Chapter 114 Yang Chen wants to pay dividends to the owners, and the real estate industry collectively opposes
Yang Chen brought Lu Mei home, and they had wine and food to celebrate Huang Wei's birthday.
It's easy to mess up things if you drink too much, so Lu Mei squeezed into Yang Chen's room.
Early in the morning, six disheveled girls quietly walked back to their own rooms from Yang Chen's room, with happy smiles on everyone's faces.
Yang Chen's room was littered with empty bottles containing high-concentration stamina-increasing liquid. It was only because of these that he could "survive by chance."
It was approaching noon, and Yang Chen, who was exhausted and hadn't woken up, was woken up by Chen Yulong's phone call.
"Director Yang, have you chosen a brand to cooperate with?" Chen Yulong asked.
Yang Chen yawned and replied: "Not yet. It's up to you. Remember to add a requirement. All advertisers who cooperate with us must purchase additional advertising spaces in Sihai Real Estate's 1,000 communities across the country. Including Elevator advertising space, community bulletin board advertising space, banners, etc., the package price is 10 million per year, no negotiation. In principle, domestic brands will be given priority, and brand reputation and product quality will be given priority, followed by endorsement fees.”
Chen Yulong asked with some confusion: "Okay. Why does Director Yang want sponsors to buy advertising space in the community?"
"The main business of Sihai Group is real estate, and the main debt is also caused by the real estate business. I have to find a way to save the real estate business. If you are the owner of Sihai Group, you will receive dividends from advertising fees at the end of each year. Are you not happy? If you If you want to buy a house, do you want to buy a community that can pay dividends every year? This can promote the transactions of second-hand and new houses in Sihai. With everything going well now, everyone can trust Sihai Real Estate again and the group's real estate business can be revived." Yang Chen explained.
Chen Yulong smiled and said: "I understand! The annual advertising dividends can cover property fees, parking space fees, and even water, electricity and gas fees. People will definitely give priority to projects in Sihai. Haha... Director Yang's business thinking is really active and his ideas are real. Much. I know how to do it, and I will report back to you when I have the results.”
"Well. I didn't sleep well last night, so I have to sleep for a while. Hang up." Yang Chen said, and then hung up the phone.
Chen Yulong quickly took out a list of potential customers and started selecting them. In order to charge more advertising fees, he even thought of a more profitable way.
For example, Yili and Mengniu are old rivals in the dairy industry. Normally, they can only cooperate with one of them.
But now they all want to cooperate with Team Sihai, so let the two choose different types of products for cooperation.
Mengniu specializes in high-end Deluxe milk, and its selling point is rich in protein.
Yili’s flagship product is Anmuxi Greek yogurt, which is sold for its delicious nutrition.
The two products do not conflict, and the consumer groups do not completely overlap. Team Sihai can definitely endorse them at the same time.
If the two companies agree to this approach, Sihai Sports can charge them less sponsorship fees.
For both companies, they gained huge exposure while reducing advertising spending.
For Sihai Sports, the total amount of advertising sponsorship fees received from two companies must be more than the advertising sponsorship fees received from only cooperating with one of them.
Another example is cars.
It can be divided into petrol vehicles and electric vehicles.
PetroChina selects two brands from BBA to cooperate with, such as BMW focusing on the SUVX5 and Audi focusing on the sedan A6.
Electric vehicles can continue to be subdivided.
Ideal, Weilai and others focus on high-end electric vehicles, and their customer base is targeting high-end white-collar workers, while Bivadi focuses on mid- to low-end electric vehicles, and their customer base is on ordinary working-class people.
Ideal mainly promotes SUV and MPV models such as L9 and mega, while Weilai mainly promotes ET9 sedan models.
If Chen Yulong can negotiate a cooperative relationship with the brand in this way, the Sihai Team can endorse multiple brands in the same industry at the same time, and can collect many times more endorsement and sponsorship fees at once.
After a while, Zhao Jing and others came back after completing the resignation procedures. From now on, they will be Yang Chen's personal assistants.
Yang Chen came down from upstairs, and Chen Xi and the other six lined up in order to say hello.
