Chapter 202 Warehousing (additional update)
At the same time, Gannan navel oranges were in full swing.
Jiang Miao's sister Jiang Xia did not stay in Shanmei. She took her son Zhang Xiaolong to Yangcheng for investigation.
Deputy manager Gao Ying was introducing the situation of Yangcheng Warehousing Center to her: "Manager, in order to improve comprehensive efficiency, our Yangcheng Warehousing Center opened a warehouse supermarket business half a month ago, and the current business is not bad."
This factory, which was transformed into a supermarket, covers an area of 1,200 square meters and is filled with tall shelves. The products are also produced by the company, cooperative enterprises, and cooperative self-employed individuals.
Gao Ying continued: "With the help of registered users of the Hailufeng store APP, we have launched a city-wide membership service. Currently, this service is limited to Yangcheng."
Zhang Xiaolong, who was forced to come here to work by his mother, could only take notes of the conversation. These days, his writing speed has become several times faster.
Jiang Xia asked: "Deputy Manager Gao, are there any difficulties in the current warehouse supermarket, or areas that need improvement?"
"There are currently three main problems. On the one hand, we do not have enough categories of vegetables, fruits, and agricultural products; another problem is that customers report that there are no other fast-moving consumer goods; and finally, there are too few sites."
Hearing these questions, Jiang Xia fell into deep thought. After a while, she shook her head slightly: "The first question will be solved bit by bit. The second question I need to discuss with the headquarters; the third question , but also step by step.”
"I understand the headquarters' considerations." Gao Ying also understands that it is not that fast to roll out the entire industrial chain.
Warehouse supermarkets actually take advantage of the location of the warehouse center, and their prices are lower than those of specialty stores. As long as customers drive over to purchase, they will get a 10% discount.
For many migrant workers and local residents living in the suburbs, it is very cost-effective to drive here for large purchases on weekends.
Moreover, the warehouse center also has a large number of products that are close to expiry. You can also use the warehouse supermarket to sell them directly at cost price, as long as you can recover the cost.
Jiang Xia and her group stood at the door and observed for half an hour.
I found that what many people purchased were concentrated on discounted fish and meat products and pre-made dishes. These are also the products that Hailufeng Company currently has in stock.
The inventory of various fish and meat products is because the production capacity is too large, coupled with the adjustment of the aquatic products industry, the price of aquatic products has dropped, resulting in various canned fish, fish balls, fish cakes, fish floss, fish sausages, fish skin crisps, fish Skin dumplings have been slow to sell to a certain extent.
In order to sell these products, the company has increased the diversification of product categories on the one hand; on the other hand, it has stopped expanding the scale of contract signing; and finally, discounts and promotions.
in product diversification.
At present, the fish product research and development department has launched more than a dozen soft-packaged pre-made dishes, including braised fish, braised fish, sweet and sour fish, real fish-flavored shredded pork, grilled fish, etc. Through this product diversification, the number of products has increased. , increase fish sales in disguised form.
The scale of Egyptian pond lice cultivation contracted by Hailufeng Company in Shanmei has also stabilized at 18,000 acres, but more than half of them are rice-based fish ponds, and about 500,000 to 600,000 tons of Egyptian pond lice are purchased every year.
80% of it is used as fish meal raw materials, and the rest is used as fish meat products. In addition, other local companies such as Cathay Foods will also purchase part of the surimi as raw materials.
Therefore, product overcapacity will not affect Hailufeng Company. If there is really too much overcapacity, the proportion of fish meal production will be increased and the fish meat used in fish and meat products will be reduced.
…
Entered the warehouse supermarket.
Jiang Xia carefully observed the surrounding guests.
She found that what she saw at the door was a bit misleading.
"Xiaolong, what do you think when you look at these shelves?"
Zhang Xiaolong, who was caught off guard by his mother, scratched his head in confusion: "What are your thoughts? Many shelves are empty?"
Jiang Xia patted an empty shelf with a green pepper label: "We just counted the things purchased by customers outside. Many of them are fish products and prepared dishes. What do you think about this?"
