Chapter 248 Nie Fei’s hidden surprise
Tonghai Creative Design Building.
The office is generally decorated, and there are a few electrical appliances, water dispensers, etc. We can almost finish it today.
Fang Jun took Zhao Feng and Fang Tao down for dinner, and Xu Chen was the only one left in the office again.
Next to the sofa in the living area, a stand-up refrigerator has been placed.
Fang Jun said that he knew Xu Chenai kept some fruits in the office, so he installed one first.
He opened the refrigerator door and saw that some grapes, apples, oranges, and some soda water were already stuffed inside.
Teacher Fang Jun usually looks expressionless, arrogant and indifferent, but in fact he is also a careful person.
I walked to the "General Manager's Office" and took a look. The tables, chairs and cabinets had not been installed yet. Fang Jun was probably still making arrangements.
Sister Fang Jun's family background is shady, and she always feels apprehensive about letting her do this.
Fortunately, Fang Jun seemed to be enjoying it, so Xu Chen didn't think much about it anymore...
Xu Chen thought: He could buy a folding bed and throw it here later. If the dormitory is too noisy, it would actually be good to sleep in the office.
He took a can of soda, found a spacious workstation to sit down, and connected to the computer to pass the time.
……
After waiting for a while, the phone vibrated. It was a message from Chen Xinyi.
Xu Chen stood up and went out to greet him.
When I went out, I heard the sound of high heels and looked up to see two people walking from the elevator hall.
It was Nie Fei and Chen Xinyi.
Nie Fei is still a powerful female elite in the business world.
Neat and capable short hair, exquisite and elegant makeup, and a well-fitting and tight suit outline the body shape.
The bridge of the nose is high, the lips are bright red, the neck is slender and fair, and a pair of platinum pendants hang from the earlobes...
Xu Chen couldn't help but think to himself, it's no wonder that a woman like "Sister Fei" is so successful in the workplace.
Image, temperament, ability, emotional intelligence, professionalism, and dedication are all outstanding.
"Congratulations to Teacher Xu Chen!" Nie Fei said with a smile from afar.
"Sister Fei is welcome to come over for guidance!" Xu Chen said with a smile.
Xu Chen let the two of them into the office and took them for another "tour".
"It hasn't been decorated yet, so it's a little messy." Xu Chen said with a smile.
Nie Fei has a very high emotional intelligence and gave her a few serious compliments on the layout, layout, etc. of the office.
"I really envy Teacher Xu Chen, he is really young and promising."
Xu Chen smiled, moved the two of them to the sofa in the rest area, took two bottles of soda from the refrigerator, and handed them over.
Nie Fei took the soda water and said again:
"I just heard from Xinyi two days ago that it turned out that you were the one who made the Shenbao advertisement. It was really unexpected.
This advertisement has become more influential now, and the marketing circle is also discussing it..."
Xu Chen did not mean to be modest and said with a smile:
"Actually, I have another pharmaceutical project, which is expected to be launched online this month. It is even more brainwashing than Shenbao's."
"I'm really looking forward to that..."
Nie Fei expressed another emotion:
"We, Wang Laoshun, were collecting advertisements at the beginning. When I first met you in Tiancheng, seeing that you were so young, I thought you were just lucky and happened to write a good slogan...
Now it seems that I still underestimated Teacher Xu Chen! ”
Xu Chen laughed, but couldn't help but think that Sister Fei's emotional intelligence was really high, and she could make people happy with just a few words.
After chatting for a while, Chen Xinyi took out two authorization documents from her bag.
Xu Chen took it and looked at it. It was the registration authorization document for the "Great Wall Advertising Awards" and "Effie Awards".
The brand owner is Jiaduobao Group, the advertising creator is Dongchen Advertising, and the creative director is Xu Chen...
Nie Fei: "I have been in the marketing circle for some years. With Wang Laoshun's current actual promotion effect, it is not a big problem to win a gold, silver and bronze award."
Xu Chen nodded and signed his name on the authorization document.
"I heard from Xinyi that our high-end water project has made progress?" Xu Chen asked.
Nie Fei: "I specially asked you for an interview this time because I also want to talk about this project.
We have selected the water source and the factory is already under construction. The product is expected to be launched within the year.
We are currently working on a product launch plan. If Dongchen Advertising has time, we can get involved. ”
Xu Chen smiled and nodded, waiting for Nie Fei to continue speaking.
Nie Fei glanced at Chen Xinyi beside her:
"My favorite, please share the current progress with Teacher Xu Chen."
Chen Xinyi responded, took out her laptop from her backpack, opened a few documents and started to give a brief introduction.
