Chapter 259: Dimensionality reduction can be used
Near the "Music Square" of Tonghai University, there is a milk tea shop that has been open for some years.
Xu Chen and a group of roommates were treating guests to milk tea.
These days, we still use cash for consumption, and there is no WeChat Alipay.
After Xu Chen placed his order, he got a handful of coins as change and put them in his pocket.
Several people each took a cup of milk tea and expressed their gratitude to "Boss Xu".
Xu Chen was a little surprised that Jiao Tianbo also came.
"Brother Stock Speculator" Pei Qian was drinking milk tea, frowning, and suddenly said:
"It seems quite profitable to open a milk tea shop, and the cost is not high..."
As he spoke, he seemed a little eager to give it a try.
Xu Chen hesitated for a moment, wondering if he should stop him out of good intentions.
In 2006, there were many "milk tea" franchise businesses in China.
In the following ten or twenty years, one or two new brands would pop up every three to five years.
The public and consumers may think this is a normal iteration of the market.
Few people know that the same group of people may be behind these milk tea brands that are iterated every few years.
It became popular quickly, quickly promoted nationwide, franchised nationwide, and then quickly closed down...
Then another brand popped up and quickly became popular again...
The cycle goes back and forth, cutting the "franchised" leeks over and over again.
The traders behind the scenes will always make money.
Xu Chen, who has seen many "capital games", already knows that anything that becomes popular and dies in a short period of time has a high probability of having a deep hole behind it.
If you step in accidentally, you will most likely be bitten by someone else without even realizing it...
This is one of the reasons why Xu Chen asked his father to work in the industrial and technology industries.
This kind of long-term investment business with solid asset accumulation and technology accumulation has the vitality to survive the economic cycle for a long time.
It seems impossible to make "quick money" in the short term, but if the cycle is lengthened, the rate of return and stability will be highlighted.
In fact, many things make sense.
Do difficult things, do things that require accumulation, do things that delay gratification...
There will be longer-term and more stable returns.
……
Pei Qian looked at the small milk tea shop in front of him and seemed to be seriously considering it.
Xu Chen thought for a while and decided not to talk too much.
Respect the fate of others and let go of helping others...
On the other hand, Pei Qian is still studying Buffett and the stock market every day. If he really spends the money and energy he plans to invest in the stock market on opening a milk tea shop, he might be able to lose less.
……
Xu Chen happily drank milk tea. The cool wind blew through the campus, which was very pleasant.
Jiao Tianbo came over with a cup of milk tea and said:
"Xu Chen, can I ask how the scholarship you received was selected?"
Xu Chen was stunned for a moment, feeling a little speechless.
It seems that when I went on stage to receive the award, I was actually regarded as a competitor by this "student master"?
He really didn't want to have a verbal entanglement with Jiao Tianbo, who had extremely low emotional intelligence, so he said from the perspective of making the other person feel more comfortable:
“At that time, there was an associate professor in the college who went to our high school to recruit students, and he happened to have a scholarship spot in his hand.
And I happened to know him before, so he gave me the bonus after we chatted for a while...
So to a certain extent, I was lucky and had a back door. ”
Jiao Tianbo thought for a while, and he seemed to be in a better mood, and said:
"Hmm...that sounds reasonable.
But you can’t go far just by good luck and knowing teachers.
Let’s encourage each other! ”
As he said that, he actually raised the milk tea in his hand, as if he wanted to "clink glasses" with Xu Chen.
"..."
This childish behavior left Xu Chen in a daze.
But he still smiled kindly, raised the milk tea cup in his hand and touched it with him:
"Encourage each other, encourage each other..."
If you smooth it down, you can indeed block your mouth.
Jiao Tianbo smiled, then turned and walked away.
……
……
We had a meal together in the Xiyuan cafeteria at noon, and then went to the South Campus together.
The college orientation meeting in the afternoon started at one o'clock, and there was no break at noon.
A group of men arrived at the Xiaohuang Building amphitheatre, where some students were already sitting sparsely.
Xu Chen and a few boys walked directly to the back row.
After sitting down, they found that Jiao Tianbo, Huo Dashan, and Huang Hao were deliberately sitting very close to the front.
It’s understandable that Jiao Tianbo is an “activist” on any occasion.
