Chapter 1160 Harvest Agriculture 2007
Zhang Junning’s daughter ‘Xu Wenqi’ perfectly inherited her mother’s athletic abilities.
She is tall, has long legs, and is naturally active. At only two years and three months old, she is already the tallest among her siblings.
Soon I got to play with my sister and brother.
Looking at the fourth son standing aside with his hands in his pockets.
Xu Liang walked over with a smile.
"Why don't you play with them?"
"Dad, I have grown up and don't play such childish games as chasing butterflies." Xu Wenqing said seriously.
"Haha, our little Jinzi is already an adult." He stroked his little head lovingly, "Come, tell daddy, what do you want to play?"
"Dad, I want a drone, the one you brought back last time."
Xu Liang was stunned and suddenly remembered that he brought back a drone from Xiangjiang after completing the acquisition of DJI last time.
"Can you play?"
"Not very good yet, but I can learn."
The little face is full of expectation.
"Okay, I'll bring it back to you in a few days."
"Wow, long live daddy."
"Okay, go play with your brothers and sisters. Also, you are already the man in the family, remember to help dad protect them."
"Yeah."
The little guy nodded vigorously. Although he didn't quite understand what 'responsibility' meant, his father's words of 'manliness' made him very happy.
Qiao Yuhui walked over with worry in her tone.
"He is too young and playing with drones is dangerous."
"Don't worry too much. With nannies and caregivers watching over you, nothing serious will happen. Besides, your child's interests must be supported.
Maybe he can become a top engineer in the future. ”
"I don't ask him to become an engineer, as long as he can grow up healthy." Qiao Yuhui said lovingly.
He glanced at her and said, "Why, don't you want Xiao Jinzi to take over your class in the future?"
"If he really has this ability, of course I will hand over Kanghua to him, but if he doesn't have this ability, handing the company to him will only harm him."
"Tsk, tsk, that's ok. You've clearly dealt with the big issues of right and wrong, and your husband is impressed by you."
"Don't give me a high hat. Even if Kanghua doesn't give Xiao Jinzi in the end, I still have Xiao Shanzi.
Xiao Shanzi can't, but I can still regenerate.
I don't believe that if you have more sons, none of them will become angry. "Qiao Yuhui said firmly.
"Haha, as long as you are willing, I am always willing to help."
After giving him a slightly annoyed look, Qiao Yu would shake him off and pull Junning Zhang to sit down on the leisure chair placed next to her.
The two women whispered to each other, occasionally looking at Xu Liang, and burst into light laughter from time to time, but they didn't know what they said.
Xu Liang, who was dressed in casual clothes, stretched out in front of the rising sun in the east, then asked the bodyguards to set up the barbecue grill and started working.
He was ready to show off his cooking skills to women and children.
Leisure time always passes quickly, and it’s afternoon in the blink of an eye.
After packing up and going home, Li Jinling told him some news.
Today Alibaba’s stock price has exceeded HK$35, an increase of 49% in two days.
"It looks like Alibaba's stock price can double within a week."
"Judging from the upward trend in the past two days, this is indeed a possibility." Li Jinling said.
"It depends on whether Jack Ma can hold his own."
It is normal for a company's stock price to soar when it first goes public.
Most companies do this.
But after the half-year lockdown period is over, if the stock price can maintain its value without falling, then that is a truly high-quality stock.
……
No. 33 Barker Road, Hongyan Fund Headquarters.
Xu Liang stood in front of the window with a cup of tea, sipping it quietly while gazing at the prosperous scenery of Victoria Bay in the distance.
Dong Dong...
There was a knock on the door.
"Come in."
Xia Changsheng, wearing a crisp Armani suit and black-rimmed glasses, opened the door and walked in with an elegant temperament.
"Mr. Xu."
"Lao Xia is here, sit down."
The two sat down on the sofa in the living area.
Xia Changsheng said while handing over a thick stack of information.
"Mr. Xu, this is the income of the 'Gonggong Plan' so far."
The "Gonggong Plan" is a short-selling plan formulated by Red Rock Fund to target the U.S. subprime debt market, mainly CDs bonds.
Xu Liang took it and turned it over briefly before putting it down.
"I'll take a closer look later. What is the current rate of return of the Gonggong Plan?"
“It’s more than 60%.
