Chapter 102 [Rebus called to ask for additional orders]
Xiaomi 12S-Ultra can sell so well because the two key technologies of 100% graphene full screen and graphene battery provided by Lingjing Technology play a key role.
One is to greatly improve the appearance of the phone, and the other is to make the battery life of the phone unprecedentedly epic. The charging speed can be fully charged in a few minutes, and it does not get hot during charging.
Judging from the user feedback in the market, the same is true. The most discussed ones are the 100% full screen and strong battery life. In comparison, the selling point of Leica imaging seems to be eclipsed.
Currently on online e-commerce platforms, Xiaomi 12S-Ultra’s cumulative reviews have exceeded 600,000+, Xiaomi 12S-Pro only has 50,000+ reviews, and the lower-priced Xiaomi 12S has only 20,000+ cumulative reviews.
Obviously, Xiaomi 12S-Ultra, which is more expensive, has higher sales and is more popular. Everyone still likes the extra-large cup.
At least until the release of Huawei's M50Pro two months later, in these two months, Xiaomi 12S-Ultra's flagship model on the market did not have a high-end performance that could compete with it.
During this period, if you want to buy a phone with a full screen and long battery life, currently only Xiaomi 12S-Ultra can meet the needs of users.
Even if Huawei M50Pro comes out in September, it won't be a big problem, because Huawei doesn't have many products, and other mobile phone manufacturers don't have any.
If Huawei's M50Pro is sold out, and only the 12S-Ultra phone with a full screen and high battery life is left on the market, there will be no replacement for the Xiaomi 12S-Ultra, at least this year.
But at this moment, when Yun Shu was about to continue saying something, Xiao Yu's cell phone rang.
He glanced at the caller ID and saw that it was Rebus who called him privately. Xiao Yu glanced at the beautiful assistant and smiled: "Rebus called. I have nothing to do without going to the Three Treasures Hall. Let me guess, it's probably because I want to Add an order.”
Yun Shu sat aside quietly and said nothing. After a while, Xiao Yu answered the phone and said with a smile: "Mr. Lei, congratulations, 12S-Ultra is a hit, and it will undoubtedly be the biggest hit of the year."
Rebus on the other end of the phone also laughed and said: "The sales are so good, thanks to the supply support of Lingjing Technology, but it is indeed beyond expectations. We internally predict that the first day of online ordering will be 80 Wan Tai was a great success, but we never expected that the actual order volume was four times as much as expected. It was unbelievable, let alone unimaginable.”
At this moment, Rebus's raised corners of his mouth were even harder to suppress than an AK.
Impacting the high-end market is something that Rebus has been thinking about for a long time. Previous attempts were so unsatisfactory, and they were often ridiculed by netizens. Rebus has a good attitude and can still communicate with netizens. We interacted with each other, and if it were another boss, his face would probably be darkened.
But this time I feel proud.
Xiaomi 12S-Ultra's online order volume on the first day exceeded 3 million units. Everyone in the industry knows what this means, which means that annual sales are expected to reach 50 million to 80 million units. Such a number even Rebus dare not imagine.
Even if the marketing is better, it is not impossible to break through 100 million units.
You must know that although the total sales of Xiaomi mobile phones last year were 190 million units, the sales of high-end phones were only 24 million units, accounting for 12.63% of the total sales. This was even when Hua Wei was suppressed and forced to give up market share. , otherwise the shipment volume of 20 million units is enough.
At this moment, after the two sides had a business exchange on the phone, Rebus saw that Xiao Yu didn't ask him why he called him this time, so he had to take the initiative to tell him.
Rebus smiled and said politely: "Brother Xiao, you see the sales are so good, 28 million units are not enough to sell. Please give us more orders."
The starting point is my brother, this is almost a trick...
With a smile on his face, Xiao Yu turned his head and glanced at the beautiful assistant. The phone was on external volume, and she heard Rebus's words clearly.
Yun Shu couldn't help but cover his mouth with a smile and didn't make a sound.
