After the launch of Longteng S900.
Putting aside those remarks and marketing that buying it is patriotic, I want others to spend more than one million to buy Taiwanese domestically produced new energy.
Only in terms of safety, driving, technology, including brand power, can customers really like it.
In a very simple sentence, you can use special marketing to win BBA in China, but it is nonsense when you go abroad.
If we want to gain a foothold and allow customers to choose their Longteng S900 among millions of cars, we can only truly satisfy users.
This is also the main reason why Chen Pingsheng refused to launch patriotic marketing launched by the marketing department, because this kind of marketing can easily lead the company astray.
It even arouses disgust among most people.
Since Wolf Warrior 2, many companies have tried to label their products as patriotic.
Being frequently associated with patriotism is a double-edged sword.
The simplest explanation is that buying an imported car from Taiwan, from customs duties to import consumption tax, is definitely higher than buying a domestically produced new energy vehicle in Taiwan.
From a monetary perspective, the difference between the two is actually not that big.
If we look at it from another perspective, when Santana was first introduced into the country, the pricing standard given by overseas manufacturers was about 80,000 to 90,000 units.
It was finally sold for more than 200,000 yuan.
The price difference is mainly used to protect the nascent domestic automobile industry, including self-produced automobile brands.
According to the quality standards of Santana in the 1990s, it would have sold for 80,000 yuan.
All domestic car manufacturers will not have any room for survival, and consumers will choose Santana with their eyes closed.
This price protection policy lasted for at least twenty years.
Not only cars are protected, but also electrical appliances and other electronic products are protected.
This is also the special method used above to provide enough living space for the domestic electronics industry that has just started.
Today, this kind of protection is also used in new energy vehicles.
Eliminating the purchase fee and providing various subsidies are obvious protections.
At this point, the trump card products they have created over the years can only be sold if they have to be patriotic.
That would only prove... a serious failure.
On the first day of the Longteng S900 launch conference, the order volume was undoubtedly very gratifying.
In less than two hours, the initial order reached 20,000 units.
This kind of ordering is also part of the company's marketing promotion, which is to create a big-selling effect.
The actual situation is to pay a deposit of 10,000, which can be refunded later.
If he wanted to, let alone 20,000 orders an hour, it would be easy to order a million orders.
Orders and sales are completely different things.
Any electronic product that pays too much attention to marketing will create a feeling of deception.
There is no doubt that many domestic new energy vehicles are doing this kind of thing.
Various tests also have no lower limit, and even rub the IQ of ordinary people on the ground.
Although Chen Pingsheng also hopes that the Longteng S900 will sell well, what he hopes more is to rely purely on word of mouth and customer love.
Only in this way will they be able to go abroad and sell Ascendas cars around the world.
Just like when you open a factory abroad, you can no longer rely on low labor costs to reduce product costs and create price advantages.
Anyone who tries to do this will face a report from the union.
Once verified, it is easy to doubt your life.
As long as they go overseas, they cannot make any exaggerated and false propaganda.
Advertising laws are no joke.
To put it bluntly, a truly good product does not require too much marketing.
If it only sells well in China, Ascendas Auto's market value will never exceed US$100 billion.
That wasn't too successful for him at all.
The days passed by, and it was mid-July in a blink of an eye.
Chen Pingsheng has been paying attention to the sales of Longteng S900. In the past half month, the sales volume has been more than 700 units.
This is pretty good for a high-end pure electric model of a million-level luxury car.
You must know that the total sales of Maybach last year were only 15,000 units.
Rolls-Royce has 5,586 units. The higher the price, the lower the sales volume will definitely be.
This is a normal phenomenon. After all, if the price reaches a certain level, the potential customer base will definitely become smaller and smaller.
The most mainstream sales price of domestic cars is still in the price range of 120,000 to 180,000.
This is why the Accord is the ceiling for ordinary people, and the price is just in the range of 200,000.
As for those owners of BMW 3 Series, Audi 4 Series, and Mercedes-Benz C-Class.
Most of them are not as financially well-off as Accord owners, or even far worse.
These cars are prestige cars to a certain extent, but for truly knowledgeable car owners, there are 300,000 people who would rather buy Toyota Volkswagen than BBA’s entry-level cars.