Huo Dashan was probably planning to have a relationship with the college leaders and teachers.
As for Huang Hao, he probably went to get a photo with Senior Bai Miao.
……
Xu Chen thought for a while and settled down in the back row first.
……
After taking a nap on the uncomfortable chair, I heard music playing from the loudspeaker.
When I opened my eyes, I saw that there were already many people sitting in the lecture theater, and a promotional video was playing on the big screen.
A bunch of leaders and teachers were already sitting in the first row in front.
The host was still the "broadcast host" teacher with a good image and temperament yesterday. He first briefly read out the rules of the conference.
Keep quiet, mute your phone, and don’t move around after starting...
After waiting for another two minutes, bursts of applause suddenly came from the front row.
Many students in front also stood up and watched.
"What's going on?" Hong Xiaoqiang was taking a nap and asked when he heard the movement.
Chen Wenyi: "That senior Bai Miao is here."
Xu Chen didn't get up, and he saw Bai Miao through the cracks in the crowd.
Wearing the uniform of the national team, she smiled and waved to the crowd in the back row, then took a seat on one side of the front row.
With her, there were two others wearing coaching uniforms.
Xu Chen took a special look and saw that it was not Xie Bingran's team coach Cheng Hong.
He thought about it and realized that those two coaches might be coaches of the Shanghai City team, and they might not have come from the national team together.
Xu Chen stood up slightly and glanced forward.
"Little fanboy" Huang Hao is sitting on the far right side of the front row, which happens to be the farthest position from Bai Miao.
He wanted to ask for an autograph, but it felt a little difficult.
……
The host came on stage and gave a brief opening speech.
Then according to the usual procedure, the front row leaders and guests were introduced.
Most of the important leaders in the college are here, including Dean Lin Ruyang, professors, associate professors, heads of departments, etc.
The orientation meeting officially entered, and Dean Lin Ruyang took the stage to deliver a welcome speech.
Xu Chen looked up and saw that Dean Lin was wearing a Chinese tunic suit, and his mental temperament still had some sensory associations with a "creative design master". His speech was not long, and his vocabulary was relatively straightforward, without too many official clichés. It even contained some lively jokes, which attracted bursts of laughter and applause.
Dean Lin also had a very good impression on Xu Chen. Maybe it was because he had studied in Europe for several years. His mental outlook and temperament still had the air of a European literati.
There are some obvious differences compared with the "leadership style" and "dignity" of some domestic college deans.
Of course, this has nothing to do with good or bad, only whether it is appropriate or not.
As the dean of the "School of Creativity and Media", this kind of spiritual temperament may be appropriate, but compared with those serious colleges of science and engineering, it is obviously inappropriate...
Lin Ruyang, the core, expressed a warm welcome to the new students.
At the end, I finally talked about some professional things:
“Our various disciplines of creativity and media encourage participation in social practice and do not encourage pure ‘closed learning’.
Therefore, we encourage students to participate in various off-campus internships and practices, competitions and selections...
Next, the department heads of each department will get to know the students.
And briefly introduce the competitions and selections that each major can participate in during the four years of college...
Check out the 16-9 book bar and see the correct version!
These competitions and selections encourage students to actively participate in the four years of college.
Of course, the college also has practical encouragement and reward policies.
When students participate in competitions and win awards outside of school, the college will give corresponding cash rewards.
At the same time, if you win a prize in a professional competition and take one or two corresponding professional courses, you can also get an A+ evaluation without taking the exam at the end of the semester. ”
……
The words fell to the ground, but still caused a heated discussion in the audience.
If you win an award, you can directly get an A+ in one or two courses, which is very attractive.
In the past two days, students have also had some discussions. For example, some teachers in the college really get stuck in their professional courses.
It is said that it is very difficult to get an A at the end of the semester...
If you win an award by participating in an off-campus competition, you can get an A+ directly without taking the exam, which can also instantly relieve some academic pressure.
……
For Xu Chen, this has another layer of attraction.
Professional courses in the college, in addition to final exams or work assessments, also involve check-in and check-in for each class.
If you don’t clock in enough for class, you will fail the class and need to retake it...
And Xu Chen is still busy with family business, his own company, and Xie Bingran's affairs, so he will inevitably face some requests for leave.
This means that it will probably affect the number of check-ins for certain professional courses.
