Chapter 112 Do you think I am someone who can joke?
Xu Chen looked at the names of these pitch companies and still felt a little bit of pressure.
They are all well-known large companies in the industry, including international 4A and multinational advertising groups.
Saatchi & Saatchi, Meigao Creative, Nanyue Advertising, Heijue Marketing...
Fang Renhe Pharmaceutical, the brand behind Fu Yanjie, really "moved the crowd" this time.
The pharmaceutical category is also a major category in the advertising field.
Domestic pharmaceutical manufacturers and groups can also be considered "rich and wealthy".
Usually, when medium and large-scale pharmaceutical manufacturers convene advertising pitches, many large advertising companies will participate.
Because winning a pitch may mean opening up an important big customer, and there may be continued advertising orders in the future.
After all, major pharmaceutical manufacturers have more than one or two products, and each product must continue to advertise every year.
Therefore, competition is fierce.
Pitching is ultimately a cruel comparison and competition, with the winner taking all.
Revealing some anxious competitive attributes.
Other companies will definitely send an entire "creative team", but Xu Chen writes the plan alone.
In fact, "Dongchen Advertising" itself seems out of place when placed next to these companies.
Other companies participating in the pitch will probably also investigate their competitors.
You can imagine that when they saw the words "Dongchen Advertising", they would also be confused.
“Where did this come from, a company I’ve never heard of?”
Of course, it is obvious that they are just curious, but they will not regard this company they have never heard of as a strong opponent for the draft.
Now that I think about it, the case of Huishuang Shenbao should have played a decisive role in getting the "ticket" for the competition...
Xu Chen thought about it, but suddenly smiled.
While he was alone against several well-known advertising companies, Xie Bingran also competed against champion seeds from across the country on the track.
Okay, let's do our best.
……
Xu Chen had worked in advertising for several years in his previous life and had participated in many pitches. He was quite familiar with the "rival companies" in front of him.
Saatchi & Saatchi, an international 4A advertising company, was born in England and is currently headquartered in New York.
It is one of the top ten advertising companies in the world and the first foreign-funded international 4A to enter the mainland market.
Huang Zhan, a Hong Kong cultural figure who once wrote "A Laugh in the Sea", was once an advertising man from "Saint & Saatchi"...
Xu Chen was a little surprised that Saatchi Saatchi participated in this competition.
In the past few years, most of the clients served by international 4A advertising companies like this were foreign brands, and they rarely involved purely mainland private enterprises.
Participating in Renhe Pharmaceutical’s pitch this time may be to prepare to open up pharmaceutical categories and mainland customer lines...
"Nanyue Advertising" is considered the largest advertising company in South China.
Originally a state-owned enterprise, after restructuring it became the earliest advertising company to be listed in the country.
Father Xu Zhiquan’s current car, the Honda Accord, was promoted by Nanyue Advertising when it first entered the Chinese market.
However, this company's creativity has become more and more conservative and traditional in recent years, and it has lost a lot of competitiveness...
"Meigao Creative" and "Heijue Marketing" are both purely local private advertising companies.
The scale is not as large as the first two, but it is better in expertise and service.
Both companies serve a large number of customers in the pharmaceutical category. They are highly professional in the pharmaceutical field and have many successful cases.
Maybe this is the core reason why they were invited to pitch the manuscript.
When it comes to advertising pitches, you still have to look at the “creative draft” in the end. The size of the company only plays a supporting role...
And when Xu Chen saw the name "Heijue Marketing", he suddenly had the feeling of "enemies are on a narrow road".
In his previous life, Xu Chen worked at this "Heijue Marketing" for more than a year.
At that time, Xu Chen was a newcomer who had just entered the workplace and the advertising industry.
In this company, I encountered a very bad leader.
Xu Chen, who had just entered the society in his previous life, experienced the "dangerous workplace" for the first time in this company.
In retrospect, that leader was mainly engaged in the pharmaceutical category, so I wonder if this pitch will coincide with that.
……
……
Xu Chen took two days off before May Day.
One day I was flying to travel, and the other day I was participating in a pitch.
I went to see Xie Bingran play during the May Day holiday, and flew back on May 2nd. It was a really busy schedule.
I have no choice but to come back to review.
The airport was in the provincial capital, and Xu Chen wanted to take a bus there, but his father asked Li Rui to drive him there.
Set off very early that day.
The pitch PPT has not yet been completed, so Xu Chen plans to rush to the airport early to find a place to write out the draft in his mind.
Xu Zhiquan had a cigarette in his mouth and watched Xu Chen get into the car, with obvious reluctance and worry in his eyes.
"Dad, don't worry, I will be very careful.
I'm not going to some remote place. Shanghai is full of uncles wearing hats, so it's very safe. ”
……
The car drove for an hour and a half. Xu Chen chatted with Li Rui for a while and took a nap in the passenger seat before arriving.
Li Rui sent Xu Chen off the car and said with a smile:
"Brother Chen's business trip went well, please help me say hello to Brother Bing!"
