Chapter 149 Hu Xiaoyu: Where is Lu Yao?
March 30th, sunny.
The weather in Shangnan was very good on this day, or in other words, the weather in the whole Jiangnan was very good. It was sunny and clear, and everything was happy.
In such good weather, Hu Xiaoyu took the special car sent by Rong Nianqing early to the Nancheng New District in Shangnan, and came to the edge of Rong Nianqing's Huasheng Life Plaza.
Rong Nianqing had been waiting at Huasheng Life Plaza for a long time. Before the MPV Hu Xiaoyu was riding in stopped, Rong Nianqing quickly stepped forward to greet her.
As the electric car door opened, Rong Nianqing saw the carefully dressed Hu Xiaoyu getting out of the car.
Today, Hu Xiaoyun is wearing a black cashmere knitted high-neck long skirt. The drapey knitted long skirt makes Hu Xiaoyun's figure look slim and beautiful. Under her cashmere high collar is a string of simple and clear, but full and smooth hair. Pearl necklace, Hu Xiaoyu's black hair is also tied up with a silver hairpin.
Other than that, Hu Xiaoyu had no other decorations on her body.
But today she wore slightly brighter makeup. Her fair face and plump red lips made Hu Xiaoyun look beautiful.
As soon as Rong Nianqing saw Hu Xiaoyu, she sincerely praised: "Director Hu is so beautiful today."
Elegant and beautiful, but the black-based outfit decorated with pearls and silver hairpins is still solemn.
Hu Xiaoyu smiled and said: "Today is very important and special, so I dressed up a little, otherwise it would be too shameful. Will Mr. Rong take me to the meeting to see it?"
Rong Nianqing smiled and said: "Why don't you take a rest?"
Hu Xiaoyun smiled and said: "Take a rest after reading. I know it well."
Rong Nianqing turned around and led the way: "Okay."
Under the leadership of Rong Nianqing, Hu Xiaoyu followed to a deep pit not far from Huasheng Life Plaza. This pit will be connected to the underground parking lot of Huasheng Life in the future, and there will also be a dedicated road leading to Huasheng Life Plaza. Sheng Life Plaza makes it convenient for customers who shop here to go to the shopping mall for consumption.
But now, this deep pit is covered with a temporary giant screen dome. Next to the dome, a spiral staircase built with a metal steel frame is like a spiral thread downwards, allowing guests from all over the world to use these spiral stairs to reach the place below. ground.
The foundation has been laid for the deep pit under the dome's giant screen. Self-leveling floors have also been installed in the main areas of the venue.
When Hu Xiaoyu followed Rong Nianqing to the bottom of the deep pit, he could vaguely see the skylight outside the curtain, but the cold wind outside could not blow in at all.
The venue is surrounded by curved walls made of glass bricks. The curved walls are staggered with each other, and with the reflection of ambient lights, it looks very atmospheric.
The most eye-catching thing in the venue is the red glass waterfall on the side of the venue. The glass waterfall has been isolated by a huge glass cover and turned into a decorative landscape of the venue.
On the front of the venue, right next to the glass waterfall, is a wall with niches. Displayed in the niches are sculptures inherited from various national styles.
In a dark environment, the venue layout here is full of deep and mysterious atmosphere, and even a little bit of religious secrecy and sacredness.
Rong Nianqing waited for Hu Xiaoyu to look around the venue, then came to the front of the venue, in front of the niche wall, and said: "This will be our podium when the time comes. When we explain the product, a large movable screen will Falling from the top.”
"This location."
Rong Nianqing came to the display stand under the niche platform and said: "This is the place where our work is displayed. After the introduction, the auction will still be held on the stage."
Based on Rong Nianqing's introduction, Hu Xiaoyu already had a rough idea of the speeches to be made in the afternoon.
After hearing this, Hu Xiaoyun smiled at Rong Nianqing and said, "Mr. Rong, did you personally design this venue? It's very ingenious and artistic."
This approach of designing natural wonders in interiors is also often used by Chanel's design director Karl Lagerfeld. The themes of the three major shows created by Chanel last year were: residual wall, earth and forest.
