Ye Fan expected that it was a rare vacation and most people wanted to go shopping, so when he got the goods from the south in mid-September, Ye Fan customized a batch of mouse pads. The mouse pads were very popular, and there was a line of gold characters on it, which meant "Blooming Flowers". The company's blessings to the motherland.
Ye Fan had the convenience of a car and took him to the computer store on the way. The store manager said in a rather confused tone: "A few college students have been arriving one after another in the past few days. When they entered the door, they asked if this was the computer endorsed by Senior Brother Ye. It sounded like they were coming for your son. But computers are so expensive. I always find it a little strange to just buy things for your son.”
Buying items endorsed by idols is very common in Hong Kong these days. It's not uncommon for people to boo people on the spot and get into fights and scold each other because of their idols. But there is no such thing in the mainland, so I don’t blame the store manager for not understanding.
Ye Fan reassured the store manager that everything was fine. It was probably the girls from Dabao's alma mater who were taking care of his business.
After coming out of the store, Ye Fan asked the company that made the posters to make a hundred posters. When Dabao came back, he asked him to sign them. Then he asked the employees who were on a business trip to the south to bring twenty posters and twenty mouse pads to Hangcheng. Delivered to the office and computer store.
There were eighty posters left, half sent to the city center and half to the sales office. Mouse pads are divided into four and six points by offices and center stores.
In the early morning of November, these three places put up signs outside - There will be surprises in spending today.
The uncle and aunt were very pleasantly surprised when they saw the surprise. When they looked in the store, they couldn't afford it and didn't know how to use it. They shook their heads and left in disappointment.
Those who are planning to buy a computer today come in and take a look - if you spend more than 100, you can choose from posters and mouse pads, first come first served, while supplies last.
I bought a computer not long ago, and today someone who was just hanging out asked me if I would still get the one I bought before. The store manager estimated that he wouldn't be able to give away all the goods due to sales today, so he said that he would give away everything he bought in the past two months. The premise is that I spend money here or can produce a receipt.
In order to understand the customer's evaluation of the computer, Ye Fan reminded the sales staff to leave their contact information and name no matter who they sold to, so as to facilitate return visits. Someone reported her name and the period when she bought the computer, and the salesperson asked her to choose one after checking it.
Young women almost all choose Dabao posters, while men choose mouse pads that are more festive and practical. I didn't sell a few computers in the morning, and the reputation was lost.
In the afternoon, sales increased like a storm. Ye Fan specially transferred two sales staff from the company. Six people in one store were still in a hurry, and they were sweating profusely while driving to deliver goods.
There was no one on the street in the evening. The store manager locked the door and took his wallet to Ye Fan's house. He had too much cash and did not dare to put it in the store. When he talked about it, he was very confused: "Why are there so many rich people in the capital?"< br>
Ye Fan said: "Relatives of rich people can't be too poor. Unless you don't live up to expectations or your relatives are too selfish, one will drag two, two will drag a group, and everyone will become rich together."
The store manager understood instantly: "The people who bought our computers before took advantage of the holiday to get together with their relatives to talk about our computers. They also thought that there would be a surprise in today's purchase, so why don't they just ask their relatives to buy them today?"
Ye Fan nodded: "So the business was average in the morning and boomed in the afternoon."
"Wouldn't there be little business in the next few months?"
Ye Fan: "It's not like sales today don't count as commission."
The store manager really didn't expect a commission, but he was very happy to hear it.
When I arrived at the store the next day, the store manager was in high spirits, without any signs of fatigue from yesterday's exhaustion. Employees teased him for asking for money rather than his life. The store manager was counting how many computers were sold in the store yesterday and said: "The boss has spoken, and the computers sold yesterday will be counted as commission."
The shop assistants all know that business was good yesterday, and the posters and mouse pads played a major role in that, otherwise they wouldn't have been able to attract so many people into the store. The mouse pads and posters were made at the company's expense, so they were prepared to get no commission yesterday. As soon as these words came out, the five people immediately became energetic. They mopped the floor and wiped the glass. They kept talking with their hands and talking, and asked the store manager one after another: "How do you count so many customers yesterday?"
The store manager said: "The boss said that everyone was busy yesterday, so the commission should be divided equally. The boss also reminded that although one machine can be used for several years, you should not think that you only do business with the other party once. If you do business, you will not know them. Rich people all It’s a gathering, not for his family, but for his relatives and friends, just like the situation yesterday afternoon.”
Yesterday afternoon, the five sales staff and the store manager all met people who brought relatives to buy computers. One of the sales staff couldn't help but said: "You know that the boss didn't come yesterday?"