Everything was pretty much as Xu Chen expected. Nie Fei accepted Xu Chen's initial suggestion and developed a "high-end mineral water" product idea, and successfully convinced the company's senior management.
Jiaduobao's product development team, after searching for several water sources across the country, finally settled on the water source in the snow-capped mountains of the northwest plateau.
A factory was established at an altitude of 4,000 meters, and all German factory equipment was introduced, striving to create a domestic high-end mineral drinking water brand from all aspects.
After Chen Xinyi gave a general introduction, Nie Fei continued:
“What I am currently anxious about are product naming, advertising slogans, and spokespersons.
Then there are the video advertising and print advertising plans.
This time I came here to talk to Dongchen about product names, advertising slogans, and spokesperson needs. ”
Xu Chen nodded. He naturally had standard answers to these three needs.
But Xu Chen doesn't plan to throw out the plan now.
"Selling a plan" is a tricky thing, and sometimes you just shouldn't be too anxious.
You need to delay it appropriately to make the other party feel that you have carefully considered and carefully planned it...
Of course, after all, when it comes to business, you still have to look at the other party's bid.
Nie Fei smiled and said:
"Wang Laoshun's project was very successful, so the company's leadership is also looking forward to Dongchen Advertising's plan.
The product marketing strategy plan includes three contents: product name, advertising slogan, and spokesperson suggestions. The current project budget is 1.5 million.
If Dongchen Advertising is willing to participate, it will receive a participation fee of 500,000 yuan regardless of whether the final plan is adopted.
If the plan is adopted, the full compensation of 1.5 million will be paid. ”
She paused and then said:
"Teacher Xu Chen also participated in other advertising projects, it should be understandable...
Normally, advertising projects of our scale require solicitation of submissions.
However, based on the cooperation with Wang Laoshun project, the guaranteed amount of 500,000 yuan was also specially set aside for Dongchen Advertising. ”
Xu Chen smiled and nodded:
"I understand, thank you Sister Fei.
Dongchen Advertising is willing to participate in this project. ”
Xu Chen had spent several years in the advertising industry in his previous life, so he naturally knew that Nie Fei was not lying to him.
The project budget of 1.5 million yuan, with a guaranteed cost of 500,000 yuan, only involved the advertising strategy, which was already considered very high in 2006.
What's more, the guaranteed fee of 500,000 yuan is simply not available in ordinary projects.
Xu Chen knew the standard answers to both product names and slogans, so he could sell the article by deducing the strategy and packaging. But there is a slight concern that trademarks with common terms like "Kunlun Mountain" have been registered in 99.9% of cases.
If Jiaduobao wants to win this trademark, it will need to pay some additional trademark buyout fees.
This required Xu Chen to convince the other party to spend the extra budget.
However, Jiaduobao bought the trademark in his previous life, and it was expected that he would convince the other party, but Xu Chen needed to spend some words and brain power.
Nie Fei continued:
“In addition, we are still debating internally whether we need to hire a spokesperson for this product.
Dongchen can recommend spokespersons that it thinks are suitable. It is best to come up with the product name and advertising slogan.
In fact, we have discussed it internally for several rounds, but currently none of the domestic celebrities and the like have thought of a particularly suitable one. ”
Xu Chen: "Yes, I will make an overall plan and report it together when the time comes."
His plan was naturally Xie Bingran's.
This project itself was prepared for Xie Bingran.
Check out the 16-9 book bar and see the correct version!
At present, generally speaking, including Xie Bingran in the strategic plan is not a big problem.
The only concern is that Xie Bingran has only won the domestic championship so far, so there is not much room for negotiation.
From Xu Chen's perspective, of course he wanted to get more endorsement money for Xie Bingran.
Fortunately, there will be an "East Asia" international competition in mid-to-late September, which should be able to boost Xie Bingran's reputation.
"What about the planned time? Is there any requirement from the brand?" Xu Chen asked.
Nie Fei: “The sooner the better.
Our factory is already under construction. Water production will not be very complicated. It can be put into production directly after the factory is built...
We are going through various compliance and approval procedures, and they will all be implemented this month.
In addition, our distribution channels and sales personnel are all reused from the original Wang Laoshun, and no additional preparation is required.
Therefore, we hope to receive the plan in mid-September. If Teacher Xu Chen is really in a hurry, is it okay to see it in late September? ”
For Xu Chen, it was actually time to sort out the PPT today and report tomorrow. After all, the plan was already in his mind.
But I still have to put it off, mainly so that the manuscript can be sold smoothly.