The first place is Chen Xi, the second place is Huang Wei, the third place is Chen Lan, the fourth place is Bai Zhi, the fifth place is Zhao Jing, and the sixth place is Gao Ya.
What is the basis for their position?
The basis is the order in which Yang Chen went deep into them.
Now everyone has finally got their wish, and everyone has a happy smile on their face.
"Eat, eat. After eating, you have to go to work quickly to make money. The pressure to support your family suddenly increases several times." Yang Chen said with a smile.
Lu Mei laughed.
"Don't worry, we don't ask too much, just give someone who stutters." Chen Xi said with a smile.
"Yes, yes, just give it to those who stutter. It's easy to support." Huang Wei followed.
Yang Chen invited them to sit down and start eating.
The two nannies looked at each other and thought that the lives of rich people were really rotten.
Seeing that Real Madrid is about to play a friendly match with Sihai Team, all major brands want to compete for this first wave of exposure.
Therefore, the various requests made by Chen Yulong were not worth mentioning in the face of the huge amount of exposure. Major brands have accepted the cooperation plans he proposed, including Yang Chen's proposal that he must spend an additional 100 million per year to purchase the community developed by Sihai Group. Advertising space requirements were also met.
In today's era, mastering traffic means mastering the right to speak, which is equivalent to mastering the "money printing machine". This is why many brands would rather spend high fees and commissions to find big anchors to bring products.
Chen Yulong made a form of the signed brands and sent it to Yang Chen for review.
Yili mainly promotes An Muxi, signing a five-year contract with an annual salary of 150 million, plus a community promotion fee of 10 million.
Mengniu promotes Deluxe, with a five-year contract worth 150 million per year, plus a community promotion fee of 10 million.
Audi mainly promotes the A8, with a five-year contract worth 200 million per year, plus a community promotion fee of 10 million.
……
A total of 56 companies contribute a total of 8.5 billion in sponsorship fees to the Sihai Team every year, plus 560 million in community promotion fees.
The annual sponsorship fee of 8.5 billion will be fully included in the revenue of Sihai Sports, and all the 560 million will be spent on Sihai Property to promote elevators and other advertising in the communities launched by Sihai Group in 1,000 communities across the country.
Calculated in this way, each community can earn about 56 million yuan in advertising revenue every year. Based on the average number of 3,000 households in each community, each household can get 18,000 yuan, which can fully cover a year's property fees, parking space fees, gas, water and electricity. Fees, Internet fees, etc., there will still be some leftover.
If Sihai Group’s communities can share dividends like this in the future, will we still worry about no one buying a house?
Only Yang Chen can pull off this trick, because he controls the traffic and exposure. Major brands are willing to pay an extra 10 million, but other real estate companies don't dare to play this way. They are not willing to spend a few dollars from their net profits. 100 million distributed to the owners.
Yang Chen was very satisfied and called Chen Yulong and Sihai Property President Li Hong over.
"Mr. Chen, you did a good job. The sponsorship fee you received is much higher than I expected. Your bonus must be in place at the end of the year, and I can't treat you badly." Yang Chen said with a smile.
Chen Yulong was very happy and said quickly: "Thank you very much, Director Yang, for the compliment. All of this is your credit. If you hadn't brought Team Sihai to this level, I wouldn't have had the opportunity to negotiate with so many brands."
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"Haha... We divide the work and cooperate, and everyone has credit. You send out this cooperation list and give our sponsors a little sweetness first. When the money is in place, you transfer part of the community promotion fee to Sihai Property. Mr. Li , you and Mr. Chen plan carefully how to For community promotion for the brand. After deducting the cost of advertising posters and other materials, the remaining part must be given to the owner. If I find that someone has embezzled it, you will directly take the blame and resign. I will not listen to any explanation from you. Are you done?" Yang Chen said.
This is the first step for Yang Chen to save Sihai Real Estate, and it is also a very critical step. If all the money is misappropriated by various branches, or the front-line property personnel are misappropriated, and only three melons and two dates are distributed to the owners, then But there will be no effect, and the money will be wasted.
