Chapter 142 In my script (6k please order)
When introducing Kesi, Hu Xiaoyu behaved very professionally and used a lot of industry terminology.
However, these professional terms are not a help in communication, but a hindrance.
A good marketing should secularize professional terms and then make them high-end on the basis of secularization.
This may be difficult to understand. An example is——
Kunlun glass, Xuanwu architecture, Kirin chip, Pangu model!
Hongmeng System, Lingxi Communication, Starlight Link, Ark Engine!
Austenitic 304 alloy material!
Is this comparison clear at a glance?
If you know what the main body of this thing is, and then add a prefix that looks and sounds awesome, you can naturally make this thing have a different tone than before.
Although it was just a name change, its effect was immediate.
Many times you don’t really need to have the technology, you just need to make your audience think that you have the technology.
Therefore, words like "opening up the warp and cutting off the latitude" or "looking at the sky like a statue of carved strands" like Hu Xiaoyu's words are not acceptable. Netizens in the live broadcast room and when the live broadcast slices are released later, everyone will have a look on their faces. Confused.
At this time, Lu Yao took the initiative to take over the topic and said: "Wow, I feel awe-struck when I hear you say this, Director Hu. Can you show us this kind of tapestry?"
There are tapestry exhibits in the Chinese Painting Museum, and there are also staff at the Chinese Painting Museum making tapestry.
Hu Xiaoyu was keenly aware that something was wrong in Lu Yao's tone and demeanor, so he followed Lu Yao's instructions and took out the most expensive and best-crafted Kesi work in their traditional Chinese painting museum.
This is a tapestry product with a golden background. It is a very narrow piece. Judging from its function, it should be a tea mat.
It is something spread on the tabletop of the tea table when drinking tea.
As soon as this tapestry product was taken out, it looked radiant and golden under the light of the room, and a luxurious and exquisite temperament came to the face.
Hu Xiaoyu said: "This is a tapestry with better craftsmanship in our collection."
The rhetoric of "better" obviously doesn't work in online marketing.
So Lu Yao guided: "Oh~ how much does such a tapestry work cost according to the market price?"
Money is indeed vulgar, but just because it is vulgar enough, everyone knows it and can use related concepts to outline the social level in which it belongs in their minds.
Hu Xiaoyun is an elegant person, and she doesn't like to use money to measure things, but she is also smart enough to know the purpose of Lu Yao's question after several contacts.
There was a feeling of helplessness in her heart, but she cooperated seamlessly with Lu Yao in her actions.
Hu Xiaoyu said: "According to the current price, the price of such a tapestry work is about 600,000 yuan, and it is priceless but not marketable."
Lu Yao immediately made a surprised expression: "What?! Six hundred thousand?!"
Such an answer not only "shocked" Lu Yao.
Even the netizens in the live broadcast room expressed their shock by typing "f*ck" with both hands. Why does such a short piece of cloth cost about 600,000?
As the price was announced, netizens in Lu Yao's live broadcast room frantically output subtitles:
"No, even if your piece of cloth is made of gold, it won't be so expensive, right? How many kilograms and taels does it cost?"
"Damn, I really don't understand the world of rich people. A piece of cloth costs 600 yuan? Is this thing enough to make a tube top?"
"The golden cloth has an old-fashioned and ugly pattern. Why should it be used?"
While netizens in the live broadcast room were frantically outputting, they also shared the link of the live broadcast room with their friends and even in the group.
This is a very normal operation, similar to "Look, I can watch this kind of video, but you, a bitch, would never be able to watch this video in your life without me." Later, I created a rich character online and brought netizens to experience it. In the world of rich people, accounts that use this to increase their knowledge all started based on this routine.
When this group of netizens found out that a narrow piece of cloth with no obvious use cost so much money, they couldn't wait to share this video.
As a result, the popularity of Lu Yao's live broadcast room also increased.
Seeing that his goal was achieved, Lu Yao also made a corresponding emotional change and said: "I don't understand this. Why is such a small piece of cloth so expensive? Some netizens here asked me if it is made of gold?" < br>
Hu Xiaoyu smiled and said: "Yes, it does use gold thread inside, but the reason why it is so expensive has little to do with the material."