Karl Lagerfeld is very good at and loves to create spectacle indoors, and the themes of many of his shows are related to nature.
The show organized by Rong Nianqing is also related to nature, but Rong Nianqing's design concept also incorporates humanities and even family and country.
When Hu Xiaoyun looked closely at the glass waterfall, she saw many tiny and shiny golden inlays. After careful identification, she could see that they were individual names. Combined with the Shangnan area and the Bloody Waterfall, it was easy to guess. to what this means.
In terms of the spectacle and shock of the show, Hu Xiaoyu feels that Rong Nianqing's skills are no worse than the first-class designers in the fashion industry, or even better.
Rong Nianqing smiled and said: "I just like to hear you praise me, Xiaoyu. I have put a lot of effort into this venue. This venue is not in complete condition now and will change when it is over."
Hu Xiaoyun smiled and said: "Then I'll wait and see."
Rong Nianqing said: "You have come a long way, let's go and have a rest first. The auction will not start until one o'clock in the afternoon, and it will not officially start until two o'clock."
"Okay."
Hu Xiaoyun agreed while turning back and looking around.
There were many people who came with Rong Nianqing, and there were many people busy in various places in the venue, but Hu Xiaoyu looked around but didn't see the figure she wanted to see.
"Maybe it's still early and he hasn't come yet."
Hu Xiaoyi remembered that the guy was usually quite busy. Thinking about this, Hu Xiaoyi stayed at a high-end hotel in Nancheng New District under Rong Nianqing's arrangement. Before taking a break, Hu Xiaoyi took a look at the auction process and her speech draft.
At 11:30 p.m., Hu Xiaoyu was woken up by the alarm clock. After she got up, she washed briefly, touched up her makeup, and rearranged her appearance, becoming as refined as when she went out this morning.
Facing such an occasion, Hu Xiaoyu was actually not very nervous, because many of the people at the venue were her uncles and even grandfathers, so she didn't need to care about those she didn't know.
The only thing that will cause her mental pressure is probably the media's lens.
But Hu Xiaoyu had many conversations in front of the camera when she was growing up, so she is very familiar with handling this kind of minor mental pressure.
After packing everything, Hu Xiaoyu waited quietly in the hotel suite.
At half past twelve, Rong Nianqing came to knock on the door on time and took Hu Xiaoyu to the venue to greet the important guests. Hu Xiaoyu's family was also very energetic in Hangzhou and had a wide range of connections.
Xiao He, Chen and Li who came here this time are also familiar with Hu Xiaoyu's family.
In order to support Rong Nianqing, three elders from Rong Nianqing's family also came together. Rong Nianqing took Hu Xiaoyu to meet these big guys one by one.
As more and more bigwigs and rich people gather here at Huasheng Life Plaza, the streets near Huasheng Life Plaza are filled with all kinds of luxury cars, including sports cars with flamboyant personalities and calm and elegant cars. Business car.
It seems like a luxury car expo has opened around Huasheng Life Plaza.
Many girls from the WW circle and the socialite circle in the South and even out of town gathered around me like sharks smelling the smell of blood.
Not only did they come here to take photos and check in, but they also thought about what if they could be spotted by some rich man here?
Men, even if there is no shortage of food around them, but they are tired of eating the delicacies of the mountains and seas around them, they still think of going out for a wild meal to eat whole grains to clear their stomachs. Even if they cannot achieve success overnight, it is okay to be opened by the golden key and dipped in gold dust.
No matter how little gold powder you have, it is still money.
As the selfies of checking in are uploaded to the Internet, the cafes around Huasheng Life are full of business, and Huasheng Life has gradually begun to transform into a "high-end check-in place".
If this incubation continues, Huasheng Life Plaza will become an internet celebrity check-in place like Sam's and IKEA.
Compared with the excitement here in Huasheng Life, the people present at the luxury show auction site in Xinbai Plaza seemed sparse and deserted.
Lu Yao specially organized people from MCN Company to stay on both sides and send back photos in real time.
