In the investment conference room in Chiayi, as soon as Chen Xi finished talking about several future projects, Yin Anwei couldn't wait to say: "Brother Xi, I see that the Internet is full of promotions about certain rural treasures. Didn't you say that his project will fail?"
"Haha, usually this kind of project will build momentum in the early stage. With Aba Aba's resources, it must be publicized by all media. But I guess they must have encountered a problem now and are busy cleaning up." Chen Xi I turned on my phone and looked at the news online.
As he suspected, Feng Yun invested a lot of resources in promoting the new platform.
This is not for ordinary people to see, but for the higher-ups to see.
Who among rural people will read and care about online news?
Smartphones are not even popular there yet.
Like Chen Xi in his previous life, Feng Yun wanted to play a big game of chess.
By getting the official attention to him, he can get some policy concessions, so that he can implement the next plan.
The rural treasure is just a gimmick, but if it fails, his future preferential policies will be gone.
According to what Chen Xi learned in his previous life, Feng Yun invested at least 10 billion in rural projects.
At the beginning, Aba Aba planned to establish 1,000 county-level operation centers and 100,000 village-level service stations nationwide.
However, this 10 billion is not operated by the Aba Aba Group alone. They spent 5.5 billion to develop projects such as rural certain treasures, and another 4.5 billion to invest in companies affiliated with other groups, that is, to cooperate with other groups to build a rural business ecosystem.
In fact, just setting up an e-commerce platform does not cost a lot of money. After all, it is only for the rural sector. With Ababa Abana’s mature operating model, the cost is not very high. The more the more, the more it comes from the matching bits and pieces.
"Brother Xi, why are you so sure that Feng Yun will fail?" Yin Anwei asked again.
"There are so many problems here. His general direction is fine. The mistake is that he is missing key things..." Chen Xi didn't say much.
In the evening, dinner.
Since we are cooperating with the Jiangnan Group, we must meet with the senior officials of the group.
Zhao Lingshan's mother Liu Peiyun was naturally an old acquaintance, but Chen Xi had not yet said hello to the newcomer Huang Yuman.
It is said that Huang Yuman is the founder of domestic hotel chains, and Chen Xi also wants to see how powerful this person is.
"I don't like this person. I always feel that he comes to my mother for money." In the car, Zhao Lingshan looked at the scenery outside the window and said quietly.
"They are not short of money at all, and they even said they would use their own money to give to your mother. How can you say that they are here for money?" Chen Xi comforted.
"I don't believe it. He has a son, and he will give us money?"
"You'll know if you meet the real person." Chen Xi shook his head.
According to the memories of their previous lives, after Liu Peiyun and Huang Yuman got married, their property was divided into separate categories. In other words, there is no such thing as you trying to make money from me or me trying to make money from you.
Moreover, Huang Yuman and his son were doing well in the United States. Later, due to the influence of unknown forces, the business of Jiangnan Group was not good. Huang Yuman even used his own money to subsidize them. This further proves that he does not value money very much.
Jianghuai Tower.
Liu Peiyun and Huang Yuman had been sitting in the box waiting for a long time.
"Shanshan, are you bringing your boyfriend here?" The man with a Chinese character looked at the woman while licking his melon seeds.
"I hope it's my boyfriend, but not yet. They just grew up together." Liu Peiyun sighed.
"Oh, that's not true now, but maybe we will be a family in the future." Huang Yuman nodded.
Since we may see each other often in the future, it is natural to establish a good relationship.
Soon, a man and a woman pushed the door open and entered.
"Hello, aunt, hello, uncle." Chen Xi took the lead in saying hello.
Zhao Lingshan didn't say anything and just sat down on the chair.
Huang Yuman wasn't angry at all, he just praised Zhao Lingshan for becoming beautiful again with a smile on his face.
"What do you think about domestic chain hotels? I have been thinking whether to focus on investing money in high-end hotels or low-end hotels in the future." After Chen Xi sat down, Huang Yuman asked.
Chen Xi took a sip of tea and said: "I think money should be concentrated on hotel chains, especially mid-range and budget hotel chains, instead of just focusing on high-end or low-end hotels. The construction and operation costs of high-end hotels are high. The income is too low, and some even make no money for ten years. Its only purpose is to promote the development of surrounding industries
Although low-end hotels have lower investment costs, they often face problems such as uneven service quality and outdated facilities, making it difficult to form brand loyalty and stable customer sources. As consumers' living standards improve and their requirements for accommodation quality continue to increase, the market space for low-end hotels may gradually be compressed.
In contrast, mid-range and budget hotel chains have the advantages of moderate investment costs, extensive market demand, and relatively short return cycles. This type of hotel can provide a clean, comfortable and convenient accommodation experience and meet the basic needs of most business people and leisure travelers. At the same time, through standardized management and service processes, operating costs can be effectively controlled and operating efficiency improved. As the domestic tourism market continues to grow and consumption upgrades, the market demand for mid-range and budget hotel chains will continue to expand.
