Chapter 553 Investment in Home Appliance Sales System
When it comes to an American giant investing in Hong Kong, even if RCA has already invested in Hong Kong, it is impossible to make a decision quickly. Yang Wendong himself is not in a hurry.
Buffett asked again: "Mr. Yang, is your investment this time to move Berkshire's textile factory to Hong Kong?"
"Yes, this is the core purpose." Yang Wendong admitted.
It is naturally impossible to talk about investing in Buffett, and even if he did, Buffett wouldn't believe it because he himself doesn't know his future.
Buffett added: "What if we don't agree to invest in Hong Kong in the end? Do you want to divest?"
Yang Wendong thought for a while and said: "This is not necessarily true. It depends on other circumstances. In fact, even if you don't go to Hong Kong, you can go to other places in Asia, even Eastern Europe;
But it is indeed unfeasible to maintain so many large factories in the United States. Especially after the popularity of containers, the textile industry basically no longer has to worry about seawater erosion. You should know this. ”
Before the 1960s, every country in Europe and the United States had a textile industry. Because the textile industry was transported by ocean, it was very easy to be damaged; but after the containers came out, this problem naturally disappeared;
It can be said that the existence of containers not only reduces transportation costs and time, but also reduces a large number of possible transportation loss problems.
Buffett nodded and said: "Okay, we will inform you after internal consultation."
"OK." Yang Wendong didn't rush him, so he was naturally not in a hurry;
Even if Berkshire Hathaway does not agree to invest in Hong Kong, he has nothing to lose. In this industry, it is okay not to do it. If he wants to, there are still other giants in the US textile industry, and Berkshire is only one of the top three companies in the US today. One of the giants in the textile industry.
After the meeting, everyone went to a nearby hotel for lunch. After that, Buffett personally invited Yang Wendong to go out for a walk.
"I heard that Mr. Yang is not only an industrialist, but also a very successful investor." Buffett suddenly said: "I have also seen your investment cases in Hong Kong, and they are all very successful."
Yang Wendong said with a smile: "That is not a big investment. It is more about the strategic needs of my company. After the acquisition, my group will provide resources for them to develop, so they will naturally be able to develop better."< br>
Buffett nodded: "First acquire or hold shares, and then use your own resources to help them develop. In the end, the stock can multiply several times or even ten times. This is indeed a very good method."
"Mr. Buffett also wants to try this investment model?" Yang Wendong asked.
Buffett shook his head and said: "Not yet. Some of the companies I have invested in can develop normally on their own. I am just optimistic about it;
Unlike you, I don't have any actual industry, and I can't help the invested companies. Moreover, these companies involve multiple industries, so it is impossible to do what you do. ”
Yang Wendong smiled and said: "If there are multiple industries, then there is another way, which is strong finance. No matter what industry, except for some companies that are developing very well, all others need funds;
As long as you have enough funds, it will definitely be of great help. Even if your investment in the United States is very successful in the future, your investment may be helpful to any company. ”
"It's possible." Buffett nodded and said.
Yang Wendong added: "Mr. Buffett, if you need funds for your investment, I can invest. I am also very optimistic about your many previous investment experiences."
Before Buffett invested in Berkshire, he was somewhat famous on Wall Street. His fund company was worth tens of millions of dollars, but in 1968 the fund company was directly dissolved;
Many people didn't understand it at the time, but now that the stock price has collapsed, they realize that it was Buffett who might have predicted the stock market crash and ran away in advance.
If you can invest in Buffett, it will definitely be a good deal. However, the investment model of financial funds is different from that of traditional joint-stock companies. He does not get shares after buying them, but invests funds, and then distributes dividends in the future. The operator gets what percentage of the profits. There is no question of real shares, because there is no industry at the core of this kind of company, it is just a group of people playing in finance.
Buffett smiled and said: "Haha, I won't consider building funds for the time being. I will look at it later."
"Okay." Yang Wendong did not force it. This kind of company completely relies on Buffett's interest;
If history does not change, Buffett's core will soon shift to controlling Berkshire, and then using this company to complete his investment and financial career.
Buffett asked again: "Mr. Yang, after you acquire another 9.9% of the shares, will you increase your investment in Berkshire?"
"Probably not. This is just an investment. It's not good for me to invest too much." Yang Wendong shook his head and said.
He naturally wants to continue investing, but if he invests too much and causes Buffett to change the carrier of his financial empire, he will lose money;
10% of the shares is enough, and in the future, stocks can also be acquired through various indirect methods. Although it is not a lot, Buffett cannot be regarded as a fool, as long as it is appropriate;
In the United States in the future, there will be too many companies that he cannot control more than 5% of the shares, nor does he need to. 20 companies with 5% are equivalent to the interests of a large giant company, and each company has fewer shares, which makes it easier. Cash out.