Store manager: "The boss used to sell vegetables at a stall, then sold clothing, and then became a wholesaler. She doesn't know anything. The boss knows more businessmen than we have."
After calculating how much commission he would get from next month's salary, the smile on the corner of the store manager's mouth could not be suppressed even by AK.
Because of this event, Ye Fan thought it was necessary to select two more secretaries. If he keeps working with her, one of them will join the human resources department and the other will join the public relations department in a few years, so that she won't have to make posters, make advertisements, and prepare gifts for the annual meeting, all of which she has to do in person.
Ye Fan did it as soon as he thought of it, and the next day he asked his secretary to notify the sales manager, R&D director and Geng Sensen of the finance department to hold a meeting to discuss the necessity of adding two departments.
The R&D director spoke first: "You really shouldn't be involved in small things like making posters. But in public relations, it's not necessary, right?"
Ye Fan raised his eyebrows: "Have you watched too many movies? Do you think of those young ladies in entertainment venues when you hear public relations?"
Geng Sensen opened his eyes wide, but he barely said it clearly, how did you know? You have been there.
Ye Fan glared at Geng Sensen and continued: "Don't think that I need to add a lot of people just because I'm adding several departments. Geng Sensen's finance department only has three people."
The R&D director understands that the boss wants to set up the stage first, and the employees will fill in the work bit by bit. When I thought about how the public relations department would only have three or two cats in two years, running errands for the boss every day, I immediately raised my hands in agreement.
Ye Fan looked at her little secretary again, "You will need to take care of them later. If you want to be a department manager, you can ask one of them to take over your job."
The secretary nodded slightly in response. In fact, she was not greedy for the future department manager at all. After a few years of training with the boss, the boss will take over a factory and maybe ask her to be the factory director. The factory is doing well and she has the opportunity to get dividends. As far as she knows, only the R&D department in the company pays dividends. The boss's nephew, Geng Sensen, also takes dead wages.
Ye Fan turned to the sales manager, Geng Zhiye's former bodyguard. The sales manager thought about it and said: "We should add a few more people. Otherwise, you will have to personally come forward for everything, and how busy you will be."
Ye Fan: "It's settled then. I'll go to the school in a few days to check on you. The meeting is over!"
The sales manager was stunned for a moment and asked: "Is it over?"
"Do you have anything else?" Ye Fan asked doubtfully.
The sales manager said to himself that the boss was as straightforward as he had been for many years: "I thought you had other instructions."
"That's all for now. By the way -" Ye Fan turned to the R&D Director, "Select a few colleagues to tell the sales staff about common computer failures."
The R&D director didn’t understand: “Teach sales staff how to use computers?”
Ye Fan: "Teach them to repair. Just like cars, it was hard to see a car repair shop on the roadside ten years ago. Now there is one a few miles away. The same goes for computers. Not many people were willing to buy computers before, but now there are more. , after a year and a half, it will be time for repairs on the previously sold computers.”
Sales manager: "There is a repair shop on the street."
Ye Fan: "With the same two car companies, do you buy one with a warranty or one without after-sales service?"
The sales manager blurted out: "Of course it's the warranty!"
"It's over now." Ye Fan said.
The manager asked: "How long will the guarantee be?"
Ye Fan: "One year. If the guarantee is three years, who will we sell our new models to? You two departments will negotiate this matter yourself. I have no other requirements. A store must have two salespeople who know how to repair."
The manager asked: "How to calculate the salary?"
Ye Fan: "It's the same as now, but we have to sign a three-year labor contract."
The manager wanted to say, who did this? It suddenly occurred to me that knowing how to repair computers would help me build a good relationship with customers, and since the company teaches me for free, many people might be willing to do it.
Ye Fan thought about it carefully and realized that there was nothing else to do, so he asked the people to disperse.
These days, most people working in sales have low academic qualifications and no technical skills. When the manager said that the company taught them to repair computers, even though it was just a common problem with no technical content, everyone rushed to sign up. But after hearing that he would work in the company for three years, people who wanted to make money and start a small business hesitated.
In the end, there were still eight people, two of whom were from outside the city and were willing to go to the Hangzhou store in the future. Ye Fan also said that each store must have two, so the manager simply reported all eight to the R&D department.
There is no shortage of warm-hearted people anywhere, and the R&D department is no exception. The director also reminded everyone in the R&D department that the better the store business, the more dividends you will receive at the end of the year, so that even employees who are too lazy to teach others will be happy to teach sales staff.
