Chapter 265 Idle Man
Dongchen Advertising, office.
Xu Chen was half lying on the sofa, eating grapes and having a conference call with Tiancheng.
The design plan of "Morning Wind Ice Power" has been adjusted several times and is currently being finalized.
Afterwards, Guo Liang will use it to conduct market research to see user preferences.
There will be a total of four design plans taken for investigation, all from the same design institute selected previously.
This design institute has also participated in the design of the latest electric vehicle products in Suzhou. In addition to industrial design, they also have experts who understand technology and manufacturing in-house.
Therefore, the implementation of the plan will be higher...
Among the four design plans, one was modified by Xu Chen.
The "luxury model" with pedals has a neutral overall style.
Combined with the product name of "Ice Power", it has ice blue design elements and a dynamic streamlined shape.
Xu Chen also asked Sun Amy for help to take a look. Sun Amy was serious and responsible and directly modified and optimized the sent pictures in PS and sent them back...
After several discussions, the four design plans have been basically finalized, and Guo Liang will provide user research feedback within a week.
I am still very anxious and need to finalize the design plan as soon as possible.
The production line in the park has basically been debugged.
Purchase orders for core components of electric vehicles, such as motors and batteries, have been placed directly.
Other spare parts such as frames, lights, decorative parts, etc. still need to wait for the design plan to be finalized.
However, the supplier Yang Congxin has already been contacted, and production can start once the plan is determined.
Regarding the issue of the first batch of production quantities, Xu Zhiquan and Yang Congxin, Fang Jun, and Guo Liang have not yet come to a final conclusion.
There are too many factors to consider.
Whether the cost can be controlled, the production capacity of the production line, whether sales can be opened, etc.
Privately, Xu Zhiquan also had a phone conversation with Xu Chen alone. The father and son's plan was to start with the target of 10,000 units.
Overall, we also refer to the overall sales of Tianjin Electric Vehicle Factory in various parts of the north.
The first batch is being trial-sold in Tiancheng and provincial capitals, and 10,000 units is a very important milestone and threshold.
Regarding the market and sales channels, Guo Liang has already made preliminary plans.
He integrated the previous sales team in the factory and recruited two outstanding young people who had previously led in the pharmaceutical industry.
The first sales will be in provincial capitals and Tiancheng.
There are two companies that sell electric vehicles in the provincial capital. Guo Liang has already had several rounds of talks with them and will cooperate with them first.
In Tiancheng, it adopts the form of "direct sales" and directly establishes its own sales stores.
Guo Liang's work pressure will still be huge in the future.
Once the scale increases, it will have to face the construction of distribution and after-sales networks in the entire northern market and even the whole country.
Although it was pressure, Guo Liang was obviously very excited.
……
According to Xu Chen and Xu Zhiquan's overall plan, the goal is to finalize the product design as soon as possible and strive to produce vehicle samples next month.
Then in November and December, a batch of complete vehicles can be put out for trial sales.
After the Asian Games in December, leveraging Xie Bingran's fame, "Morning Wind Ice Power" began to launch a large-scale northern distribution.
The time is very tight and the challenge is very great.
But it’s not impossible…
Another reason for being so anxious is that we really can’t afford the money.
Fang Jun also talked about this matter with Xu Chen when he was in Shanghai a few days ago.
"Morning Wind Technology" needs to have products on the market as soon as possible, so that it can hold off some loans and at the same time have the opportunity to get some more funds from the bank.
Xu Chen was not in Tiancheng at the moment, but he could already feel the atmosphere in the "Morning Wind Technology Park".
It is estimated that Lao Xu has already hung up another banner, such as "Work hard for 100 days and forge ahead on a new journey."
……
……
In comparison, Mr. Xu’s college life is still leisurely and comfortable.
Xu Chen added some things to the office of "Dongchen Advertising" and turned it into a comfortable little world.
He added a microwave and electric steamer in the rest area, where he can occasionally cook overtime.
He bought some bottles of pretty good red wine and hid them in the cabinet in the "general manager's room". He had already opened a bottle and drank half of it.
In my previous life, I also liked to drink some red wine.
I have never been used to drinking old world red wine. It tastes too sour and astringent, and many of them are overpriced.
The few red wines Xu Chen has chosen so far are all produced in the New World. They taste smooth but also mellow. I already like them very much when I drink them.
In the general manager's office, Xu Chen bought a pair of speakers so that he can listen to music and relax while working overtime.
I am also thinking about whether to have a desktop computer here for audio-visual entertainment and the like. A desktop computer is more convenient.
Instead, you can ask "computer expert" Hong Xiaoqiang for help.