"Okay." Buffett smiled and said nothing more.
After meeting with Berkshire, Yang Wendong and others came to Los Angeles and visited the newly opened Best Buy appliance store. At this time, many big-name appliance brands have joined in.
Lin Youjing and Brian, the person in charge of Best Buy, accompanied Yang Wendong for a walk. Yang Wendong smiled and said: "There are many international brands here. How did you attract them?"
Brian said: "Mr. Yang, our first year is free, and we also promised huge discounts in the next two years, so we have attracted enough brands."
"Well, this method is indeed possible." Yang Wendong nodded and asked: "How about the after-sales service?"
Not to mention now, even in the past life, established commercial malls such as Wanda and Wuyue in the Mainland, in the early days, in order to attract people, they might offer free or discounted prices;
Rely on low cost to attract merchants, and then use this to attract buyers. Only when buyers get used to it or the mall has a certain reputation can normal business operations begin.
Brian said: "Currently, we have door-to-door service for large items such as color TVs, air conditioners, and refrigerators. For small items, customers need to deliver the items.
And if the value is very low, such as a fan, the customer will generally not repair it if it breaks, and will most likely throw it away, so only a small amount of resources are invested in this aspect. ”
Yang Wendong asked: "Do all brands repair it?"
Brian replied: "Basically, it's all basic problems. If it's a major problem, it needs to be returned to the factory for repair or scrapped directly, because it's not cost-effective;
In addition, our after-sales staff will also specialize in learning various problems of each brand, so as to ensure their versatility. ”
"That's enough for the time being. Based on this, we will continue to train more people. We will expand in other places in the future." Yang Wendong nodded and said.
The biggest trouble with sales channels is after-sales service. The cost is too high. Many manufacturers simply do not have this ability, so they can only give up the market;
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But if there is a large chain of professional electrical appliance supermarkets, it not only has sales volume, but also has after-sales capabilities that can cover most problems. Everything can be contracted to this supermarket chain. Wouldn't it be perfect?
This is Best Buy's business model. The so-called best business model is just to solve the pain points of users, and Best Buy's customers are both countless users and various merchants.
Brian smiled and said: "Understood, Mr. Yang."
After a while, Brian was pushed away, and a Chinese man in his early 30s came to Sean: "Hello, Yang Sheng."
"Are you from Hong Kong?" Yang Wendong knew he was from Hong Kong as soon as he heard the voice;
There are also many people in the United States who speak Cantonese, but the way they speak is still a little different. You can hear it at a glance. This is also the magic of Chinese. Before the popularization of Mandarin, there were estimated to be tens of thousands of dialects in the country. In some places, you can't understand someone who is dozens of kilometers apart; while English spans several continents, there is basically only a slight difference in tone.
The visitor replied: "Yes, Yang Sheng. My name is Xiang Fansheng. I used to be a human resources employee at Carrefour in Admiralty. I applied internally and came to the United States."
"Okay, it's also an opportunity for you." Yang Wendong nodded and said.
Although Hong Kong is the headquarters, wages in a place are linked to the overall local economy. This is why Europeans and Americans can earn a hundred kilograms of food a day driving screws, but Africans can't have enough to eat after a hard day's work.
The salary for working in the United States is naturally higher, because Hong Kong companies also have many internal applicants.
Moreover, his business, personnel and finance departments in the United States give priority to hiring Chinese.
"Yes, thank you Yang Sheng for giving us such an opportunity." Xiang Fansheng said with a smile.
Yang Wendong asked again: "How is the training for Chinese Americans here?"
Xiang Fansheng replied: "Currently, I have recruited Chinese people in Los Angeles to do after-sales or other positions, but the difficulty is a bit high. Many people are unwilling to come, or they are far away;
So I think we can consider recruiting people from Hong Kong. The food and accommodation here can also be arranged uniformly. As long as the people come can speak English, we can teach them how to recognize the way and how to talk to American customers. ”
"You can consider it, but you have to prevent them from coming here to become gangsters. You have to have family members in Hong Kong, and the family conditions are not very poor." Yang Wendong finally agreed after thinking about it.
In the past life, after the mainland was reformed, many people took advantage of the opportunity to go abroad and became gangsters. There was even a shortage of some university professors who would rather work in the dark to work in the United States;
Regarding this point, Yang Wendong does not think it is outrageous. After all, the economic gap between China and the United States, China and Europe, China and Japan in the 1980s was too big. It is not dozens of times, but hundreds of times possible. Washing dishes in the United States is a real income. far exceeds that of domestic professors.
The gap between Hong Kong and the United States is not small now. Although it is not as big as the mainland 10 years later, it is still possible for someone to operate in this way. This needs to be avoided, otherwise the U.S. government will also cause trouble.
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(End of chapter)