Chapter 147 Rong Nianqing: Magic for you (6k please order)
Lu Yao returned to MCN Company and went over the recent affairs to make sure that there were no deviations in the company and there were no problems. Then he looked at Rong Nianqing's actions.
After returning from Hangzhou, Rong Nianqing took the video produced by the filming team during this period and sent it to Hu Xiaoyu's account.
This video was produced by Lu Yao and shot by the director hired by Rong Nianqing.
It is said that this team is also the production team of "Bite of the Tongue", and the standard of video shooting and production is indeed superb.
At the beginning of this video, the product created by Rong Nianqing and Hu Xiaoyu is shown. The handbag made of tapestry as the surface, the horns as the bone, and the lacquerware is embellished is presented at the beginning of the video like a work of art. .
Then the scene faded, leading to a scene of Hu Xiaoyu and Rong Nianqing discussing the design of a bag.
In this scene, Hu Xiaoyu is in the center of the frame, and only Rong Nianqing's back is in the frame.
Then there is the process of tapestry weaving and lacquerware production with Hu Xiaoyu as the leader, interspersed with the scenery of the Chinese Painting Museum, and scenes of Hu Xiaoyu and the inheritors of intangible cultural heritage communicating with each other.
The whole video presents a fresh, elegant, subtle and timeless style. It has a feeling of being narrated like "The Tip of the Tongue", which makes people unconsciously calm down and follow Hu Xiaoyu's perspective in the video to polish an item. Intangible cultural relics.
As soon as this video was released, it exploded on Hu Xiaoyi’s Weibo.
Hu Xiaoyi's Weibo account already had a fan base of less than 1 million after being diverted by Lu Yao. Once this long video, which lasted more than a month, was released, netizens who had followed Hu Xiaoyi suddenly seemed to have had a wonderful meal. It’s a spiritual feast, and people in Hu Xiaoyu’s video comment area are enjoying it.
"Hehe Zi Tut is so beautiful, hehe Zi Tut is so elegant~~"
“Purple Tie Tie~”
"The more I look at Xiao Zizi, the more beautiful I feel. As soon as I sit by the window, I see a vivid picture of a lady~~"
However, many of Lu Yao’s converted fans were old people, so they started posting at zero frames. Although the attention and comments of old people were the least valuable, they did contribute a lot. Less heat.
In addition to Lao Se Pi, there are also many Lezi people who spoke in the comment area:
"Director Hu, Director Hu, I am a college student. Can you give me this bag? I want to give my girlfriend a surprise."
Netizens left "question marks" under this comment one after another, and at the same time, many more serious netizens commented directly below:
"No, buddy, do you really want to ask for it? How can you have a girlfriend if you don't have the strength?"
"I feel so sad for your girlfriend."
"Everyone may have misunderstood. The girlfriend mentioned by the poster may be just his own wishful thinking. Maybe he is just a simple licking dog."
In addition to these useless comments, there are also many big Vs who know the goods. Celebrities left messages in the comment area:
"Wow, this thing is amazing. The value of the tapestry alone is around 100,000, not to mention there are many good goods inside."
"Is this bag available? Please take a look at the private message."
Some acquaintances even directly forwarded the message in the comment area: "Director Hu, please leave this bag to me!"
As this video spreads, more and more big names in the art, cultural and entertainment circles have appeared in the comment area, expressing their sincere blessings online and also asking for Hu Xiaoyu's work.
This is the social status that a true luxury product should have.
Many truly luxurious and precious things in China cannot be disseminated, because people who know and can afford these things are in the same circle, and the things they make have no worries about sales.
Just like the "Gong Fan", the entire fan is woven from thousands of bamboo threads, and patterns can even be woven on it.
In addition to being used as a national gift for an item of this level, every remaining one has been ordered by someone who knows it and can afford it before it is made.
Now that Hu Xiaoyu has posted such a video on his personal account, making a product that combines multiple intangible cultural heritage techniques and has a modern design, people who know Hu Xiaoyu’s identity but have no contact information have directly sent him a private message.
Someone who knows Hu Xiaoyu and has contact information has already sent a message directly after leaving the message.
Then Hu Xiaoyu’s WeChat and text messages exploded.
Some elders even called specifically hoping to get this piece of work.
This made Hu Xiaoyu very anxious.
After explaining to several elders, Hu Xiaoyu immediately sent messages to communicate with Rong Nianqing, and finally posted a Weibo message to explain to everyone who wanted to buy this product:
"Thank you for your love, but this work is not my fault alone. There are many colleagues who helped me behind it."
"In addition, this work will be participated in an auction after a period of time. At that time, everyone can pay more attention to the information. Thank you again for your love."
"Finally, thank you all for your comments and forwarding. I am really flattered by your love."
With the posting of this Weibo, the pressure on Hu Xiaoyu's personal contact information has been reduced a lot.
