Chapter 382 Marketing Strategy
As soon as Jiang Feng stepped into the back kitchen of Tai Feng House, what greeted him was the luxurious and supreme version of pickled abalone, sea cucumber and fried rice from Jiang Jiankang full of fatherly love.
This is the first time Jiang Feng has seen such luxurious fried rice in so many years of eating Jiang Jiankang's fried rice. Although he had just eaten a large bowl of bone soup noodles, Jiang Feng felt that as long as he squeezed, he should still be able to stuff a portion of fried rice in his stomach.
After all, according to the theory of the Jiang family, stomach capacity is like water in a sponge, which will always be squeezed.
It's not yet business hours, and preparations are in the final stages. In order not to cause trouble for everyone, Jiang Feng moved a small bench and sat at the door to eat fried rice. He could also take care of the situation in the kitchen and lobby, and fulfill his responsibilities as the boss behind Tai Feng Building.
As long as people eat, they will relax, and as long as they relax, they will want to gossip. Just as Zhang Guanghang was picking plates in front of the cabinet near the door, Jiang Feng remembered the chat history he saw when he was scrolling through WeChat group chat messages on the train last night because he was so noisy that he couldn't sleep, so he asked casually.
"Lao Zhang, I saw yesterday that the chef group was talking about the opening of the shopping mall. Do you know about this?" Jiang Feng asked. Because Ji Yue kept silent about Lao Zhang every day, everyone was led astray by her. When I saw Zhang Guanghang, my first reaction was to call him Lao Zhang.
"Are you talking about SJ?" Zhang Guanghang picked up a plate with a green bottom, looked at it and put it back when he felt dissatisfied, "That shopping mall is quite close to ours, it's only about 5 kilometers by car. I'm going home. I’ll pass by there on the way, it seems to be opening soon.”
"Are you talking about the shopping mall that opens on the 8th next month?" Tang Tang sat at the cold dish table and wanted to join the group chat.
"Do you know that shopping mall?" Jiang Feng asked.
"I know, I'm very familiar with that area. It used to be a small shopping mall with a small area and few shops, so the business has never been very good. Last year, an unknown boss bought all the surrounding land. A new shopping mall has been built, which is larger than the one next to us. I heard that all the shopping malls are luxury brands and high-end restaurants, and the consumption must be very high," Tang Tang said.
"I've also heard that there will be a two-Michelin-starred restaurant, but it should be a branch. In recent years, many branches of Michelin restaurants have opened in Peiping, but they are all a bit acclimatized, so it should not have an impact on our store." Zhang Guanghang stretched out his hand towards the yellow-edged plate on the top floor, but gave up and pulled back before his hand even touched the plate.
Jiang Feng nodded, suddenly realized, and took another mouthful of fried rice.
Zhang Guanghang continued to choose plates, but the red, orange, yellow, green, blue, and purple could not satisfy him, so he began to look for plain plates, mainly white. When Jiang Feng saw that it was almost time to open the business, he ate quickly and emptied the fried rice on the plate in two mouthfuls.
At the end, Zhang Guanghang finished picking the plates and Jiang Feng also finished the fried rice. Jiang Feng didn't forget to ask: "Those restaurants are not adapted to the local environment. What are they?"
Zhang Guanghang thought for a while and said: "Maybe it's because it's too expensive."
Jiang Feng:...
He couldn't find the words to refute.
Jiang Feng's work was relatively easy at noon today. Considering that he had to rush to work immediately after a long journey, Zhang Guanghang and two old men took care of the processing of Babao Chestnut Pigeon, including stuffing and pine needles. Jiang Feng did it for him. All you have to do is adjust the gravy and finally thicken the sauce.
After the lunch business ended, Jiang Feng suddenly realized a very serious problem.
The eight-treasure chestnut pigeon he makes is recognized as good, and because this dish is not a buff dish, it can be served in unlimited quantities, so even if this dish is not on the menu, it is already recognized by everyone as Jixue's tile altar. After Huadiao Chicken, Tai Feng Lou has another signature dish.
So now comes the problem. Jiang Feng has been making eight-treasure chestnut pigeons these days, but they seem to be given as gifts.
The gift package seems a bit inconsistent with the noble status of the Eight Treasure Chestnut Pigeon dish.
Jiang Feng found Comrade Wang Xiulian who was about to sneak into the monitoring room to take a nap and raised this question.
Comrade Wang Xiulian fell into silence.
"Yes, why do you want to give it as a gift?" Comrade Wang Xiulian looked at her own son and fell into deep thought.
Comrade Wang Xiulian thought about it for a long time, and thought it might be because whenever she wanted to give something away, she would always want to give away the dishes made by Jiang Feng. Just like the pickled dumplings that were given to every Chinese Valentine's Day set meal as a bundled sale, Comrade Wang Xiulian often ignored the value of the Eight Treasure Chestnut Pigeon dish itself.
Comrade Wang Xiulian felt that Lai Jiangfeng was the main cause of such consequences. It turned out that when Jiang Feng was practicing the Eight Treasure Chestnut Pigeon crazily for a period of time at the Healthy Restaurant, the Eight Treasure Chestnut Pigeon was unsaleable all year round. Everyone's mouths were filled with the smell of pigeon when they ate it, and everyone became confused. Reincarnated as a pigeon spirit, sometimes even if it is sold as a special offer, it cannot be sold out.
It was precisely because of the memories of that period that the profiteer Comrade Wang Xiulian was so impressed that she was left with the impression that the eight-treasure chestnut pigeon was always unsalable, so every time she gave something away, she could not help but want to take the eight-treasure chestnut pigeon. The treasure chestnut pigeon is sent out.
But how could Wang Xiulian, as a good mother who loved her son, have the heart to say this reason.
"Hey, this is called a marketing strategy!" Wang Xiulian said seriously.
"Although your eight-treasure chestnut pigeon is given as a gift, the target customers are all high-end customers, basically high-level VIPs. This dish of yours will be on the menu in October. Mom is helping you prepare it in October. Create a reputation among customers before the month to ensure sales. Mom won't hurt you, don't worry!" Comrade Wang Xiulian patted Jiang Feng on the shoulder, "When has Mom ever hurt you? I haven't even lied to you in all these years!"
Jiang Feng was convinced on the spot, and was even a little moved. Comrade Wang Xiulian actually didn't even make any money for him.
"Thank you, Mom."
"As long as it's for my son to smash you, it doesn't matter if you have to work hard and lose some money." Wang Xiulian couldn't help but become truly immersed in her acting, as if this was really the case. Then she changed the subject, "But my son, it's OK. You have to learn from your dad.”
"Look at your dad, even the pickled vegetable fried rice can be developed into abalone, sea cucumber, pickled vegetable fried rice. Your dad can fry a portion of rice in a few minutes. Let's make a smaller portion and price it at 168. This will make a profit. Those of yours Food...Mom didn't say it's not good, your rice pudding is very good, but that No matter how delicious it is, the eight-treasure porridge cannot be sold at a high price! Aren’t you learning sea cucumber cooking from your grandfather recently? Do you want to try making porridge with sea cucumbers? You can take the leftovers from your daily practice and cook them. Make more porridge and practice." Wang Xiulian's calculations began to click.
Jiang Feng:? ? ?
Mom, you changed the subject a little too quickly.
How come our pure love between mother and child suddenly became tainted with the dirty smell of money.
"I'll try my best." Jiang Feng started to tell lies.
He wanted to make dishes that could be sold at a high price. Whether it was baked lobster in soup or two-color prawns, whether there was a special effect buff or not, which dish could not be sold at a high price?
Isn't this not allowed by strength? (End of chapter)