Chapter 81 Strongly ceding territory and paying compensation (adopted fathers, please subscribe, 3 updates today with 12,000 words)
The first thing to compare is talcum powder.
Qiangsheng uses talcum powder as the main material, while Sihai uses rosin powder and pearl powder as the main materials.
Qiangsheng uses essence to enhance the fragrance of its products, while Sihai uses various floral fragrances.
The most important point is that Qiangsheng Baby's talcum powder contains carcinogens such as asbestos powder, which will increase the risk of cancer in babies if used for a long time, while Sihaida Health's talcum powder does not contain these.
Under this kind of intuitive comparison, normal people can tell which one is better and which one is worse, without any special explanation at all.
The next comparison is skin care oil, another product with quality issues.
Sihai's skin care oils are all herbal essences, and they still use aromatics extracted from flower petals or fruits, while Qiangsheng still uses essences.
The most important point is that Qiangsheng's skin care oil contains crude paraffin oil, which is also a carcinogen. Long-term use will greatly increase the risk of cancer.
Then compare diapers, wet wipes, prickly heat powder, shampoo...
After some comparison, everyone has an intuitive understanding of Sihai's infant products, and has formed the concept that Sihai's products are better than Qiangsheng's products.
but!
This is not enough!
It also needs to increase the intensity for the audience.
At this time, the assistant brought in several children and parents who had developed cancer due to long-term use of loud-sounding products containing carcinogens to the live broadcast room, where they appeared and cried out to everyone about their tragic experiences.
These are still some petty bourgeoisie families who choose a full range of products for their children just because they believe in a big brand like Qiangsheng. It is precisely because of long-term and large-scale use that they have harmed their children.
Barrage.
"I know this. It has been exposed in the news before, but it doesn't seem to have caused any waves. It seems that poverty has saved us. I am not willing to buy special brand-name toiletries for my children, but I have avoided this situation from happening. ”
"It's so tragic. For such a young child, his life has just begun."
"Holy crap! Is this really fake? Are today's business wars so direct? If this is fake, Sihai Group will definitely go bankrupt."
"This is definitely true. It was exposed when I was in college. It should have been around 2012. I'm sure. I can only say that Sihai Group is really well prepared. The victims' personal statements are more convincing than anything else. .”
"Although it is not a problem as long as it is not used frequently, it contains harmful ingredients after all. Who is willing to take risks for their children? If Sihai's infant and toddler products are really as good as the test report, I am willing to support it."
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……
At this time, the assistant broadcaster handed Chen Xi a huge check and whispered a few words in her ear.
Chen Xi invited Zhao Liying to help, and together they lifted the check and showed it in front of the camera.
Chen Xi said very seriously: "Although our Sihai Group is now in the most difficult period in history, Director Yang said that large companies must have social responsibilities. Our Director Yang has always adhered to the principle of getting something for work and never let anyone We won’t let you work in vain. These parents and children came to the site for nothing. We at Sihai Health and Ms. Zhao Liying donated 5 million to the treatment expenses of these children in need. We wish the children a speedy recovery and a bright future for them. ”
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Zhao Liying was a little confused because this link was not in the script.
This is a link that Yang Chen temporarily added. The advertising effect of 5 million yuan spent at this time is definitely better than the usual advertising effect of hundreds of millions, and it can also help these children solve their medical expenses, a win-win choice.
Moreover, Yang Chen was very kind. Although Zhao Liying did not contribute any money, she was still considered a share. After all, she was the spokesperson, so her image must also be enhanced.
Barrage.
"I'll go, this will definitely become the most classic case in business history."
"It's done! At least as an ordinary citizen of the Dragon Kingdom, I am now willing to accept infant and child products from Sihai."
"Awesome! Yang Chen, the chairman of Sihai Group, has something. He has calculated every step of the way. These 5 million spent are more effective than the hundreds of millions spent on advertising in the Spring Festival Gala."
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"Hurry up and release the goods. We will take some pictures first and try them out. We will also let anti-counterfeiting bloggers and appraisal agencies buy some and come back for testing."
"Such high-quality materials must be very expensive. My family with a monthly salary of 3,000 yuan cannot afford it. I can only support it mentally. I hope that domestic products can become stronger."
……
Chen Xi smiled and said: "As usual, we will still release a thousand copies of each product today for friends in need. I think many friends said that the price must be very expensive, but you are wrong. We Yang Dong said that Sihai Infant’s products are designed to steal the sales of Qiangshengbaby. In the market, the price of each of our products will be lower than that of the corresponding Qiansheng products, allowing everyone to buy cheap and safe products for their children. It doesn’t matter if the baby series does not make money, there are diet pills for mothers and fathers. It’s enough to make money with Shengbeiwan.”