Then the big guys from all parties who left messages in the comment area said that they must participate in their auction when the time comes.
Then Hu Xiaoyi’s video was forwarded by many big names in the art and cultural circles. Many senior artists and well-known directors in the entertainment industry also participated in the forwarding. Many of these celebrities on the Internet are the majority of the public. A well-known boss among netizens.
It was only at this time that netizens realized——
"Wow? Director Hu is so powerful? So many big guys are giving him face!"
"This reminds me of a certain man. A hot man who really only eats soft food like immortals [crying] [crying]"
Hu Xiaoyu, who finally finished the message bombardment, turned around and looked at the comments in the comment area, feeling that the sky was about to fall. Are netizens too casual when conveying information?
And why mention that man? The dead memories suddenly began to attack Hu Xiaoyu again.
With the help of big guys from all walks of life, Hu Xiaoyu’s video began to spread on the Internet at a terrifying speed. The restrained, timeless, fresh and elegant video content, coupled with Hu Xiaoyu’s own beauty and temperament, also brought Hu Xiaoyu’s account a Wave after wave of fans came.
This video was released in the morning, and by the evening, Hu Xiaoyi's personal Weibo account had grown to more than two million.
Just one video can gain so many followers, which is considered a classic in Internet marketing.
As this video became popular, Lu Yao’s marketing accounts and trolls began to work hard to promote the concept of “national luxury”. As long as this label is deeply rooted in people’s hearts, subsequent imitators will never Possibly beyond the originator of this concept.
Then the next day, Hu Xiaoyi posted on Weibo again, announcing that the Chinese style luxury brand "Yong" co-created and endorsed by her was officially launched, and the brand press conference would be held together with the auction of the works.
Hu Xiaoyi's Weibo is not very popular. Most netizens are not that sensitive to brands, popularity, etc.
In contrast, living people are actually more powerful as a "brand".
Therefore, the early big luxury brands gradually became famous because of their unique designers. Even the names of many well-known foreign luxury brands are the surnames of their founders.
This is why Lu Yao must find Hu Xiaoyu to be the image spokesperson of this brand.
Since this kind of information is not popular, create it yourself.
Lu Yao, who had returned to his position, immediately began to organize people to write a draft and find the media.
So on the same day, many magazines in the fashion industry published related articles about Hu Xiaoyu and the Chinese luxury brand "Yong". The names of these articles were very eye-catching——
"The Director of Hangzhou Traditional Chinese Painting Gallery takes up the role of Chinese style luxury goods and fights against foreign luxury goods with the beauty of Chinese style!" 》
"Who said there are no luxury brands in China? Luxury goods that were previously only known and enjoyed by a small group of people are now available to everyone! 》
Similar articles began to spread in different circles in different regions. These articles were pushed to the mobile phones of netizens one after another, making them gradually understand the concept of "national style luxury goods", and at the same time, they continued to heat up Hu Xiaoyu's Weibo. That video on.
Faced with this overwhelming publicity, Lu Yao has been wary of the counterattack draft from Xinbai Plaza.
But the strange thing is that there has been no response from Xinbai Plaza.
……
Xinbai Plaza, in Tao Sixing's office.
Tao Sixing looked at the overwhelming public opinion on various channels and said with a smile: "Huasheng Life has done a great job this time. The integration of the concepts of national style, intangible cultural heritage, and luxury goods is really exciting."
The original patterns and designs in the Chinese style works were redesigned by Rong Nianqing and finally caught up with the modern trend.
It makes it possible for the concept of national luxury goods to be implemented.
Tao Sixing said quietly: "But it is too simple to think of reaching the sky in one step based on this alone. I guess they are waiting for us to splash dirty water on them at this moment."
"But I wouldn't do that."
Tang Jingjing smiled beside Tao Sixing and said: "But they can pour their own dirty water on themselves, causing controversy and heating up the topic."
Lu Yao felt a little regretful after waiting around and not getting the breakthrough he wanted, but the more such an opponent, the more motivated Lu Yao was.
In a small group of people like him, Rong Nianqing, Hu Xiaoyu, and Gan Xiaoxi, Lu Yao sent a message saying: "The opponent is very restrained and has not poured dirty water on us until now, so we have to pour dirty water on ourselves." < br>
There are actually a lot of people on the Internet who don’t like Chinese customs and despise Chinese customs.
This kind of people just think that everything in China is low-grade and tacky, and it is a fact that anything abroad, even donuts, are sweeter than domestic ones.
The sugar in foreign desserts is lethal.
This group of people is a typical example of being strong on the outside and hard on the inside, bullying the weak and afraid of the strong.
The one-sided public opinion trend on the Internet is in full swing, and they don't dare to let go of it without someone taking the lead.