The mainstream models of domestic new energy vehicles cost more than 200,000 yuan and less than 350,000 yuan.
There is definitely room for further decline in the future.
Models with prices ranging from 100,000 to 150,000 are the mainstream consumer models with the largest domestic audience.
Ascendas New Energy has also been pushing into that segment, hoping to truly capture mainstream models at this price point.
Enterprises need to control marketing, management, and production costs at a very good level.
At present, they are also the new energy manufacturer most capable of winning mainstream models at that price point.
Longteng S900 is positioned as high-end, and high-end models have low sales and are often not very profitable.
But its significance is self-evident. The new low-priced model currently being tested by Ascendas New Energy is the Ascendas Z5.
Urban SUV models priced between 150,000 and 200,000.
Also being tested is the Tengfei D6, an extended-range coupe priced between 120,000 and 160,000.
These two cars will be the main sales models in the future, and they are also the perfect reflection of their entire industry chain production capabilities.
It can be said that he now has the production qualifications to continuously reduce prices.
This is entirely due to the creation of the entire industry chain of Tengfei New Energy.
It can continuously reduce the sales price without reducing the quality of the car.
This in itself is an extremely good performance.
It can be said that by 2023, Tengfei New Energy will no longer need to spend money to subsidize R&D investment.
Ascendas' pure electric models even hope to control the price within 120,000 yuan, and have a full battery life of 600 kilometers.
This is undoubtedly an extremely exaggerated technological breakthrough.
It also means that their sales can still see explosive growth.
After sales surged, costs were further reduced.
By that time, Tengfei New Energy will be complete.
There will be very good competitiveness overseas. It would be false to say that we don’t expect it.
Chen Pingsheng turned off the computer and prepared to go to the investment company opened by Chang Fu to take a look.
After this guy lost a lot of money in stocks, he started investing again.
Whether it succeeds or not is another matter. Anyway, it is true that there is not much going on all day long. He still used his own expertise and invested most of his money in the field of short videos.
With his connections and resources in this field, not to mention making a lot of money, it will definitely be much better than what he did before.
……
Chang Fu himself set up a small headquarters in Lujiazui as his investment base.
He also has standards for investing and only invests in those recommended by friends or known to friends.
As for those who have no connections at all, he will not receive them here, and he will not waste time on ordinary people.
This is quite different from the Dream Fund he worked on.
Chen Pingsheng came alone without informing anyone. Chang Fu hired two secretaries for himself.
One is a school beauty who just graduated from college, and the other is recommended by an acquaintance.
She is also as beautiful as a flower, but she showed a bit of fur in her last class, so she doesn't look too serious no matter how she looks at it.
"I said, Lao Chang, are you thinking that Yang Qian is not at home and want to let yourself go?"
Check out the 16-9 book bar to see the correct version!
Chang Fu is indeed wavering on this issue, but there is nothing he can do about it.
At his age, he has long been financially free and has no more pursuits in his career.
He couldn't reach power or anything like that. Apart from the young and beautiful little beauties that could excite him, there was really nothing else.
"Old Chen, you can't tell me that. I'm actually very principled. I would rather spend money than take it home, let alone let my wife know."
Chang Fu is much smarter than Gao Hu. He does play tricks, but in the same way as many rich people.
The red flags at home should never be removed. As for the little flowers outside, they can be replaced after a while at a cost of several million.
He promised not to let them get into trouble with their wives. Before the discussion, he made it clear that he had a wife and was willing to be a dutiful little lover, and he would pay her.
If you don't want to cause trouble, just leave without sending him away.
"If your wife knew this, she would definitely have a fight."
"You're wrong about that. My wife knows more or less, as long as she doesn't go too far."
Chang Fu chuckled: "She has been abroad for more than half of the year now. I can't possibly go to a foot washing shop to solve the problem. I might as well spend millions on regular secrets."
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It is a very real thing that beauty resources are scarce only in the circle of ordinary people.
It's so common in circles like theirs, and countless young women are trying to get into it.
"You raised these two?"
"That's not true. How can I have so much energy? I'm just a girl who just graduated from college. After she came to work for me, I cared about her twice and then made it clear to her."
