Chapter 68 Done easily
Xinxia Bookstore is located in cities large and small across the country.
On the surface, they are selling books, but in fact, they don’t make any money just selling books.
What really makes money is "real estate".
Xinxia Bookstore is just a bookstore on the surface, but it is also a hidden "commercial real estate king" behind the scenes.
It's just that few people know and understand this...
In the blink of an eye, Xu Chen had arrived at the book city.
The smell of books and ink is fragrant, there are not many people, and it is very quiet.
The first floor is the sales area, filled with books of various categories.
There is a spacious reading area on the second floor, with only two or three people sitting on several rows of large desks.
Xu Chen found a bright seat by the window, put his schoolbag on the table, and then got up to find a book.
The business and management books he was looking for happened to be in this area.
Xu Chen dug out several books on the bookshelf, covering many aspects such as business, investment, management, and marketing.
They are all "general knowledge" books that are not very difficult. For his father, Xu Zhiquan, they are not difficult to read and learn.
As long as you brush them all, you can help your father quickly establish a simple business management framework system.
Xu Chen walked back to his seat with a few books in his arms, but happened to receive a text message from his father.
"Son, Li Rui will drive to pick you up later..."
Xu Chen smiled.
Li Rui finally went to the town and became his father Xu Zhiquan's exclusive driver.
Father really needs such a person by his side.
In addition to helping his father drive, Li Rui is also smart and good at dealing with people.
In addition, his "gangster" and not-to-be-provoked appearance may be able to help his father Xu Zhiquan resolve some dangers in some extreme situations.
After all, he is also called "Brother Rui" by a group of brothers. Although he is a little timid in front of Xu Chen, he is still a ruthless person after all.
The most important thing is that the people around his father Xu Zhiquan must be worthy of Xu Chen's trust and trust.
As a "Brother Bing", Li Rui has experienced several things with Xu Chen, so Xu Chen is still at ease with him.
The phone vibrated again. It was a text message from Li Rui.
"Brother Chen, this is Li Rui. I'll be in the city soon. Where should I drive to pick you up?"
"At the entrance of Xinxia Bookstore..."
……
Half an hour later, Xu Chen walked out of the bookstore and saw his father's black Honda Accord.
Li Rui stood in front of the car and changed into clean dark clothes.
He put one hand in his pocket and was smoking a cigarette in his mouth.
Seeing Xu Chen coming over, Li Rui quickly threw away the cigarette butt and shouted with a smile:
"Brother Chen!"
He hunched over and opened the back door of the car.
Xu Chen laughed: "Don't be too polite to me!"
He patted Li Rui's shoulder, but instead of going to the back seat, he went straight to the passenger seat.
Li Rui smiled, got in the car and started the engine.
"Brother Chen, Mr. Xu said he would take you home first."
"Is my dad at home?"
"He is busy working in the factory area. He will probably come back in the evening."
Xu Chen thought for a while:
"Then take me directly to the factory. I can go home with him in the evening!"
The black Accord left the city and headed towards the town.
Xu Chen was sitting in the passenger seat and couldn't help but said:
"Your driving skills are good. Didn't you just get your driver's license?"
Li Rui held the steering wheel and smiled sheepishly:
"Before I got my driver's license, I had actually touched a car for two or three years. Of course I never passed it in the city, and I was afraid of running into the traffic police..."
Xu Chen smiled and nodded.
I was originally worried that Li Rui had just gotten his driver's license and would be unsteady when driving, but now he seems to be an experienced driver.
The phone vibrated again. Xu Chen took it out and took a look. There were new QQ messages.
The avatar of "Golden Wheat Fertilizer-Zhao Fengshou" is shaking.
Xu Chen set up a scheduled email for the "Jin Ke La" advertising plan and sent it early this morning.
Unexpectedly, just after noon, I received a reply from Zhao Fengshou.
Xu Chen smiled and clicked on Zhao Fengshou's profile picture.
"Teacher Xu Chen!
The advertising proposal has been received and read.
Your creative plan is a bit unexpected at first sight, but upon closer inspection it turns out to be a big surprise!
It is easy to understand and at the same time very interesting, comparable to the Spring Festival Gala sketches..."
Xu Chen watched with a smile, and Zhao Fengshou sent a long "rainbow fart", obviously unable to conceal his excitement.
This was not beyond Xu Chen's expectations. After all, the answer given by "Teacher Xu Chen" was a standard answer.
"Teacher Xu Chen, this plan completely meets my needs.
I think it’s very reliable and interesting!
I just showed it to my colleagues in the factory, and they were so happy that they started competing to become actors...
And I asked my friends in the advertising agency that the cost of producing and shooting Mr. Xu’s plan would not be too high. I can just contact a production company in the provincial capital.
Or you can film it with a TV station in our city...
I just need two foreign models, and this production company can handle it..."
Xu Chen replied:
"That's great. I'm very happy to be able to help Mr. Zhao!"
"More than just helping, to be honest with Teacher Xu, I have been worried about this advertising plan for a long time.