"The most expensive thing is its craftsmanship."
As he spoke, Hu Xiaoyu took the initiative to take Lu Yao to the tapestry weaving room. A middle-aged embroiderer was in front of a huge loom, picking threads and weaving like embroidery.
Lu Yao turned the camera around, and Hu Xiaoyu's face that always looked good with heavy makeup and light makeup flashed past, making the old perverts in the live broadcast room feel itchy!
"Damn Thief Lu, he did it on purpose!"
"This bitch should be taken out and shot for fifty minutes!"
Lu Yao looked at the weaving machine: "So the tapestry can only be woven bit by bit like this?"
Hu Xiaoyu's voice followed: "Yes, this is a kind of weaving that has not yet been replaced by industrial machines. Each piece of tapestry can only be woven by hand bit by bit."
< br>
"A mature embroiderer with more than ten years of experience, working overtime every day, can only weave two or three inches in length."
Hu Xiaoyu once again took out the tapestry product she had just taken out: "This is a tea mat, used to place tea sets when drinking tea. It is only fifty centimeters wide and two meters long. It does not take too much time."
Under Hu Xiaoyun's display, both the front and back sides of this tea mat were displayed.
The craftsmanship of tapestry is extremely delicate. The more you look at it and play with it, the more you can appreciate its beauty.
Lu Yao sincerely praised: "At first glance, this thing is really vulgar, but when you look closer, you can see that there is a very deep doorway inside. The more you look at it, the more you like it. Moreover, the different weaving patterns on it seem to use different techniques. Same? ”
Hu Xiaoyun smiled and said: "Yes, Kesi uses a weaving technique to weave patterns directly into the fabric. In ancient times, it was a tribute specially provided to the royal family by the Weaving Bureau. The ancient emperor's dragon robes used this technology."< br>
Lu Yao exclaimed: "No wonder! This is something used by the emperor."
Doesn’t this coolness suddenly rise?
While the camera was facing the loom, Lu Yao asked the attendant behind him to bring out the prompt board and asked Hu Xiaoyu to continue the introduction.
Hu Xiaoyu used his extensive knowledge reserve to say: "A Kesi dragon robe requires more than 600 embroiderers and several years to complete. It is already a priceless treasure. The most recent valuable Kesi work is from the Qianlong period. "The Complete Volume of Duanshi Orchid Pavilion Pictures and Textiles" ordered by the Emperor. ”
"That is a tapestry picture book, worth as much as 200 million."
Lu Yao turned the camera towards himself, with an exaggerated and shocked expression: "Two hundred million! Is it so exaggerated?"
Netizens in the live broadcast room also asked a series of questions. The price of a small tea banquet of 400,000 yuan was still within everyone's understanding, but now its value has suddenly increased so much?
Both those who were already in the live broadcast room and those who had just arrived were all confused.
What is the concept of two hundred million?
This is an astronomical figure for most people, and it is enough to make people lose their sensitivity to numbers.
Lu Yao said to the camera: "You may not have any idea about 200 million yuan. To put it simply, 200 million soft girl coins in cash must weigh more than 4,000 kilograms."
Many netizens in the live broadcast room broke their defenses.
Damn it!
How can this thing be so expensive? Is it enough for a piece of cloth?
"Uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuhowever,I have never carried ten kilograms of cash in my life, and rich people are actually starting to play with things that can only be bought with four thousand kilograms of cash!"
"[Wry smile][Wry smile] Is this the world of rich people? I really can’t understand it."
"[Crying loudly][Crying loudly] Thief Lu is getting better too, and he can actually join that circle."
Of course, there are also some hot guys who come here because of their fame and start showing off in Lu Yao’s live broadcast room:
"A mere two hundred million dollars is worthy of your praise? I'm laughing to death."
"Isn't it just Kesi? I know a friend who has thousands of these Kesi products in his home. The longest one is more than ten meters long."
