Chapter 174 Unexpected Impact
At 9:30 pm on March 1st, Beijing time, CCTV's Six Princesses began the full live broadcast of the Oscars on time.
Well, not on time, but live broadcast twelve hours late.
Because Cao Yang is involved in this year's Oscars, many people who originally didn't care much about the Oscars began to pay attention either actively or passively.
Not long ago, Cao Yang's film received ten Oscar nominations, which is considered a blockbuster in the industry. Especially among young people, they generally have good intentions towards Hollywood and feel that the blockbusters produced by others are awesome.
Cao Yang can be recognized by Hollywood and the Oscars, which is even more exciting than him winning the three major awards in Europe.
Let him get more attention from ordinary people.
Nortel was very lively today. The leaders had already known the news during the day and were very happy.
Although the Oscars cannot compete with the three major European companies in the art field, they are very influential, especially in the eyes of most people, Hollywood represents the most advanced film system and is the center of world cinema.
In order to show our respect for Cao Yang, the school cafeteria adds chicken drumsticks for free today! As long as you are a Nortel student, you can receive a free chicken drumstick with your meal.
Moreover, the school also posted a notice that the school auditorium will be open tonight to broadcast the Oscars live broadcast of the Six Princesses.
Not only the school auditorium, but also the small auditoriums of various departments will be open, and the cafeteria will also be open until one o'clock in the morning.
The banner had already been hung up in the afternoon, but perhaps considering that the artistry of the Oscars may not be as good as the top three in Europe, but its influence is much higher than that of the top three, the banner was hung very artistically.
"Warm congratulations to director Cao Yang, a graduate student of our school, for achieving another great achievement. "Despicable Milk" won the Oscar for Best Picture after winning the Palme d'Or at Cannes last year."
Well, even when mentioning Oscar, don’t forget to add a prefix – won the Cannes Palme d’Or.
The school knows how to achieve maximum results.
The banner mentioned that Cao Yang, a graduate student of our school, is not a distinguished professor of our school or a professor of our school. Although he is the same person, in other words, his political achievements are different.
When a film made by a student wins the Best Picture Oscar, it has absolutely different meaning than when a film made by a faculty member wins the Best Picture Oscar.
Not only Nortel is like this, almost all universities have also taken similar measures, but many of them open the cafeteria and watch TV in the cafeteria, or better still, broadcast it in the school cinema.
Only those art colleges will pay more attention to it.
The school is like this, and many young people who are already working also choose to watch the Oscar broadcast at 9:30 pm.
To use an inappropriate example, with the current mentality of Chinese people, Cao Yang's "scoring" of the Oscar is almost as exciting as the 2002 Football World Cup.
The World Cup is a world event, and the influence of the Oscars is also global.
Nowadays, the Internet is almost full of news about the Oscars, but this still cannot stop their enthusiasm for watching TV and watching the live broadcast.
It was already past 12 o'clock in the morning after watching the nearly four-hour broadcast, but the Internet was even more lively.
Especially under the news on the Tianya Forum and portal websites, even the Tieba that was just launched last year, there are many people discussing it.
I don’t know whether it is official or personal, but the “Cao Yang Bar” was established this morning. There were not many people in it at first, but Baidu saw the right opportunity and took advantage of Cao Yang’s popularity to start secret promotion.
As the Oscar ceremony progressed, the number of people in "Cao Yang Bar" increased. Many people saw the excitement here and spontaneously called their friends to start promoting it.
After CCTV Six Princesses finished broadcasting the Oscars, a large number of people suddenly flooded into "Cao Yang Bar". Some were just reading the posts, while others started to register as members.
By one o'clock in the morning, the number of registered members of "Cao Yang Bar" exceeded 40,000, and there were countless divers. The operators of Tieba were very excited and reported the situation to the superiors.
In the early days, Baidu's leadership paid great attention to efficiency because they did not have much management experience in Tieba. After urgent discussions, they decided to increase their promotion efforts and take advantage of the popularity of the Oscars to focus on promoting "Cao Yang Bar".
Try to make "Cao Yang Bar" popular first, and then it will naturally increase the reputation of the entire Tieba.
Promotion is very simple, just spend money, spend hard, and build your reputation first.
There are already three pinned posts in "Cao Yang Bar", and the first one is to introduce Cao Yang.
Mainly list his status and awards.
Unlike the industry's focus, the first award listed in the post forum is the Oscar for Best Picture, followed by the Golden Lion and the Palme d'Or.
In terms of praise, Depp, the Oscar-winning actor, was placed first, followed by Li Xiaoran and three of Europe's top three actresses.
In fact, this is the perspective of ordinary people. There are many people who have never heard of or don’t know much about the three major European companies. But when it comes to Hollywood and Oscars, there are very few people who don’t know about them.
The next day, in just one night, the membership of "Cao Yang Bar" increased from 40,000 to 230,000. This is the influence of Oscar.
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With the growth of time and the vigorous promotion of Tieba, "Caoyang Bar" will definitely explode again in a short period of time.
Today, most print media cover the Oscar ceremony in the form of special issues.
The focus must be on Cao Yang.
Take the not-so-famous Beijing Morning News as an example. Its main sections include news, city, finance, domestic, international, sports, entertainment, etc.
Today, the Beijing Morning News not only reported on Cao Yang and the Oscar in the entertainment section, but also reported on the Oscar and Cao Yang in the international section, and also reported on Cao Yang's Oscar win in the important news section.
Moreover, the city page also reported on Cao Yang's student status, and the domestic page also conducted unique interviews with several domestic celebrities, mainly about their opinions on Cao Yang's Oscar...
This is evident.
Because Cao Yang and Oscar are the hottest topics, the news that people like to watch, and the "international influence" that the higher-ups want to see, the print media will report it vigorously.
Not only these local newspapers reported, but even the China Youth Daily of the Communist Youth League also reported Cao Yang at great length.
Four-fifths of the article is about Cao Yang’s student identity and deeds, and the last fifth is devoted to reporting on the awards Cao Yang won at the Oscars.
In this era, Chinese people want to gain international recognition in all aspects, especially in a place with huge influence like Hollywood. Winning an Oscar represents Hollywood's recognition.
Chinese people will feel proud when they mention it.
Cao Yang is a native of the mainland, and this is the most important point.
Because of the Oscars, someone on the Internet asked for the first time, who is the number one Chinese director?
This "Chinese" includes Xiangjiang, Wanwan, and Chinese people all over the world.
The number one Chinese director, Cao Yang!
Most people agree with this statement.
(End of chapter)