Chapter 103: It was you who increased the price at first, but now you are begging to give it to me for free
Yang Chen deliberately suppressed other brands' drinking water testing data from being exposed, and the results were immediate.
Nestle Longguo District President Zhang Taohua called Yang Chen.
"Hello, Director Yang, I am Zhang Taohua, President of Nestlé Longguo District. I am calling you to explain our joint petition. This is all caused by Nongjiashanquan and Ipoh. We were deceived by them. Would you do such a stupid thing? I will immediately issue an announcement stating that I will not participate in the business war between Nongjia Spring and Ipoh and Sihai Bingquan." Zhang Taohua said carefully.
Yang Chen said with a smile: "It's a good thing that Mr. Zhang discovered the conspiracy of their two families in time. However, adults must be punished if they do something wrong. I hope Nestlé will stop using the Changbai Mountain water source and cancel the cooperative relationship with them. You guys If you do, I won’t release the testing data, and I won’t bet against Nestlé’s stock price.”
Zhang Taohua was stunned, but he quickly said: "Is it just to cancel the cooperation relationship with Changbai Mountain Reservoir?"
"Cancel the partnership and make an announcement to admit our mistake." Yang Chen said.
Zhang Taohua thought about it for a while, and finally accepted Yang Chen's request.
"No problem, just follow what Director Yang said."
Yang Chen said with a smile: "Then let me tell them that Nestlé's water testing report will not be issued, and Nestlé's stock price will not be shorted."
Zhang Taohua immediately said happily: "Hey, hey, thank you, Director Yang, thank you, Director Yang. Then I will make a statement right away. I wish Director Yang a victory."
Zhang Taohua hung up the phone and immediately issued an announcement in the name of Nestlé Longguo District.
To put it simply, Nestlé was deceived by Nongjiashanquan and Ipoh, and was used as a weapon in a daze. Now they have woken up and will not participate in the business war between them and Sihai Bingquan. The petition signed before will not be counted. Nestlé will not be held responsible for any consequences of that petition from now on.
Nestlé expresses its sincere apology to Sihai Bingquan, cancels the cooperative relationship with Changbai Mountain Reservoir, and temporarily only uses water sources such as Qiandao Lake Reservoir.
After issuing the announcement, Zhang Taohua immediately contacted the Changbai Mountain Management District and immediately terminated the cooperative relationship between the two parties.
Yang Chen followed up by sending a Weibo message.
"I have talked with Mr. Zhang of Nestlé. They were deceived by the presidents of Nongjiashanquan and Ipoh, and were used as guns without knowing it. Now they have woken up and no longer help the evildoers. As the saying goes, harmony makes money, I There will be no further action for Nestlé here.”
Netizens left comments one after another.
"Haha... This is a deal."
"Director Yang, is this inappropriate for you? You can't ignore everyone's safety just to make money. You should publish the test report."
"In the current situation, is there any difference in publishing monitoring data? If Nestlé has no problem, can they issue an announcement and apologize? However, I don't understand what Nestlé does to stop using Changbai Mountain water."
……
Seeing that Nestle had knelt down and received Yang Chen's guarantee, other brands did not dare to drag on, and quickly contacted Yang Chen to seek reconciliation.
"Director Yang, I am Qi Peng, the president of Robust, and I want to reconcile with you..."
"Director Yang, I am Lin Qiming, President of Watsons. I would like to talk to Director Yang about the misunderstanding between us..."
"Director Yang, I am Fan Xian, chairman of Jinmailang. I would like to explain to Director Yang about the joint petition..."
This is the purpose of Yang Chen deliberately suppressing the water inspection reports of other brands and not releasing them. They are destined to come and beg for mercy.
Although these brands are very resounding, their market share is very small, with Nongjiashanquan, Ipoh, Kangshuaifu, and Yang Chen having to deal with the majority.
Yang Chen gave these companies reconciliation conditions.
First, issue an announcement to apologize to Sihai Bingquan.
Second, all companies with water sources from Changbai Mountain should immediately terminate their cooperative relationships.
Subsequently, Robust, Watsons and other brands successively issued announcements, all following Nestlé's announcement model, shifting all responsibilities to Nongjia Spring and Ipoh, and emphasized that they would no longer bear any consequences for the joint petition, and at the same time immediately terminated their cooperation with Nongjia Spring and Ipoh. Changbaishan Reservoir partnership.