Zhao Liying quickly reminded: "Haha...Ms. Chen was too excited and said the wrong people who Shengbei Pill is suitable for."
Chen Xi smiled and explained: "I'm not wrong. Director Yang did say that, because after my wife took Shengbei Pill and it was effective, why didn't she just play with her husband? So, in the end, this is still for men."
Zhao Liying looked shocked, then covered her mouth and laughed.
Barrage.
"Fuck!"
“The angle is tricky!”
"What you say makes sense, but I am speechless."
"You, Mr. Yang, sound like you are having a lot of fun."
"After your analysis, I have to buy it. Originally I thought 2988 was too expensive, but now I think it's not expensive at all and I must arrange it for my wife."
……
Chen Xi smiled and said: "Operation, 1,000 copies of all products will be put on the shelves."
Windows popped up one after another in the live broadcast room, and all Sihai infant and toddler products were put on the shelves at prices lower than those of Qiangsheng.
At this time, there were close to 2 million real viewers in the live broadcast room, and such a small amount was sold out in an instant.
The rules are the rules, just put this much in one day, wait for the agent to be determined later and let the agent sell it. Chen Xi and Zhao Liying left the broadcast, but Yang Chen still followed the old rules and personally sent flowers.
Zhao Liying said very excitedly: "Thank you very much, Director Yang."
Yang Chen smiled and said: "You're welcome. The donation part was something I came up with on the spur of the moment. I'm sorry. Our company will contribute 5 million, but we have to donate with you as our spokesperson. Is that okay?"
Zhao Liying hurriedly said: "Thank you, Mr. Yang, for being so considerate and including me. I can't really not give out a penny, so I will donate a little to make it more interesting."
Yang Chen quickly said: "Don't, don't, don't, this makes me a bit of a moral kidnapper. Our company pays, and you don't have to pay a penny. If you want to pay, just use other methods. Thank you for your hard work, go back and rest early. .”
Zhao Liying smiled and nodded, waving goodbye to Yang Chen and others.
The news from the Dragon Kingdom soon spread to the Bald Eagle family.
At this time, Varignani, the president of Qiangsheng Group, was leading shareholders and executives to stare at the company's stock. The big screen next to him was also playing the live broadcast of Sihai Health that had just been transmitted. Xu Min, vice president of Longguo District, Explain the live content to them in Eagle Language through video conferencing.
"Farke! Farke! We can't do public relations, so we can only watch them attack us. Damn Yang Chen, damn Sihai Health! Farke!" Varignani roared.
The executives didn't dare to say a word. Anyone who dared to interrupt at this time would be scolded.
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At this time, Xu Min's secretary whispered a few words to him, and then he said fearfully: "Mr. President, I just received the news that the Haicheng Market Supervision and Administration Bureau issued a notice to us to remove all Qiangsheng Baby products from the shelves. , we must implement it immediately and unconditionally.”
Varignani angrily threw the mobile phone in his hand and cursed: "Fake! You idiots, it's over, it's over. The market we have been operating for so many years is going to be handed over to others! Fake!"
"Luo Shanji Times", "Travel Times", "Wall Street Securities Journal" and other newspapers immediately published the news, and they all reported on the front pages with cowardly headlines such as "Qiangsheng Baby Products Are Banned".
This frightened the investors who had bought Qiangsheng stock. Whether they were retail investors or institutions, they all rushed to sell. In just a few minutes, the stock price fell by 30%, reaching 100 Eagle coins.
Goldman Sachs representative Miller lost his composure as yesterday. He said with a serious face: "It's useless to scold anyone now. You executives should quickly use the money to increase their shareholdings. You must bring the stock price back."
Varignani quickly said: "Isn't it your responsibility to protect the stock price?"
"It also depends on why the stock price fell. Now it's because of your products that the stock price has fallen. Of course, you executives will spend money to increase their holdings and increase the stock price." Miller said excitedly.
Other shareholders have also expressed their demands for management to spend money to increase their stock holdings, otherwise they, shareholders, will join forces to impeach the group's top executives, including Varignani.
These investment institutions know that the stock price of Qiangsheng cannot be brought back for the time being, and both retail investors and institutions are selling. At this time, whoever increases their holdings will be trapped, so they force executives such as Varignani to use money to increase their holdings to increase the stock price. .
