Chapter 286 I feel relieved after saying this
Osaka, Dotonbori.
Xu Chen, Xie Bingran, Nie Fei, and Wu Feifei were wandering around quite leisurely.
Nie Fei took out a thin cigarette and lit it for herself.
Xu Chen took a look and found that the packaging box was in Japanese. He thought he bought it in Osaka.
Suddenly he remembered that Xie Bingran wanted to buy cigarettes for Li Rui and the others, but in fact Xu Chen was not that familiar with Japanese cigarette brands, so he asked casually:
"We are going to buy some local cigarettes to take home as gifts. Does Sister Fei have any recommendations?"
Nie Fei smiled: "For a man or a woman?"
Xu Chen: "Boy."
Nie Fei took out the pack of cigarettes from her pocket:
"MildSeven, I smoke this as a girl. The cigarettes are thinner and have mint popping beads.
If you buy it for a boy, just buy the normal ‘Seven Stars’...
Or if you buy the Japanese free version of Marlboro here, it is different from the American version and is easier for Asians to smoke. ”
Xu Chen gave a thumbs up: "Sister Fei really understands."
Xie Bingran held Xu Chen's hand and never spoke.
But she also knew that Xu Chen asked for her.
……
Xu Chen looked around and happened to see an "ASICS" store in front of him, so he said:
"I'm going to pick out a pair of shoes!"
Wu Feifei smiled and said: "Are you going to practice running too?"
Xu Chen: "Yes, I have to keep up with Brother Bing's rhythm."
He looked at Nie Fei again: "Sister Fei used to be a sports brand, so she should know a lot about it, right? Come and give me some advice?"
Nie Fei smiled: "No problem."
……
Xu Chen is thinking about "Burning Ice Sports", and naturally he is also thinking about the former "Nike Greater China Brand Director" Nie Fei.
As the vice president of marketing channels of Jiaduobao, Nie Fei definitely has no problem with her abilities, emotional intelligence, skills, and connections.
But Xu Chen still has some business concerns.
If you want to recruit Nie Fei to join the team, the most important thing in the early stage is that she can solve the product and supply chain problems.
In this regard, Xu Chen was almost blind, and he still needed a professional to control it.
Of course, Xu Chen could also start from scratch, but that would be too time-consuming and energy-consuming, and he would probably have to pay a lot of "tuition fees."
The most important thing is that Xu Chen really doesn't want to be so tired and tired.
It's hard to live as a "rich second generation". Can it be easier?
It is still possible to open an advertising agency. After all, with the memory of rebirth and the accumulation of previous lives, you can easily earn tens or millions by bragging and writing PPT.
But if he really wanted Xu Chen to engage in production and connect with factories, he really didn't want to put in the hard work.
We agreed to be a playboy and quietly be a rich second generation, but we still try our best not to trouble ourselves.
Matters related to the production, manufacturing, and supply chain of "Ranbing Sports" need to be handled by an "industry insider", or it is necessary to judge whether Nie Fei, the former "Nike Brand Director", has the corresponding professional knowledge and business in these aspects. capabilities, and industry resources.
As an excuse to buy shoes, I can explore it from the side.
……
The four of them entered the Asics store. There were not many customers in the store.
This is a shoe specialty store, and everything you see is a display of colorful shoes.
There were two salesladies, but they just smiled and had no intention of actively selling.
Under normal circumstances, the shop assistants here adhere to the "no interruption" principle. Unless customers wave and ask, they will not take the initiative to come over.
In this regard, it does make people feel more at ease.
Nie Fei looked at Xu Chen: "How much do you weigh?"
Xu Chen thought for a while: "Probably one hundred four or one hundred and five."
Nie Fei looked around, then walked around several display racks and led Xu Chen inside.
She picked up a pair of shoes:
"If your goal is to be able to run five kilometers or ten kilometers, just buy this.
Kayano is ASICS’ most classic shoe, and most runners on the road will buy a pair.
Haruki Murakami runs ten kilometers every day and wears these shoes all year round. ”
She picked up another pair:
"The sole of this pair of Nimbus shoes is softer than that of Kayano shoes. If you only buy this pair for running two or three kilometers, it will be better for your knees."
Xu Chen smiled: "Sister Fei is really understanding!"
Nie Fei: “After all, I already know how to make a sports brand.
In fact, every brand worth mentioning still has some bottom-of-the-box products..."
She pinched the sole of the shoe in her hand:
"This gel is ASICS's technical barrier. Apart from the patent, it is really difficult for other companies to make it now..."
Nie Fei also talked about other products and technologies. When it came to professional matters, Nie Fei explained them in a simple and profound way.
Xu Chen listened carefully and felt "eye-opening" and "that's how it is".
Nie Fei shook the shoes in her hand and said again:
"Although I used to work for Nike, I have to admit that for us Chinese, these Japanese brands are indeed more suitable.