Chen Pingsheng took a sip of tea and was too lazy to ask any more questions about this kind of thing. Beauty is tempting, and men always like eighteen-year-old girls.
It was hard for him to say anything. When he left, Chang Fu specially took the girl to have a meal with him.
Girls nowadays are actually very open-minded and can stay with a boss for half a year.
You can get a few million. If you go to the street and hold women's hands and interview them, they will definitely tell you with disdain, who are you looking down on?
If the opportunity is really in front of you, you don't need to say anything. The reality will make over 90% of women bow their heads.
In fact, the same goes for female celebrities in the entertainment industry. If they want to become famous, they have to give something.
Some people give more, and some people give less.
Chang Fu offered the girl a price of one million a month, and she could be a secretary when she had something to do and a secretary when she had nothing to do.
This guy really doesn’t want to advance in his career.
He went to Gao Hu's place again. This guy was the same as before, changing his girlfriend every now and then.
It’s just that he is smarter than before, and the girlfriends he changed are basically internet celebrities.
People won't make trouble for him, and he won't make trouble for others. Everyone just comes together to have fun.
Quite a normal relationship between men and women.
When he came home, Erpiya was also at home. It was rare for this little girl to ask her mother for advice on business matters.
She looks like she has grown up, but in fact she just wants to borrow some smart people from her biological mother.
Her sister is now working in VR, and she herself is targeting pre-made dishes.
This thing is not healthy, it just solves the most basic desire to be full.
But it is undoubtedly another trend now.
Not only ordinary people can buy a large number of prepared dishes in supermarkets, but restaurants can also make prepared dishes.
The advantage is that it is convenient and saves time, just throw it in the pot and heat it up.
The disadvantage is that it is not as healthy as fresh vegetables.
Now many large companies have begun to arrange this area, and Erpuya is also doing it.
She also did some basic market research before deciding to do this.
There is no problem in the direction of starting a business. People with backgrounds like theirs are obviously better than ordinary people in choosing the direction of starting a business.
Basically, I will step on the trend, and I don’t know if I can do it well.
"Dad, are you back?"
Erpuya is still a little chubby. She will soon be in fifth grade. Although she is not as foolhardy as before, she often holds fan meetings.
But...not much has changed.
"What are you doing? You really want me to come back a little later or something?"
"How can you do that, Dad?"
Erpuya raised his chubby face and said, "I was just telling my mother to lend me two smart people who are better than my father to join my company."
"This is a good idea, you should learn to control those smart people."
Chen Pingsheng pinched her cheek and said, "You have to be more serious this time. If you lose two to three hundred million at home casually, your reputation as a genius will be gone."
"I won't let it go."
Erpuya is quite competitive. If he fails once, that's it. Can he fail two or three more times?
Then her great title of extremely smart and genius second princess will really be gone.
This time she really gathered enough energy to intervene in the cooking.
The two big butt kids in the family are already very worry-free, but the only one who is not worried is the mistress Chen Lu.
This little guy is really determined to be Su Xiaoxi's licking dog.
Song Yanxi called him over to solve the problem, and mistress Chen Lu brought Su Xiaoxi to the house to beg him again.
"In my life, has the Su family gone too far? How could they take advantage of a five-year-old boy?"
"How many days has the mistress been crying for you?"
"It's been at least three or four days!"
The Su family's problems have become more and more serious. If they can no longer come up with tens of billions of funds to repay bank loans, it can be said that bankruptcy is a certainty.
From now on, Su Xiaoxi will no longer be qualified to be Chen Lu's classmate.
"Hmph... How can he be allowed to fool around at such a young age? The Su family won't lend him a penny, so Su Xiaoxi will find a way to transfer her away directly."
Chen Pingsheng has never cared much about this kind of thing, and he has made suggestions to the Su family before.
You can even provide money to help them solve the land problem in their hands, but unfortunately, they have no determination themselves.
We were still waiting for the superiors to relax their policies and save them, but this was the final result.
The house cannot be sold and the bank loan cannot be repaid.
Liabilities in all aspects directly became the straw that broke the camel's back.
(End of chapter)