Chen Yulong smiled and said: "Mr. Li, this is an important attempt by Director Yang to save the real estate business. You must treat it as a top priority."
Li Hong understood the importance of this matter and hurriedly said: "Don't worry, Mr. Yang, I will make it clear that if anyone dares to encroach, I will personally make up for it. If the situation is serious, I will personally make it up before resigning."< br>
Yang Chen nodded with great satisfaction and said: "It would be great if Mr. Li has this idea. I believe you can handle the matter. Okay, you go and do your work. Call if you need anything."
Chen Yulong and Li Hong nodded, said goodbye to Yang Chen and went back to work.
Not long after, Sihai Sports, Sihai Property, and Sihai Real Estate issued announcements.
"After friendly negotiation, Sihai Sports has signed cooperation contracts with the following 56 brands. In the next five years, Sihai Football Club will do its best to promote the contracted parties. Attached is the cooperative brand name."
"Sihai Property, Sihai Real Estate, and Sihai Sports have signed a cooperation agreement. Sihai Property will provide elevator and other promotional services for major brands in 1,000 Sihai Real Estate development projects across the country. The advertising revenue obtained will be deducted from necessary costs such as material fees, and the remainder will be All will be given to the owners of the corresponding community. According to the current advertising costs, if no urban area is distinguished, the average owner will pay The annual dividend will be no less than 15,000. The actual distribution will be based on factors such as city level. There are only three months left this year. The dividend for each community this year will be determined before January 10 next year. Amount, owners are advised to pay attention to relevant property notices and estimate the amount of dividends for next year based on this dividend. ”
Why should there be special emphasis on figures such as no less than 15,000?
This is just like stock trading. What is speculated is an expectation. The second-hand housing market will definitely set off a rush to buy Sihai Community.
The 56 brands that signed contracts for cooperation immediately forwarded the announcement, thanking Sihai for their attention and hoping everyone would have a happy cooperation. Soon netizens came to watch the fun.
"What did I see? Yili and Mengniu signed contracts at the same time? Aren't these two kings without seeing each other? Boss Yang has some tricks, and the two of them have to sit at the same table to eat."
"My darling, oil car BBA, electric car ideal, Weilai, BYD, all levels are covered. Advertising sponsorship can still be played like this? How did Boss Yang convince these car companies to agree to share resources?"
"Boss Yang has made a big move and distributed dividends to all the owners in Sihai. It depends on how much can be distributed to the owners at the end of the year. If the amount is considerable, the second-hand houses in Sihai will definitely be sold out. When the new houses are resumed, they will definitely be snapped up. Of course, the premise is that Boss Yang is really capable of resurrecting Sihai Real Estate.”
"No...Boss Yang, if you play like this, what will your friends do? Friends don't have so many sponsors to give advertising fees. It's unrealistic to expect them to share the profits with the owners. Boss Yang every time They are all playing dirty tricks, this move has no solution, and other real estate developers cannot take it.”
……
Netizens are not flattering Yang Chen by saying that this move is powerful, but that this move is really powerful.
Originally, the housing prices of the communities developed by Sihai Real Estate were generally 10-20% lower than those in the surrounding areas. Even so, it was not easy to sell.
After the announcement came out, those owners in Sihai who were selling their houses at low prices immediately called the intermediaries to inform their agents that the prices would be increased, which was about 10% higher than the housing prices in surrounding communities.
right!
It's just an announcement, the owners dare to do this.
Check out the 16-9 book bar to see the correct version!
People who want to buy a house are also logging into the Beike APP, etc., or calling the intermediary directly to inquire about the price of the community developed by Sihai Real Estate in their city.
No matter how many transactions can be made, this momentum has been brought up.
As we all know, the real estate industry in Longguo is currently entering a cold winter period. Various cities have successively introduced policies to encourage residents to buy houses, but the effects are not very good.
All urban investment companies are heavily in debt, and the government cannot sell land. Fiscal revenue has been greatly affected. In some areas, it is even impossible to pay civil servants in certain departments.
It would also be a good thing if the communities developed by Sihai Real Estate can be used to drive the transaction volume of second-hand housing in various cities.
