Chapter 338 All the artists in the industry are taking action, and they are being targeted for poaching again
Another photographer contacted Li Xunfang that afternoon.
The photographer has always been an employee of Huayun, and happened to take annual leave during this period. He did not fly abroad for vacation, but just wanted to recuperate at home.
So this is why the person in charge can call him back immediately.
If it weren't for triple the salary, the photographer would really not want to take on this responsibility.
After all, he just wanted to avoid the magazine's busy period of "Golden Nine and Silver Ten", so he took annual leave at this time.
After joining Li Xunfang, the photographer deeply felt that it was really hard to earn three times the salary!
This artist has so many demands!
First of all, the artist clearly needs to know the theme of the October issue. There is nothing to hide, so the photographer made it clear.
Huayun’s October issue is themed on “protecting animals”, promoting artificial fur and reducing killings.
After Li Xunfang found out about it, she asked for a look to be specially designed for her that was inspired by animals, and also asked for pop colors to be added.
I also want the pop color to account for more than 30%, preferably with red in it, which means "busy and prosperous". In addition, the setting must be real, and I have to shoot in the wilderness...
The photographer complained while forwarding Li Xunfang's request to the person in charge.
The meaning is obvious——
It just depends on whether you agree or not?
Li Xunfang's request has exceeded the range that a small photographer can decide.
After reading it, the person in charge had a complicated expression.
But in the end, he was still worried that Li Xunfang would make a big fuss, and he would have to take the blame for Mr. Pan's incident. He also thought about being promoted next year!
The person in charge gritted his teeth and sent a message: "Promise her!"
What the photographer could do was to follow Li Xunfang's request.
He thought to himself that this artist was not good at acting and could only stare. She often asked for green screen shooting in the crew, and he wished he could cut out her pictures throughout the whole process.
How did it become a photo shoot with so many requirements?
On the other hand, the A-list celebrities who are more popular than her have more airs. If they have the ability, they can also show such a professional attitude in filming!
It's really a waste that his wife even opened a membership to the video platform in order to catch up on her drama, although it was only for seven days.
Fortunately, it was only open for seven days!
-
The trends in the entertainment industry change rapidly, especially what happens to some celebrities in the industry, which is often difficult to hide.
For example, Jinli and Duomi reached a strategic cooperation, and Duomi opened a special line of products specifically for Jinli. This news was not hidden from the eyes and ears of the artists.
To be precise, neither Duomi nor Chenxi Entertainment specifically concealed this matter.
Spreading the news is good for both artists and brands.
One is to let the artists in the industry know that Duomi treats its spokespersons very favorably and cooperates with artists sincerely, even if it gives up most of the benefits.
After all, not every brand has the courage and determination to open a dedicated line for artists, and Domi is a cosmetics brand, unlike the common sports brands that open dedicated lines for artists.
The cosmetics market is far broader than the sports equipment market.
If Duomi is willing to put a lot of effort into publicity, then the benefits they transfer to Jinli will definitely be in the tens or even hundreds of millions.
For artists, this price is far beyond what endorsements can provide.
Jinli is equivalent to changing from an ordinary spokesperson to a collaborator who advances and retreats with the brand.
When a worker turned around and became a boss, would you like to ask other artists if they would envy you?
For Chenxi Entertainment, the benefits are even greater.
If they can negotiate this cooperation for Jinli, they can negotiate the next cooperation for Jinli... No one in the circle relies on feelings, but the word "profit".
Whichever company can bring greater benefits to the artist, the artist will choose that company.
Regardless of whether you are a mature artist or a newcomer who has just joined the entertainment industry, at least this will give you a "generous" impression of Chenxi Entertainment.
Compared with other companies that squeeze artists, Morningside Entertainment seems to be really good.
Because Duomi and Chenxi Entertainment were unguarded and even fueled the situation in private, the entire industry knew about Jinli and Duomi's joint dedicated line product before it was released.
A certain group of white, rich and beautiful women, including female celebrities, specially discussed this matter in the group.
[Why is Duomi so generous? Jinli is really not the boss’s daughter? ]
[Jinli is an orphan, and Duomi’s boss is only in his thirties. Can he give birth to Jinli in his teens? It’s a family property, so there’s no need to abandon it]
[I heard that Duomi has given Jinli a very generous special line condition. It will help promote it for free for two years. During this period, similar competing products will not be launched. The special ingredients and formulas will only be used in that product. Is this true love? ]
[I have to say that this joint branding effort is much more sincere than other brands. Those brands will only treat us as consumables and cut off our fans.
For such a small thing to sell for 200 yuan, I think it’s a bit outrageous to just sell it! ]
[I kind of want to accept Duomi’s announcement as an endorsement, I feel like I won’t be at a disadvantage]
When Li Xunfang saw these group messages, she had already started taking photos of Hua Yun again.