The director asked them to deal with the sales staff themselves. Like Ye Fan, he only looked at the results.
Employees like this kind of boss who teaches people without negative emotions and teaches them common computer problems in a month. Not long after, someone actually came to the store and asked what to do if the computer couldn't be turned on.
The salesperson asked her to come over with the invoice and computer. When the salesperson saw that he had bought it a few months ago, he tinkered with it and asked her to take it back. The owner asked how much it cost. The salesperson replied that it would be repaired free of charge within one year.
It was a very cold day when I was repairing my computer. I was so tired that I was making noises. The owner of the computer was embarrassed. When I came out of the sales office, I saw a seller selling roasted sweet potatoes, so he bought a few kilograms of roasted sweet potatoes and gave them away.
On New Year's Day, this computer owner brought a neighbor over. When she entered the door, she called the salesperson who helped her repair her computer and told him to buy it from him and he would guarantee the warranty.
The salesperson hurriedly explained that no matter who you buy it from, the warranty is guaranteed, as long as you have a receipt from their company.
With the arrival of New Year's Day, Ye Fan prepared another batch of small gifts. This time, you could choose one just by spending money. As a result, there were many customers in the morning and afternoon.
The sales office was crowded, so on New Year's Eve some sales staff offered to go to the central store to help. The manager dialed four. It's just that the commission for this day is divided equally, and the central store has no objection - more people provide better service, and it also builds reputation for the central store.
Although New Year's Day was a holiday for all units like National Day, Geng Huihui didn't come over because it was difficult to drive in the snow and ice, and Chen Xiaohui didn't come over with her daughter either. Sun Laifu's home was close, so Yu Wentao took the nanny Xiao Wang to visit his daughter's house, and Ye Fan took Erbao back to his parents' house. Geng Leilei and Geng Sensen were naturally driven back to the compound where Boss Geng was located by Ye Fan.
Tao Chunlan saw Ye Fan and Er Bao and moved towards them.
Ye Fan said: "Dabao is at school."
"What project is so busy? We don't even have a holiday on New Year's Day." Tao Chunlan complained.
Ye Fan shook his head: "Who knows. It might be a project from God."
When Tao Chunlan heard this, she immediately understood that this kind of project could not be explained in detail to Ye Fan, the biological mother. Ye Fan probably didn't know very well. Tao Chunlan asked the second treasure if he was tired and if anyone bullied her.
Erbao is funny: "Who dares to bully me?"
Ye's father knew something about the selection process of the foreign affairs department. It was impossible for the leader not to know who Erbao's father, mother, grandparents were. After knowing it, it was impossible to bully Erbao, so he said: "Just say something useless. Let Erbao sit down. Erbao, are you thirsty?"
Tao Chunlan glared at the old man and brought candy to Erbao.
Erbaoxin said that I am already twenty-two years old and I still eat sweets.
In Tao Chunlan's eyes, she was a child who needed sweets. Ye Fan put two of them into Erbao's hands and said perfunctorily to her mother: "Take them after eating." He looked left and right, "Where's Xiaohui?" Tao Chunlan said: " I went out with your sister-in-law and my two children on the street. I don’t know why I went out on the street in such a cold weather.”
Ye Liangliang's classmate bought a computer not long ago. When she found out about it, she asked her mother for it. Li Mingyue meant to tell Dabao or Erbao to go to the sales office and get one. In order to do the accounting, Dabao and Erbao had to pay for computers, but at the ex-factory price. Li Mingyue said that she gave the money to Dabao and Erbao to save the sales staff from earning commission.
Ye Liangliang didn't want to. She wanted to get it from her cousin or cousin. The salesperson wouldn't give her a gift. She also wanted a gift from the computer store.
Li Mingyue told her mother-in-law when she saw that it didn't make sense. Ye Liangliang threatened her mother, if you dare to tell her grandma, I will tell you that you don't want to give up the money and want her grandma to pay for it.
Ye Liangliang had always asked Li Mingyue to worry about her growing up, but he didn't let her spend much money. Li Mingyue bought Ye Liangliang a building that was close to buses and subways. She still had tens of thousands of dollars left in her hand, so why did her mother-in-law need to sponsor her.
But there is also a saying called "Children's words are unbridled". What if my mother-in-law and sister-in-law believe it?
Li Mingyue could only take her there during today's holiday.
When we arrived at the central store, Chen Xiaohui found out that her niece wanted a computer and wanted to buy a computer as a gift. Chen Xiaohui said with a speechless face: "Ye Fan prepared these. Maybe her family still has some left."
