Chapter 118 Can it still be done like this...
Xu Chen stood up alone and walked towards the two foreigners.
And they are also the two directors of Saatchi & Saatchi...
Fang Jun had no idea what Xu Chen was going to do, and he didn't dare to follow him rashly...
She turned around and took a sneak peek and found that Xu Chen had already walked up to the two foreigners.
Xu Chen spoke in English, but it was unclear what he said to the two foreigners. It seemed that there was some Chinese mixed in.
Then Fang Jun saw Xu Chen take out his mobile phone, turn on the camera, and seemed to take photos and videos of the two foreigners...
After taking photos and videos, Xu Chen happily chatted with them again.
After a while, the two foreign colleagues came over and handed them two cups of coffee.
Everyone stood up, and the two foreigners followed the other three and left the coffee shop.
Xu Chen said goodbye to them, still saying "thank you" in English and Chinese respectively.
……
Xu Chen returned to the table, showing a hint of pride, and took a sip of the scented tea on the table.
Fang Jun couldn't suppress his curiosity:
"What did you do?"
Xu Chen laughed, took out his phone, opened two videos, and showed Fang Jun.
On the screen of Nokia N70, the blond foreign elder sister just appeared.
She smiled and said in a bad accent to the camera:
“XIXIGengJianKang~”
In another video, the foreign man just now said the same thing to the screen.
Fang Jun was stunned for a moment, then frowned and thought about it.
She had seen Xu Chen's proposal PPT yesterday, and Fang Jun had memorized the "advertising slogan".
"Wash to be healthier..."
She widened her single-lidded eyes and said with a look of disbelief:
"You asked those two foreigners to record your slogan for you?!"
Xu Chen laughed.
Fang Jun: "But aren't they also here to pitch manuscripts? They are here to compete with us...
Why are you willing to help you record advertising slogans? ”
Xu Chen smiled, lowered his voice and said:
"Foreigners are not that smart either...
They actually didn’t know that what they recorded for me was an advertising slogan. ”
Fang Jun: "Then what did you tell them? Why did they record 'Wash for Health' for you?"
Xu Chen:
"I just said that I am a senior high school student in Shanghai. I am about to graduate from high school and I am preparing for the graduation ceremony.
Each of our classes needs to make a 'thank you class teacher' video.
My class teacher’s name is Geng Jiankang.
We need to find a hundred students in our class, including men and women, old and young, Chinese and foreigners...
Then let them all say [Thank you Geng Jiankang] for us...
We will edit these 100 words of gratitude into a video, which will be played to all the teachers and students of the school at the graduation ceremony..."
Fang Jun listened silently, his mouth opened in surprise.
Xu Chen: "Foreigners all have accents anyway...
They said "Thank you Geng Jiankang", which sounded very different from "Wash for better health"! ”
Fang Jun swallowed and looked confused.
Those single-lidded eyes were filled with great confusion.
"It can still be operated like this..."
Xu Chen laughed and said:
“Those two foreign friends were almost moved to tears when they heard that I was going to record this video for the class teacher!
They also said my ideas were very loving and creative.
When the class teacher Geng Jiankang sees the video, he will definitely be very moved!
If they hadn’t rushed to make the proposal today, they would have continued to call people on the spot and record videos for me..."
Fang Jun picked up the coffee and took a big sip, then shook his head and said:
"Is this a pitch..." Xu Chen laughed again, a little arrogantly.
Pitching is like a business war.
Unpretentious.
Fang Jun: "Then how do you want to use these two videos? Put them in the proposal?"
Xu Chen frowned and thought for a while:
"That's a good question..."
I have seen many Fu Yanjie advertisements in my previous life, each with different selling points and strategies.
One of them uses a foreigner's tone to say "I also use Fuyanjie" and "washing makes me healthier".
But in Xu Chen's proposal this time, it is not yet the core strategy.
From the perspective of promotion and communication strategies, "Foreigners also use Fuyanjie" is the second stage of the advertising strategy.
In the first stage, just promote "washing to be healthier".
Check out the 16-9 book bar and see the correct version!
Therefore, we really need to think carefully about how to come up with these two materials later.
……
……
At about 10:45, another "small team" of three people walked into the lobby.
They didn't linger and walked straight to the elevator hall.
Fang Jun looked up, thought about the proposal schedule that he had discussed with Gu Xinxin yesterday, and said:
"Me high creative person?"
Xu Chen nodded...
After waiting for a while, I saw a group of people walking out of the elevator hall.
It was the proposal team of "Saatchi & Saatchi" early in the morning, and the two foreign friends were also among them.
They spoke English and laughed all the way out.
Fang Jun said: "Looking at them, it seems that the proposal was successful..."
Xu Chen thought about it and said:
"It's nothing to worry about. Apart from the personal preference of the boss of Renhe who worships foreigners and favors foreigners, I'm actually the least worried about Saatchi & Saatchi.
These foreign-funded 4A creative projects are just like Hollywood movies, with some fixed routines.
And those routines are very unsuitable for many domestic categories and consumers.
For products like Fu Yanjie, foreign 4A companies really can’t come up with any reliable solutions.
The client's boss may be a fan of foreign things, but he is not a fool either.
They are responsible for final sales and their ideas should not be chosen. ”
Fang Jun: "Are you so sure?"
Xu Chen: “Sometimes, just by looking at what the proposer looks like and what they are wearing, you can guess what style of plan they will propose.
To the extent that those people were so 'foreign', their plan was hardly grounded.
A product like Fuyanjie cannot be sold with unrelatable advertising! ”
Fang Jun was silent, feeling stunned by Xu Chen's words.
Around twelve o'clock at noon, waves of people poured out of the elevator hall, all of whom came out to have lunch after get off work.
Xu Chen and Fang Jun were still sitting in the coffee shop, looking up towards the elevator hall.
After a while, I saw three people walking out together. It was the small proposal team of "Meigao Creative".
I saw a gentle middle-aged man with two young people, a man and a woman.
Fang Jun said: "Looking at his expression, their proposal is not very successful..."
All three of them frowned, looking like they had just been hit.
They did not stop in the lobby and walked straight out, but then stood still outside the building.
The young man took out his cigarette and lit one for the gentle middle-aged "leader".
They stood outside smoking and exchanging words.
Xu Chen said:
"I'll go out and eavesdrop, maybe it will be useful..."
Fang Jun was speechless, but found it a bit funny.
(End of chapter)