But don’t be in a hurry, we’ll wait until you’ve been busy for a while.
……
Xu Chen walked back to the "general manager's office" with a plate of grapes in hand.
Wanqing's "Qinhuangdao" was playing in the speakers.
As soon as the trumpet sounded, tears filled my eyes.
It is considered extremely niche these days. After all, young people are listening to Hong Kong and Taiwan pop music.
"Qinhuangdao" has just been released not long ago, and few people on the Internet are listening to it.
Xu Chen was wandering around the Internet two days ago, and accidentally came across a post from Xie Bingran's National Games on the Tianya Forum.
Thinking of her hard training in Qinhuangdao, I miss her very much and feel distressed.
This reminded me of the song called "Qinhuangdao" that I heard in my previous life.
Fortunately, it had already been released in 2006, so I found it and it has been circulating as a single for two days.
It can be regarded as a distant memory.
……
……
At around nine o'clock in the evening, Xu Chen wandered back to the dormitory.
Several roommates are here.
Chen Wenyi was holding a guitar and playing, vaguely a Mayday song, but I couldn’t remember the name at all.
Hong Xiaoqiang was fiddling with his new computer. He had a towel at hand and wiped the dust after a while. He obviously liked it very much.
Jiao Tianbo was facing the computer, and there was a pile of books on the table.
Xu Chen happened to walk over and take a look, and found that he was actually studying the advertising competition.
I really spent all my time forgetting to eat and sleep, determined to get it.
Xu Chen yawned, sat down at his desk, took a towel, shower gel, etc., and prepared to take a shower.
Jiao Tianbo suddenly turned around and said:
"Xu Chen, are you also planning to participate in the College Student Advertising Competition?"
Xu Chen smiled: "Participate, I have time anyway."
Jiao Tianbo: "That's great, what topic are you going to choose?"
Xu Chen thought for a while: "I really haven't thought about it yet..."
Jiao Tianbo nodded and said:
"I've almost made up my mind. I'm going to make the teeth-fixing toothpaste, and Baidu knows about it."
He paused: "If you haven't thought about it, you can do these two.
I have already studied other video categories and web interactive categories. We have too little time to prepare, so we can only participate in the graphic and copywriting categories.
Among the topics we can choose, we have already done several rounds of topics on smoking cessation advertisements and welfare lottery in the past years. In fact, it is difficult to come up with fresh ideas. Therefore, Guji Toothpaste and Baidu know that these two topics are relatively suitable..."
Xu Chen nodded: "Okay, I actually took a preliminary look at it and I have similar ideas to you."
Jiao Tianbo: "Then it's best. We choose the same topic, and we can also compete to see who can win the prize."
Xu Chen smiled, he was really being targeted by this "student master" Jiao Tianbo, who wanted to compete with him on everything.
In fact, Jiao Tianbo's personality is quite likable.
Although his emotional intelligence is very low and he often says things that offend others, he is actually very simple and upright, and he doesn't have any sinister intentions.
Xu Chen said jokingly:
"Then whoever wins the prize will be treated to a meal!"
Jiao Tianbo: "One word is settled."
Xu Chen carried the "toilet bag", put on a pair of slippers, and walked towards the bathroom.
Check out the 16-9 book bar and see the correct version!
The public hot water bathroom is a bit far from the dormitory.
It can be considered as another walk around the cool campus.
Xu Chen thought about several topics for the advertising contest, and it might be true that as Jiao Tianbo said, Guji Toothpaste and Baidu knew about them and were more suitable to participate.
Gao Gujie and Baidu are the sponsoring partners of this Grand Guangzhou competition, so they have their own projects.
What Gao Gujie gave him was a toothpaste with the main function of "fixing teeth", for which he needed to create a set of print ads.
Baidu knew that it needed to create advertising slogans for Baidu's Q&A search product, which was just launched last year.
There are many ideas and angles for advertising creation, but for the purpose of "winning", you still have to focus on the direction when considering it.
Xu Chen had already roughly read through the book "Creativity and Innovative Thinking" written by the chairman of the judges, and roughly knew the other person's preferences, routines and creative methodology.
In "Creativity and Innovative Thinking", the chairman of the jury recommended a creative methodology named "Quality Transcendence".
Somewhat similar to "pun" in rhetorical techniques...
Toothpaste, you can basically use the corresponding creative ideas to solve the problem.
But Xu Chen still needs some time to think about it...
As for the advertising slogans that Baidu knew, Xu Chen had some ready-made ideas.
In the past life, when Google was still in China in the past few years, Baidu also did a lot of advertising in order to compete with Google for the search market.
There are some classics among them...