The photographer was very efficient. It took her two days to finalize the plan, and the outfits she chose met her requirements.
But the photographer did not agree to the fact that the popular color accounted for 30%, saying that if the proportion was too much, the color would not match the theme. In the end, it was only set at 10%, and it appeared as an embellishment of bright colors.
Shooting again, with a new theme and a new studio, the makeup alone took two hours and went through several adjustments.
Li Xunfang felt very good and could feel Hua Yun's attention.
As the Chinese branch of an international magazine, today's shooting made her feel that they were professional.
There was a day of filming today. During the lunch break, Li Xunfang originally wanted to check out the videos, but she saw that the chat in the group was in full swing.
The female celebrities in this group chat are all first-tier stars, some are currently popular, some have passed, and some have fallen to the second-tier.
But no matter what, they are all female stars who have been on the front line.
We talk about everything in the group, mostly gossip.
Moreover, the authenticity of these gossips is much more accurate than what the marketing accounts themselves speculated.
Li Xunfang stared at the words "Domi special line products" and picked up her mobile phone to call Zhao Rui.
While waiting, her mind was racing with thoughts.
She had heard before that Chenxi Entertainment was now accepting endorsements from Jinli, and she always went to the dedicated line to receive them.
At that time, she also mocked Jinli and her team for being arrogant and arrogant. They had to start running before they even learned how to walk. The brand's dedicated line product must be extremely popular before it can be opened.
Although the popularity is not on par with March Day, it is at least crazier than Jinli's current traffic.
Unexpectedly, in just a few short months, Chenxi Entertainment actually helped Jinli negotiate with her. If there was one, there would be two, and there might be a few more in the process of negotiation.
Li Xunfang thought to herself that since Jinli could receive such a direct endorsement, her popularity was on par with Jinli's, and she should be able to receive it, but she had never raised such an opinion to the brand and wanted her agent to follow her. Enter.
But the moment the call was connected, an idea flashed in Li Xunfang's mind, and she suddenly changed her mind.
"Hey, Xunfang, is there another problem with Hua Yun's filming?" Zhao Rui's voice came.
Li Xunfang shook her head: "No, Huayun paid great attention to my shooting this time, and the team arranged by it was very professional. I am very satisfied." She paused and said, "Did you hear about the Jinli line product? ”
Zhao Rui nodded: "I heard about it yesterday. Jinli is so lucky. Duomi is actually willing to agree to such conditions. It seems that they don't want to give up Jinli."
She knew Li Xunfang's temperament and couldn't keep saying good things about other celebrities, so she changed her words: "But this is very risky, and the brand is highly tied to the celebrity."
Zhao Rui pretended to gloat and said, "If Jinli's image is damaged during this period and something bad happens, Duomi will definitely bear the brunt.
Moreover, Duomi worked so hard to help Jinli develop dedicated products, and it was Jinli who achieved the success. If Jinli didn't renew the contract later, Duomi wouldn't even have time to cry. ”
She concluded: "Domi is a company with no business sense."
After hearing this, Li Xunfang did not agree, but said dissatisfiedly: "No matter what, Jinli's team is at least doing their best to help her get the announcement, and the endorsements can be successful."
Zhao Rui's heart skipped a beat. Hearing this, did Li Xunfang also want to develop a dedicated line product?
If this is the case, then she must persuade the artist to give up this idea.
Jinli dared to take Qiao because she had completely activated Duomi.
Even a fool can see that Duomi's traffic surge in the past two years is entirely because of Jinli. What's wrong with giving some profit?
But what does Li Xunfang have? She did not help the brand when the brand was weak, nor would she take the initiative to bring goods to the brand, let alone maintain the brand image.
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Every time she goes out, the brands give her money to wear the items she wears.
Just like this, do you still expect the brand to want to cooperate with her in depth?
Does she think she is March Day?
However, what Li Xunfang said was unexpected: "Please help me find out which brands are contacting Jinli and want to reach a special cooperation with Jinli. Let's take her in."
Zhao Rui rolled his eyes and figured it out instantly, thinking it was feasible.
"Okay, I'll help you find out, but our conditions are lower than what Jinli proposed, so we can get it."
Li Xunfang said decisively: "Whether it's the endorsement fee or the share of the dedicated line, I can make concessions. I will also do what Jinli can do!"
Zhao Rui said cheerfully: "Okay!"
-
It's March day here. After the announcement, everyone rests together in the nanny's car.
This nanny car is very spacious, and the back seats can be folded flat at any time and used as a bed for sleeping.
The four of them found that Brother Guang was here, but he was looking at his mobile phone, so they did not disturb him. Instead, they lay down for a while to relax.
Chen Lin rested for a while, then sat up again to read the news. In fact, he wanted to play games with Qiguan Mingzhu.
