Chapter 452
"Weibo?" Zheng Nan was a little surprised when he heard this new term, "What does Weibo mean? Microblog?"
"That's right!" Qin Shaoyan showed admiration, "It's a microblog."
This is the most convenient thing about Chinese characters. By combining existing characters together, even if you don’t know the meaning of the word, you can guess it by looking at the single character.
The same cannot be said for English. A new word is completely made up, and at first glance you don’t even understand what it is.
Xiong Xiaoge looked at the word "Weibo" on the whiteboard and pondered for a moment, "According to you, where does your Weibo belong in the social ecology?"
“Are we going to replace the blog?”
"Of course." Qin Shaoyan replied in the affirmative with a smile, "It is an evolved and upgraded version of blog, and Weibo is the new popular social platform in the future."
"Why should we replace blogs?" Zheng Nan asked, "Blogs are very popular now. Do you think your thing can replace them?"
"Blogs have been in China since 2000, but no one has paid much attention to them." Qin Shaoyan wrote the number 2,000 on the whiteboard. "Netizens who go online prefer to go to chat rooms, BBS, Tianya Forum and other places to interact. Stronger.”
"Last year, that is, 2005, Sina, Sohu, and NetEase all started to engage in blogging business. It seemed to be very prosperous, but what was the actual effect?"
“Except for the impressive Sina blog, there’s not much else going on.”
"What was the first purpose of a blog?" Qin Shaoyan suddenly asked, "The original concept was to use it as an online diary, but later it encompassed everything from current affairs news and international events to three meals a day and trivial matters. .”
"It seems that the threshold for blogging is very low. Anyone can start a blog and anyone can write."
"But what does blogging mean to most people?"
"It's just a place to write a diary." Qin Shaoyan asked seriously, "If you are a netizen and you enter the Sina blog and search among a lot of blogs for a long time, you will know that the other person is writing a diary when you see the title. , will you click to see it? ”
"The whole screen is full of anecdotes. Besides, who can a serious person write a diary and post it online?"
"Do you think you would have a sense of experience if you were an Internet user?"
"Yes." Zheng Nan nodded subconsciously.
"Do you keep a diary?" Qin Shaoyan asked.
"I won't write." Zheng Nan immediately denied it.
"Who can write down what's in their heart in a diary, right?" Qin Shaoyan spread his hands, "Look, this is the very embarrassing thing about blogs. It's useless for ordinary people to open this thing."
"Blogging seems to have no threshold, but in fact the invisible threshold is very high."
“What readers want to see when entering a blog is professional and practical text and picture content, but those who can write professional content are in the minority. Many people can barely write a few hundred words of composition. You ask them to output thousands of words online every day. , and every issue has something to say, which is not inconsistent with reality.”
"What if it's a professional team?" Zheng Nan asked again, "What if it's a professional team that outputs content?"
"First we need to calculate the cost of raising a team of workers." Qin Shaoyan wrote the three words cost, traffic, and income on the whiteboard, "So to what extent can the blog achieve the level of monetizing traffic? Is the income from monetization Enough to cover costs? ”
"What's more, I think blogs are very difficult to monetize. Even the website itself can't support itself through advertising alone, let alone the people who write blogs below."
"Blogs can't express themselves. Enthusiasm for things that don't make money can't last long. Sina Blog invites a bunch of celebrities to join, which may seem lively in the short term, but actually won't last in the long run."
"Celebrities themselves do not make a living by blogging. They write blogs purely to gain popularity and promote their fame online, but the actual benefits are not much."
"Let's start with the majority of netizens who read blogs. Blog content is too long and too professional, which is very unfriendly to them. You must know that there is a threshold for long-form reading."
Xiong Xiaoge nodded, "You're saying that in terms of actual operation, blogging can't go very far, right?"
"Both in terms of operational thinking and underlying logic, blogging is a dead end." Qin Shaoyan concluded very firmly, "I just said that whether writing or reading, the threshold for blogging is too high."
"The Internet itself is an open platform that advocates tolerance. We must absorb the largest number of users."
"No matter what time it is, users are the only way to victory. What we have to do is lower the threshold."
