Chapter 51 Competition between Jingdong and Alibaba
The guests have almost finished eating, drinking, and chatting, and tonight's auction is about to begin.
Chang Sheng came on stage to warm up the show and introduced the channel dealer representatives participating in the auction today.
Just after he introduced various distributors, three men suddenly rushed forward.
The two men pulled out a banner that read "Thank you Sihai Group for sending 300,000 sales to GRM." The remaining man grabbed Chang Sheng's microphone and said, "Hello everyone, I am Huo Haiming, the manager of GRM Jiangnan District. Following the order of Ms. Li Enhui, the president of Longguo District, we specially brought the banner to thank Sihai Group for its great help to our GRM. Mr. Chang, please accept the banner and banner on behalf of your Sihai Group Director Yang.”
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Huo Haiming opened the banner in his hand, which read "Sihai Yang Dongshen assisted, GRM sales broke the record. All GRM employees presented a gift to Sihai Group Chairman Yang Chen."
How fucking mean. It was obvious that Li Enhui was deliberately disgusting Yang Chen.
Chang Sheng was so frightened that his face turned pale. He immediately stepped forward and pushed Huo Haiming away, shouting: "Where are the security guards? Why are you on duty? How did you let in someone without an invitation letter?"
The security guard hurriedly ran in to force the three people away. At this time, Yang Chen, who was eating lobster claws, said loudly: "They gave me a banner, why did you drive them away?"
Yang Chen waved his hand, and the security guards quickly let go of the three people.
Huo Haiming smiled and said: "You are Director Yang, right? You are indeed a talented person with extraordinary temperament."
"Okay, stop talking nonsense. Let me ask you, are your sales volume real? It shouldn't be a brush, right?" Yang Chen probed.
Huo Haiming laughed loudly and said: "How could it be fake? We all have real shipments, right? I asked the president in the evening that these days our company and factory work in shifts to pack and ship goods, and we have already shipped them." We have sold 250,000 orders. Mr. Yang, I’m sorry to disappoint you, we all have real sales...”
The original price is 998 per set, and the half price is 499 per set. Even if calculated based on one set per order, they have already shipped goods worth 125 million. If one is refunded and three is compensated, an additional 375 million will be used to compensate consumers. If we include online sales, The sales volume off the platform, as well as the subsequent fines, etc., it would not be enough for them to spit out all the money they made from entering the Dragon Kingdom market, and the head office would have to allocate funds for support.
Yang Chen smiled and nodded, and said: "You are very powerful. Come on, try harder tonight. You have worked hard, stay here to eat and drink."
Huo Haiming immediately rushed to the microphone and said loudly: "All channel dealers present, please listen to my advice and never bid, otherwise you will never earn back so much agency fees. You might as well give us all your resources. GRM, the market has proven that consumers trust us, GRM. If you give us more resources, you can earn more.”
The heads of each channel dealer showed disdain. Huo Haiming was a complete clown in their eyes. Yang Chen had already learned about the GRM shipment volume from him just now, and he should start to slaughter GRM tomorrow morning. He also I am so self-righteous and unashamed to speak loudly here.
Yang Chen waved his hand, and the security guards immediately took Huo Haiming and the three of them out.
Yang Chen nodded to Chang Sheng again, and Chang Sheng immediately said loudly: "Don't worry about this little episode. Now the bidding officially begins, and the winner of the auction will have priority in negotiating the agency rights for Sihai Health's new products. First, bid online and For offline dual channels, the starting price is 2 billion. If no one bids, we will separate the online and offline channels and bid separately. The default price will be 100 million each time. Bosses can bid.”
There was a commotion at the scene, and members of the delegation from various distributors started talking in low voices.
"Wow, the starting price of 2 billion is outrageous enough, and every time the price increases, the default is 100 million. Tsk, tsk, tsk... Doesn't money count in their eyes?"
"How confident they are in their products, they don't even think about how many years it will take to earn back such a high agency fee."
"The key is that GRM has eaten up a large market share first. We are now under too much pressure to recoup our losses through high-price bidding. Mr. Yu probably won't bid, it's ridiculously expensive."
……
Jingdong Vice President Yu Lei looked at the other competitors and said with a smile: "Why don't you, the bosses, bid? If you don't bid, I will bid."
Li Yong, the person in charge of Alibaba Pharmacy, immediately asked: "This is a dual agency right both online and offline. Why do you Jingdong want offline agency rights?"
