Chapter 302 Problems with Brand Stores
After the National Day, the weather gets colder day by day. After the frost, the temperature difference between morning and evening is even greater.
Sometimes when the weather is fine, you can wear a long-sleeved shirt at noon, but in the evening and early morning, you have to wear a cotton coat.
Lin Shu's brand store has already launched new thin cotton-padded clothes some time ago, and as time goes by, thicker cotton-padded clothes and down jackets have also slowly followed suit.
In addition to black and gray, the fabrics she chose also included many bright colors. The new products displayed in the brand store were very eye-catching under the light.
The location of the brand store is the most attractive store on the street, so business is naturally booming.
Lin Shu learned from the shopping guide which styles in the store had the highest sales. She took a mid-length hooded down jacket from the shelf and asked Gu Yumei, who was following her.
"Yumei, the price of this dress is not too high. I think the style is very nice, but the sales volume is not high. How much inventory is there in the warehouse now?"
Gu Yumei is the fifth in the family and is the daughter of Gu Lao Er. Ever since Gu Lao Er recognized her ancestor and returned to the clan, Gu Yumei has been helping Lin Shu in the warehouse and assisting Lin Gan in managing the warehouse.
Gu Yumei did not answer Lin Shu's question immediately, but stepped forward and looked at the style number on the clothes tag, and replied: "This style of clothes was originally good in style, and it was a mid-length style with strong cold resistance, so the workshop output was very large. , occupying half a shelf in the warehouse, probably no less than 500 pieces.”
There are many rows of shelves in the warehouse, which can occupy half a shelf, and the inventory is very large.
Lin Shu called Li Lanqiu, "Sister-in-law Lanqiu, you have to adjust the clothes in the store according to the inventory, adjust the booth in the window, the clothes on the models need to be changed every week, and the main items each week should also be adjusted according to the inventory. Change.”
For a qualified store manager and an experienced brand store, the main products in the store are not decided by customers, but the store manager should guide employees to make adjustments.
It can be said that every style of clothing in the store has its selling points. The key is whether the shopping guide will promote it.
According to the current market conditions, as long as the style is good and the quality is good, there is no style that cannot be sold.
Nowadays, in brand stores, some styles have large stocks, and some styles have tight stocks. After all, there is something wrong with the sales method.
Regarding sales skills, I will take time to train employees every month to gradually improve their sales skills.
Of course, there will be rewards for top sales every month to encourage everyone’s enthusiasm for work.
The last point is the display in the store. It should be displayed according to color series, otherwise it will be hung randomly and the store will look messy.
After coming out of the brand store, Lin Shu took Gu Yumei to several nearby stores. When she returned to the warehouse, she checked the inventory again.
Walking to the mid-length hooded down jacket that she just saw in the store, she pulled out a big red size M from the shelf and handed it to Gu Yumei: "The weather is getting colder and colder. I haven't seen you buy new clothes this year. This I’ve given this piece to you. I’ll wear it to and from get off work in the future. It’s also an advertisement for our brand.”
After looking at the price of the tag, Gu Yumei shook her head without thinking: "Sister-in-law, the price of these clothes is not low, so forget it. It's a waste to wear such expensive clothes on me."
What she didn't say was that she was really afraid of getting dirty wearing such expensive clothes.
It is better to wear old cotton-padded clothes, which are convenient for doing things whether at work or after get off work, without worrying about getting dirty.
"Just accept it. You are only eighteen or nineteen years old now. At your age, you should dress up more."
With that said, Lin Shu took out a white one and two black ones.
"I'll take these three pieces back. You can make a delivery note for a total of four pieces and I'll sign them."
She planned to keep the white one for herself, the two black ones, one for Comrade Liu Xiao'e, and the other for her mother-in-law, Ms. Wang Suzhen.
The mid-length style is considered a long style if you wear it if you are shorter. It can cover your knees and keep you warm in winter.
When we came out of the warehouse, the sun was almost setting. The temperature drops.
Riding the bike back, Lin Shu felt the frosty wind blowing down and chilled her body, so she put on her white down jacket to keep out the cold.