Our CDs targeting U.S. real estate subprime debt are basically profitable, and only a small portion of the CDs targeting global financial companies and corporate bonds of large U.S. companies are currently profitable. ”
Xu Liang nodded slightly.
“Big companies and banks have deep foundations and can still withstand the crisis before it completely breaks out.
By the way, has the profit money arrived? ”
“One-third of the amount was received, and when we called, the other party only said that compensation would be paid according to the contract, but they never said the specific time.”
"These insurance companies have the same moral character at all times. When they are making money, they are more active than anyone else. When they are losing money, each one is more protracted than the other."
After making a mockery.
"Make a list, act according to the plan, and try to get the money out as soon as possible."
"Understood."
Xia Changsheng nodded happily.
When it first invested, Hongyan had already made action plans for various unexpected and emergencies.
Insurance companies are known to the world for their tendency to default on payments, so naturally they have already prepared measures to deal with it.
"Mr. Xu, the success of the 'Gonggong Plan' is already certain, is it time to start the next step of the 'Zhurong Plan'?"
"There's no rush now, it won't be too late to take action when I get to the United States."
"Okay."
"How many stocks are there in the company's investment account?" Xu Liang asked.
"Not counting the holding companies, there are still nine companies left."
Xia Changsheng handed over a document.
Apple 14.9%
Amazon 15.2%
Standard Chartered Bank 36.7%
Penguin 69.2%
Ali 24.8%
Moutai 14.7%
BYD 19.5%
Google 10.3%
Hermès 15%
Nine in total.
But neither Penguin nor Hermes are listed.
"Except for unlisted companies, Alibaba and Standard Chartered, half of the other shares were sold."
He did not plan to sell all the equity that he had spent a lot of effort to obtain.
Otherwise, if you can't buy it back, you will lose a lot for a small amount.
Cut off half of your position and sell on highs.
Taking advantage of the crisis to buy it back is a reasonable operation.
However, Alibaba has just gone public, and after the six-month blockade period has passed, the subprime debt is not far away, so there is no need to sell it again.
As for Standard Chartered.
This was the pillar of his establishment of the 'Hanhua Financial Holding Group', which was related to the financial security of many enterprises under Xu's family, and he did not want to take risks.
Xia Changsheng agreed.
The two chatted for a while, and Xia Changsheng left.
Soon, Qiu Mingcheng, CEO of Fengshou Agriculture Group, who had made an appointment in advance, opened the door and walked in.
Ever since Xu Liang sold the Denong Agricultural Materials Group, Harvest has been his only plan for agriculture.
"Mr. Xu."
"Come and sit."
Xu Liang waved.
After he sat down, Xu Liang poured a cup of tea and brought it over.
"How do you like the southern Yunnan Pu'er specially prepared for you?"
"Of course the tea you prepared is delicious."
Qiu Mingcheng said, picked it up, took a sip, and nodded with a smile on his face.
“Excellent.”
"You know I like to drink tea. That guy Jack Ma gave it to me. He gave me ten pounds. I won't be able to finish it in a while. You can take some back when you leave."
"Then I won't be polite?"
Qiu Mingcheng smiled.
Having known each other for many years, he understood the big boss's temper to some extent and was not pretentious.
After three rounds of tea.
"Mr. Xu, this is the financial report of our Fengshou Agriculture Group for the two quarters of this year. The group has integrated Shuanghui and Oriental Pioneer. There is a bit of financial confusion, so the mid-year report has been postponed until now."
Xu Liang nodded and took the information in his hand.
In 2005, it acquired Shuanghui and Xinzhongji Tomato Company. In 2006, it acquired Oriental Pioneer Company and part of the fresh food business of Guangming Group. Harvest Agriculture Group has grown even larger.
Up to now, the group has nine major business divisions.
Fengshou Oil Company, Fengshou Feed, Fengshou Food, Fengshou Flavor Industry, Shuanghui Company, Fengshou Animal Husbandry, Tunhe Agriculture, Fengshou Sugar Industry, and Fengshou Overseas.
Fengshou Oil Company’s main business is oil extraction.
In the two quarters of this year, the total production of corn oil, peanut oil, and soybean oil exceeded 2.1 million tons, of which China business accounted for 70%.
Its brand "Longevity Flower" is one of the largest-selling edible oil brands in China, standing side by side with "Arowana".