The trends at Xinbai Plaza so far are very strange. After Huasheng Life’s series of moves, even the rich people who went to their side were lured away by Rong Nianqing using the “celebrity effect”, but Xinbai Plaza has been very quiet so far.
Lu Yao would not think that the opponent was about to admit defeat. The calmer the opponent was, it meant that Tao Sixing was holding back a big move behind his back.
So Lu Yao made two preparations.
If Tao Sixing really wants to start today's auction duel in such a bleak way, then Lu Yao's navy and marketing accounts will be merciless and use all kinds of sarcastic words to attack the opponent's brand tone.
Although it is unlikely that Tao Sixing would do this.
The other preparation is to act according to the situation, anyway, to suppress the opponent's tonality through information channels.
Lu Yao was in charge of MCN Company, always checking the information sent by the company, until a little later, the people sent by Lu Yao at Xinbai Plaza finally reported back the first-hand situation of the scene.
A helicopter stirred up the airflow above Xinbai Plaza. After circling for several times, the security guards in Xinbai Plaza immediately rushed out to clear the area, allowing the helicopter to land safely on Xinbai Plaza.
Tao Sixing walked out of Xinbai Plaza with a high head, shook hands with the blond and blue-eyed foreigners who came off the helicopter, and asked the secretary next to him to take them into the auction venue.
Then, the marketing editor who was assigned to Xinbai Plaza kept sending back videos one after another.
One after another, different helicopters flew over from afar like dumplings and landed here in Xinbai Plaza. The roar of the helicopter propellers tearing the air was also one after another.
Many media reporters who were squatting near Xinbai Plaza suddenly became excited!
They frantically took photos of Xinbai Plaza and sent those photos back to their respective units for search.
After a search, I discovered that the people who came to Xinbai Plaza were all foreign bosses.
President of Bain Capital’s Strategic Planning Group.
President of Blackstone Capital Far East Human Resources.
Yin Rui heavy gold
Lanshan Capital
Jinqiao Investment
As various media organizations searched, one blockbuster name after another appeared on their search pages, which excited the media reporters stationed at Xinbai Plaza.
I thought Xinbai Plaza was exhausted, but I didn’t expect there were experts here.
Lu Yao also collected all the information immediately, and then immediately compiled it into a document and sent it to Rong Nianqing: "Xinbai has made some moves, but their moves are a bit weird."
Rong Nianqing was currently in the venue chatting with the important guests present, but she was also paying attention to the updates on her phone all the time, because Lu Yao had already told her before that the division of labor had been done, and Xinbai Plaza was always The lack of movement also made Rong Nianqing a little worried.
So after seeing the special reminder, Rong Nianqing immediately apologized and then walked aside to check the information. After she glanced at the message sent by Lu Yao, she opened the document. After seeing the names in the document, Rong Nianqing suddenly raised her eyebrows.
It actually brought in overseas capital?
With overseas capital coming to support the auction, the auction popularity and transaction prices at Xinbai Plaza were not expected to be particularly bad. However, Rong Nianqing could not help but feel excited after seeing the news.
Rong Nianqing couldn't help but send a message to Lu Yao: "We did a great job this time. Come with me to meet Tao Sixing later."
Lu Yao could feel Rong Nianqing's excitement from Rong Nianqing's words, but he didn't know why Rong Nianqing was excited, but he still agreed.
After chatting with Lu Yao, Rong Nianqing continued to send messages to various parties on her mobile phone.
Tao Sixing is a cautious and meticulous person, so he should not reveal any flaws in this wave, but he is not afraid of ten thousand, so Rong Nianqing still needs to inform the people behind her to monitor him.
Rong Nianqing was busy. Hu Xiaoyu, who had been chatting in the venue, found Rong Nianqing and said, "Mr. Rong is busy."
Rong Nianqing raised her head and smiled: "We're almost done, what's wrong?"
Hu Xiaoyun lowered her head and was silent for a moment, then pretended to ask casually: "Where is Lu Yao? Today is such an important day, why don't you see him here."
