Chapter 141 It’s hard to fight without you
It was obvious that the vice president of the brand had shown a hint of eagerness.
In the business field, the most difficult thing is actually to choose a direction.
There are countless paths in front of you, and choosing one means giving up the others.
And when you make a choice, you still can't be sure that your choice is the right one.
There have been many rounds of internal debate within Jiaduobao regarding which category the company's "by-product line" should be, but to no avail.
Several senior officials, including Nie Fei, were also secretly competing on this matter.
It can even be said that whoever can develop a second product brand line besides Wang Laoshun will be able to gain more say in the company.
At this moment, Nie Fei really wanted to get some valuable ideas and "guidance" from the very young "Teacher Xu" in front of her.
After all, the Wang Laoshun slogan that troubled the company's needs was solved by Mr. Xu in front of him...
Xu Chen did not beat around the bush and said directly:
"High-end mineral water may be an idea."
Nie Fei: "High-end mineral water?"
Xu Chen: "Nowadays, the domestic mid- to low-end mineral water is saturated, and brands covering the national market channels have emerged.
However, the market for high-end pure water products such as Evian and Perrier is still relatively blank.
Of course, with the current consumption habits of domestic users, it is difficult to achieve product pricing like Evian.
It can be lower than Evian, but higher than the mainstream of the market..."
"Based on the concepts of plateau mineral water and deep all-natural water, we really create a high-quality mineral water product.
And if your company does this, it still has a natural advantage.
After all, they are all beverage categories, market channel resources and other resources, which can basically be reused..."
Xu Chen talked some more without any hesitation.
This direction is naturally the direction of Kunlun Mountain mineral water.
According to the memory of the previous life, Jiaduobao will officially launch Kunlun Mountain mineral water in almost two years.
What Xu Chen gave now is actually a "standard answer".
Now Nie Fei may not accept it, but if we go back to the company's internal demonstration and research, we will eventually go down this road.
In fact, when Xu Chen first planned a business for his father, he also considered making water products.
After all, a certain richest man in later generations was a water seller, which shows how high the profit margin and stability of this business are.
However, after comprehensively considering Xu Zhiquan's current connections, resources, funds, interests and many other factors, he gave up this idea.
There are many ways to create wealth, but not all of them are suitable for the current Xu family...
Nie Fei thought about it for a while and then said:
“We did consider making water products, but we didn’t consider mid-to-high-end positioning.
So far, no company has done it..."
Xu Chen smiled: "I'm just providing an idea for your reference only."
Nie Fei nodded:
"Thank you, Teacher Xu. We will discuss it carefully.
But... it might be a good path to take.
As Teacher Xu just said, at least the current market, channels, sales, promotion and other resources can be directly reused. ”
Nie Fei paused, then smiled again and said:
"Teacher Xu Chen, the slogan you submitted has the highest score in the current survey.
But whether to use it in the end will require a round of internal verification after we return to the company. ”
Xu Chen didn't say anything, just smiled and nodded.
He knew very well that no matter how he argued, he would still use this sentence. After all, this sentence was used in the previous life...
"Also, we have a series of promotional needs in the future, including material production and media placement. I wonder if Mr. Xu is interested in participating in Dongchen advertising."
Xu Chen: "In general, our company is still defined as external brain consulting and some resource-based advertising business. We have not yet considered this aspect."
Xu Chen said this, on the one hand, Dongchen Advertising does not have the ability to do things like production and placement...
On the other hand, Xu Chen actually didn't want to touch it after that.
Those two types of work are all hard work and hard-earned money. Not only are the profit margins low, but they are also often thankless...
Nie Fei smiled:
"That's no problem. If there are subsequent creative needs for brand advertising, and the new product line is determined to require strategic support, we will contact Mr. Xu Chen at that time."
Xu Chen: "Okay."
The marketing manager Chen Xinyi on the side said:
"Teacher Xu Chen, there is an authorization document and you need to sign it."
With that said, he handed over a document.
Check out the 16-9 book bar and see the correct version!
Xu Chen glanced at it and saw that it was the authorization letter with the slogan "Afraid of getting angry".
Nie Fei explained:
"It has not yet been finalized whether to use this sentence, but with the current survey data being the highest, the probability of finally finalizing this sentence as a promotional slogan is relatively high.
We just arrived, so we signed the authorization letter first, which will save a lot of time in the subsequent process, including the one million fee payment..."
Xu Chen nodded and carefully read the authorization document.
After confirming that there was no problem, I signed the text.
There were two copies, and Xu Chen handed the other copy to Fang Jun beside him.
Fang Jun looked at the one million yuan on it, and a hint of surprise flashed through his single-lidded eyes again.
It's really easy for this eighteen-year-old boy to make money.
After chatting like this for less than half an hour, a 1 million project was signed?
In just a few days, Xu Chen completed two projects, which amounted to more than two million...
Fang Jun was previously the treasurer of a machinery factory. The state-owned factory that had been in business for decades was probably not as efficient at making money at its peak!
The most important thing is that there is only one person in this Dongchen Advertising company, Xu Chen, and it basically relies on him alone.
And he is only an eighteen-year-old high school senior, and he is even preparing for the college entrance examination...
Incomprehensible, incredible, eye-opening.
……
……
After school that evening, Xu Chen carried his schoolbag and came to the office of Jinfeng Business Building.
At Renhe Pharmaceutical, there is still some finishing work to be done.
A detailed advertising strategy and advertising script document need to be compiled and sent to facilitate subsequent payment and other processes.
Pressing the code lock at the door, he walked in and found Fang Jun sitting alone in the office.
Fang Jun: "Teacher Xiao Xu? Are you coming here so late?"
Xu Chen: "There is still a document that needs to be sorted out for the pitches two days ago."
He looked at Fang Jun's desk. In addition to the computer being turned on, there was also a pile of account books spread out in front of him.
Fang Jun explained:
"They are all the accounts of the Nursery Company. Mr. Xu has taken in several new projects and is updating them all to the computer for archiving.
In addition, the machinery factory has to start settling accounts..."
Xu Chen felt a little emotional. Teacher Fang Jun was really an excellent employee who took the initiative to work overtime.
Based on Xu Chen's understanding of his father, Xu Zhiquan, he would never force his employees to work overtime in the middle of the night.
"Teacher Fang Jun, don't work so hard, it's already dark."
Fang Jun smiled:
"Without you working hard, I would still have to make plans between going to and from school.
I successfully completed a one-million-dollar project. ”
(End of chapter)