Chapter 272 Copyright First
"You mean, set up an online TV station?" Han Meiyan was still a little confused.
This is also normal. In today's South Korea, there is no such website or online program, let alone in South Korea. Even in the world, there is no such thing. Don't talk about YouTube, then The nature of the thing is different from what An Rusong said. The latter is just a website for uploading personal short videos.
If you have never seen something similar, you will naturally not be able to imagine what it looks like. The reason why An Rusong can come up with such ideas is not because of how talented he is, but because he is a reborn person. In his previous life, Have seen something similar.
In the previous life of China, Tencent Video only appeared around 11 years ago. Before it, Baofeng Audio and Video, which appeared earlier, was just a simple player and did not have the function of online on-demand video.
In An Rusong's memory, at this point in 2007, there should have been a "Fengxing" player in China, which had an online on-demand function. However, the problem with this software was that it did not capture the advantages of online on-demand software. The core of competition has not taken the lead in launching layout in the copyright field.
As for South Korea, An Rusong remembers that in his previous life, South Korea had a NAVERTV that seemed to be the first to enter this field. It belonged to NAVER, the largest search engine company in South Korea, and its NAVERTV should have been launched around 2014. In other words, In today's South Korea, the field of online on-demand tools is still completely blank.
"You can think of it this way," An Rusong nodded, then pointed in the direction of the TV and said, "The "Resident Evil 3" you are watching now should be a CD you bought, right?"
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Han Meiyan subconsciously looked at the TV, then turned her head and nodded again.
"Look, if you want to watch a movie or TV series now, apart from watching it on a certain TV channel, you can only buy a CD or download a pirated version from the Internet," An Rusong explained , "As for things like TV, you can't decide what to play on it, but CDs are expensive and inconvenient to buy. The most important thing is that if you want to watch a movie, it may be just a whim. After that time, you don’t want to watch it. As for online piracy, it is hard to find and easy to get caught. And for those who don’t. How come it’s not that easy for someone who knows how to use a computer to search for a pirated movie or TV series?”
As he spoke, Han Meiyan also frowned and thought, and even Pei Mina, who was sitting on the other side, seemed to be thinking along with her.
What An Rusong said is very simple, mainly for women like Han Meiyan who have money and leisure. These things An Rusong said are all experienced by them personally.
Just like this "Resident Evil 3", because it was released for a short time, the Korean version of the CD was not released on the market. Han Miyan asked someone to bring it back from abroad. Therefore, they really felt the same thing about what An Rusong said.
"What you need to do now is to create a software," An Rusong was somewhat complacent. After all, he is a person who likes to teach others, and he is no exception. "Then, as long as anyone installs your software, They can use your software to find the movies and TV series they want to watch. Think about it, if that’s the case, can your software have a certain market?”
Han Meiyan didn't speak. She put her legs down from the sofa. She frowned and thought, then leaned down and took out a pack of women's cigarettes from the bottom of the coffee table. She first lit one for herself slowly, and then He raised the two fingers holding the cigarette and said: "Two questions."
"I know," An Rusong leaned back on the sofa. He reached out and took Pei Mina into his arms and said with a smile, "The first question, do you want to ask how to make money? The second question, do you want to ask about film and television? How to resolve resource copyright? ”
Han Meiyan smiled sweetly and said nothing, which was regarded as accepting An Rusong's guess.
"You know that brother Zhao Jingsheng and I created a game cheat, right?" An Rusong said instead of answering the other party's question.
"I know, I heard that you are making a lot of money," Han Meiyan said.
"Indeed," An Rusong said with a proud gesture, "it is just such a game plug-in. Now there are nearly 300,000 paying members in Korea and Japan. The monthly turnover of membership fees alone is more than For the Zhao brothers, this income is even higher than their profit from loan sharking.”
"Then I can also make a plug-in," Han Meiyan bit her lips and said. With a monthly turnover of 3 billion won, this income is indeed too tempting.
"This is illegal," An Rusong shook his head and said, "I really don't recommend you to do it. Moreover, the Zhao brothers' plug-in business is probably not going to be in business for a long time, because the pressure from game companies is increasing. Hands are just a matter of time.”
