Chapter 542: Planning for the Asian Entertainment Industry
It’s not just the Chinese who hate their small lives, many ethnic groups in Southeast Asia have also been invaded;
This kind of martial arts theme, coupled with Li Xiaolong's wonderful acting skills, can easily break into the indigenous markets of many countries in Southeast Asia, and even Japan is possible, because Xiaoli is strong;
As long as the film market opens up, coupled with years of layout, the Hong Kong film industry will reach its peak in the 1980s ahead of schedule. If the market is large enough, enough talents and products will be produced, thus forming a virtuous cycle.
After leaving the film and television city, Yang Wendong came to the nearby TVB Building. Today, Tseung Kwan O has become the film and television music base of Hong Kong. Large companies and related talents have gathered here, bringing great economic vitality to the town of Tseung Kwan O.
In the 11 years since I came to Hong Kong, Tsim Sha Tsui, Kwun Tong, Sha Tin, Kwai Chung, and Tseung Kwan O have each owned a large-scale industry owned by the Cheung Hing Group;
Of course, the largest one is still on Hong Kong Island, but relatively speaking, there are many industries on Hong Kong Island. Although Changxing Group is important, its share of the regional economy cannot compare with the economic lifeline of these urban areas.
"Yang Sheng, this way." Qi Ruifan took Yang Wendong to the top office.
Yang Wendong glanced around and said with a smile: "The scenery here is nice, Zheng Zhijie is quite good at choosing places."
Qi Ruifan said: "Yes, this can be said to be the center of Tseung Kwan O. It has good transportation and is relatively close to the film and television city. Moreover, Zheng Sheng also built a community nearby for actors from TVB and Changxing Film Company to live."
"All the actors?" Yang Wendong asked.
Qi Ruifan shook his head and said: "That's not the case. We can't cover all the extras. We can only cover some supporting actors who are capable of performing, or have some technical support staff, such as lighting engineers, screenwriters, etc.;
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These people are not counted as employees of our company, and the dormitory is not a company benefit. Instead, it is rented to them at a price lower than the market. At the same time, we also arrange for people to work together to reduce their living costs and ensure that they have potential. People can participate in the entertainment industry with peace of mind. ”
"This method is not bad." Yang Wendong praised: "We can't sign contracts with too many people using the company model, but if they work day by day, they will also have great pressure in life;
Providing appropriate subsidies to those with potential will indeed help the talent legacy of the entire film and television industry. ”
The cost of living in Hong Kong is not cheap. If you don’t make your own food and eat out, the cost is very high. The same goes for accommodation and travel;
This puts too much pressure on people with unstable jobs, and large companies provide unified low-cost accommodation and unified arrangements for meals, so all costs will be reduced a lot.
"Actually, it's not a subsidy, and we didn't lose money. It's just that the cost of cooking and accommodation when we gather together is definitely much cheaper than if they were alone, maybe half of it." Qi Ruifan added: "This is what Zou Sheng and I We negotiated together because we found that many capable supporting actors quit one by one. In the long run, this loss will be huge.”
Yang Wendong agreed: "This is also very good. In addition, we must give these people hope. We can give a small group of people who perform really well, a more stable fixed income, similar to a salary. Some of these people may be the future superstars, we must keep them.”
In addition to the beautiful content, the most special thing about the 1983 version of The Condor Shooting in the Past Life is that there are many supporting characters in it, who are all top stars in Hong Kong movies and TV series in the future;
Because his influence on Hong Kong history is so profound, it is hard to say whether those biweekly celebrities and the Four Heavenly Kings will still appear in the previous life, but as long as there is a sufficient or even larger market, more top stars will inevitably be produced.
However, the premise also requires macro-control, that is, we cannot allow big capital and big stars to gain too much, leaving the middle and lower classes without food, which will only ruin the future.
Qi Ruifan agreed: "Okay, a basic salary is fine, and there is no need to pay more. 100 yuan is probably enough. They participate in the show themselves, and their monthly income is much higher than other normal office workers, but it is unstable." ;
But now TVB and Changxing Film Company are developing rapidly, and they both have many programs filmed. ”
"Well, properly ensure the income of the extras. I don't want to say how good it is, but at least it can't be too bad." Yang Wendong added: "In addition, the food must be on par with Changxing Industrial's factories. Only when you eat well can you perform better;
It is indeed difficult to arrange accommodation for ordinary extras. Please communicate with KMB and ask them to arrange more buses in Tseung Kwan O to help them commute to and from get off work. ”
"Okay, no problem." Qi Ruifan agreed.
Yang Wendong nodded and asked again: "How is the Good Voice program going?"