But the executives are not stupid. They also know some stock knowledge. In this situation, simply increasing holdings cannot solve the problem. Moreover, whoever increases holdings will be cheated. Only those with poor brains will use their own money to increase stock holdings.
Varignani made a decisive decision and said: "I think now we have no choice but to surrender to Sihai Group. Without fundamentally solving the problem, it is impossible to bring back the stock price just by increasing our holdings."
The executives immediately expressed their support for Varignani's opinion and hurriedly "ceded territory and demanded peace" with Sihai Group.
The compensation for the land ceding was paid by the company, and the increase in stock holdings was their own money. They still knew the difference between the two.
Shareholders know better than anyone that this situation cannot be solved by simply increasing their holdings. The situation can be reversed only by spending tens of billions or even hundreds of billions of eagle coins on a large scale to increase their holdings. However, these executives cannot So much money came out.
After some discussion, the shareholders agreed to Varignani's plan and immediately asked Yang Chen to "cede land and pay compensation for peace."
"Jonathan, you take the team to Dragon Kingdom again and negotiate with Yang Chen face to face. We have two demands. First, Sihai Group stops shorting Qiangsheng's stock price. Second, give us a public relations opportunity. No matter what he offers No matter what the conditions are, you should not agree or refuse immediately, report to me in time, and our executives and shareholders will decide whether to accept it or not," Varignani said.
Jonathan immediately ordered his troops and rushed to Longguo Jiangcheng with the legal and public relations departments.
Yang Chen was reading the documents, and Chen Xi ran into the meeting room to report: "Director Yang, the Qiangsheng team is here again, and Jonathan is still leading the team."
Yang Chen nodded and said: "Take them to the small conference room, I will go there later."
More than ten minutes later, Yang Chen came to the small conference room with a smile.
"Hey, Mr. Jonathan, we meet again. How are you planning to trick and threaten me this time?" Yang Chen teased.
Jonathan looked embarrassed and quickly stood up to say hello to Yang Chen. His attitude was obviously much more humble than when he sat still last time.
It's just that you need to clean up, and you will be honest after cleaning up.
Jonathan bowed his head slightly, with an extremely humble attitude, and said: "Mr. Yang, I am very sorry. There may have been some misunderstandings between us due to my operational problems. On behalf of the group, I came to apologize to Mr. Yang and hope that Mr. Yang can give us a remedy." opportunity.”
"Misunderstanding? Haha... Okay, even if it's a misunderstanding, how are you going to eliminate it?" Yang Chen asked with a smile.
Jonathan said very directly: "What conditions can Mr. Yang put forward? We only have two requests. First, Mr. Yang stops shorting Qiangsheng's stocks. Second, please allow Mr. Yang to allow us to publicize the baby series products."
Qiansheng Group has many brands, not just the baby business, so they must succeed in public relations no matter what, otherwise it will affect the sales of other businesses.
Yang Chen smiled and said: "I am a very straightforward person. Since you brought it up, I won't be polite."
"Okay, okay, Mr. Yang, please speak, I'm all ears." Jonathan nodded politely and said.
Don't take advantage of the bastards, not to mention that what they get now are trophies, so Yang Chen will naturally not be polite to them.
First, product issues that must be acknowledged head-on and clearly are not allowed to be evaded by euphemisms or careless ways.
Second, Yang Chen paid 1 eagle coin to buy back everything Dabao had, including brand ownership, production technology, production lines, sales channels, etc. Everything related to Dabao must be returned.
Third, actively compensate for the treatment costs of children who have contracted cancer due to long-term use of problematic products, and compensate the families of children who have died or will die in the future due to this disease in accordance with the law.
Fourth, let the members of the Nobel Review Committee from last time personally deliver the Nobel Prize in Medicine to Yang Chen, and Yang Chen would throw the trophy in front of them, and they would have to applaud.
The first three conditions can be met. In the final analysis, it is a matter of admitting mistakes and paying compensation, but Yang Chen's fourth condition is a bit too much. Isn't this humiliating the Nobel Prize?
"Mr. Yang, can we discuss the fourth condition? Don't you want it?" Jonathan said.
Yang Chen replied with a smile: "I don't care, but they damaged my reputation online in the name of the Nobel Review Committee. I must retaliate in kind. I just want to break the arrogance and superstition of the Nobel Prize! This The conditions are non-negotiable. The fifth condition is, go back and tell your executives and shareholders that my name is Yang Chen, chairman of Sihai Group, and ask them to remember my name and avoid it when they see it in the future, otherwise I will slap you once. You once.”
(End of chapter)