He didn't want to talk more about this issue, so he simply responded and changed the topic directly, saying: "Your video on demand website can adopt a membership system. As long as members pay, they can browse all the videos on the platform. ”
"What if you don't want to pay?" Han Meiyan grasped the key point very sensitively, "Can't you watch it without paying? Wouldn't that be restrictive?" She seemed to be unable to think of how to describe the following concept, so after making a gesture, she Said: "Yes, traffic, doesn't that limit the traffic?"
"Who says you can't watch it without paying?" An Rusong spread his hands and said with a smile, "Of course you can watch it without paying, but you need to watch ads for a while before watching the video. Now, don't you also need to watch ads when watching TV? ”
Han Meiyan suddenly realized that there was no doubt that An Rusong had provided two ways to make money for this online on-demand software, one was membership payment and the other was advertising revenue.
Of course, An Rusong knew in his heart that the profit points of an online on-demand software were by no means limited to these two, but what was certain was that in the early stages of software development, the best profit points were these two. He didn't need to talk too much to Han Meiyan. If she really wanted to do this, she would naturally be able to deal with all these issues in the future.
"As for the copyright of film and television dramas, you can buy it from film and television companies or TV stations," An Rusong said without getting too entangled in the issue of profitability, "This belongs to the online copyright of film and television works, and it is a new way of copyright protection. In this field, there are no corresponding legal provisions in China, so all aspects do not pay much attention to online copyrights. Various film and television companies or TV stations are not expected to offer too high prices.”
What he said is also true. After all, in this day and age, South Korea has not yet promulgated laws related to online copyright. Because of this, there are some pirated resources on the Internet.
Affected by this, various film and television companies and TV stations have not fully grasped the concept of online copyright. The main reason is that no film and television company or TV station has enough energy to curb the problem of online piracy. This kind of matter must be taken the lead by the state. Go ahead and do it. Before the country formulates corresponding policies, the problem of online piracy cannot be controlled.
Based on this, An Rusong believes that if the company created by Han Meiyan can purchase the online copyrights of relevant film and television works from various film and television companies and TV stations in the past two years, it should be able to use a relatively low price to transfer a certain amount of Obtained online copyright for film and television works.
Again, for an online on-demand platform for film and television works, the abundance of its resource library is the key to its competition with similar platforms. As long as Han Miyan moves fast enough, is ruthless enough, and can invest enough funds to buy The Internet copyright for the next series of film and television works, preferably the exclusive copyright, will give her an absolute advantage in future competition.
And this advantage is different from the advantage of NGN software in the field of instant messaging. The latter must rely on technology to seize the advantage. Han Meiyan's company can rely on the exclusivity of copyright to gain an advantage. This is an absolute advantage.
"My suggestion to you is to ensure that copyright comes first and the software goes online later," An Rusong continued. "You can use a certain amount of funds to take the lead in purchasing the copyrights of film and television works from various film and television companies and TV stations. You have to remember that even if you pay a little more, you still have to get the exclusive online copyright of the corresponding work, and the longer the better, and if possible, you have to sign a priority agreement.”
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After a pause in his tone, he said: "Wait until you have enough film and television copyrights in your hands, and then consider launching software. Only in this way can you ensure your maximum market share to the greatest extent."
Han Meiyan is very smart, but she just lacks understanding of the Internet. Therefore, An Rusong just raised some key points to her, and she was able to think about the whole thing clearly.
"You mean, copyright comes first," Han Meiyan said with a slight frown, "As long as I can get enough film and television copyrights, I won't have to worry about my software not having users?"
An Rusong didn't speak. He smiled, stretched out his hand to hold Pei Meina's neck, and pushed her head down.
"But what should I do if I don't have that much money to buy the copyright?" After stubbing out the half-smoked cigarette in her hand, Han Meiyan turned sideways and said with a smile.
"Hiss" An Rusong took a deep breath and said, "You want my investment? No problem, but I want to take part of the company's shares."
"No problem," Han Meiyan seemed to be waiting for him to say this. After hearing this, she said without hesitation, "As long as it doesn't exceed 20%, it's easy to negotiate."
An Rusong was about to say something when he saw a woman wearing only a pair of white boxers and short hair suddenly coming around from behind the sofa.
This woman walked without making any sound, and her appearance was so sudden that An Rusong was startled and almost jumped up from the sofa.
(End of chapter)