"What a friend out of nowhere~[rolls eyes][rolls eyes]"
Seeing that the live broadcast room was getting more and more popular, Lu Yao struck while the iron was hot and asked: "By the way, Director Hu, I have recently seen many people online saying that we have no luxury brands in China. What do you think?"
Hu Xiaoyi smiled: "In the past, to use domestic luxury goods, you had to have status, otherwise it would be trespassing and would be punished. As for now, many of our inherited luxury goods are a threshold for you to know. If you know it, you want to find and buy it. The road is another threshold. ”
She held up the tapestry work in her hand and said: "We are now working hard to organize manpower to resume learning this thing, but the product is still in short supply, and orders have been queued for several years."
These words made many netizens in the live broadcast room feel happy to hear them!
"Foreign luxury brands are purely cutting leeks. This stuff abroad is basically marketed by luxury brands in cooperation with entertainment stars."
"Aren't you still doing some luxury brand shows in Shangnan recently? I'm laughing so hard."
Amid more and more barrages, the hot guys started showing off their knowledge online again:
"In fact, the original function of luxury goods is to harvest the middle class. This is called a "consumption trap." ”
"This kind of thing is purely a consumer product, and the truly rich will only invest their money in "assets." ”
With the exclamation and reposting of netizens, as well as the help of exceptionally talented fun-loving people like Abstract Brother and Hot Brother, Lu Yao’s live broadcast had an average of 30,000 people online, with a peak of more than 50,000.
This was Lu Yao's first live broadcast, and there was no warm-up. He even used the YY live broadcast account.
To have such popularity means that the communication effect of Kesi is good.
There are not only netizens from all walks of life in Lu Yao's live broadcast room, but Tao Sixing from Xinbai Plaza also opened a small account and squatted in Lu Yao's live broadcast room. When he saw that the number of people in Lu Yao's live broadcast room continued to rise from a few thousand, the most Tao Sixing couldn't help pinching his brows when he saw that there were actually fifty thousand hours.
Tao Sixing pinched his eyebrows and said: "This Lu Yao went to Hangzhou to find Miss Hu and produced intangible cultural heritage works. What is his intention? Does he want to use this to attack us?"
"Is this attack too far away? Or do they want to be a luxury brand and come out to compete with us?"
It's not realistic either.
The effect of a luxury brand takes time to develop. How can it be achieved so casually? If it were really that easy, then all the luxury brands entering the country from abroad would just die. But what if?
Now that Rong Nianqing and Hu Xiaoyu have joined forces, what if the other party really comes up with such a thing?
Tao Sixing rubbed his brows and felt a headache. From the bottom of his heart, he didn't believe that Lu Yao could make such a big noise, but he was very uneasy at the bottom of his heart. So he looked at his staff and expressed his guess.
Tang Jingjing confirmed Tao Sixing's idea: "If I were on the opposite side, I would definitely do this. Using concepts such as national style and intangible cultural heritage to hype luxury goods is really a good idea~"
"Even if they don't succeed for a while, what about after a while? This track is almost unique for national style and intangible cultural heritage luxury goods."
Tao Sixing thought for a while and then smiled and said: "The only one? Then we will lower the price of the national intangible cultural heritage!"
Tang Jingjing held Tao Sixing down: "Don't get excited."
If you want to bring down the price of a rare item, you must use dumping to distribute the goods on a large scale and make it available to anyone at a low price.
However, none of these conditions are met for national-style intangible cultural heritage products. If they were to be shipped on a large scale so easily, they would not become intangible cultural heritage skills and be protected.
Tao Sixing felt uncomfortable.
Tang Jingjing took the opportunity to make up for it: "In contrast, the luxury brands we support here have to worry about the other party causing problems."
Check out the 16-9 book bar and see the correct version!
These foreign luxury brands not only use cheap materials but are also extremely expensive. Any old craftsman with some skills can easily reproduce them, and it is difficult to distinguish the authenticity from the fake.