In addition, you really need to think carefully about your words.
In addition to the strategic part that needs to be packaged and beautified, spokesperson Xie Bingran also needs to carefully find a persuasive angle and strive to sell the plan at once.
After all, Xie Bingran's endorsement also involves Director Li Yue of the General Administration of Sports, and is also related to the follow-up advertising project of Chenfeng Electric Vehicle...
Xu Chen thought for a while and said:
"Then I will try to complete the plan in mid-September. But it may not be completely guaranteed.
I'll keep up with Xinyi's progress at any time. ”
Nie Fei: "That's great. Let's wait for the news from Teacher Xu Chen!"
Xu Chen: "I remember last time I mentioned that your company's domestic headquarters is currently in Guangdong Province, right?"
Nie Fei: "Yes. We are a Hong Kong-funded company. The first headquarters on the mainland is in Wan City, but our marketing team is currently mainly in Yangcheng.
I remember mentioning to you last time that our Wanglaoshun trademark is authorized from Guangzhou Pharmaceutical Group, so sometimes we still have some relations with them to deal with in Yangcheng...
However, the leadership is currently considering moving the headquarters functions to the capital in the future..."
Xu Chen nodded, but he remembered the dispute between Jiaduobao and Guangyao's red canned herbal tea in the previous life.
In the previous life, the two companies were at odds with each other, and the lawsuit had been going on for several years.
But in the end, Wang Laoshun's trademark rights were taken back by Guangzhou Pharmaceutical. Jiaduobao was also severely damaged and could only launch a replacement red can product under the "Jiaduobao" brand.
At this moment, although this crisis has not yet broken out within Jiaduobao, the root of the disaster has been laid. It is only a matter of time.
Xu Chen didn't want to worry about it for the time being.
The only thing is that he has a good impression of Nie Fei, and if this incident breaks out in the future, it will inevitably affect Nie Fei's career...
Nie Fei continued: "Teacher Xu Chen's plan is almost ready, you can contact Xinyi first.
At that time, we will discuss where to make the proposal.
We travel a lot on business, and we also have distribution branches in North China, East China, and South China...
Just find a suitable office and have an interview at that time. ”
Xu Chen: "Okay, I will contact Xinyi then."
……
Nie Fei and Chen Xinyi were about to leave by plane in the evening. After a brief chat, they prepared to say goodbye.
Xu Chen verbally regretted not being able to have dinner together, so he politely sent the two of them out.
When he walked to the door, Nie Fei was suddenly stunned.
She looked towards the corner of the front desk and said:
"That box seems to belong to the national team..."
The "box" she was talking about was Xu Chen's little black box.
I left it here yesterday when I came over and didn't have time to take it to school.
Xu Chen was stunned for a moment and felt doubtful:
He suddenly remembered that the last time he saw Nie Fei in Yangcheng, Xie Bingran happened to be there...
At that time, Nie Fei saw the shoes on Xie Bingran's feet and casually pointed out that the shoes were "custom-made for the national team."
At that time, Xu Chen was also puzzled as to why Nie Fei could see it at a glance.
But Xu Chen was anxious to take Xie Bingran to watch a movie that day, so he didn’t ask any questions...
Xu Chen smiled and said:
"How did you know Sister Fei?"
Before Nie Fei could speak, Chen Xinyi on the side smiled and said:
"Before coming to our company, Sister Fei was the brand director of Nike Greater China!"
Nie Fei: “Yes, we also discussed cooperation with the General Administration of Sports at that time.
But in the end the national team chose a domestic sports brand..."
Xu Chen was stunned for a moment, but he couldn't help but feel happy in his heart.
Unexpectedly, there is such a big surprise hidden behind Nie Fei...
I want to start "Burning Ice Sports", but I have been worried about not knowing where to start. I didn't expect that Nie Fei is a former "big player" in the industry.
The brand director of Nike Greater China is very familiar with the operation of sports brands, and he must also know some connections and resources in the upstream and downstream supply chains.
Foreign sports brands such as Nike and Adidas are actually produced by several factories in Fujian Province...
While talking, Xu Chen had already thought about how to use Nie Fei's super network.
Fortunately, the relationship has been good so far, and Nie Fei has also shown strong trust in Xu Chen.
Xu Chen couldn't help but think to himself that if he could recruit Nie Fei into his company, it might be possible once and for all.
However, she is currently working as the vice president of a beverage group, with a salary of at least two to three million...
The "big thunder" in the future of Jiaduobao and Guangzhou Pharmaceutical may become an opportunity for Nie Fei to leave.
(End of chapter)