"Is this? Is it because there are no other products in the supermarket?" Zhang Xiaolong stared at the empty shelves and replied belatedly.
Jiang Xia nodded: "We were misled by the situation at the door just now. It's not that guests like fish products and prepared dishes, but that the supply of vegetables and fruits is insufficient."
While a few people were talking, supermarket employees had already pulled a trolley and pulled more than a dozen baskets of green peppers from the freezer at the back, quickly packed them into a large bag of 5∽6 kilograms, and then put a price tag on them.
Five supermarket employees were too busy to touch the floor.
The fruits and vegetables have just been put on the shelves and will be quickly sold out by customers.
Whether it is broccoli, green peppers, eggplants, navel oranges, celery, cucumbers, small gourds, sweet potato leaves, sweet potatoes, pumpkins, and lotus roots, these things are so popular.
The main focus is cheap and good quality.
Many working people like the three-piece set, which is a 5- or 10-catties package of three vegetables, which can be eaten by one or two people for a week.
As one of the few relatively cheap navel oranges, many customers also move them box by box.
Gao Ying pulled the supermarket manager who was in a hurry: "Yuzhang, how are the sales today?"
"Manager Jiang and Deputy Manager Gao, sales are very good, and many fruits and vegetables are out of stock." Wang Yuzhang said holding the tablet.
Jiang Xia brought up a bag of navel oranges: "Where are the navel oranges?"
Wang Yuzhang called up the sales data on the tablet: "Yesterday, as soon as the navel oranges arrived, more than 8,000 kilograms were sold. Today, many members received text message reminders, and more than 17,000 kilograms were sold in the morning. It is estimated that the afternoon will be similar."
"Yes, it seems that the unsalable problem of navel oranges that I was worried about has not occurred."
Wang Yuzhang smiled and said: "Manager, the quality of our navel oranges is the lowest among navel oranges of the same quality. Don't look at the 24 yuan for 10 kilograms of navel oranges online. In fact, they are the second fruits among the second fruits. Our price is The king of value for money.”
"What about returns and stuff like that?"
"No, we have not had any returns since we opened for more than half a month." Wang Yuzhang shook his head.
Jiang Xia looked at her son and asked: "Xiaolong, tell me why there are no returns in our supermarket?"
"..." Zhang Xiaolong, who had one head and two heads, thought hard for a while: "Is it because it's cheap?"
Jiang Xia smiled slightly: "I only got one thing right. For cheap things, if there is a problem after the customer buys it, they will often not return it, but just throw it away. This is correct."
"Other reasons?" Zhang Xiaolong stopped writing.
"The second reason is that our purchase price is relatively high. In order to ensure that we will not be kicked out of the supply chain, growers strive to improve their products and screen out many defective products in advance."
This is also a key point that the company's purchasing personnel make repeated requests to growers and farmers.
Because if the defective rate of their products exceeds 1% three times in a row, then I'm sorry, you have breached the contract and will be automatically kicked out of the supply chain.
Since Hailufeng Company has given you such a high purchase price, you must be worthy of this price.
In this case, the farmers did not dare to make up for it. Instead, they went back and forth several times to screen the products. Even if there were any problems with the products, they would eliminate them themselves, just to stay in the supply chain of Hailufeng Company.
We strive for excellence from the very beginning, and after secondary screening by purchasers and three screenings by warehouse supermarkets and specialty stores, the products that can be put on the shelves are already the best among the best.
Jiang Xia pointed out the third reason: "The third point is because our logistics system is built by ourselves, and there is no problem of violent transportation. This reduces a large part of the defective products caused by logistics and transportation."
Gao Ying and Wang Yuzhang nodded.
"The fourth point is that the company's employees have good benefits, and selling products is related to the performance of supermarket employees. Employees will not be perfunctory. Don't underestimate the problem of shelf salesmen. If the salesperson deliberately causes damage, such as when moving things, Deliberately bumping, squeezing, and smashing products will unknowingly produce a large number of defective products.”