“Since the birth of the Internet, the amount of information has increased exponentially, and the information that netizens are exposed to every day is also increasing day by day. They spend a certain amount of time online every day, so how to compete for users within a certain period of time is the most important issue for future Internet products. The decisive point.”
"Music, novels, games, videos, and a variety of entertainment methods fill the entertainment time of netizens. You cannot win over netizens simply by writing long articles, because their time is becoming more and more precious, and the time they spend on your products is also increasing. Less and less.”
"So what we have to consider is how to catch the attention of netizens in a very short period of time, or use their spare time, which is fragmented time."
"It is destined that the future Internet products will be short, flat, and fast!"
"Weibo just meets this characteristic. The biggest difference from blogs is that it is short and concise, with only 140 words. The threshold for writing and reading is greatly lowered, greatly shortening the time of bloggers and readers."
"And its biggest feature is that it is highly interactive, and readers can interact in the fastest way."
As Qin Shaoyan spoke, he switched the PPT and displayed the Weibo homepage template, "Please look at the big screen. This is the Weibo page I designed."
Xiong Xiaoge and Zheng Nan glanced at it for a few times, then sat up straight and were stunned looking at the demo web template.
Qin Shaoyan walked to the projection screen and began to explain, "Traditional blogs have a fixed pattern of title + text. Users see the title first, and then click on it to see the text."
"That is to say, when users are browsing, they don't know the content in the title. This is a black box. Users have already developed expectations when they read the title. Either the text meets the expectations, or the title is fake. So for users, Browsing blogs is actually a risk. ”
"As for Weibo, what you see is what you get. It can be as short as a few dozen characters or as long as 140 characters, and can be browsed in a few seconds."
"We have also added forwarding and commenting modes, among which forwarding is the fastest and only requires one button. Compared with blog forwarding, it is more than an order of magnitude more convenient."
"Reposting is also a kind of comment. Combining the two methods into one also reduces the user's social cost."
"Users decide whether to interact in a very short period of time, which greatly reduces the cost of interaction." "Interaction is extremely critical on social platforms. Interaction can increase user stickiness and loyalty. If there is no interaction, this social platform and It makes no difference if you die.”
“From an operational logic point of view, the operation of a blog is refresh-click in-read-exit-refresh, while the operation of Weibo is refresh-read-refresh, which greatly simplifies the process and allows users to Get more information in less time.”
Xiong Xiaoge and Zheng Nan clapped softly, and Xiong Xiaoge smiled, "Well said, Mr. Qin, I have always felt that you have your own unique explanation of the Internet, and you understand it better than other Internet entrepreneurs."< br>
"Your Weibo is very reasonable and logical."
Zheng Nan also echoed, "Weibo is more convenient for users to operate and has lower social costs. It is indeed more suitable for Internet users, and its form is very simple and novel."
"This new design product is good." Xiong Xiaoge nodded, "It can be done."
Zheng Nan asked curiously, "How did you design such a thing?"
"Actually, Weibo itself is an extension of a sub-function of the campus network, and it is not just a brainstorm." Qin Shaoyan explained, "We found in the background that the interaction data of personal talks is much larger than that of long articles, so I After careful observation of this phenomenon, it finally evolved based on what people said.”
"Short and fast means low cost, both for creators and readers. The threshold for accessing the Internet is lowering, and the threshold for using the products we make must also change."
"Hey, that means you figured it out by looking at the data?" Zheng Nan was surprised, "Is this the big data analysis you said?"
Check out the 16-9 book bar to see the correct version!
"Yes." Qin Shaoyan said very calmly.
"It's very good. This new product will be more convincing if it has market data as a basis." Xiong Xiaoge is very satisfied with the new product developed by the campus network. "How do you want to make this thing? Do you make it on the campus network or develop it separately?" .”
"Of course it will be developed independently. I am very optimistic about its prospects." Qin Shaoyan said firmly, "The campus network needs a broader and more open social brand, rather than just developing users around the university campus."
"The campus network really needs to go a step further." Xiong Xiaoge also agreed with Qin Shaoyan's idea, "Users on university campuses can no longer satisfy the development of the campus network. It's time to expand outward."
"Everyone will soon be able to see the new actions of the campus network." Qin Shaoyan added, "After the listing, we will adopt more ways to expand social networking."