The first person to take action was Jiangcheng, the headquarters of Sihai Group.
Wang Wenkang quickly called Yang Chen to ask about the situation.
"Hey, Director Yang, do you really want to pay dividends to the community developed by Sihai Group?" Wang Wenkang asked directly.
Yang Chen smiled and replied: "Of course, how else can I let them make an announcement like this? This is just the advertising fee brought by the football club. When I start the basketball club and achieve results, the major brands will also I will rush to send sponsorship fees, and when the time comes, I will ask each cooperating brand to purchase additional community promotion fees. If each community owner in Sihai can receive more than 20,000 yuan a year, the houses developed by Sihai Real Estate will be sold. Go crazy? ”
Wang Wenkang laughed loudly and said: "It has to be Director Yang. No one can play this model except you. Then our municipal government must do something to take advantage of your enthusiasm. The real estate industry must We have to pull it together, otherwise everyone will have a difficult time.”
Yang Chen said: "After so many years, we still rely on real estate to drive the economy, which is really helpless."
Wang Wenkang also said helplessly: "Alas... Originally, the country wanted to use new energy vehicles to replace the real estate industry to stimulate the economy, but the effect was not good. At least half of the people in the country were unwilling to accept new energy vehicles, and various tariffs were imposed abroad. Limitation. At present, it is not feasible to use the automobile industry to replace the real estate industry to stimulate the economy in the short term. Realistically, we have to restart the real estate economic model. However, the economic situation is not good, people's income is not high, and they have no money to buy a house, which has created a vicious cycle. I hope that this time the popularity of Sihai Community can drive a wave of second-hand housing transactions. . Hey, by the way, are you still doing business in Sihai New Energy Vehicles? ”
Yang Chen said with a smile: "Of course, new energy vehicles are the trend of the future, and no one can stop it. If we can achieve controllable nuclear fusion in the future, and electricity can be supplied cheaply and unlimitedly, no one will refuse to use trams. Therefore, now everyone What major car companies have to do is to continue research and development to make electric vehicles more perfect. All walks of life in our country are making progress, and we can just wait for that time to come. But for the time being, I don’t want to restart the new energy vehicle business. Let’s do the business we can do now. Say it again.”
"Yes, yes, Director Yang is right, work steadily, step by step. Judging from the abilities that Director Yang has shown so far, Sihai Group will definitely be able to take off again. Then I won't disturb Director Yang, I have to hold a meeting quickly to make the announcement Go ahead with the policy," Wang Wenkang said happily.
In the evening, the Jiangcheng City Government issued an emergency new real estate policy.
All owners who purchase a community developed by Sihai Real Estate can receive a government subsidy of 5,000-10,000 yuan and can settle in Jiangcheng unconditionally. The total amount is 100 million yuan. Buy on a first-come, first-served basis, while supplies last.
The Jiangcheng City Government was worried that ordinary people would not see this new policy, so it also sent text messages to all residents to notify the mobile phones of every resident over the age of 20 and under the age of 60.
Sihai Real Estate's six communities in Jiangcheng City have seen a sudden surge in visits and intermediary inquiries from platforms such as Beike. The volume in one night was the sum of the previous three years.
Seeing the profits, major intermediaries quickly launched a service of free pick-up and drop-off to Sihai Community.
For a time, the community in Sihai really became popular.
The market was originally sluggish and few people bought houses. Now almost all of them are attracted to look at the communities in Sihai. The communities developed by other brands have suddenly become uninterested.
This makes other brands unhappy. The Jiangcheng City government cannot be so unfair to others.
Baoli Real Estate and Wangke Group, which had just spent a lot of money to build a high-end community in Jiangcheng and jointly took over the unfinished buildings in Weicheng, were the first to be unable to sit still.
Huo Qiuyan, chairman of Baoli Real Estate, called Yang Chen and asked: "Director Yang, don't do this. If you do this, how can we sell the house?"
Yang Chen said with a smile: "The real estate industry is having a hard time now, and everyone has to find ways to survive. You also know what's going on here. If I don't use some special methods, how can I pay back the three trillion yuan."