Our products have been sold through various channels, but fertilizer additives are also a new category, and no one has heard of our factory, so few people buy them.
Then I considered doing a wave of publicity and promotion to quickly increase sales.
I approached several advertising companies in the provincial capital and came up with a bunch of plans, but none of them were reliable.
I have really been at my wits' end these days, and suddenly I remembered the Shenbao advertisement, so I asked Guo Liang to contact you.
To be honest with the teacher, I also have the attitude of giving it a try...
But I really didn’t expect that the plan that Teacher Xu came up with in one night was much better than the plans of those advertising companies in the provincial capital!
Check out the 16-9 book bar and see the correct version!
…”
A lot of messages were sent one after another, and there was a lot of praise and gratitude.
Xu Chen flipped his fingers quickly, but he didn't reply.
He has never met this "Zhao Fengshou" Mr. Zhao, but being able to accept Jin Jiala's advertising plan must have some demonic qualities.
At the juncture of 2006, Mr. Zhao did not pursue the so-called lofty and literary, but actively chose a down-to-earth, funny and magical advertising idea. This Mr. Zhao can be regarded as a strange talent.
"Teacher Xu Chen, as we agreed in advance, I will give you fertilizer worth 120,000 yuan as reward!
Not sure what fertilizers you need?
Our fertilizer factory not only produces fertilizer additives, but also commonly used phosphate fertilizers, potassium fertilizers, nitrogen fertilizers, etc.
We happen to have a local dealer and warehouse in Tiancheng, and I can arrange for the goods to be transferred directly! ”
Xu Chen thought for a while, he really didn't know what kind of fertilizer his uncle needed.
"I'm still not sure what fertilizer I need. Can your local dealer give me the contact information?
I'll let my family take a look first. ”
"No problem, I'll make arrangements by phone first, and then let Tiancheng contact you."
"In addition, there is a lot of goods worth 120,000 yuan...
If it is not convenient for Teacher Xu to transport it here, I can arrange free door-to-door delivery within 60 kilometers. ”
"That's great. We may have to worry about the transportation, Mr. Zhao..."
"No problem! I'll communicate with Tiancheng first, and someone will contact Teacher Xu later!"
After a while, Zhao Fengshou replied:
"Teacher Xu, I'm just curious!
I heard Guo Liang say, are you still in high school? He's not lying to me, is he? ”
"Yes, the college entrance examination is coming soon."
"That's really scary. Teacher Xiao Xu's future is limitless!
I have another curiosity.
Guo Liang told me that you wanted 120,000 yuan of fertilizer, which I couldn’t quite understand..."
Xu Chen did not hide anything, and the message replied:
"My family is in the seedling business and has allocated some land."
Xu Chen thought for a while...
Zhao Fengshou’s fertilizer factory might become a resource, so he deliberately replied:
“My family’s seedling company has successively acquired some land, and the demand for fertilizers will definitely be large and continuous in the future.
That’s why I want these 120,000 yuan...”
Zhao Fengshou, who was on the opposite side, paused for a while, immediately sensed a business opportunity, and quickly replied:
"That's such a coincidence!
This batch of goods is just for you to try.
In fact, the fertilizers produced by each company are pretty much the same, and they are all produced in accordance with national standards.
If you are satisfied with our ‘Golden Wheat Sui’ fertilizer, the quotation we will give you later will be more favorable!
If your family has purchasing needs, take care of our business too! ”
Xu Chen smiled, this was what he was waiting for.
When I was having dinner with my father Xu Zhiquan two days ago, I heard him mention a few words that my fourth uncle was having a headache purchasing fertilizer.
I never thought that by creating an advertising plan, I could help my family purchase fertilizer...
This batch of goods taken from Zhao Fengshou may be able to help the family.
If we can get preferential prices in the future, we can help our father Xu Zhiquan save a lot of fertilizer costs.
After all, if you consider purchasing a machinery factory next time, you will need funds, and you can save a sum of money now...
……
……
At noon, the black Accord drove to the factory area in the town.
This factory building was the Xu family's former sand foundry.
In addition to this place, there are two factories in the back, which contain lathes, milling machines, drilling machines and other equipment for processing. They should be temporarily idle now.
The spacious factory building was previously filled with finished and semi-finished products of agricultural machinery parts, but now they have all been cleared out.
Instead, there were pots of various seedlings and potted plants.
Of course, the seedlings here are all samples and "experimental products", mainly tinkered with by my third uncle who graduated from the Agriculture and Forestry College.
Not long after the seedling company was launched, Xu Zhiquan directly used this factory area as a temporary office location.
The village next to the factory is also preparing to lease some more land, and it is not impossible to keep working here from now on.
Xu Zhiquan's original sand foundry factory had more than thirty permanent workers. After the shutdown, they all moved to other factories.
Xu Zhiquan is a kind man, and he has managed all the factories he took over.
As for the hired workers who currently manage the nursery, they are basically farmers from Beishan Lian Village. They originally grew seedlings and carried out their operations under the guidance of the third and fourth uncles...
(End of chapter)