Xu Liang asked after noticing a few lines appended in parentheses at the end of the information.
"Are you going to be high-end?"
Qiu Mingcheng nodded, "As the number of wealthy people in the country increases, these people are paying more and more attention to healthy diet and have higher and higher requirements for what they eat.
Therefore, I plan to open ‘harvest farms’ all over the country to plant purely natural and pollution-free crops.
Meet the dietary requirements of high-end customers.
Please...you...collect_6_9_书_吧 (六//九//书//吧)
Moreover, high-end products are relatively profitable and can greatly boost the company's revenue. ”
Xu Liang nodded slightly. In the West, top wealthy families have their own farms. Old Gates once airlifted several cattle raised on his own farm to him.
Later, he also opened a farm in the United States and in his hometown. In addition to eating it himself, he also distributed it as a welfare to the company's senior executives.
"The market for high-end ingredients is indeed expanding, and the profits are relatively lucrative. The key is, how do you make others believe that what you sell is purely natural and pollution-free products?" Xu Liangdao.
"On the Internet, we will build a website and adopt a membership system. All members can watch the farm's planting videos anytime and anywhere through the company website."
"Any more?"
"I can only think of these, please add others."
“In the West, farm tourism is a very popular tourism project. Since you plan to build a harvest farm, you can definitely combine it with tourism.
Build a resort area inside the farm, invite members to visit the farm, and provide entertainment activities such as picking and barbecue.
There is no charge for farm tours, but there are charges for picking, barbecue, and accommodation.
Not only did it increase revenue, it also gained customer trust, killing two birds with one stone.
Additionally, family farms are available. ”
"Family farm?"
"What you can't get is always turbulent. People living in big cities yearn for the kind of rural life "under the east fence of the Taoyuan" from the bottom of their hearts, but the reality often prevents them from realizing their dreams.
This is demand.
Where there is demand, there is a market.
We can meet their needs.
Provide family farms, one acre, two acres, or as much as they choose.
Whatever they plant is up to them.
We provide seeds, tools, and hosting services.
There is a monthly management fee. ”
Qiu Mingcheng's eyes lit up and he said with sincere admiration: "Mr. Xu, you are still awesome."
Xu Liang waved his hand and continued with a smile.
"The family farm plan is very complex. You can set up a pilot project in Beijing now. Also, don't put it under Harvest Oil, and set up a new company to develop and manage this business."
"I know, don't worry."
Xu Liang nodded and continued to look back.
Fengshou Feed is one of the largest feed companies in China, mainly producing pig feed and chicken feed.
In the two quarters of this year, the volume exceeded 8.8 million tons, with the Chinese market accounting for 80%.
Harvest food is mainly the deep processing of soybeans, corn, peanuts and wheat.
Products include noodles, flour, bagged rice, soy milk, tacos, tortillas and more than 50 products.
Fengshou Flavor Industry is a company spun off from Shuanghui after Fengshui Group acquired Shuanghui Company, integrated its business.
It mainly produces extremely fresh flavor, soy sauce, seasonings, etc.
Because Shuanghui itself has not invested much in this area, and the time since Fengsheng took over was short, this part of the business does not account for a high proportion of the total business of Fengshou Group.
The revenue in the two quarters was less than 2 billion, which is incomparable with domestic companies such as Haitian and Lee Kum Kee.
However, with the support of Fengjiu Group and the offline terminal of Kelong Supermarket, it has developed relatively quickly.
The future is promising.
Tunhe agriculture is divided into two parts, one is planting, and the other is deep processing of Xinjiang red products such as tomatoes, safflowers, wolfberries, and red dates.
When it first acquired Delong, it inherited the 400,000 acres of land developed by the other party in Xinjiang Province.
After five years of expansion, the agricultural land under Tunhe Agriculture has expanded to 750,000 acres.
Half was used to grow tomatoes, and the rest was used to grow wolfberries and safflower.
Although the cost of drip irrigation agriculture is relatively high, plus the cost of soil improvement, the advantage is that it ensures supply under extreme conditions.
Once the supply of tomatoes on the market decreases and prices rise, the supply from your own fields can guarantee basic production and sales.
Avoid the situation like in the "Soybean War" and be bankrupted by others.
In terms of products, after Tunhe Agriculture absorbed Xinzhongji, the combined retail network of both parties has been able to cover most countries in Europe and the United States.