Since Hong Kong TVB launched the Good Voice program at the beginning of the year, Yang Wendong has only paid occasional attention to it. After all, no matter how popular a variety show is, it takes time;
Qi Ruifan replied: "The current ratings are pretty good. Each episode has a ratings of about 70%. In terms of advertising sponsorship, many companies in Hong Kong are also willing to invest. In terms of revenue, this program has already made a lot of profits? ”
"Have you discovered any potential singers?" Yang Wendong then asked.
This kind of variety show is limited by the small Hong Kong market. Even if it can make a profit, it will not be very impressive. In the 1980s and 1990s, the market value of TVB was only a few billion Hong Kong dollars, and its annual net profit was only 200 to 300 million. Not as good as collecting rent from a building;
However, the discovery of folk talents is more important. It can produce more singers, which will be beneficial to the entire Hong Kong film and television industry and the more than one billion Chinese people. This market is huge.
And combined with these, the higher the score, the higher the asking price will be when the copyright of the "The Voice" program is sold in the future. In the previous life, various "The Voice" programs in the mainland were merciless in allowing overseas copyright owners to collect money, until Mobile With the arrival of the Internet era, it began to gradually decline.
Qi Ruifan said: "At present, we have found almost 20 very talented singers who can sing very well. Some of them just rely on instinct to sing without professional training. If they are taught in the future, they will definitely sing better in the future. Good;
However, these people sing other people's songs. I'm not sure whether they have the ability to compose music and lyrics themselves. We can only wait and see later. ”
"Being able to compose music and lyrics also depends on talent. This cannot be seen in the short term, but if these people can sing, the probability is definitely higher than others." Yang Wendong said: "And even if they can't, as long as they can sing well and look better, You can also sing other people’s songs and become a singer.”
Even the music king Zhou Tianwang in his previous life could only sing and compose music, and he had to rely on Fang Wenshan for lyrics;
This is the norm. There is only one person in a thousand who can sing, compose music and lyrics. There is no need to pursue this. It is definitely best if there are some.
Qi Ruifan said with some embarrassment: "Ability is not a problem, it can even be cultivated, but appearance may not be a problem."
"That's right. You really can't change this. If it doesn't work, then you can just be a celebrity behind the scenes." Yang Wendong also smiled helplessly.
In this era, or even decades later, except for those who take a special route, the basic requirement for most other stars is to be born with good looks. Although there are many who meet the requirements, if combined with acting skills, abilities, etc., It's relatively rare.
This is also the reason why top stars make a lot of money. The first is that they are killed from the sea of blood, and the second is the combination of various innate factors. The number is very small.
Qi Ruifan smiled and said: "Yes, but as long as those who can reach the finals are not too ugly, we will try to push them, maybe we can take the route of powerful stars."
"Well, okay, you can decide this aspect yourself." Yang Wendong nodded and said: "In short, we must find ways to discover and cultivate talents. Not only Hong Kong, but Chinese from Southeast Asia and even Europe and the United States can also participate in our Miss Hong Kong or other election programs. The same goes for artist training classes;
In addition, there have been many refugees coming to Hong Kong in recent years. You can also try to dig into them. Only when the base of the group is large enough can we select more high-quality talents. ”
Facing special groups that cannot be cultivated in a targeted manner, one can only raise Gu and wait for the most powerful Gu to be killed before cultivating them;
Even the compulsory education in many countries is the same. Why do you learn advanced mathematics, foreign languages, geometry, history, etc. that you will basically never use when you grow up? In fact, 99% of people accompany you, just to screen out 1% of the scientific elite. Of course, the remaining 99% is not really useless after learning. Even if some knowledge is useless, logical thinking is still useful. "Yes, Yang Sheng." Qi Ruifan agreed.
Today's Changxing Group is already the dominant player in the film and television industry in Hong Kong. It is also doing very well in Nanyang because of its large number of theaters;
But what the entire group is plotting is not how much money they can make now, but the future.
It’s October soon;
North Point, Hong Kong:
"Bah bang bang bang bang~~" A large number of firecrackers went off, and hundreds of people gathered at the entrance of a large factory. There were also many white ghosts. Even TVB sent a special camera crew to film;
For no other reason than a large-scale color TV production factory in Hong Kong officially opened for business, and the joint venture factory between RCA and Honor Electronics was completed.
"Yang Sheng, Mr. Smith, please come inside and let's go in together." Wang Zhiqun said with a smile.
Yang Wendong also nodded, and then said to the white guy next to him: "Mr. Smith, please."