Li Mingyue whispered: "Stop talking. People have said it, and it feels different."
Coincidentally, Yu Wentao's nephew came to the store to help today.
Yu Wentao's nephew didn't know Li Mingyue, but he had met Ye Liangjing and Chen Xiaohui. When Chen Xiaohui said that Ye Liangjing bought a computer, he was speechless.
The store manager saw this and came over to ask what was going on. Yu Wentao's nephew whispered in his ear: "The boss's niece."
As soon as these words came out, the store manager was speechless, and then asked Yu Wentao's nephew to take them aside and give them a 30% discount.
Yu Wentao's nephew could drive a van, so he drove them back. There was ice on the ground and there were many people on the road. We didn’t get home until after eleven o’clock.
Li Mingyue asked him to go in and rest, but Yu Wentao's nephew refused. Firstly, he was not familiar with the Ye family, and secondly, the store was really busy, so he had to give it away if the store promised free delivery.
Chen Xiaohui carried the display screen, Li Mingyue carried the main computer, and Ye Liangliang held his little sister. As soon as he entered, Ye Fan was stunned. He wanted to ask where the computer came from, but also wanted to ask if he was going shopping.
Erbao took the little sister and asked: "Did you buy it?"
Ye Liangliang showed off the small gift from the computer store.
There are few people idle in the company, so the small gifts prepared by Ye Fan were packaged by Erbao and the nanny Xiao Wang during the weekend. Erbao looked at the familiar wrapping paper and didn't know what to say.
Ye Fan couldn't laugh or cry: "Can you install it? I'll teach you how to use it."
Ye Liangliang was so happy that she jumped upstairs.
Tao Chunlan was tired: "——What does this child think?"
Erbao: "...the ones I bought with my own money don't feel the same as the ones my mother gave me."
“Aren’t they all computers?”
This matter can only be understood but cannot be explained. Erbao simply said: "Who knows what she thinks. There is a generation gap between me and her." He asked the child in his arms, "What does your sister think?"
"Sister wants a gift." The child pointed to the stairs upstairs.
Erbao looked at grandma and grandpa, you must have heard it.
Father Ye heard this: "The ones given by the computer store are different from those given by your mother."
Erbao nodded, touched the child's face, and said coolly: "Is it cold?"
The child's answer was to pull off the uncomfortable scarf.
There was heating in the room, so Erbao didn't stop her and even took off her thick cotton-padded jacket. The child felt comfortable and climbed upstairs holding on to the handrail. Erbao quickly followed.
When Ye Fan saw Er Bao coming up, he asked Er Bao to teach his little niece.
The mother and daughter didn't go home until four in the afternoon.
Little did they know that Ye Liangliang was not the only one buying computers on this day. Those who used to do business with Ye Fan saw Dabao's poster while shopping, and their children happened to be curious about computers. If their family conditions allowed, they all went to get a computer today.
Before the bank closes, several stores deposit today's income into the company's account, including the office and computer store in Hangzhou. This is what Ye Fan explained before.
The advertisement Ye Fan bought on the national channel was broadcast on January 1st. Although it was not during the prime time period and was only shown once during the sub-prime time period, it quickly attracted the attention of his colleagues.
Colleagues inquired about Ye Fan’s company in many ways.
Ye Fan's company has a good atmosphere, and the employees hope that the company will get better and better. Small favors cannot make them betray the company, so they didn't inquire about the sales situation. But the shareholding structure is not something employees can hide if they want. After learning that Ye Fan gave 8% to the research institute every year, they made a rough calculation and found that 8% of the net profit could support a research institute. They gave so much money to the research institute just for a part of the research institute's projects. Miss Ye I'm afraid I've never been poor, so I don't treat money as money.
They didn't know that Chang Guangrong's sportswear factory had Ye Fan's shares, and they didn't think that Xiushui Store and the law firm also had her shares. They didn't know how much money Ye Fan's two clothing stores could make, so they thought that Ye Fan had If you have money to spend, you are reaping the dividends of the drastic changes in Eastern Europe.
"The bad guy" comes in money quickly, so it's normal for Ye Fan not to use money as cash.
It was good that information was not developed these days. As long as Ye Fan thought about it, she could make a fortune quietly.
They thought that Ye Fanren was stupid and had too much money, so they would not learn from her. Some people even think that it is better to develop chips themselves than to buy them.
There is a lot of talk these days that "it's better to buy than to make", and it didn't take long for this matter to reach Ye Fan's ears.