No matter how clean they picked themselves, in the eyes of netizens, they were surrendering to Yang Chen in exchange for Yang Chen not disclosing their drinking water test reports.
The drinking water alliance that Zhong Yuemin and Liu Jianming formed after dozens of phone calls completely collapsed at this moment.
Chairman Kang Shuaifu looked at the stock price falling below 5 yuan and the announcements of so many brands severing ties. At this time, his heart was shaken.
At this time, Kangshuaifu's second largest shareholder, Ida Ichiro, president of Sakura Country Sanyo Foods Co., Ltd., called Wu Minhong, chairman of Kangshuaifu.
"Wu Sang, what's going on? Why do you want to participate in the business war between Nongjia Spring and Ipoh and Sihai Bingquan? Ours is pure water in the Yiyuan District. The high-end market has nothing to do with us. Why do you want to be treated like Where is the spear user?" Ida Ichiro asked straight to the point.
Wu Minhong explained: "Once Sihai Bingquan is launched on a large scale, it will sweep the entire drinking water market, and consumers in both high-end and low-end markets will be robbed by them. No matter how difficult life is, which parent does not want their children to be as strong as an ox? What child doesn’t want his parents? How can Sihai Bingquan still be active at this age? It is taking away all the high-end and low-end markets, not just the high-end market. I thought that I would just follow behind and wave the flag, but I didn't expect it. Yang Chen’s grandson is so vicious.”
Ida Ichiro immediately said: "The stock price has dropped by 60%. Do you know how much wealth we have lost? I will immediately call for a shareholders' meeting. You must give an explanation to the shareholders! Otherwise, you are waiting to be impeached!"
Ida Ichiro hung up the phone angrily, and Wu Minhong also threw her phone angrily.
At this time, the secretary ran in.
"Chairman, people from the Market Supervision Bureau and Food Hygiene Bureau are here. They said they want to understand the situation with you."
Wu Minhong sighed and said: "Bring them in."
……
On the other hand, Nongjia Spring and Baisuishan issued clarification announcements.
The contents of the two announcements are the same, but the sentences are different.
The main content is one point. Markets including Longguo, Bald Eagle, Europe and the United States and other countries and regions require that the bromate content in drinking water is no more than 10 micrograms per liter, while the water content per liter of Nongjiashan Spring and Baisuishan It is 3 micrograms, far below the upper limit of the standard and fully in line with market standards.
Therefore, they do not agree with the Xiangjiang Consumer Council’s statement that long-term drinking will be harmful to the body, and reserve the right to pursue legal liability.
In fact, this is a conspiracy. It doesn’t matter what the legal standard is. What’s important is that consumers know that the water from Nongjia Spring and Baidu Mountain contains the carcinogen bromate. They will definitely be cautious in purchasing water from these two brands in the future. , that's enough.
Baidushan is not a product of a listed company, so all the company can do is issue this announcement. Nothing else can or needs to be done. As for whether consumers accept their explanation, it depends on their choice.
However, Nongjia Spring is a listed company, and their explanation did not win the approval of shareholders, and the stock price continued to fall.
Before Yang Chen shorted Nongjia Spring, its stock price was 61.5 Hong Kong dollars, and Zhong Yuemin's wealth was 560 billion.
The stock price of Nongjia Spring is now 28.5 Hong Kong dollars, and Zhong Yuemin's wealth is 260 billion, a total drop of 300 billion.
It would be a lie to say that Zhong Yuemin is not panicking. It is impossible for anyone to remain indifferent while watching their wealth shrink by more than half in just a few days.
Zhong Yuemin was thinking about whether to admit defeat or continue to persevere when Liu Jianming called him.
"Hey, Lao Zhong, I'm sorry. The group gave me an order and I'm going to kneel down. The stock price of Longrun Beverage has fallen too hard. It has dropped from 16 to 6. If it continues to fall, the shareholders will kill me. ”Liu Jianming said helplessly.
Zhong Yuemin immediately said: "Won't your parent company come forward? It's really not possible. If you ask Longrun Group to come forward, I don't believe that Yang Chen dares not to give Longrun Group face."