Rong Nianqing suddenly raised his eyebrows and said with a smile: "It's my fault. I forgot to tell you that Lu Yao won't come today."
Check out the 16-9 book bar and see the correct version!
ah?
Hu Xiaoyun was stunned. He won't come?
How could he not come? Why doesn't he come? ?
Seeing the obvious astonishment in Hu Xiaoyu's eyes, Rong Nianqing took the initiative to shoulder the blame: "He is helping me do more important things, so he won't come over today."
Hu Xiaoyu suddenly felt an uncontrollable loss in her heart. She suddenly thought of what Lu Yao said to her on the day he left - "There will not be many opportunities to meet in the future."
The two people's relationship for more than a month was like two lines occasionally intersecting. After being entangled for a while, they went their separate ways, right?
Hu Xiaoyu felt as if a huge stone was pressing down on her heart, which made her feel very depressed and even made it difficult to breathe smoothly.
But why is this happening?
Rong Nianqing noticed Hu Xiaoyu's strangeness and immediately smiled and said: "I made an appointment with Lu Yao tonight to meet our opponent. Let's go together and have a meal together."
Hu Xiaoyu breathed in gently.
When she heard Rong Nianqing's arrangement, she actually struggled a little in her heart. She felt that she shouldn't be like this, and even felt that there was something wrong with her mentality. However, another impulse surged in her heart, making her unable to say no. Come.
Hu Xiaoyu hesitated for a moment and forced out a smile: "Okay."
She is not a hesitant person, she is brave and dares to love and hate.
So she should not be confused and hesitant, she should be clear and face herself soberly.
Rong Nianqing raised her wrist and looked at the time: "It's almost time. Let's get ready."
After speaking, she took the lead and walked towards today's stage. After she picked up the microphone and tested the sound, the venue in the pit suddenly fell silent.
Rong Nianqing smiled at the big guys and rich people in the audience and said: "Hello everyone, I am Rong Nianqing. I am the CEO of Huasheng Life Plaza and the design director of "Yong". I am very happy to be here. Meet everyone. ”
As soon as the words fell, a burst of thunderous applause erupted in the venue.
Rong Nianqing raised his hand and pressed it, and amidst the calmed applause, he began to talk about the meaning, birth, and design concept of the brand "Yong". As Rong Nianqing spoke, the huge screen slowed down from mid-air. Slowly falling, one after another magnificent scenes of intangible cultural heritage skills began to appear.
It can be seen from this PPT alone that Rong Nianqing has indeed put thought and effort into this.
With the atmosphere of the venue and the vivid and atmospheric PPT presentation, many viewers at the venue felt that time passed very quickly.
Especially some wealthy locals whose fortune-making journeys were relatively brutal and rough. They learned a lot of knowledge here that they had never known before. The intangible cultural heritage tributes that their ancestors used to carefully select from the nine tribes made them feel a sense of joy. A strong sense of pride.
Many petty bourgeoisie will particularly tout foreign luxury goods and concepts, but these people actually don’t have much money in their pockets.
The really rich bosses know better what "luxury" and "face" mean. These rich bosses don't value design concepts or trend pioneers, so they just ask for one——
High-end atmosphere and class!
And it needs to be something that can be brought to the leadership table.
In this case, foreign high-end luxury goods are not enough.
The value of antiques, calligraphy, paintings, ceramics and jade is highlighted here.
Mr. Du, a domestic marketing genius, accurately captured the mentality of these big guys and successively created "8848", "small can of tea" and other weird "luxury products".
In a sense, "8848" and "small can of tea" are luxury goods in the true sense, because one of the essences of luxury goods is "extremely low cost performance".
The design concept and product value of "Yong" are completely different from "fraudulent" products such as "8848", but the concepts of national intangible cultural heritage, royal tribute, luxury and luxury are deeply understood by Rong Nianqing and Hu Xiaoyu. People's hearts.
This is the "self-empowerment" of the product.
Because Kesi was truly a "royal tribute" in the past, Yun brocade, which is a grade lower than Kesi, was something that dignitaries could afford.