Yu Lei replied with a smile: "Don't Mr. Li know that our Jingdong is planning an offline physical store, Jingdong Pharmacy?"
Li Yong was speechless for a moment. Jingdong Pharmacy did have a small number of offline stores. It would be too risky to spend more than one billion to acquire the franchise rights for weight loss drugs just for such a small number of physical stores, right?
Li Yong smiled and said: "Mr. Yu, there is no need to lie to me. How could you spend more than one billion to license a weight-loss drug just for so few offline stores?"
Yu Lei laughed loudly, and then said loudly: "2.2 billion, online and offline, we want them all."
"Wow..."
The whole audience gasped in amazement. Li Yong looked shocked and said: "Mr. Yu, are you serious?"
"Determined to win!" Yu Lei replied with a smile.
Chang Sheng said loudly: "Jing Dongyu's total bid is 2.2 billion, is there anything higher?"
Li Yong insists that Jingdong cannot spend more than one billion to buy offline agency rights for so many offline stores. He speculates that Jingdong’s strategy is to sell the offline agency rights to offline channels such as Baixing Pharmacy later, which is better than going alone. It’s hundreds of millions cheaper to buy offline agency rights.
Jingdong can do this, and Alibaba can certainly do it as well.
"2.4 billion!" Li Yong said loudly.
"Wow..."
The whole audience let out another exclamation.
If Yu Lei bids again, it will be no different from bidding separately.
Yu Lei said with a smile: "2.6 billion!"
"Wow..."
Check out the 16-9 book bar to see the correct version!
The whole audience exclaimed again, and everyone's attention was focused on Yu Lei.
Guo Wenkai, the vice president of Baixing Pharmacy, said loudly: "What do you mean by this? You don't even give us a chance to bid? Can't you just do your best online? You even want a piece of the offline market. It's a bit... Too greedy.”
Yu Lei explained with a smile: "Now that offline brands have launched online platforms, our online platform naturally has to expand offline stores. Especially for pharmaceuticals, offline is more reassuring. Before I came here, Mr. Liu I specifically told you that no matter how much money you spend, you have to take pictures. , we want to use Sihai Slimming Pills to expand our territory offline. If you are not determined to compete with us to the end, please stop raising the price. On behalf of Mr. Liu, I would like to thank everyone. I will treat you to a bath and massage when the meeting is over. ”
Offline channel operators such as Baixing Pharmacy certainly do not have the strength and there is no need to compete for online and offline dual agency rights, so they will not bid.
The only one that can compete with Jingdong is Aligaba, and everyone's attention is focused on Li Yong, the vice president of Aligaba.
Since Mr. Ma quit the front line, Alibaba has taken the wrong path again and again. The original e-commerce leader is now being defeated by Pinxixi, Douyin E-commerce, Jingdong, etc. The high-end can't compete with Jingdong, and the low-end Duan can't beat Pinxixi, and Internet celebrities and celebrities can't beat Douyin. They urgently need a new business growth point to lead the group to rebuild its glory.
Jingdong is planning to focus on building large offline pharmacies. Should Alibaba Gaba follow suit?
What was acquired this time was not only the agency rights for slimming pills, but also the priority bargaining rights for new Sihai Health products in the future.
Li Yong immediately called Mr. Ma for instructions before deciding whether to follow up.
Chang Sheng asked loudly: "Is there a higher price than Mr. Jing Dongyu? 2.6 billion for the first time! Is there any more? Is there no more?"
There was a lot of discussion in the audience, and everyone was speculating whether Ali Gaba would follow up.
“It’s 2.6 billion, Ali probably won’t follow us!”
"Alibaba Pharmacy doesn't have many offline stores, so it shouldn't take nearly 3 billion to take risks."
"It's just a weight-loss drug. It's impossible for these two giant companies to be so stupid and spend nearly 3 billion just to obtain its agency rights."
……
Chen Xi asked in a low voice: "Director Yang, do you think Ali will follow up?"
"It doesn't matter whether we follow up or not. The price is in line with my expectations, and Jingdong is strong enough. They have the ability to deliver our products to customers as quickly as possible." Yang Chen replied with a smile.
As soon as Yang Chen finished speaking, Li Yong hung up the phone, and everyone fell silent, waiting for his reaction.
(End of chapter)