As far as I know, high-end hotels were the first to make money in China, but with the changes of time and competitive pressure, many five-star hotels have begun to sell their properties. Last year, the losses of five-star hotels reached almost 6 billion nationwide, and this number is still increasing. The average occupancy rate of five-star hotels is 60%, which is already lower than the internationally recognized profit and loss level, which is usually above 70%.
From a policy perspective, if one day, some consumption restriction and environmental protection regulations are introduced. That will have a huge impact on high-end hotels, so it is okay to build high-end hotels, but it is best to build them abroad. ”
Huang Yuman asked again: "The hotel chain we built before was very good, but the longer it was in business, the lower the evaluation we gave users, and they didn't know what went wrong."
"What are you complaining about?"
“We say our hotel is not clean, but we clean it very carefully.”
Hearing this, Chen Xi smiled: "Haha, this is completely normal. Let me give you an example and you will understand. Domestic hotels generally check out at 12 noon, and the latest check-in time is 2 pm. You can even check in directly, while in foreign hotels you can usually check in in the morning. Check out at 11:00 and check in at 3:00 pm. I once stayed at an express hotel, and their cleaning time was almost half an hour. They focused on speed, while many foreign hotels stipulated that each room should be cleaned for one hour. Slow but careful.
Then there is the issue of bed sheets and quilt covers. In fact, over the years, domestic hotel users have generally questioned the hygiene of hotel linens. Many guests feel that their bodies will become allergic after using hotel bed sheets and bath towels. They feel that the linen at home is clean and hygienic, and some guests even bring disposable bed sheets and quilt covers when they come to the hotel.
In fact, the linens in five-star hotels are all pure cotton, and there are special equipment for cleaning and disinfection. The cleanliness level is often higher than that at home. If you can achieve this level, the user experience will be greatly improved.
People who stay in express hotels don’t have so many demands. After all, you get what you pay for. They just want a quiet place to rest. Just keep things hygienic, clean, and soundproofed. Of course, increased linen requirements will increase the hotel's costs, and you must find a way to solve it yourself. ”
"Chen Xi, when did you stay at an express hotel? Why didn't I know? Don't you always stay in my hotel when you return home?" Zhao Lingshan blinked in confusion.
"Um... I stayed there when I was on a business trip..." Chen Xi touched his nose.
In his previous life, he also stayed in an express hotel and had a relatively strong say in this aspect.
"Chen Xi, what about the consumption restriction you just mentioned?" Liu Peiyun asked quickly. This was related to the life and death of her hotel, and she was still more concerned about it.
"Auntie, your hotel's current big customers generally have high spending." Chen Xi smiled. He knew the business of Jianghuai Tower quite well.
"Well, a generous meal costs tens of thousands, or even hundreds of thousands." Liu Peiyun thought for a while and realized that Chen Xi was not an outsider, so he told the truth. Tens of thousands for this meal may seem a bit much, but hundreds of thousands sounds even more exaggerated, but this is also true.
Nowadays, many high-end restaurants only serve ordinary people. If people want to discuss big projects, they naturally have to match the corresponding meals.
If the price is low, partners will naturally feel that the other party is not sincere enough. This is also our unique dining table culture.
"In addition to company bosses, there are also some well-established leaders who come to consume. But doing this for a long time will have a bad impact. I predict that in just one or two years, the higher authorities will definitely take action to rectify it. By then, high consumption will It no longer exists, and your hotel needs to be transformed," Chen Xi said in a low voice.
Hearing this, Liu Peiyun and Huang Yuman both began to think seriously.
Whether it is a leader or a business person, it seems that if any one of them is missing, then the high consumption of this dinner seems to be impossible. This is indeed a huge blow to high-end restaurants...
"It's not impossible to open a high-end restaurant. You still have restaurants in Shanghai. There are still a lot of rich people there, and there are also high-spending foreign tourists. Let's see if we can get a Michelin rating and pass it. Internet promotion to attract customers," Chen Xi added.
There are many Michelin restaurants around the world, but the number of Michelin restaurants in China is zero. The Michelin Guide was first released in mainland China five years later, in Shanghai, and then gradually expanded to other cities.
The current impression of Michelin among Chinese people is still in the news. If Jianghuai Tower can become the first Michelin restaurant in the country, then with a little publicity, it will definitely become popular.
"But this Michelin restaurant..." Zhao Lingshan looked at Chen Xi eagerly.
The rating conditions of Michelin hotels are mainly based on Michelin's general rating standards for restaurants. These standards are unified worldwide to ensure the fairness and consistency of the ratings.
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The criteria are pretty much the quality of the ingredients, the quality of the ingredients, the cooking techniques and the blend of flavors, the level of innovation, the value assessment, the consistency of the cooking standards, and other factors.
What Zhao Lingshan wants to say is that they have no access to the Michelin Guide at all.
"Don't worry, I will find a way to help you." Chen Xi waved his hand.
He was going to ask Fang Haoran for help, and by the way, he could also inquire about the development progress between him and his mother.
"Hey, Chen Xi is better." Zhao Lingshan wanted to go up and kiss him, but due to the presence of her mother and Huang Yuman, she could only hold back.
