cut", which severely cut off a wave of leeks.
However, the director's cut also failed to restore the film's reputation. In the end, after all the twists and turns and a lot of chicken feathers, Warner Bros. fired Zack Snyder, and it was James Gunn who took over the position of chief creative officer of the DC Universe.
The story is obviously not that simple. The ups and downs behind the past and present life of the DC Universe cannot be explained in a few words, but the final ending is like this. James Gunn replaced Zack Snyder as the head of the DC Universe.
What it feels like, the grievances and resentments, only the parties involved can tell clearly.
His eyes returned to the present.
Zack Snyder is still an unknown little director. Although he has been in Hollywood for nearly ten years, he has always been shooting commercials and music videos. He has always aspired to complete the transformation and enter the film industry like David Fincher, but he Never got his chance.
James Gunn has been working in the field of low-budget B-level comedy movies. He is good at spoofing and complaining, and mainly serves as a screenwriter. Although he has no achievements at present, he has contributed three works in Hollywood for seven years, and he has competed with those unknown people who cannot get started. Bi is already very powerful.
Then, “Dawn of the Dead” comes on the scene.
This remake project gives Zack Snyder and James Gunn the opportunity to collaborate for the first time. With a budget of US$26 million, it is a small-cost project for Universal Pictures, but for two 18th-tier Hollywood practitioners, It is said that this is the first major project that has opened up the situation in his career.
Finally, "Dawn of the Dead" is about to hit theaters.
Although the director, screenwriter, and actors are all fresh faces, George Romero's original work is famous, and the remake project easily became famous among enthusiasts and received a lot of attention.
Moreover, when we learned about the release date selection of "Nuan Nuan Contains Light", there was a heated discussion——
Check out the 16-9 book bar and see the correct version!
The two movies both chose to be released in the third week of March and are about to have a head-to-head confrontation.
Wait, this is a flood that has washed away the Dragon King Temple, and one’s own family is beating one’s own family!
Media: Something big is about to happen.
"Dawn of the Dead" was produced and distributed by Universal Pictures, and "Warm and Bright" was produced and distributed by Focus Features. Even the distribution system is the same; in addition, the production cost of both films is 2,000 In the order of 10,000, this also means that the scale of publicity and distribution is almost the same. Now the two works are about to compete with each other. Is this really good?
This year’s spring schedule is stretched, wouldn’t it be better to just pick another schedule? Why do we have to collide head-on with our own family members?
Universal Pictures and Focus Features don't care at all.
Although Focus Features is part of Universal Pictures, they are two companies with different market positioning and target audiences and do not interfere with each other.
To a certain extent, New Line Cinema and Warner Bros. are inextricably linked. The "Lord of the Rings" series helped Warner Bros. open up the holiday season; but Universal Pictures and Focus Features have none at all.
However, Warner Bros. and New Line Cinema also fought each other during the holiday season last year but finally achieved a win-win situation. Now Universal Pictures and Focus Features naturally don’t need to worry——
If you touch it, you touch it.
So, here comes the scene before us, "Dawn of the Dead" and "The Light Within" were released in the same week.
It can be seen from the distribution strategy and screening scale that the two are completely different.
(End of chapter)