Tang Jingjing smiled and said: "You said that if the other side produces a replica bag and takes it to the counter after our new product is released, it can even deceive the eyes of the counter appraiser and successfully return the goods. Guess how big the impact this will cause Influence? ”
Tao Sixing suddenly broke out in cold sweat on his forehead.
He took a slight breath and said, "They shouldn't think of such a sinister move, right?"
Tang Jingjing was happy: "Why not? This is not a particularly difficult thing. Domestic luxury replicas are a very popular gray industry chain. I can think of it, and the person next to Rong Nianqing can definitely think of it. .”
Tao Sixing's pupils shrank: "Then what can you do to deal with it?"
Tang Jingjing spread her hands: "I'm sorry, boss, it's really impossible to prevent this. I can only give you a warning so that you can be mentally prepared and take precautions early."
Tao Sixing: "..."
This is not to blame for their lack of means, but rather to the lack of core technology for foreign luxury goods.
After thinking hard for a long time, Tao Sixing sighed: "We couldn't control the past, but the luxury brand products that will appear on our show next month must have secret and unique anti-counterfeiting identification codes, and we will use the most cutting-edge technology. .”
Tang Jingjing sighed, there was no other way.
……
After Lu Yao, who was far away in Hangzhou, had almost finished the live broadcast at the Chinese Painting Museum, he deliberately did not turn off the live broadcast. He just put the connected camera aside, and then followed Hu Xiaoyu to make tea around the stove in the living room of the Chinese Painting Museum. .
After Hu Xiaoyi made tea, he started chatting with Hu Xiaoyi.
Beside the tea table were Hu Xiaoyun, Lu Yao, and Brother Di. While Lu Yao and Hu Xiaoyu were live broadcasting, Brother Di was also shooting materials. He wanted to make these into videos, and post pictures and texts to Tieba and Weibo.
This is not only helping Lu Yao, but also gaining traffic for himself.
Brother Di is a digital nomad. Although he does not rely on Tieba to make a living, the traffic gained can bring him more income.
Hu Xiaoyi thought that the day's work was over, so she gradually put away her previous attitude of receiving guests, and her expression became much cooler.
But Lu Yao's live broadcast was placed next to him without turning it off. This almost voyeuristic live broadcast perspective made the audience in the live broadcast room even more excited!
Is this some explosive new product that Thief Lu is preparing for them?
This feeling of entering the voyeuristic perspective with the candid camera is not to mention, it is very exciting, and it makes the netizens in the live broadcast room very excited, and the number of people in the live broadcast room also starts to increase.
Lu Yao and Brother Di kept chatting.
It was only at this time that netizens in the live broadcast room realized that there was another person at the scene.
After Hu Xiaoyu handed over the tea, Lu Yao said with a smile: "Today's live broadcast was very good. The number of people online at the peak was 50,000 or 60,000. This is our first episode. The next intangible inheritance skills should attract more viewers. ”
Using Lu Yao's method has indeed given more exposure to intangible cultural heritage skills.
However, the gap in concepts and behavioral logic between Hu Xiaoyu and Lu Yao also made Hu Xiaoyu feel uncomfortable.
Hu Xiaoyu picked up the tea cup and took a sip: "Thank you for helping us promote this, but I still want to say that I don't like your way of publicity, just like I don't like you as a person."
The cold and distant words made the netizens in the live broadcast room who were peeking at the perspective suddenly excited!
Damn it?
What's going on?
Why does it sound like the connotation behind these words is that Thief Lu is acquainted with Director Hu? The barrage in the live broadcast room began to rise rapidly and grew after Miss Hu's words.
"Damn it, Lu Yao, this bitch, did he chase Director Hu?"
"He's numb! This bitch, Thief Lu, really eats wherever he goes, right?"
"I knew that this bastard Lu had never had good intentions. Even if he became a monk, he would definitely go to the nuns in the nunnery."
Of course, there are also those who gloat in the live broadcast room:
"Hahahaha, has Thief Lu been rejected once?"
"Who is this Director Hu? Don't be deceived by Thief Lu!"
"Hahahahaha, Thief Lu, you have today too!"