Liu Jianming replied: "Zhang Wei, the president of Longrun Beverage, personally talked to Yang Chen, and Yang Chen made two conditions. First, Ipoh publicly apologized, and second, the partnership with Changbai Mountain Water Source was terminated. If these two conditions are met, Yang Chen stopped shorting the stock price of Longrun Beverage. If we don't meet his conditions, the stock price of Longrun Beverage will continue to fall. He will also short the stock prices of other listed companies under Longrun. You also know his ability in the stock market, including foreign investors. All the giants play But he, how can we survive? At the beginning, we emphasized that it was a business war and we did not want the government departments to intervene. Now the government departments are unwilling to intervene and let us solve it. What else can we do? I won’t tell you anymore, I have to issue an announcement to apologize, and I have to contact Changbai Mountain to terminate the partnership. You should vote quickly, he is too powerful, we can’t play with him at all.”
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Liu Jianming hung up the phone, and Zhong Yuemin became even more panicked.
The situation became worse and worse, and Wu Minhong, chairman of Kangshuaifu, also called Zhong Yuemin.
"Hey, Director Zhong, I'm sorry. I really can't handle it anymore. The shareholders are putting pressure on me. If I don't solve this crisis as soon as possible, they will join forces to oust me from the position of chairman. You also know I only own 0.13% more shares than Sanyo Foods Co., Ltd. If other shareholders join forces with Sanyo, my shares will not be as large as theirs. If there are too many people, I might be kicked out of my position as chairman. Moreover, the company's stock price has indeed fallen too much. It's useless for us to increase our holdings. I have spent 500 million yuan in vain. I have no choice but to ask Yang. Chen surrenders. As long as he stops shorting Kang Shuaifu's stock price, the stock price should rise back." Wu Minhong said helplessly.
Zhong Yuemin quickly said: "No...why are you all kneeling? We agreed to defend our market share together, but you are kneeling down one by one. How do you expect me to fight against Sihai Bingquan?"
Wu Minhong sighed and said: "What are you fighting against! Yang Chen's methods in the stock market are too powerful. Even foreign investors can't beat him. How can we survive? And now consumers know that we are preventing Sihai Bingquan from going public. They have refused Buy our products. If we continue like this, our performance will be ugly this year.”
Wu Minhong hung up the phone and quickly issued an announcement to admit defeat.
Ipoh and Kangshuaifu successively issued announcements to admit their mistakes to Sihai Bingquan. Ipoh also announced the termination of its cooperative relationship with Changbai Mountain Water Source.
Yang Chen also kept his word and immediately stopped shorting the stock prices of Ipoh and Kang Shuaifu. After closing the positions, he bought 100 shares of each to increase their stock prices.
Watching the stock price of Longrun Beverage rebound, Liu Jianming sighed: "I can't help but refuse to accept it. As soon as he stopped short selling, the stock price immediately went up. I don't know what is wrong in my mind, how can I dare to go against him?" What? "Liu Jianming is now completely subdued by Yang Chen, so he doesn't want to cooperate with the national team.
Wu Minhong, chairman of Kangshuaifu, watched the stock price quickly rise from more than 4 yuan to more than 6 yuan, and he was filled with admiration for Yang Chen's ability in stock trading.
"How did he do it? As long as he goes short, the stock price will definitely fall, even if he increases his holdings, it will be useless. As long as he stops shorting, the stock price will rise immediately. It's amazing." Wu Minhong said to herself .
There are only two companies that have not admitted their mistake yet, one is Nongjia Spring, the instigator, and the other is Binglu, a subsidiary of Coca-Cola.
The Coca-Cola Group has not been idle these days. The company's executives and shareholders have tried to increase their holdings by 1 billion eagle coins, and also issued announcements about the latest performance increase, but they have no effect at all. The stock price should fall or fall.
Reminiscent of Yang Chen's previous short selling of Qiangsheng and other groups, Coca-Cola's executives and shareholders knew that only Yang Chen's short selling could prevent the stock price from falling, and there was no other way.
The executives and shareholders held a meeting to discuss, and finally everyone unanimously decided to admit defeat to Yang Chen.
Coca-Cola President Hollis Murphy called Longguo District President Tang Jian and ordered Tang Jian to contact Yang Chen immediately to seek peace.
Tang Jian called Yang Chen according to the president's order and said straight to the point: "Director Yang, I am very sorry. On behalf of Binglu and Coca-Cola, I would like to express my most sincere apology to you. I hope you will be noble and stop shorting Coca-Cola's stock price. What are your requirements? No matter how much you ask, we will do our best to satisfy you.”
Binglu only deals in the low-end market, and their water sources are very rubbish, and they do not involve high-end water sources such as Changbai Mountain.