……
The airport in the provincial capital was originally small. The terminal area was just expanded in 2005, and now it is brand new and spacious.
After Xu Chen passed the security check, it was still an hour and a half before boarding the plane.
After looking around, I realized that the terminal building had just been built and there was no decent coffee shop yet.
He went straight to the boarding gate and found a quiet and uninhabited rest area.
I took out my laptop and started tinkering with the PPT for tomorrow's pitch.
The plan still needs to be written carefully. Although I know the "standard answer", after all, there are still competitors from several large companies.
What's more, even if it is a standard answer, the logic needs to be sorted out clearly.
When making a proposal, you may face on-the-spot inquiries or even questions and challenges from customers, all of which need to be prepared in advance.
Xu Chen set an alarm on his phone to avoid missing his flight, and then he concentrated on "immersing" himself in the PPT.
...Not long after, a small figure appeared not far away.
Simple and clean white shirt, camel khaki pants.
High ponytail, single eyelids, high nose bridge...
It turned out to be Fang Jun.
Fang Jun was carrying a big backpack and walked towards the boarding gate, but she saw Xu Chen's back from a distance.
She didn't say anything, but walked over slowly.
But he didn't go up to say hello. Instead, he sat down in the rest area more than ten meters away and looked at Xu Chen from a distance.
……
Xu Chen didn't know about Fang Jun's arrival and was still immersed in writing the plan.
Advertising goals, communication strategies, user insights, creative concepts, spokesperson strategies...
Check out the 16-9 book bar and see the correct version!
It takes quite a lot of brain cells to sort these out.
Xu Chen frowned, typing on the keyboard for a while, and then thinking intently.
For nearly an hour, Xu Chen sat there without moving, constantly changing his plan.
Fang Jun sat not far behind him and didn't even move, always observing Xu Chen's every move.
Fang Jun frowned and whispered to himself:
"Is he really making plans on his own?"
……
After a while, Xu Chen's cell phone suddenly vibrated. It was the alarm clock that had just been set.
Xu Chen pressed down his phone, stood up and stretched.
Less than twenty minutes until boarding, it’s almost time to take a break and prepare to board the plane.
The plan is progressing smoothly, and the time is very efficient in one hour. I have already written seven, seven, eight, eight.
I still need to make some changes when I get to the hotel in the afternoon, and the PPT also needs to be beautified...
Xu Chen was about to collect his things and leave when he felt a figure coming behind him.
Turning around, he saw that small figure.
Xu Chen looked at Fang Jun with doubts on his face:
"Teacher Fang Jun?"
Fang Jun had no expression on his face and just nodded as a greeting.
Xu Chen was a little confused:
"Didn't you go to Shanghai first? Why are you still at the airport?"
According to what Fang Jun said before, she happened to be visiting Shanghai around May Day, and Xu Chen contacted her to meet up after Xu Chen arrived in Shanghai.
How come we met at the airport today...
Fang Jun paused and said:
"My journey is with you."
Xu Chen: "?"
Fang Jun: "Actually, I didn't travel in Shanghai. I came out specifically to follow you and participate in this pitch."
Xu Chen: "The reason?"
Fang Jun: "Because, I don't believe it."
Xu Chen: "Don't believe...what?"
Fang Jun: "I don't believe that you, a high school student, can manage an advertising company by yourself.
I also don’t believe you can come up with an advertising plan, which has even been sold to pharmaceutical companies and fertilizer factories.
I don't even believe that you can go to Shanghai alone and win a pitch project. ”
"..."
Fang Jun's face was expressionless, as if he was just stating objectively without any emotional fluctuations.
"So I will follow you to Shanghai. I will follow you the whole way and then confirm it clearly."
Xu Chen: "..."
He scratched his head and felt a little speechless.
"Then what?"
Fang Jun: "What then?"
Xu Chen: "You follow me to confirm...what happens after you confirm?"
Fang Jun: "I promised Mr. Xu.
If you can really win the Shanghai City pitch and show your true ability, I will join your Dongchen company. ”
Xu Chen: "..."
Okay...this girl is indeed a bit weird.
But that’s fine, that’s the “show card”.
By winning the pitch himself, he also helped his father win Fang Jun.
Although I really don’t understand this girl’s weird thinking...
Xu Chen said half-jokingly:
"Then you have to keep your word. How about we sign a contract in advance?"
Fang Jun: "What contract?"
Xu Chen: "I won the pitch based on my ability, so you can join my dad's company!"
Fifteen minutes later...
Fang Jun handed Xu Chen two copies of the handwritten contract.
Xu Chen was speechless.
But he still picked up the pen and signed his name.
This teacher Fang Jun, who has a "very good family background", is really a bit strange.
Just kidding her, I actually signed the contract.
"It's written in black and white! Don't regret it when I win the pitch."
Xu Chen said with a smile.
"Do you think I'm someone who can joke?"
Fang Jun said expressionlessly, the ponytail on the back of his head standing high.
Thank you to the adoptive fathers who have given rewards in the past two days!
(End of chapter)