Chapter 806 Making trouble
Regarding the one-week rest and adjustment time given by the program crew, the four members of Tai Feng House unanimously chose salted fish.
Although theoretically there is no difference between the two-week competition process and daily work, there is no performance pressure in normal work. No matter whether the results are good or bad, the mental pressure during the competition is always huge. Now we finally have some time to breathe. No one wants to go to work, they just want to have a happy week.
Although the two signature chefs Jiang Feng and Sun Maocai were not at work, business was as prosperous as ever, and even had the same momentum as when "Zhiwei" was first released.
The reason for this result is very simple. The second episode of "Good Taste Sino-US Chef Competition" became popular, inexplicably.
Although the first issue had a good reputation, the number of views has been mediocre. The number of views in the first week after it was launched only exceeded 10 million, and that was only after buying a recommended spot. Compared with the current variety shows on the market that frequently have over 100 million and over 1 billion views, this is like rushing to grandma’s house.
In the second episode of the program, Tai Feng Lou made a comeback with Sunday's snack street test, which was really explosive and even had a bit of a refreshing rhythm. But the reason why the second episode of the program exploded was not because of this, but because many viewers discovered——
Damn it, I was in the snack street that day!
There is nothing more heartbreaking than being personally involved and missing out.
Perhaps because four of the eight participating restaurants are in Beiping, more than half of the few viewers and fans of "Good Taste King of Chefs" are BJ locals. Snack Street is a new holy place for Internet celebrities to check in in Peiping. Even if the locals express their disdain, you still have to check in when you need to check in, post in Moments when you need to post, and go shopping with your girlfriends on weekends to show off your love. Still have to show off.
So many viewers watched the variety show and realized, eh, I was not there that day.
When I took another look, I realized, eh, I passed by this store, but I thought there were too many people in line, so I didn't line up.
There are also some lucky people who look at it and realize, Damn it, I ate it, no wonder I think it tastes so good.
The later stages of this show are also very interesting. In the first episode, there will be a five-second pause when each chef appears, and then subtitles will flash to introduce the chef's situation.
For example, Pei Shenghua is the chef of Huaiyang House and once served as the head chef of a state banquet. Sun Maocai is one of the chefs of Tai Feng House. He once served as the head chef of a state banquet. He is ranked 11th in the celebrity chef list. He is interviewed by the third issue of "Zhiwei" and so on. At first glance, he is awesome. In fact, he is really awesome. Character introduction.
But ordinary viewers don't accept this at all.
The vast majority of the audience didn't even know what "Zhi Tao" was. The introduction of a certain chef who was once the head chef of a state banquet just made them think it was pretty awesome. In fact, they didn't feel much at all. Especially when there are several state banquet chefs on this show, it makes the title of state banquet chef, which is obviously very impressive, seem ordinary.
Of course, experts know how valuable these few sentences of introduction are, but real experts don’t need direct introduction at all. Once you put their names out, they will know how awesome these people are. As for laymen, no matter how much you talk about it, they will think that’s it.
Every other line is like a mountain, that's probably it.
In the second episode, the program team learned the lessons from the failure of the first episode and used a more intuitive way to let ordinary viewers feel how awesome these contestants are.
They directly marked up the vegetable prices.
For example, if the contestants select a restaurant and enter the selected restaurant to make dishes, the program team will take a close-up during the production and then thoughtfully add subtitles.
If Jiang Feng was cooking porridge, the subtitles next to Jiang Feng would be——
Jiang Feng: The signature dish, chicken and bean curd, is priced at 1,288 per serving and must be ordered three days in advance.
The price of the porridge being cooked is also displayed below. Preserved egg and lean meat porridge, 10 yuan for a bowl.
What an intuitive gap, what a shocking experience.
Jiang Feng was not impressed. He had to be Chef Arnold. Among all the contestants, he sold the most expensive set meal. There is a sharp comparison between the 12,888 yuan set meal and the 35 yuan piece of cake. I wonder who sees it and thinks it’s really worth it. Why didn’t I eat it?
Those who didn't get it felt that they had lost 12888, and those who got it felt that they had made 12888. No matter they were late or didn't get it, as a new century Internet surfing warrior in the 21st century, we should always put joy and regret in the balance. A few cool words on Moments and Weibo.
Then it became a trending topic for no apparent reason.
The name of this hot search is also very confusing.
#12888#
At first, passers-by thought it was the name of a combination, but after clicking on it, they discovered it was the price. At first, everyone was angry, wondering which unscrupulous restaurant had actually launched a cake worth 12,888 yuan. After a closer look, they realized that it cost 35 yuan to get the effect of 12,888 yuan.
After the variety show finally became popular, Chef Arnold's ten-year-old fans began to show up uninvited, and some industry insiders who had no idea where they were before began to educate people about how awesome the chefs participating in this variety show are. . As long as the program team spent some money to build up the popularity, the total number of views of the variety show would skyrocket and soon exceeded the 100 million mark.
Although Tai Fung House made a comeback in the second phase, it was Chef Arnold who became popular in the end.
All we can say is that Jiang Feng lost to 12888.
This time Chef Arnold did not rely on his own shit, but on his own hard work, the price of his dishes, his exquisite snacks, and the hot searches that the program crew spent money to buy.
No matter the process, the end result is good. No matter who becomes popular, everyone will benefit more or less. As the popularity increases, business will naturally improve. Good business is the icing on the cake for Tai Fung House, Yonghe Ju and the Rooftop Restaurant, which are already good at business. However, for a restaurant like Babao Zhai, which was almost bankrupted by the Rooftop Restaurant, it is simply a blessing. It's a timely help.
By the way, the fact that Baxiankan was disqualified from the competition due to cheating was not broadcast in the variety show. Maybe it was because of the money. The program team used exquisite editing techniques to lightly edit it to show that Baxiankan had withdrawn from the competition due to something. His performance was not very good, and he did not attract much attention or discussion. Other restaurants did not intend to add insult to injury, so the incident was simply passed over.
Jiang Feng also stayed at home quietly, waiting for notification from the program team.
At the end of the test, the staff of the program team said that the lottery would be held on Wednesday and the relevant rules would be notified within this week. Jiang Feng originally thought that the rules would be announced after the lottery was drawn, but what he didn't expect was that the program team's work efficiency was pretty good. The rules for the second stage of the competition were announced on Tuesday morning before Wednesday.
Jiang Feng's guess was not wrong. The program team was indeed planning to cause trouble.
The competition rules of the second stage are very interesting, to be precise, it is very difficult.
The second stage is the exchange competition. The seven existing restaurants are drawn by lots, and whichever one is drawn will go to that restaurant. During the exchange period, the four contestants can only cook the dishes on the original menu of the Chinese restaurant and cannot delete or modify them at will. In addition, before the exchange, each player can select a dish on his own menu as a must-make dish.
Contestants must sell one hundred must-make dishes every week and receive at least fifty positive reviews. If they fail to complete the task, their points will be deducted by two thousand points.
The drawing time is Wednesday at 8pm, and the submission time for must-make dishes is Wednesday at 7pm, which means everyone must choose the difficulty level for their opponents before drawing lots.
Each restaurant has several special dishes of its own, which outsiders cannot learn from. If you choose five special dishes, it will definitely be a Shura restaurant.
The program team is indeed up to something. (End of chapter)