After a while, Xiao Yu pretended to be embarrassed and called back: "Oh, Mr. Lei, this is very difficult. It's not that I don't want to, but it's just that the goods are out of stock. If there were still goods, your fellow businessmen would have taken them away long ago. "When Rebus heard this, he quickly said: "How is it possible? When I met with you last time, I heard that your company's graphene material production capacity will be greatly increased this year. How is it possible that this is only possible? ?”
Hearing this, Xiao Yu replied seriously: "It is true to increase production, but the current market situation is that supply exceeds demand. Various high-end industries have strong demand for graphene materials, and the share of increased production has been booked by other industries in advance. The order It’s all signed and half of the advance payment has been paid. You can’t let me break the contract.”
Xiao Yu added another sentence: "You didn't say hello to me earlier. If you say hello in advance, it's okay for me to leave a little more for you."
Rebus on the other side was speechless for a moment. No one knew that Xiaomi 12S-Ultra would be such a big seller. He had previously received a supply of 28 million units. Rebus was very flustered because I'm worried that I won't be able to sell out all the products and I'll end up with a large-scale backlog of inventory.
After all, Lingjing Technology's commercial contract is too strong. No matter whether Xiaomi's final product sells well or not, Lingjing Technology will make a lot of money first.
At this moment, Rebus was a little anxious when he heard that Xiao Yu said that the new production capacity had been booked by buyers from other industries. The contracts had been signed and the advance payment had been paid. Even if he wanted Lingjing Technology to free up some production capacity, he was a little anxious. Easy to handle.
Rebus thought for a while and then smiled and said: "Brother Xiao, then you can increase the production capacity a little more. Besides, mobile phones don't use too much graphene material. Look at the graphite used in the screens of nearly 30 million mobile phones. The vinyl material is only about 10 tons.”
Xiao Yu said: "Although the quantity is not large, it requires scientific research grade graphene material, and the output is not high."
Rebus said quickly: "I know this, but then again, the market's total demand for graphene materials is so huge. If you add a few more production lines, you don't have to worry about not being able to recover the cost. Production will increase sooner or later anyway."
At this moment, Rebus was saying all he could to get more goods.
Check out the 16-9 book bar and see the correct version!
It should not be said that a big boss like Rebus who has been famous for a long time in "ancient times" can lower his stature in front of a new generation of juniors like Xiao Yu, which is not something ordinary people can do.
Many big bosses have "idol baggage" and can't help but lower their profile to ask for help.
Xiao Yu was a little embarrassed by Rebus's attitude at this moment. After all, he was also a senior figure in the technology circle.
Xiao Yu pretended to hesitate and replied: "How many orders do you want to add?"
Hearing Xiao Yu relent, Rebs immediately became energetic and replied directly: "I want a supply of 80 million units."
As soon as these words came out, Xiao Yu hung up the phone without saying a word. Yun Shu on the side couldn't help being stunned when he saw this situation, and then couldn't help but said: "It's not good to hang up Mr. Lei like this, isn't it? After all, would it be too disrespectful for a super big shot in the tech world..."
Xiao Yu smiled calmly: "Don't panic, he will call you. He is here to give you a big meal first, and then bargain with you. This time he finally succeeded in going high-end through 12S-Ultra. Rebus is sure It is to consolidate the hard-won results. 28 million units will definitely not be enough to sell, and he will never be reconciled if the supply cannot be increased.”
Hearing this, Yun Shu asked curiously: "So you are planning to increase production capacity for Xiaomi?"
Xiao Yu nodded: "Just add more, it's not a big problem. If I don't agree to the call again, Rebus will probably come over in person tomorrow. Then I will have to entertain him, and I will still be busy studying me." As for the electric fighter, I don’t have time to socialize.”
At this moment, the mobile phone rang again. Xiao Yu turned his head and glanced at the beautiful assistant and said with a smile: "Well, this is not coming."
Xiao Yu immediately made a silence gesture to Yun Shu, and then answered the phone. Rebus's voice immediately came out: "Oh, brother, don't hang up the phone, but your hanging up the phone really calmed me down. The supply volume of 80 million units is indeed a bit excessive and a bit inflated. 12S-Ultra will not be able to sell more than 100 million units.”
……
(End of chapter)