Huo Qiuyan added: "Then you can't just care about yourself, you also have to consider your friends. You are completely disrupting the market order."
Yang Chen laughed loudly and said: "Dr. Huo is serious. Doing business is a matter for everyone based on their own abilities. You can't ask me not to help myself. Besides, the advertising fees earned from the community's shared area should belong to everyone. Owner, I just did the right thing, didn’t I?”
Huo Qiuyan was silent for a while, and then asked: "Does Director Yang have to do this?"
Yang Chen still smiled and replied: "Yes, you have to do this!"
Huo Qiuyan laughed and said: "Okay, I hope Director Yang will not regret his decision."
Huo Qiuyan hung up the phone, and Yang Chen curled his lips indifferently, not taking her seriously.
After a while, Yu Hongliang, chairman of Wangke Group, also called Yang Chen.
"Director Yang, what's going on? Why did you suddenly resort to such a trick? Leave us a way to survive." Yu Hongliang said with a smile.
Yang Chen laughed loudly and said: "Don't be joking, Dong Yu. Your Wangke Group is developing so well. Many of our Sihai Group's businesses have been suspended. I also want to ask Dong Yu to lead us more and help us get out of the quagmire." .”
"Director Yang has become famous all over the world recently, so why do you need our help? You see, if you do this, we can't sell our listings, and there are no more people to look at the listings. We have invested more than 70 billion in the Jiangcheng project. If we close this If you don't get the funds back, you'll be in big trouble. I'll ask Director Yang to take it back, okay?" Yu Hongliang continued.
Yang Chen's attitude was very resolute and said: "Director Huo of Baoli Real Estate also called me just now. Her request is as unreasonable as yours. Of course, if I want to save myself now, I have to use some special methods. You can't help me save myself." . And the advertising fees we earn from the community’s public stalls should belong to all the owners. I just did my job, why can’t you stand it?”
Yu Hongliang's tone was already a bit off. He chuckled and said: "Director Yang, you can't just care about yourself when doing business, you must also consider the entire industry. You see what Mr. Cao of Fuyao said is very good. He can't increase wages for workers. He has to consider the affordability of his peers. This is the ideological state that a responsible entrepreneur should have. Is this true?”
Holy shit!
Yang Chen was amused by Yu Hongliang's words.
The boss is unwilling to increase wages for his employees, so how can he be so fresh and refined?
Donating money every day to gain fame without giving employees a salary increase is because they have to consider the affordability of their peers. This is really great.
Yang Chen said with a smile: "I don't judge other bosses, I just take care of myself. I must do this, there is nothing more to say."
Yu Hongliang said: "Okay, I understand what Director Yang means, and I hope Director Yang will not regret this decision."
Oops, when I go there, I will always say this warning.
Subsequently, the CEOs of well-known domestic real estate brands such as Greenland, Greentown, Longrun Real Estate, Longhai Real Estate, China Merchants, etc. all called Yang Chen one after another, requesting or asking him to cancel the strategy of paying dividends to owners.
Yang Chen's attitude has not wavered at all, and no one can stop his strategy of paying dividends to owners all over the world.
In the end, these company bosses all gave Yang Chen harsh words, but Yang Chen didn't care. If he wanted to fill the 3 trillion hole, he had to use some unconventional means.
Moreover, in the case of market downturn, Sihai has to snatch customers from other real estate brands in order to revive. How can Yang Chen be afraid of offending them?
Lu Mei rubbed Yang Chen's shoulders, beat his legs, and fed him fruits, while still chatting with him about this topic.
"Director Yang, if you reject them like this, will they join forces to deal with us?" Chen Xi asked.
Huang Wei said: "How can they join forces? They can't stop the owners from buying our houses, right?"
Zhao Jing said: "If they join forces to threaten local governments to come forward to force Director Yang to withdraw his policies, otherwise they will not acquire land in various cities, the local governments will definitely compromise with them, and then the local governments will collectively force Director Yang to submit. Then we What to do? ”
Zhao Jing's words made everyone nervous. This possibility is really high.
(End of chapter)