What’s funny is that this matter also reached Geng Zhiye’s ears.
The two sessions were held in Beijing in March 1994. The leader of the tobacco department encountered a group of soldiers and was about to let them pass first. When he heard someone shouting "chief", he followed the sound and thought to himself that it was the commander of the capital army. This leader had never met Geng Zhiye, but he knew Dabao. When he saw Geng Zhiye, he felt familiar. After thinking about it carefully, he suspected that he was Ye Fan's lover, so he trotted over: "Chief Geng?"
Geng Zhiye stopped. He realized that he had guessed correctly. He first announced his home address, and then said how much profit the company had made this year thanks to his wife's blessing.
The companions heard the words and took the first step. This person took the opportunity to remind Geng Zhiye that there had been a lot of rumors that were detrimental to Fanhua Company recently, and it was not clear whether Mr. Ye knew about it. Geng Zhiye thanked Ye Fan and said he would tell her when he got home.
The leader of the Tobacco Bureau is a good person and immediately said "don't bother".
Geng Zhiye returned to the army after the meeting and worked for a few days before going home.
It was difficult to talk about work in front of family members. Before going to bed, Geng Zhiye asked Ye Fan how come outsiders had heard about her company.
Ye Fan: "Do you think I am stupid and have a lot of money?"
"Not really." Geng Zhiye realized something and couldn't help but ask, "Do you know?"
Ye Fan sighed: "The staff heard it from others. Then I asked the director. The director asked me if we can't catch up with foreigners who are many years ahead of us through research. Is it still necessary to do research?"
"Then what do you say?"
Ye Fan: "How many professional computer talents are there? There are still more ordinary people. Ordinary people don't need such high configurations to use computers. I can't research the best, so I only eat the mid-to-low-end market. Mainland consumption is low, wages are low, and there is no import. Tax, foreign low-end and mid-range components will definitely not be able to compete with me. If I don’t sell computers and just sell these, I will make more money than those who sell high-end computers.”
Geng Zhiye was confused: "They didn't think of this?"
"I can imagine it. But if they don't do it, they can't imagine making much money in this area." Ye Fan said, "There used to be only two machines. After being copied and improved by scientific research units, they can now fill a workshop. I can see it in less than a year. The money will be returned within three years!”
“That’s when it’s time to rush in again.”
Ye Fan shook his head slightly.
Geng Zhiye was surprised: “You know how to make money but you still don’t do it?”
"First, it requires long-term investment and cannot attract that much investment. Second, it is not as fast as software to make money. I heard from employees of our company that their alumni and senior brothers are busy developing software." Ye Fan said, "Many companies in the capital are too foreign. Software is expensive. If you spend 100,000 yuan to start a company, you have to pay half of it abroad.”
Geng Zhiye asked: "Does your company need it too?"
Ye Fan nodded: "The past two years have been good. Our company also has an R&D department. If no one changes jobs or betrays the company, in a few years our company's computers, from system to software, will be replaced by our own."
Geng Zhiye remembered that the comrade from the Tobacco Bureau did not mention software: "Other companies don't know that your company has a software development department?"
"I don't know. Everyone in the R&D department has signed a confidentiality contract. Cleaners can only go upstairs during certain times." People's hearts are unpredictable, and Ye Fan had no intention of testing the employees, so he was on guard against this from the beginning.
The R&D department believed that Ye Fan valued them, and they felt that they had a heavy responsibility. The dividends Ye Fan promised were not less. Even if they were sometimes less than the previous year, Ye Fan would give detailed explanations. The R&D department believed that the company was not owned by the boss alone, and that everyone in the R&D department had a share, so that the information was never I don’t take him downstairs, and I don’t talk about work with my family.
Geng Zhiye was surprised: "This confidentiality work has caught up with us."
Ye Fan: "Some of your comrades are not strong-willed. If you give me a thousand dollars, they might leak the secret. I don't have tens of thousands or even hundreds of thousands of employees. I don't want to get a word from them."
"Your company's salary is so high?" Geng Zhiye had dealt with several people who leaked secrets in the past few years. One of them did not get any actual benefits because he turned into a weakling with a few soft words from the female spy. Tell me, can I take you to meet your idol? Are your employees excited?”
"I'm not moved. I took them to Hong Kong City, and they all saw Hong Kong's big stars filming on the roadside. By the way, I spent 200,000 to invite a few singers to warm up the scene at the company's annual meeting last year."
Geng Zhiye turned over and sat up.
Ye Fan was startled: "What are you doing?"
(End of chapter)