From a voyeuristic perspective in the live broadcast room, I heard that Lu Yao was frustrated, and the atmosphere was filled with joy and celebration.
At this moment, Lu Yao picked up the live broadcast mobile phone that had not been turned off and pointed it at Hu Xiaoyu: "Come, say hello to the netizens in the live broadcast room."
Hu Xiaoyi: "?"
She was stunned for a moment, and when she came back to her senses, she stared at Lu Yao and even prepared to go to Hong Wen.
I have to say that Hu Xiaoyu's appearance is really attractive, especially the changes in expressions that are vivid and meaningful, whether happy or angry, light or strong, seem to hit the hearts of netizens in the live broadcast room with a single blow.
"What the hell? Is Director Hu so young and beautiful?"
"If we don't say that Suzhou and Hangzhou produce beauties, this temperament alone will beat the Southwest Tyrannosaurus and Siberian Tiger B girls [crying] [crying]"
"Brothers, I really like this one. How can I get a girl like this? I really like this one."
"Why is Director Hu so cute when he's angry?"
Amid Hu Xiaoyu's growing popularity, the effect of today's live broadcast was at its peak at this moment. Then Lu Yao pointed the camera at his handsome face, and the abuse in the live broadcast room suddenly covered it like a dark cloud:
< br>
"Hey! Thief Lu, please turn the camera over to me! Who wants to see your face!"
"Be good, Thief Lu, don't force me to imprison you."
"嘤嘤嘤, the people in the live broadcast room are quite fierce, unlike me who only feel sorry for pigeons~~"
"Damn it, I clicked on your homepage and took a look at that one upstairs. Isn't your guy a boy???"
Amidst the nonsense and curses in the live broadcast room, Lu Yao laughed and said: "Okay, if you want to know what Director Hu is doing, you can follow Director Hu's personal Weibo."
After Lu Yao told the netizens in the live broadcast room Hu Xiaoyu's personal Weibo account name, he waved to end today's live broadcast amidst the reluctance of the netizens.
Hu Xiaoyu stared at Lu Yao with evil eyes. After being stabbed in the back by Lu Yao once, she no longer dared to speak casually.
Lu Yao showed the live broadcast equipment to Hu Xiaoyu: "Look, it's really over this time."
Hu Xiaoyu said in a cold tone: "Give me an explanation."
Under the strong pressure of Hu Xiaoyu, the air pressure in the living room and tea room was extremely low. Brother Di, who was doing everything in the emperor's bar, kept his head down and drank tea, not daring to participate in the conversation between Lu Yao and Hu Xiaoyu.
The more he has done enough to overcome it, the more Brother Di understands——
Damn, these people are not mortals, okay? They are all gods in heaven!
Even Lu Yao is no longer simple. Although his family history is a bit disgraceful, he is obviously now in the class of immortals. When getting along with these immortals, he should talk less, watch more, listen more, learn more and do more.
Lu Yao was glared at by Hu Xiaoyu, but he himself was very relaxed: "Are you so angry? Didn't you already agree to leave the country?"
Hu Xiaoyi: "This is not in the script."
Lu Yao drank tea and said with a smile: "It would be boring to follow the script. Go back and check your Weibo account tonight. Your personal account should soon have a surge in fans."
"And."
Lu Yao put down his cup and stood up: "This is not in your script, but it is in mine."
After speaking, Lu Yao turned around and left.
Seeing that something was wrong, Brother Di quickly put down his teacup, folded his hands with Hu Xiaoyu and apologized, and then ran out of the living room with Lu Yao.
Looking at Lu Yao's tall figure walking out of the living room without hesitation, Hu Xiaoyu felt more and more dissatisfied and angry. As she said before, she didn't like Lu Yao's way of doing things. Neither likes it.
He did things so unconventionally. Looking back at Lu Yao's fortune-making process, he even seemed a bit unscrupulous in doing things.
Just like today, Lu Yao was even plotting against her for the sake of the show's effect.
Hu Xiaoyu had a premonition that after being in contact with that guy for a long time, her life would be out of her control like a train that ran off the track...
(End of chapter)