However, "Baidu Knows", as a product of Baidu, has not done its own large-scale promotion in its previous life.
But if you just create an advertising slogan, you can also use the Baidu advertisements you saw in your previous life.
Of course, in terms of thinking, the "competition" attribute must also be considered, and there needs to be an element of "showing off skills".
Xu Chen also considered that most of Baidu's topic selections would be reviewed by people from Baidu's marketing department.
Participating in this project will also give you the opportunity to meet relevant contacts.
In the next dozen years, the domestic Internet industry has flourished. Perhaps this Baidu project will give "Dongchen Advertising" an opportunity to open up a business line for Internet customers.
Taking a longer-term view, the domestic electric vehicle industry, after finishing developing hardware technology, will also begin to develop "intelligence".
Therefore, it is also very important to accumulate contacts in related industries in advance.
……
Xu Chen calculated the time and thought he could think about it for a few days, so he wasn't in a particular hurry.
You can wait until the autumn tour is over, and you can write and submit the manuscript in time when you come back.
In addition, Xu Chen already had a rough draft of the plan for Kunlun Mountain.
When you get back from your autumn outing, you can take a complete period of time to write out the plan.
Just make an appointment with Nie Fei then.
……
……
The arrangements for the autumn outing are almost complete.
The class was divided into four groups, and the eight boys were divided into four groups.
After all, there are still some dirty jobs, so having two boys in each group is relatively better.
Xu Chen and his dormitorymate Chen Wenyi were in a group, and the girl in the same group happened to have Su Rong, the "goddess" Chen Wenyi obviously admired.
Chen Wenyi was naturally extremely happy. When he learned that he was in the same group as the "goddess", he could hardly hold back his lips.
In addition to Su Rong, there are several other girls.
Liu Mei, Lan Jingjing, Jiang Han, He Sisi...
In fact, Xu Chen didn't have much impression, and he didn't know the name or face yet.
When the group met within the group, Su Rong was elected as the "group leader" again.
This young lady from a wealthy family in Jiangsu province is obviously too gentle and obedient, and is not very good at rejecting others.
Each group has to put on a show, and it seems that it "naturally" falls on Su Rong, the literary and art committee member who is good at piano and dance.
Xu Chen saw her expression of embarrassment and knew that Su Rong, who was also the "class committee member", was too busy and probably had no time to take care of it...
Then he added another word and suggested that Chen Wenyi, who can play the guitar, perform a show.
When Su Rong blinked and looked at Chen Wenyi, the literary young man suddenly lost his composure. He immediately promised that he would come up with ten tracks that night and asked everyone in the group to help pick them out, and asked Su Rong to help check them...
This is also the reason why Chen Wenyi has been practicing piano assiduously for several consecutive nights.
After all, having to show off in front of the "goddess" and the whole class, the artistic youth is still under a lot of pressure.
It's obvious that the dark circles under his eyes are much heavier.
……
……
The autumn outing is scheduled for Saturday.
On Thursday, Huang Qiqi and Xu Chen, who were in charge of "material procurement", had already made a list and were ready to go out.
Since there were many props involved in the "social activities", Su Rong also participated.
Xu Chen looked at the list and found that there were quite a lot of things to buy.
If I am the only boy, I will probably become a "porter".
He thought about it and found two roommates, Chen Wenyi and Pei Qian.
Of course it was also in the name of "goddess Su Rong will also go".
When the two of them heard that Su Rong was returning, they immediately followed her, looking "very grateful" to Xu Chen.
Also very funny.
There were many and miscellaneous things to buy, so Huang Qiqi originally listed three or five purchasing points.
After Xu Chen saw it, he merged the purchasing points into two.
First, go to IKEA to get rid of disposable tableware, paper towels, tin foil and other messy things, and buy them all in one stop.
There is another large supermarket next to IKEA, so I picked up some activity snacks such as potato chips and biscuits.
After that, I went to a shopping street near Fuzhou Road that specializes in selling "event supplies" and bought all the balloons, colorful flags, kites and other props for social activities at once.
Everything was done during lunch time, very efficient.
As for mineral water and drinks, Xu Chen suggested going directly to the campus store downstairs of the dormitory to buy them on the day of departure.
It's heavy and heavy, and you can't save dozens of dollars by buying it outside, so there's no need.
The purchase was efficient and smooth, not to mention that Xu Chen hired two boys to serve as "transportation" foreign aid, which made him feel relaxed and happy.
On the way back in the car, Huang Qiqi, the life committee member, couldn’t help but said:
"Xu Chen, fortunately you are here!
The ideas you gave are so reliable. I thought I would spend the entire afternoon today and be exhausted! ”
(End of chapter)