But as long as there is a spark, this kind of people will jump out from all angles of the Internet and follow the trend to criticize Chinese style luxury goods in an all-round and three-dimensional way.
Hu Xiaoyi didn't understand this. She asked in the group: "Ah? Isn't the current situation very good? Why do we have to belittle ourselves."
Lu Yao did not reply to Hu Xiaoyu’s question.
This made Hu Xiaoyu, who was waiting around, a little depressed. After a long time, Rong Nianqing still replied in the group: "Because if there are only one-sided positive voices, then netizens will probably get bored soon, thinking that this is a troll we bought, and only negative voices come out, what we did This will make it more real.”
Hu Xiaoyi understood, but she was still unhappy, so she just replied "Oh" softly in the group.
soon.
There has been quite a bit of negative tone online.
"What kind of national style is this? Just using tacky things to make money? Do you want to follow the high-end route of foreign luxury brands, even using shabby wood and rotten grass?"
"National style? Luxury goods? How did Hu Xiaoyu connect these two words together?"
"I don't understand luxury goods, but I understand Dongda people. This is definitely a brand that makes money and runs away. 23333"
Hu Xiaoyu, who had put a lot of effort into this matter, immediately felt angry after seeing these arguments. Even if she knew that Lu Yao was behind it, she still felt aggrieved.
This is too ugly to say!
Hu Xiaoyu is not the only one who feels this way. A considerable number of netizens who have a deep love for this land and culture got angry and fought bloody battles after seeing these Weibo posts and comments.
"Ignorance means ignorance, and you are destined to be harvested by foreign garbage from abroad."
"How can your industrially produced products compete with the works of our "nine ethnic groups carefully selected"? ”
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"Don't you have the dignity to say that these things of ours are bad? You can buy a few pieces of calfskin and a few pieces of hardware for tens of thousands of yuan. You are not even mentally retarded to say such a thing."
< br>
At the same time, the authentic and fake luxury goods appraisal competition held in Shangnan was also drawn into the fray.
"It's so funny, you so-called big foreign brands can just copy them in China."
"You want those people to make a copy of a Yong brand bag? I want to see it~~"
Under Lu Yao's stimulation, many netizens' mouths were as sharp as regulatory knives, and some netizens' mouths were as if they were tempered with poison, which made certain people on the Internet particularly uncomfortable.
As a result, under the increasingly fierce counterattack, the evil fire in the hearts of those netizens who despised this land finally burst out, and began to come out to engage in passionate exchanges with other netizens.
For a time, there was an intense confrontation between different platforms and different accounts.
If you click on any of the popular Weibo posts, you can see the singing of birds and the fragrance of flowers among these two groups of netizens.
Tao Sixing smiled after seeing the public opinion on the Internet about his self-directed and self-acted films.
His guess was correct. Huasheng Life Plaza would indeed throw dirty water on itself, and the Internet had made it clear to Huasheng Life Plaza.
Tao Sixing browsed information online all day long, and he was already a little tired after paying attention until evening.
He lay down on the sofa chair and murmured: "This time Huasheng Lifestyle has made a move in an upright manner. The next step will depend on the competition in terms of hard power between the two parties. Let's announce the date of the new product auction here."
"I believe Rong Nianqing is waiting there too."
Soon, Xinbai Plaza announced the exact date of the luxury brand new product auction.
March 30th, this day is also the 30th day of the second lunar month, suitable for making money, trading, setting up bonds, planting, and catching.
Later, Hu Xiaoyun also announced the release of the "Yong" brand and the exact time for the new product auction, which was also March 30th.
The meaning of this tit-for-tat is obvious.
Because Huasheng Life Plaza wants to build an underground food city and build a spectacle, a large area has been circled near Huasheng Life Plaza for reconstruction.
Although some of the land was newly approved, some of it was also within the scope of Huasheng Life Plaza. This has caused Huasheng Life Plaza to look dusty recently and the construction area is a bit messy.
This alone is inconsistent with the tone of a luxury brand. Many netizens are speculating whether Xinbai Plaza will rent a venue elsewhere for a press conference.
But Rong Nianqing didn't.
She asked the construction site to temporarily stop work, and then took the lead in rushing into the construction site with their hard hats - she wanted to design the venue herself.
When the design of the venue and spectacle started here, Rong Nianqing already had a very good idea. Now it is time to launch this underground food city connected to the South Station in conjunction with the launch of the "Yong" brand. .
On March 27, the foundation laying work of the underground food city has been effectively completed, and the wonders designed by Rong Nianqing have also ushered in the final assembly work.
On this day, many Shangnan people saw trucks one after another carrying huge glass castings arriving at Huasheng Life Plaza. A Ming Dynasty Palace was quickly assembled in Huasheng Life Plaza.
When the glass hall was being assembled, many people from Shangnan were curious to watch.