Yang Chen asked Tang Jian to send a letter of apology in the name of Coca-Cola headquarters, and he would stop shorting Coca-Cola's stock price.
Check out the 16-9 book bar to see the correct version!
Coca-Cola President Murphy asked Tang Jian to make announcements in the name of Ice Dew so as not to affect the reputation of other Coca-Cola brands.
Now Yang Chen asked them to send an apology letter directly in the name of Coca-Cola headquarters. This was a big deal. Tang Jian couldn't make the decision, so he could only call Murphy quickly to ask if he could agree to Yang Chen's request.
Murphy was unwilling to accept Yang Chen's request at first, but when he saw that Coca-Cola's stock price had fallen below 30 eagle coins, he had no choice but to compromise and accept Yang Chen's request.
Therefore, the Coca-Cola headquarters sent a letter of apology to Yang Chen, admitting that poor management at the headquarters allowed Longguo District to act recklessly.
Yang Chen also kept his promise and closed his position in Coca-Cola's stock that night. After deducting commissions and other expenses, he made a net profit of 3.5 billion eagle coins from shorting Coca-Cola's stock price this time.
Now only Nongjia Shanquan is still resisting.
In fact, it was not that Zhong Yuemin did not want to surrender, but that BlackRock and Vanguard did not allow him to surrender.
Of course, BlackRock and Vanguard did not want the market value of their holdings to drop by more than half. The main reason was that the senior executives of the Bald Eagle family did not say anything and they did not dare to let Zhong Yuemin surrender.
Helpless, Zhong Yuemin could only turn to the Hangzhou City Government and ask the Hangzhou City Government to contact the Jiangcheng City Government to persuade the Jiangcheng City Government to come forward and persuade Yang Chen to stop shorting the stock price of Nongjia Spring.
Huang Wenkang previously contacted the Hangzhou City Government to intercede, hoping that the Hangzhou City Government would come forward to persuade Zhong Yuemin not to embarrass Sihai Bingquan. However, the Hangzhou City Government said that this was a purely commercial war and hoped that both governments would not intervene, allowing Sihai Bingquan and Nongjiashan Spring to fight over business. means to solve the problem.
Now the Hangzhou City Government called Huang Wenkang and asked him to persuade Yang Chen not to short the stock price of Nongjia Spring. Huang Wenkang immediately refused.
"Mayor Li, let Sihai Bingquan and Nongjiashan Spring resolve their conflicts through purely commercial means, and our local government will not get involved. Okay?" Huang Wenkang said happily, finally venting his anger. Secretly cool.
The Hangzhou City Government was too embarrassed to continue talking, so it could only give up the idea of persuading the Jiangcheng City Government to come forward and let Zhong Yuemin find a solution on his own.
Zhong Yuemin slapped himself in annoyance. At first, he thought that he could control Sihai Bingquan and Yang Chen without letting the underworld government get involved. But now it seems that he shot himself in the foot.
The local government cannot intervene. The only way now is to surrender to Yang Chen and admit defeat.
Zhong Yuemin once again contacted the presidents of BlackRock and Vanguard and made it clear that this must end.
After all, BlackRock and Vanguard are important investment companies of the Bald Eagle family. The two companies joined forces to force the Bald Eagle family's senior management to surrender, and finally convinced the senior management to allow Nongjia Shanquan to surrender to Yang Chen and admit defeat.
After receiving permission from the two giants, Zhong Yuemin quickly called Yang Chen.
"Director Yang, I'm really sorry. I apologize to you formally. I hope Director Yang will forgive me. I was helpless before. BlackRock and Vanguard forced me to take action against Sihai Bingquan. I really can't afford to offend them both, so I can only Forced to do so," Zhong Yuemin explained.
Yang Chen smiled and said: "Oh, so that's it. However, I don't care why you did it, what I care about is that you did it. Do you understand what I mean?"
Zhong Yuemin quickly said: "I understand, I understand. Whatever conditions Director Yang has, just ask for them, and I will do my best to meet them."
"I won't embarrass you, just meet my two conditions. First, publicly apologize. Second, terminate cooperation with Changbai Mountain Reservoir." Yang Chen said.
Zhong Yuemin immediately said: "No problem! I will do what Director Yang said."
Subsequently.
Nongjia Spring issued an announcement, apologizing to Yang Chen and Sihai Bingquan, and terminating its cooperation with Changbai Mountain Water Source.