"Campus Network and Weibo are two products, two-pronged approach, going hand in hand." Zheng Nan gently rubbed her palms and smiled, "The future potential is unlimited."
Of course he was happy. The campus network was the first big project invested by Huaxia Sequoia, and it was also the most successful Internet product so far.
In just two and a half years, Campus Network will be listed on Nasdaq. This return efficiency is amazing.
Regardless of whether there is this new "Weibo" product, the market value of the campus network will not be low, but who doesn't like the icing on the cake, and this flower looks very attractive.
"The market value of the campus network is guaranteed to be US$4 billion, and US$5 billion is very promising." Zheng Nan said excitedly, "We can strive for a market value of US$6 billion."
"Guarantee four, win five, and fight for six." Xiong Xiaoge thought for a moment, "Well, there should be no problem. Mr. Qin, can there be any new breakthroughs in campus network's online game business?"
"Making a big breakthrough is a bit difficult, but maintaining the current flow is not a problem." Qin Shaoyan was rarely conservative, "But we will launch new online games in the next two years."
"Very good!" Xiong Xiaoge exclaimed, "The campus network has many good cards. We must consider how to make good use of these cards."
Zheng Nan felt a little regretful, "It's a pity that the game company does not belong to the campus network, otherwise the market value of the campus network would be worth eight billion US dollars."
Xiong Xiaoge also looked at Qin Shaoyan, "Mr. Qin, do you want to consider letting Campus Network acquire the game company under your name? Price is not an issue."
"Let's talk about this later." Qin Shaoyan did not answer directly.
The game company is my money printing machine. How can I sell it so easily? You are thinking nonsense.
Zheng Nan advised: "Think about it carefully, Mr. Qin, game research and development is also risky. Let Campus Network acquire it now when the value is high, and then use stock market funds to ease the pressure on research and development funds. This is a win-win situation. ”
"Well, I'll think about it." Qin Shaoyan replied perfunctorily.
What Zheng Nan said is true. Game research and development is indeed very risky. Many game companies have collapsed because of the sudden death of the products they invested heavily in research and development.
We can't just watch thieves eating meat without watching thieves being beaten. Game companies that see AAA hits succeed and make a lot of money think that they have made a fortune and can lose for a long time.
In fact, the money earned cannot withstand the effort. It will cost more than half of it to develop another AAA masterpiece. No game company can succeed every time.
But for Qin Shaoyan, this is not a problem, at least not in the short term.
Seeing that Qin Shaoyan did not continue, Xiong Xiaoge stopped persuading and directly changed the topic, "Then Mr. Qin will continue to work hard and improve the PPT. The first stop of our roadshow will be San Francisco!"
The listing road show is not a road show for a movie. A movie road show is going to the cinema to meet the audience, which is considered a movie-watching benefit and a promotional activity.
The listing road show is pure promotion and marketing, mainly in front of stock underwriters, institutional investors, analysts, fund managers and hedge funds, etc., both parties perform each other's performances.
Traditional roadshows are usually held in several major cities in the country where the exchange is located. For example, projects listed on the US stock market usually choose places such as New York, Boston, Chicago and San Francisco.
Xiong Xiaoge and Zheng Nan have already invited many people to support them through their connections. There will be special sitters on site to enhance the atmosphere. The rest will depend on whether Qin Shaoyan's PPT is good or not.
Qin Shaoyan sent Xiong Xiaoge and Zheng Nan away, then turned to look at Zhang Pingyi next to him, "Zhang Tianshi, time is a bit tight. Can you build the Weibo website before the road show?"
Zhang Pingyi was speechless, "Your demands are a bit high."
"I don't have high requirements. I just need to make a simple demonstration website. You can also optimize and rebuild it later." Qin Shaoyan encouraged with a smile, "Zhang Tianshi, you are so capable, you can definitely do it."
"I'll give it a try." Zhang Pingyi sighed, and then asked curiously, "Can our backend big data really see that personal comments have more interactions than long articles?"
"You can see a fart." Qin Shaoyan said casually, "I made it all up."
In fact, big data and all that is nonsense. He didn't look at the background data at all. Weibo was just a temporary plan he copied and showed to investors.
(End of chapter)