Then if you use this thing to get favors in the future, is it better than Chanel or Hermès? Compared with this upstart brand that has never seen a child, "Yong" seems luxurious and connotative. The key is that the materials used are very telling.
When I take this bag out and show it off, others wonder what kind of material it is made of.
You said it was tapestry.
Then they didn’t even listen, so wouldn’t this be your chance to show off?
If the other party knew about "Kesi", wouldn't the conversation become more topical after sitting down? You can also compliment someone by saying that they are "well-informed" and "well-educated", and won't the relationship become warm after two visits?
Just learn Chinese-style favors.
Lu Yao highlighted these selling points for Rong Nianqing when she was writing the manuscript. The eyes of many rich and wealthy people at the scene lit up when they heard this, and they could no longer hold back their desire to buy it later.
After the brand explanation and product explanation were over, Rong Nianqing came on stage again and took the microphone and smiled: "When I was in the audience just now, there were already many attendees urging me to start the auction."
"But we are adopting a pre-sale plan for this auction. You can watch the product drawings on the big screen to make your selections, and then start the auction."
There was a buzz of whispering in the audience, but Rong Nianqing didn't panic at all.
She said calmly: "We will present our carefully crafted works to you within two months after the auction ends. At that time, I will personally present our carefully polished works to you."
oh?
This is very interesting!
What is Rong Nianqing’s identity? She personally delivered it, so when the time comes, will there be no media from all walks of life at the scene?
Where are the luxury goods being auctioned? This is obviously to spend money to get an opportunity to meet Mr. Rong in person and take photos!
Regardless of whether there is a real object or not, the rich and wealthy people in the auction venue of Huasheng Life Plaza are gearing up to compete for the top spot.
Rong Nianqing went on to say: "The products we are auctioning this time are divided into several styles. One is a color-changed work from our prototype work. Currently, there are four colors: green, gold, blue, and gray gold."
"The white prototype work we display in front of the stage is an orphan and is not for sale, only for exhibition."
This caused a commotion among the big guys in the audience.
Next, Rong Nianqing introduced Su embroidery models and customized models.
With the product introduction completed, the auction on Huasheng Life's side has officially begun... and the paradox is that this group of big bosses and local tycoons are actually auctioning pictures one after another.
……
On March 30th, there were two auctions in Shangnan, and they were held simultaneously by two opposing groups.
Before the auction was held, the two companies had already been engaged in a public opinion war in Shangnan and on the Internet. However, this kind of public opinion war is all about you saying you are right and I saying I am right.
After public opinion cannot tell the winner, we can only use the most popular and secular way to evaluate to see which side is more popular with the market.
So Xinbai Plaza used foreign high-end luxury brands as a gimmick, and Huasheng Lifestyle used national style intangible cultural heritage as a selling point.
Huasheng Lifestyle used domestic big shots to attract the local tycoon bosses who originally belonged to Xinbai Plaza, and Xinbai Plaza brought big bosses from the sky to form a luxurious lineup.
The competition between the two sides is almost even now, and the final deciding point lies in which of the two auctions has a higher amount and gives a greater shock.
Because Rong Nianqing spent a lot of time promoting the brand, Xinbai Life Plaza took the lead in starting the auction. However, under Tao Sixing's control, the amount and pace of Xinbai Plaza did not fluctuate much.
He wanted to guard against Rong Nianqing.
After Rong Nianqing started the auction, the first-hand news was delivered to Tao Sixing through Tang Jingjing.
Looking at the thoughts in his hands, Tao Sixing's scalp went numb.
“No physical auction?”
"Rong Nianqing personally delivered it??"
Seeing these tricks one after another made Tao Sixing's scalp numb. He sat behind the scenes and watched it once and then again. Finally, Tao Sixing stood up suddenly and smashed the tablet in his hand with a "snap".
Tao Sixing, who had been calm until now, finally broke through his defense. He scratched his head irritably: "It's not that she is sick!"
"Since when did Rong Nianqing do these saucy tricks one after another!"
(End of chapter)