At this point, the struggle between the Drinking Water Alliance and Yang Chen ended with Yang Chen's victory.
Yang Chen posted a Weibo update.
"Get it!"
Although there are only two simple words, these two words show Yang Chen's strong business warfare ability, even if he can challenge the entire industry alone, he will have no problem.
Netizens left comments one after another.
"Boss Yang is awesome! Damn it, the entire industry is on its knees. No one can stop the rise of Sihai Bingquan now."
"Haha... I'm laughing so hard. So many brands have joined forces to fight against Sihai Bingquan, but Boss Yang defeated them one by one."
"This is what Boss Yang can do, and it won't work if it is replaced by other people or other brands. The quality of Sihai Bingquan itself is too high, and there is no problem, so Boss Yang can spread black information about other brands. , and other brands have racked their brains and tried their best to find Sihai Bingquan’s dirty information. It’s strange that they don’t kneel down.”
"I now understand why those brands have canceled their cooperative relations with the Changbai Mountain Reservoir. Because the management of the Changbai Mountain Reservoir has no business ethics. They sold the reservoir that originally belonged to Sihai Bingquan to others at a high price. There is no contract spirit at all. . Now that all brands have terminated cooperation with them, they can just wait for the northwest wind. Boss Yang is ruthless, so don’t mess with anyone.”
……
Yes, some netizens guessed it right.
Nongjia Spring offered a high price to buy Sihai Bingquan's reservoir, and the Changbai Mountain Reservoir Management agreed. There was no contract spirit at all. Considering Yang Chen's character of revenge, he would definitely not let the Changbai Mountain Reservoir management go.
Now all brands have canceled cooperation, and the Changbai Mountain Reservoir management is completely panicked.
No, they took the initiative to contact Chang Sheng and asked him to report to Yang Chen. They were willing to give Sihai Bingquan a reservoir and asked Yang Chen not to force other companies to cancel cooperation with them.
Only when natural resources are developed can we make money; if we leave them untouched, we will get nothing.
Giving away a reservoir to Sihai Bingquan for free can lead to continued cooperation with other brands, which will definitely make a lot of money for the management.
Yang Chen has said before that the key to the efficacy of the new Sihai Ice Spring lies in the gene potion, not in the water from the reservoir. Even if it is directly canned with tap water, its efficacy will not be affected.
In the past, you ignored the cooperation agreement between the two parties and increased the price several times at will. Now you want to give away a reservoir for free in exchange for continued cooperation with other brands?
How could Yang Chen accept it?
Yang Chen ordered Chang Sheng to clearly refuse and continue to discuss cooperation on the Anjiang Reservoir.
Now the management of the Changbai Mountain Reservoir was extremely good. They quickly contacted the Jiangcheng City Government for help, hoping that the Jiangcheng City Government would come forward to persuade Yang Chen not to be so heartless.
Huang Wenkang arranged for Yang Chen to meet and chat with Guo Hongqi, the representative of the Changbaishan Reservoir Management Party.
"Director Yang, I'm really sorry. Our previous actions were indeed inappropriate. On behalf of the management of the Changbai Mountain Reservoir, I apologize to you and Sihai Bingquan. I hope you will give us another chance," Guo Hongqi said.
Yang Chen smiled and said: "Director Guo doesn't have to do this. It doesn't matter whether we use Changbai Mountain water source or not. We can contact other water sources for cooperation."
Guo Hongqi quickly said: "Director Yang, we really realize our mistakes. Please give us another chance. Sihai Bingquan will definitely sell out. If there are enough high-quality water sources, it will help the product sell out." Better. Otherwise, do you think we can sell all the reservoirs we can use to Sihai Bingquan at half price?”
Yang Chen shook his head. Just as he was about to speak, Chang Sheng called.
Yang Chen deliberately pressed the speakerphone to answer the phone and asked: "Mr. Chang, what do you say?"
"Director Yang, the Anjiang Reservoir has been negotiated and is cheaper than tap water. Haha..." Chang Sheng said happily.
Yang Chen said with great satisfaction: "That's okay, let's..."
Before Yang Chen could finish speaking, Guo Hongqi interrupted: "Director Yang, we can also give you all the reservoirs at this price, and use them for free in the first year, half price in the second year, and follow the contract price from the third year onwards. . Do you think so? ”
(End of chapter)