But if you can win awards through off-campus competitions and directly obtain A+ professional course results, you don't actually need to worry about "checking in."
With this in mind, it seems that we still have to find opportunities to participate in those competitions and competitions.
It’s definitely something that gets twice the result with half the effort and has a super high input-output ratio.
Moreover, competition selections in the advertising department are mostly advertising works and advertising competitions.
Xu Chen had been in the advertising industry for several years in his previous life. He had been exposed to clients in various categories, and he had also won domestic advertising awards...
The advertising competition against college students should also be considered "easy to win".
The so-called dimension reduction attack.
……
Lin Ruyang smiled happily when he saw that the students were all interested.
He paused, then reminded:
“Everyone should actively participate, but don’t be blindly optimistic.
These competitions and evaluations are aimed at major colleges and universities across the country, and they are still very challenging.
What's more, you are still in your freshman year and have not yet experienced complete professional course training.
In my freshman and sophomore years, I still focus on participating in learning.
In my junior and senior years, it is a relatively safe choice to work hard to win the award.
Of course we also welcome geniuses.
Heroes come out of boys and girls...
I look forward to seeing geniuses emerging from various majors in your class! ”
Lin Ruyang ended his speech, which still attracted bursts of fierce applause.
……
Next, after a brief introduction by the host, the deans of each department took the stage to speak.
Radio and television, advertising, animation, news, photography, visual communication...
The heads of each department still have their own characteristics.
Many of them have a strong "artistic temperament", and there are many teachers who look weird and unique in their clothing.
Teachers from each department spoke very briefly and simply introduced themselves.
Then, as Dean Lin said before, he briefly mentioned the competitions and evaluations that each major can participate in during the four years of the university.
Such as the National Youth Documentary Award, National College Student Photography Competition, International College Student Animation Festival, etc...
The head of the advertising department came on stage. Xu Chen and other classmates sat up a little straighter. After all, they were their professional teachers.
Ni Zhi is a middle-aged male teacher who is tall and thin, with some gray hair, but is dressed very fashionably and young.
He didn't introduce himself too much, but simply said hello and introduced the competitions that he could participate in during his four years in the advertising department.
There are two main ones mentioned, one is the "National College Student Advertising Competition" and the other is the international "OneShow Youth Creative Award".
Ni Zhi added specifically:
“These two awards are relatively authoritative and weighty competitions, and we encourage everyone to actively participate in the four years of college.
There are also some additional competitions, and I will also recommend them to you in the subsequent teaching process of the advertising major..."
"As Dean Lin said just now, as freshmen, we don't need to have too many ambitions. We should focus on participating in learning.
Of course, if you sign up to compete, you’ll still go all out..."
“The one I’m most anxious to sign up for right now is the ‘National College Student Advertising Competition’.
The deadline for submitting works is mid-September.
Interested students can go to their class teacher to get relevant competition information and see if they have the ability to make entries within the next two weeks.
But again, this competition currently mainly encourages juniors and seniors to participate. Freshmen don’t need to have too much ambition to compete..."
As soon as he finished speaking, some whispers came from around him.
Hong Xiaoqiang said in a low voice: "There are still two weeks to register and submit works, so I don't think there is a chance to participate."
Chen Wenyi: "Yes, we haven't even taken professional courses yet, and we don't know what advertising is or how to do it..."
Pei Qian: "Let's do some research first. Even if I haven't done any advertising, I have seen commercials on TV. I'm sorry!"
Chen Wenyi: “But we don’t know how to use production software, how to do graphic design, how to make videos, etc.
There are still two weeks left, so I think I might as well forget it. ”
……
Xu Chen thought about it and found that for him, two weeks was actually enough.
On the creative level, as an advertiser for many years, I can really say that this is a dimensionality reduction attack.
In terms of advertising production, you can actually ask for help from outside sources, such as professional designer Sun Amy.
Sun Amy is very happy now being coaxed by Xu Chen.
In addition to getting paid for the logos of Chenfeng Technology and Chenfeng Ice Power last time, Xu Chen also gave her a lot of "emotional value" of encouragement and recognition.
This made Sun Amy very willing to cooperate with Xu Chen on projects.
Of course, this was Xu Chen’s advance plan and arrangement...
(End of chapter)