"Thank you very much this time." Liu Peiyun also had a smile on her face.
"It's okay, Auntie. We are so familiar with each other and we are all one family. No need to say thank you."
"Yes, yes, we are all a family." Liu Peiyun couldn't stop laughing after hearing this.
Zhao Lingshan's face turned red, showing a rare shy expression.
"I'm curious. This island country has very strict control over agricultural products, especially meat. Now is the period of post-disaster reconstruction, and they may lower their standards. Once they recover, it will be very difficult to export agricultural products. We If the hotel has established a foothold in the island country, what will its future development be like if the supply chain changes?" Huang Yuman expressed his worries.
"I've thought about what you said. Most of the meats we eat in our daily lives are cows, sheep, chickens, ducks, pigs, etc. In island countries, it's cows, chickens, and pigs. As for local beef in island countries, The locals only eat high-quality beef and rely on imported low-quality beef, which is Yoshinoya’s beef. Rice. The production volume of chicken and pork in island countries is very high, but as the population increases, imports are also indispensable. Chicken is very cheap in island countries, and chicken is used in many self-service barbecues. There are only a few ways to make it, such as Nanban chicken, fried chicken steak, and teriyaki chicken. Meat, etc. There are many chicken recipes in China with similar flavors, such as General Tso's chicken that Gui Lao likes, which is actually similar to sweet and sour chicken. Since Yoshinoya has already occupied the beef rice market, why not. We specialize in chicken rice. It just so happens that we are located in a county below Xinlu. There is a boss in the city who specializes in chicken fast food, and his fast food brand is also in the city. Although the business situation is worrying, he still has his own chicken farm and has supplied products to McDonald's and KFC, so the quality is naturally excellent. Guaranteed..." As soon as Chen Xi finished speaking, the three of them immediately understood who this person was.
If you want safe and guaranteed chicken, you can definitely buy it from him.
"In fact, there is no need to worry about the supply of ingredients. I have established a friendly relationship with the agricultural cooperatives of the island countries, and they will continue to supply us." Chen Xi added.
But as soon as he finished saying this, Zhao Lingshan pinched his thigh.
Who is the president of the Farmers' Association? Of course he is Shazhi's father. How could Zhao Lingshan not know this?
The meal was quite pleasant, and Huang Yuman and Chen Xi chatted happily.
It can be seen from his words that Huang Yuman made a lot of money in the early days. Now that he is older, he seems to have no effort and just wants to live a stable life. However, in his relationship with Liu Peiyun, he could only barely show his ability to win the other's favor.
Liu Peiyun returned to Xinlu tonight, so naturally Chen Xi couldn't live in Zhao Lingshan's home.
The main entrance of Jianghuai University is downstairs in an old community across the street.
Chen Xi held a cigarette in his mouth and looked at the dark windows on the third floor.
Although the exterior walls of this building have been repainted, the conditions inside have remained the same. This is a face-saving project for the sake of urban phenomena.
After staring for a long time, the house still had no lights on. Chen Xi hesitated for a while before walking up.
On the third floor, there is no security door outside the dilapidated door panel, which makes it even more shabby compared with other households.
I looked at the gap under the door and saw it was pitch black.
He put his ear to it again, but not even a sound came out.
The raised hand stayed in the air for a long time, and finally put it down.
It seems that it has been moved away many years ago.
Chen Xi sighed, turned and left.
More than ten minutes later, a girl came to the door where he had just stopped with a flashlight, then rummaged around in her bag and took out a key.
After the door was opened, the furniture in the room was covered with white cloth and covered with thick dust.
In a small room, the girl who had been rummaging for a long time wiped the sweat from her forehead and breathed a sigh of relief: "It turns out that it was put here. I said why I couldn't find it. It's my fault that I didn't take it away..." Dad packs things randomly.”
In the box in front of me is a lot of miscellaneous things.
Taking out a piece of paper from one of the well-preserved envelopes, the girl couldn't help laughing when she read the words on it: "I guess people nowadays don't know how to write letters when they are in love."
Written on the paper: Dear Tongtong...
The handwriting was not very nice, and the words were full of youthfulness, but the girl took them very seriously.
At that time, she did not have a mobile phone, and she and her boyfriend were not in the same school. Communication required letter paper, which was simply impossible in this era.
"Hey, I will never come here again." The girl touched the old furniture that was full of memories, lowered her head and sighed softly.
She remembered her father saying that this house seemed to be gone. As for the specific situation, Tongyin herself does not know.
She dug out another old photo from the box and looked at herself and the boy with an unconventional hairstyle next to her. She laughed again: "Pfft, I don't know what he looks like now. This hairstyle now looks like It's really stupid. Hey, we both have changed so much that we probably won't recognize each other when we walk on the street.
I looked at myself in the mirror, and then carefully looked at the photo in my hand. I was filled with emotions. Indeed, compared with the past, I am very different now.
Every era is engraved with a unique aesthetic imprint. Even those stars under the spotlight often laugh and laugh at themselves when looking back at their old photos, lamenting the wonder and ruthlessness of fashion reincarnation. (End of chapter)