But Qi Guan Mingzhu has been very busy recently and is not around every time she comes to see her. Chen Lin only thinks that his time is out of sync with hers.
Suddenly, he didn't know what he saw and said "Wow".
"Domi agreed to the conditions put forward by the Jinli team and developed a special line of products for her. She will also have two years of exclusivity. She said that similar formula ingredients will not be used in other products. Is it so powerful?"
It’s not like the dedicated line product has never been launched in March.
They have five dedicated line products on hand, including dedicated lines operated by big brands and second-tier brands. Although the revenue sharing is quite good, none of the brands offer such favorable conditions as Duomi.
Generally speaking, the special line products opened by the brand are specifically designed to cut vermicelli and leeks.
Some brands have launched co-branded products with March Day, which means changing the original product to a package with their cover, and there are also some random stickers, cards, shiny badges and other peripherals inside.
But these peripherals are actually exchanged for money.
Buying their co-branded models will cost you 20 to 30 yuan more than buying the basic models, and the products have the same functions, so you only get peripherals for 20 to 30 yuan.
They also take a commission from the additional peripherals, so this kind of joint model is said to be cutting off fans. Generally, only fans will choose to buy the peripherals at a premium.
If March Day's co-branding with brands can be as good as Jinli's, their enthusiasm for promoting products will definitely increase, and at least they won't have to feel ashamed of their fans.
When Gu Cheng and others heard Chen Lin's exclamation, they also turned on their phones to check.
Yan Xingdong said: "This incident has attracted a lot of attention in the circle, and many celebrities have expressed envy of Jinli."
Luo Yi: "After all, no celebrity has ever been able to negotiate such terms with a brand before. Jinli and Duomi are setting a precedent by doing this."
Gu Cheng asked thoughtfully: "If Duomi is so bold, there is no need to worry about sales in the next two years. Jinli will definitely help with the sales."
Suddenly, a voice interrupted: "You are talking about Jinli!"
Brother Guang looked up from his cell phone. He had just finished chatting with March Tian about an announcement. This announcement was a new announcement, asking March Tian to participate in variety shows as guests and contribute to a national style stage.
Zhang Guang said: "We knew about this earlier than you. It has spread in the circle a few days ago. Our managers are all discussing whether we can help celebrities get celebrities like Jinli and Duomi." Contract.”
Chen Lin asked excitedly: "Brother Guang, can we also get something like this? We don't want first-tier brands, even second-tier ones!"
Zhang Guang shook his head: "After analysis, it is very difficult to achieve such conditions and cannot be used as an imitation case. It requires a deep connection with the brand when the star is not so popular."
He told Sanyuetian about the relationship between Jinli and Duomi, and said to the point:
"As the brand owner, that is, Party A, the fundamental reason why Duomi can agree to such conditions of the Jinli team is that the current Duomi must be Jinli, rather than Jinli clinging to Duomi.
Jinli, as the first-tier celebrity Duomi could win over, was still in the endorsement period, so it was much more cost-effective than poaching another first-tier celebrity to endorse him.
If you choose to change the spokesperson, there will be no one more suitable for Duomi than Jinli. After all, Duomi is an old domestic brand, and Jinli has enough nationality. ”
Zhang Guang commented: "Let me put it this way, even if Duomi asks you to endorse, no matter what conditions are offered, no matter how hard you work with the goods, you will not be able to achieve the effect of Jinli. The brand tone of her and Duomi is Very high.”
Chen Lin was a little frustrated: "Then we can never put forward such conditions to the brand?"
Zhang Guang said: "It's best not to. Jinli can survive without endorsements, but you can't. You still have to have a respectful attitude towards Party A's father.
If someday you are like Jinli and have enough nationality to be dispensable for endorsements, then you can forcefully raise conditions. Anyway, it is not you who are anxious, but the brands in the market behind you. ”
Therefore, Zhang Guang is not optimistic about the so-called "counterattack" by insiders and puts forward conditions with the brand.
They dare to mention it too much, and the brand owners dare to change it. Those brands are not dependent on these celebrities.
Zhang Guang didn't know what he thought of, and said with a smile: "But after this matter spreads, you are not without advantages. You can put forward some small conditions with the brand.
I don’t want to take big steps like Jinli, but small steps are okay. You have designed more Chinese-style stages recently, so I can borrow clothes from Yu Linling and deepen our relationship with the brand. ”
He said with great solemnity: "Since Yu Linling officially announced you as its spokesperson this year, the performance has been much better than before. I plan to ask them to develop dedicated line products."
Everyone looked at each other, a flash of excitement flashing in their eyes.
Yulinling, the world’s top luxury brand!
If we develop a top-notch luxury dedicated line product, how can we make crazy money?
Even if they don't make a penny, the expansion of their global influence can bring them a lot of benefits.
Good afternoon, pretty girls!