Hong Kong's business history has changed a lot because of his presence. For example, there are many more industrial industries, such as post-it notes, large plastic production bases, beverage and food bases, etc., and now there is another large color TV production base.
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As the high-tech industry second only to automobiles in this era, color TV can be said to be an industry that any country or region wants to own, even in Europe, the United States and Japan. It is of great significance for Hong Kong to introduce such a large factory.
To this end, the Hong Kong Governor's Office also sent a chief envoy.
Smith smiled and said: "You two, together."
Everyone entered the factory together. At this moment, a large number of workers were already working at their positions. The TVB filming team also followed Yang Wendong and others to shoot inside the workshop;
Wang Zhiqun and several engineers introduced the process as they walked, from the initial production of picture tubes to the final assembly and shipment of TV sets.
Smith asked: "Yang Sheng, are these color TVs sold overseas?"
"Some of them will be sold in Hong Kong." Yang Wendong explained: "As Hong Kong's economy develops stronger and stronger, many people will definitely want to replace color TV sets;
There is just one problem. TVB is still sending out black and white signals, so I also want to prepare an application to add color signal transmitters. In this way, millions of people in Hong Kong can replace their TV sets with better ones and watch more TV sets. quality programs. ”
"This shouldn't be a problem. Just let TVB apply." Smith didn't think too much. The Hong Kong government would naturally not disagree with this kind of thing.
"That's good." Yang Wendong said again: "Then let's go upstairs and have a look."
At the end of the morning, Yang Wendong took Smith and others to have a meal at a nearby hotel and then returned to the factory.
"Have you calculated the costs here? How much lower than in the United States?" Yang Wendong asked.
Wang Zhiqun replied: "After calculation, a color TV can save about 20% of the cost, not only people, but also taxes and fees, the average is about 110 US dollars."
"How about comparing it to Japan?" Yang Wendong asked.
Wang Zhiqun said: "That's probably about it. Even our costs are still not as good as Japan's. Except for labor, we can't compare with Japan's in other aspects, especially the industrial chain;
In addition, when our joint venture company builds a color TV, we have to pay US$30-60 to RCA in the United States. This price is very high and the cost cannot be reduced. ”
"It's expected, so don't expect much profit from this joint venture factory." Yang Wendong nodded and said: "Find a way to cultivate a supply chain in Hong Kong, even if we invest ourselves."
In previous joint venture factories in the Mainland, although the state-owned enterprise accounted for 51% of the market share, 80% of the profits were actually taken away by foreign investors;
The first one is the production licensing fee. You have to pay a large amount of money to start producing a car, and then you will get a commission for each car after mass production, which is about 5%-10%;
Then in the automobile supply chain, many parts are designated overseas factories. Even if they are limited by the localization ratio stipulated by national laws, they are only first-tier suppliers (meaning to directly supply automobile factories), but once The suppliers of first-class suppliers were designated overseas factories by the foreign parties of the joint venture, bypassing legal requirements.
Therefore, companies like Volkswagen have made a lot of money after re-opening in China. However, after the rise of domestically produced cars, they are facing the pressure of price wars. Joint venture factories such as SAIC and FAW no longer need European suppliers, and German Volkswagen cannot receive Chinese suppliers. Big checks, then layoffs;
The so-called high welfare, high wages and high holidays in Europe are essentially the exploitation of developing countries due to the scissor gap in industrial technology. Once the overseas market is gone, haha, then there will be nothing.
Wang Zhiqun said: "Understood, I am already integrating all suppliers related to color TV supply, either investing or acquiring, or starting from scratch myself. As long as one day we master the industry chain by ourselves and purchase some outdated patents, we can do it ourselves." Once we started making color TVs, the cost would be much lower at that time.”
"Okay, color TV is also a very huge industry. If it gets bigger, it can surpass Changxing Industrial or even several other subsidiaries alone." Yang Wendong nodded and said: "Also, I need to develop the entertainment industry in Asia and be able to expand the TV industry. Cost reduction is also very important.”
The foundation for the development of the entertainment industry is that the carrier is cheap enough. Otherwise, too many people cannot afford TVs, and it will be useless no matter how good the entertainment is;
Now Honor Electronics can make black and white TVs by itself. If it can make color TVs, even if they are cheap, it will be very easy to open up the Asian market;
Perhaps the technology is not as good as that of Japan and the United States, and the clarity and sound are not as good, but some problems must be solved first and then optimized. For ordinary people in Asia, cheaper color TVs are more cost-effective.
Once enough people have televisions, it will be easier for Hong Kong's entertainment industry to gain access to the Asian market, including music.
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(End of chapter)