Wang Yuzhang felt the same way: "It's true. I used to work in another supermarket. The boss delayed payment of wages every three days and often found excuses to deduct employees' wages. Many colleagues secretly destroyed the supermarket's products, causing defective products and then used them again. The excuse for disposing of defective products is to buy them back, causing the supermarket consumption rate to remain high.”
If you don't treat your employees as human beings, they will naturally not work hard for you, or even do things secretly.
This is also Jiang Miao’s business strategy.
We need to provide enough money and benefits so as not to be afraid of not being able to retain people.
Coupled with a reasonable supervision and management system, employees will work very efficiently and tolerate the company's strict regulations.
A company simply has strict regulations. If there is no matching money and benefits, it will definitely not be able to retain people.
It doesn't make sense to want the horse to run but not let the horse eat grass. Many companies say that pollen companies also do 996 and the like, but they don't say that the money they give is enough.
Another example is Fat Dong Lai Supermarket, which really gives 95% of its profits to its employees.
Just ask any other supermarket owner in the country who would do this.
Hailufeng Company's franchised stores may appear to have low wages on the surface, but they cannot stand up to the overlay of benefits, performance, subsidies, dividends, and special rewards.
Just a housing benefit is not something many companies are willing to pay.
But if a supermarket operates in a big city like Beijing, Shanghai, Guangzhou and Shenzhen, and its employees have to rent their own houses and be exploited by landlords for water and electricity bills, then the wages must be very high to make the employees feel that they can continue to do this job; Otherwise, only people who own houses locally may come to hang out.
Through this model, the company gives a large portion of the profits to growers, farmers, and employees, while keeping a small portion for itself, thereby ensuring efficient and low-loss operation of the entire process.
So what if you earn eighty-nine cents per pound?
As long as the sales volume increases and the annual sales reach tens or hundreds of billions, profits will rise immediately.
Moreover, the effect of this profit sharing has a chain reaction, and farmers, farmers, employees, and consumers all benefit.
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Either the income has increased, or the same salary can buy better things.
The income of a large number of farmers and employees has increased, and they can provide greater consumption power.
Moreover, these people will not forget who brought them benefits. Once they have money, when buying similar products, they will most likely choose Hailufeng's products.
…
After Jiang Xia saw the situation in the Yangcheng Warehouse Center, she immediately went to Fo City in the western Pearl River Delta to start arranging the preparations for the second warehouse supermarket.
At the same time, Gao Ying, deputy manager of the industrial division, rushed to Echeng in the eastern Pearl River Delta to renovate the Echeng storage center and prepare to open a new storage supermarket here.
Another deputy manager in charge of the Pearl River Delta region, Qin Sixian, is responsible for completing the construction of the supermarket in the Magic City Warehousing Center.
On the way to Buddha City.
Jiang Xia reported to her brother about the situation of the warehouse supermarket.
After hearing her sister's explanation, Jiang Miao also felt that this model was good, especially for the suburbs of first-tier cities. It could be used as a storage center or open supermarkets to alleviate the problems of difficulty in purchasing and too small area in urban stores.
However, Jiang Miao thought for a moment about the increase in FMCG and decided to stay put.
Mainly the water of fast moving consumer goods, not much lighter than that of vegetables and fruits.
And he did not ignore that the current domestic FMCG giants are mainly foreign companies, and the capital behind these companies is Jiang Miao's mortal enemy.
Even if the other party cannot assassinate Jiang Miao, who is under heavy protection, they can still use the fast-moving consumer goods market to disgust Hailufeng Company, or even deliberately design Hailufeng Company.
As for those so-called domestic brands of fast-moving consumer goods, they are either too weak to hold up the wall, they think too highly of themselves, or they are too weak.
Including those beverage companies and dairy companies, all of them are full of problems.
Jiang Miao was worried that if she cooperated with them, she might get burned.
Rather than increasing uncertain risks, it is better to promote the company's own brand step by step.
For example, Hero Dairy, with the opening of Hailufeng franchise stores all over the country, the sales volume of their various products is also booming - growing steadily.
Even pasteurized milk, yogurt, and ice cream products that were abandoned before have been restarted one after another, and even new production lines have been added.
When Jiang Miao thought of Hero Dairy, one thing came to mind.