It owns 'Gandolfo', 'Provence' and other well-known brands with many years of sales history in Europe and the United States.
After being sold back to China, the market is also good.
Annual sales of one million tons account for basically 80% of the domestic tomato market and one-third of the global tomato market.
In the field of global edible tomatoes, it is undoubtedly the top one, producing nearly 400,000 tons more than the American Lone Star Company.
Total revenue in the two quarters was nearly 10 billion.
"I heard that the tomato output in Xinjiang Province will exceed 1.6 million tons this year?" Xu Liang asked.
"Yes."
“The total global annual tomato paste sales basically remain between 3 million and 4 million tons.
In less than three years, tomato production in Xinjiang Province has nearly doubled, but the total global demand for tomato paste has only increased by less than 20%.
Coupled with tomato paste production in Italy and California, the supply clearly exceeds demand.
Sluggish sales and discounts are already a high probability.
Does the company have corresponding arrangements? ”
Qiu Mingcheng said quickly: "Yes."
Xu Liang made a continue gesture.
"In view of the problem of excessive tomato yield, we are prepared to solve it from two aspects.
First, limited edition.
Tunhe Agriculture’s tomato purchase volume is limited to 1 million tons, and no additional purchasers will be added except for old growers who have cooperated with it for many years.
Second, open source.
95% of the tomato paste produced by the group is sold to the international market.
If we want to increase the tomato market, opening up the domestic market is the only and best way out, so we are working with Kanghua Group to develop a series of tomato drinks and foods.
Including, but not limited to, tomato-based instant noodles, tomato juice drinks, and tomato-based biscuits.
Currently, six tomato-based foods have been launched. Judging from market feedback, user reputation is pretty good, with a repurchase rate of over 30%. ”
Xu Liang nodded, "The tomato market will be unsalable this year, and it will be even worse next year.
You have to prepare for the worst. ”
Qiu Mingcheng's heart thumped, "Mr. Xu, the worst plan is..."
"International tomato sales fell by half."
"This...is this too much?!"
"This is just my estimate. I'm afraid it will be even more difficult by then." Xu Liang said slowly.
The subprime mortgage crisis had a huge impact on the global economy.
Seeing Qiu Mingcheng's downcast expression, Xu Liang said: "The method of developing domestic market demand is right, but the scale must be larger. Don't just focus on food.
Like hot pot, you can make the base of tomato and beef brisket.
There are also dried noodles, tomato dried noodles with tomato powder added, and so on.
Use your brains, and as long as you can try it, feel free to try it boldly.
Don't be afraid of failure. ”
"Yes."
"Also, you can contact Taihua Group to package raw tomatoes from Xinjiang Province and sell them through Kelong Supermarket in the name of high-quality organic food."
The sweetness and water content of Xinjiang tomatoes are stronger than those in greenhouses. As long as you do good marketing, it is not difficult to sell them.
Especially when the tomatoes from Xinjiang Province are on the market, the greenhouse tomatoes have not yet come out, so there will basically be no direct competition.
After explaining, continue to look back.
Fengshou Animal Husbandry Company, its original name is Delong Animal Husbandry Company established by Delong in 2003, mainly focuses on the breeding of breeding cattle, and also takes into account the feeding.
After the acquisition by Harvest Company, the company's strategy became to focus equally on the breeding and raising of breeding cattle.
In 2005, it grew to 2,000 breeding cattle and 20,000 beef cattle.
Until now, with sufficient financial support from Xu Liang.
Harvest Agriculture continues to acquire private cattle farms in Qilu, Henan Province, Heiji and Liaoning and continues to expand them.
Make use of the abundant corn straw resources in these places to engage in farm-based breeding.
Now, the number of beef cattle raised under Fengshou Animal Husbandry has exceeded 100,000, and the number of breeding cattle has also exceeded 4,000.
In addition to beef cattle, after acquiring Shuanghui Company in 2006, Fengshou Agriculture also accepted the other party's pig and broiler breeding.
In the meantime, huge sums of money were invested in the continuous acquisition of large pig farms and chicken farms.
At present, the number of live pigs raised by Fengshou Agriculture has exceeded 5 million, the number of breeding pigs has exceeded 200,000, and the number of broiler chickens raised has exceeded 10 million.
(End of chapter)