On the streets in winter, most of the pedestrians are gray, black and blue. When a bright color suddenly appears, it is difficult not to attract people's attention.
Coupled with Lin Shu's good looks, the rate of turning heads on the street is 100%.
A stall owner on the street saw off a few customers and noticed Lin Shu driving by on the road. "Your maternal cousin is really powerful. Why do you think your relationship with her is so tense?"
Zhang Yong narrowed his eyes slightly and watched the figure riding the bicycle go away. "If the relationship is not so tense, we can buy some goods from her and open a brand store like hers on other streets."
He knows that clothes in brand stores often cost dozens of yuan a piece, and the cheapest ones cost upwards of five yuan. The general price range is between ten and twenty yuan.
If you sell a piece of clothing worth tens of yuan, you can make at least half of it. With profits so high, as long as you open a brand store, you will really make money every day.
A conservative estimate is that if you earn a few thousand a month, you can earn back tens of thousands a year.
This is still the profit of one store. If Lin Shu has several brand stores like Lin Shu, he may not be able to make back the profit in that year even if he runs a street stall for a lifetime.
"I'm not jealous, you should just set up a street stall honestly. Our street stall business is also good now. After selling this batch of goods, we can almost save the money to open a store. Now the weather is getting colder, so we will rent one from next month. The store sells these clothes of ours ”
Lin Mei was envious, jealous, and resentful of Lin Shu, but Lin Shu ignored her and she had nothing to do with her.
Fortunately, their stall can earn dozens or hundreds of dollars a day. If they work hard every month, excluding the time spent traveling to Guangdong Province to purchase goods, they can earn one to two thousand dollars.
In a few months, they had saved six to seven thousand yuan from groping across the river, and the remaining money was almost enough to rent a storefront and use it as payment for goods.
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With the shop, at least he won't have to be exposed to wind and sun. Compared with the days when he was trafficked, Lin Mei was very satisfied with this.
Zhang Yong frowned slightly, "We only made a hundred and eighty yuan by selling hundreds and eighty pieces a day. Selling so much in a day made the two of us dizzy and exhausted. As for Lin Shu's brand store, it was easy. You can make the same amount of money by selling two or three more expensive clothes. This is the difference between brand stores and our bulk goods.”
Moreover, Lin Shu's brand store is booming, and its daily turnover is probably a terrifying figure. Just thinking about it makes Zhang Yong want to get a brand store and run it by himself.
Lin Shu didn't know what Zhang Yong was thinking. When he arrived downstairs, he locked his bicycle and said hello to Lin Guang, the second brother of the noodle shop, and then walked to the back of the building.
Just when I walked to the side of the building, I found a black car parked in the open space.
Compared with the cars of later generations, the style is very old-fashioned, but in this era it was beyond the reach of ordinary people.
"Back?"
As soon as she entered the door, Gu Jiu came up to her and took the bag from her hand.
"Why did you come back so early today?" Lin Shuxiao asked. He was the last person to come home some time ago.
"I have been busy with the company's affairs some time ago, and I can just relax in the following days."
The meal was already prepared at home, and Gu Jiu pushed Lin Shu to wash up.
While sitting at the dining table, Lin Shu found that today's dishes were very rich and looked at his family suspiciously, "What day is today?"
Lin Dashan and Liu Xiao'e both looked at Gu Jiu.
When Dabao and Erbao saw the adult's gaze turned to Gu Jiu, they also followed the adult's gaze toward Gu Jiu.
Gu Jiu rubbed his nose and found that Lin Shu was also looking at him. He slightly raised the corners of his lips, stood up and picked up a small box from the wine cabinet.
"Give it to you, open it and see if you like it?"
Lin Shu raised an eyebrow and took the jewelry box-sized box, curious about what jewelry Gu Jiu gave him.
As a result, when Lin Shu opened the jewelry box, what surprised Lin Shu was that it wasn't jewelry inside, but a key.
"What do you mean?" Lin Shu asked as he picked up the key in the box, smiling with expectation.
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