In fact, expanding product categories does not entirely rely on directly building factories, but also through acquiring other companies to obtain brands, factories, production lines and skilled workers.
Jiang Miao chatted with her sister for a while and then hung up the phone.
Since Jiang Haibo had been to the Monan Branch in the past few days, he called Qin Hanming, the head of the market research department, and Ye Meijing, the head of the finance department, about this matter.
While pouring tea, Jiang Miao said lightly: "Meijing, I plan to apply for a loan from the relevant banks in Pengcheng, Magic City, Jingcheng, and Yangcheng. The loan size is 20 billion."
"20 billion?" Ye Meijing was not scared, because Hailufeng Company still had as much as 9.7 billion in funds on its books at this time. In addition to operating costs, the remaining available funds were nearly 8 billion.
Moreover, the scale of this fund is still increasing at a rate of 2.03 billion yuan per month.
"Any questions?"
Ye Meijing shook her head: "No problem. With our company's profitability, it is easy to borrow 20 billion."
"Then for this matter, your Finance Department and Legal Department will set up a temporary working group to borrow money from banks in Beijing, Shanghai, Guangzhou and Shenzhen. Of course, small banks in Monan, Gannan and other regions can also consider it. Anyway, you can get 20 billion. .”
Ye Meijing quickly asked: "Boss, what is the name of our loan?"
"Merging and acquiring factories is to enrich the company's products."
"Okay." Ye Meijing wrote down this matter.
Jiang Miao looked at Qin Hanming and said slowly: "Hanming, I want your department to deploy manpower recently to investigate fast-moving consumer goods companies and beverage companies in various places that are experiencing difficulties."
"The boss wants to acquire FMCG and beverage companies? Are there any specific requirements?" Qin Hanming sat upright.
“The first point is that the shareholder structure should be single, not a company with complex shareholders.”
"The second point is that the company has no serious disputes."
"Third point, it is best to have a certain reputation, but not a reputation that is too negative."
"The fourth point is that the production line must be relatively complete."
Qin Hanming, who wrote down these requirements, asked again: "Boss, are there any industries you should prioritize?"
Jiang Miao nodded: "There are several. One is a textile factory, with production lines for wool spinning, cotton spinning, and linen spinning; the other is a paper factory, especially a production line for toilet paper; there are also sugar factories, instant noodle factories, biscuit factories, and potato factories. Film factories, beverage factories, condiment factories, etc. can all be purchased.”
There was nothing that could be done about it. He really couldn't believe it in many domestic companies. If they sent people to inspect and supervise every day, they might as well buy a factory to produce by themselves.
He plans to produce all food and fast-moving consumer goods himself.
But for other types of products, such as disposable tableware, pots and pans, small hardware, etc., there is no need to run a self-operated factory, because the testing of these items is relatively simple, and they are not directly eaten into the stomach. The team stationed in the factory Just supervise.
As for chemical fast-moving consumer goods such as shampoo, shower gel, toothpaste, skin care products, and cosmetics, Jiang Miao will arrange to acquire one or two companies and start research on his own, but the production line will not be expanded so quickly.
In fact, Jiang Miao also has an innate advantage when it comes to researching chemical fast-moving consumer goods, but he doesn't want to be in the spotlight for the time being.
Qin Hanming raised his head: "Boss, I have written it down, but it will take some time. It is estimated that a small direction of investigation can be completed in a month."
"Well, you arrange it!" Jiang Miao asked again about a matter that he had previously ordered the market research office to investigate: "Han Ming, how did the investigation go?"
Qin Hanming was stunned for a moment, and then he remembered: "We already have some clues. The shareholder structure of that company is a bit complicated, and there are several mysterious offshore shareholders among them. With our foundation in Xiangjiang, it may be difficult to complete the merger and acquisition." .”
"It doesn't matter, you continue to send people to keep an eye on it." Jiang Miao looked calmly.
He took a fancy to a company in Xiangjiang that was of great use to Hailufeng's industrial chain, and this company was also a listed company.
If there were no problems with this kind of company, Jiang Miao wouldn't be targeting it.
(End of chapter)