When the Ming Palace was assembled, many people thought it was the final result.
But Rong Nianqing has money and aesthetic pursuits. How could she do such a simple thing?
After the Ming Palace was completed, Rong Nianqing brought in a huge flamethrower and began to melt the Ming Palace. The huge, blazing tongue of flames was like a fierce fire dragon, spraying flames wantonly in Huasheng Life.
The flames started in the evening and continued into the night.
The bright fire here that night made almost everyone in Shangnan pay attention to what was happening here.
The next day, many people from Shangnan came to Huasheng Life Plaza with curiosity all night long, and then they saw a scene that shocked them to the point of numbness.
Half of the glass-assembled Ming Palace was melted, and the melted half of the glass flowed to the ground like magma, and then flowed down like a solid waterfall into the deep pit cast by the underground food city here.
The flowing glass waterfall was sprayed with red fuel, so the color of the entire hanging glass waterfall changed from transparent to pink and finally turned as red as blood.
The melting Ming Palace hall, the gradually turning crimson glass waterfall, the ground and the deep pit combine to form a shocking man-made wonder.
Soon local media from Shangnan came to the scene to take photos and report.
At noon, the wonders of Shangnan Huasheng Life Plaza had already appeared on the Internet.
The reporters and editors who were first exposed to this spectacle did not actually understand what it meant. They even failed to learn the name of this man-made spectacle from Huasheng Life.
But as this man-made wonder was posted online, talented netizens quickly gave their impressions.
"Huasheng Life has a very powerful designer. Although this man-made scenic spot is a bit abstract, the meaning is very obvious."
"The main hall of the Ming Palace represents Shangnan, or maybe the entire Dongda. The melted glass waterfall is the bloody river formed by the broken mountains and rivers."
Some netizens were confused: "Ah? Can it still be interpreted this way?"
But soon some netizens picked up more details from the photos released by Shangnan Media: "Look carefully at the glass waterfall. The waves on the waterfall have the feeling of flowing downwards and being lifted upwards."
"So if you look up from below, you can see that the river of blood seems to be flowing upstream, lifting up the main hall of the Ming Palace. This also symbolizes the endless vitality of Dongda. It also points out the ground and The meaning of the pit.”
Different versions of interpretations continue to circulate on the Internet, but Huasheng Life Plaza, as the designer, has never come out to provide a clear explanation.
But there is no doubt about it!
Rong Nianqing's design has indeed raised the popularity of Huasheng Life Plaza to a whole new level.
The praise for this man-made attraction on the Internet has also made many Shangnan people feel very proud.
That afternoon, Lu Yao also came to this man-made scenic spot designed by Rong Nianqing. This man-made wonder was indeed more shocking when he got closer. The one-to-one replica of the Ming Palace was half melted. , the picture of its state of destruction being frozen is even more breathtaking.
This reminded Lu Yao of what a future artist said - "What is more moving than the Mona Lisa is the burning Mona Lisa."
What is more shocking than the Ming Palace Hall is the Ming Palace Hall that is being destroyed.
Lu Yao stood by the pit and admired this man-made attraction.
Rong Nianqing also came to Lu Yao at some point: "How is it?"
Lu Yao stretched out his thumb: "Strong!"
Although Rong Nianqing is not very good at cheating people, she is really strong on the road of fairness and justice. This man-made wonder can not only bring more traffic to Huasheng Life Plaza, but also improve the reputation of Huasheng Life Plaza. Strong style.
Lu Yao asked: "So is the interpretation of this man-made attraction on the Internet correct?"
Rong Nianqing smiled and said: "Art does not require accurate answers. Everyone can have their own answers."
Lu Yao said with high emotional intelligence: "Mr. Rong really has a big picture."
Rong Nianqing smiled and said: "However, the man-made landscapes seen online are actually incomplete. This complete landscape requires strong light."
Having said this, Rong Nianqing snapped her fingers.
A clear snap of fingers sounded, and a bright light suddenly shot down from the pearl on the top of the remaining half of the glass hall, falling under the crimson waterfall, and then little bits of golden light flashed out from the blood-colored waterfall.
Lu Yao raised his eyebrows.
He looked carefully at the bloody waterfall and discovered that the things emitting golden light were one by one - names!
In an instant, Lu Yao felt that all the hairs on his body stood up.
Rong Nianqing smiled and said: "This is the complete mentality of this man-made attraction, and this is also the magic I did for you."
Lu Yao: "..."
He looked at Rong Nianqing beside him. Rong Nianqing chuckled and said, "It's been a hard time."
Looking at Rong Nianqing's smile, Lu Yao's mind seemed to go back to last year, when he attended Rong Nianqing's birthday party and performed a clumsy little magic trick at the birthday party.
And that little magic has now been exchanged for a bigger magic.
(End of chapter)