The foot shape of Asians is very different from that of Europeans and Americans. Our forefoot is wider, while Europeans and Americans have slender feet.
The most typical one is Converse, which many Chinese people look good in, but their feet will hurt after just two days of wearing it. Wearing it for a long time may even affect the movement of their feet.
Including Nike and Adidas, many of the first products to enter Asia did not adapt to the foot shape. In fact, they were not that comfortable to wear.
Asian native brands like ASICS have adapted to Asian feet from the very beginning, so they will be more comfortable to wear.
For example, the shoes of Xie Bingran and his national team are all customized by the cooperative brands, so they are not within the scope of discussion of mass-produced consumer products for civilian use..." Xu Chen nodded, feeling that he had learned more.
Chatting with people in the industry is still different.
In his previous life, when Xu Chen was in his thirties, he used to buy running shoes for running in order to lose weight, but he didn't know much about it at the time. He just bought expensive ones to protect his knees...
Xu Chen opened the label of the shoe in his hand and looked at it:
"Is this made in Indonesia? I thought it was all made in China now..."
Nie Fei: "Currently, there are supporting industrial chains in China, Southeast Asia, and South Asia."
She smiled: "But it won't take long, and most of the industrial chain will probably be transferred to China.
No matter where in the world, in terms of cost, quality control and other aspects, they will ultimately be unable to outperform the domestic..."
Xu Chen: "Sister Fei, are you familiar with the domestic production and supply chain?"
Nie Fei smiled and said: "Like Nike, it can basically be regarded as a 'brand management company'. The core is to do two things: product design and brand management.
All production matters have been handed over to the factories in the supply chain.
Check out the 16-9 book bar and see the correct version!
The industrial agglomeration belt in Fujian Province already has overall production capacity...
When I was at Nike, I also managed product development for a period of time, so I was actually quite familiar with it. ”
Xu Chen said with a smile: "Sister Fei said that...I feel relieved."
Nie Fei was stunned for a moment, not quite understanding the meaning of Xu Chen's words.
……
Xu Chen followed Nie Fei's suggestion and bought a pair of Kayano running shoes. After trying them on, they found they fit perfectly.
He was also thinking about when it would be convenient for him to speak up and recruit "Sister Fei" to join him in the "Burning Ice Sports".
Xu Chen thought for a moment and found that there were currently three main obstacles.
First, the company of Jiaduobao is currently in good condition. Wang Laoshun is about to become the third largest beverage item in the country, and another high-end mineral water product led by Nie Fei is about to be launched. This is a picture of prosperity. momentum.
Nie Fei has already become the vice president, and no one would be willing to come out rashly.
The second is that "Sister Fei" is a gold-collar worker. According to Xu Chen's initial estimate, the annual salary will be two to three million in cash, as well as company options and stocks.
This is not what "Burning Ice Sports" can currently afford.
The third issue is the attractiveness of “Burning Ice Sports” itself. In this regard, Xu Chen, as the "big boss" behind the scenes, still needs more core planning and calculations.
And as Xie Bingran's reputation becomes more and more popular, "Burning Ice Sports" should really be put on the agenda.
But once you talk to Nie Fei, it's best to have the final say.
In the future, can the competition between Jiaduobao and Guangzhou Pharmaceutical for the "Wang Laoshun" trademark be used as an opportunity to "drag out" Nie Fei?
……
……
It's approaching evening.
Wu Feifei held Nie Fei's arm, looked at Xu Chen and Xie Bingran and said:
"You two must have made arrangements, so we won't disturb you."
Xu Chen smiled honestly, acquiescing.
Nie Fei said to Xu Chen again:
"I will contact Teacher Xu Chen when I return to China. Brother Bing's cooperation should be promoted immediately.
I took another look at the progress of Kunlun Mountain products and factories today...
I estimate that after the National Day, the official launch and promotion plan will be drawn up, and the corresponding advertising materials will have to be prepared as soon as possible. ”
Xu Chen: "No problem, wait for Sister Fei to call you anytime."
……
Xu Chen took Xie Bingran to a "kaiseki restaurant" that had been booked in advance.
It is a small store located in a civilian alley that looks inconspicuous.
There were only two tables of customers in the store, one of which was Xu Chen and Xie Bingran.
In fact, the store only serves two tables a day, so it's even harder to get a reservation.
The chef and the clerk are a middle-aged couple...
The price per customer for such a meal is more than 3,000 yuan, and Xu Chen plus Xie Bingran's price is more than 6,000 yuan.
And such a price is not considered to be absolutely high-end among kaiseki cuisine.
Xie Bingran didn't know the price of the meal, so Xu Chen naturally wasn't prepared to mention it.
Although she is now a completely rich little woman, after all, half a year ago, she was still very poor in her own food and life.
A meal of 6,000 yuan would probably put Brother Bing under a lot of psychological pressure.
……
Xie Bingran looked around at the elegant Japanese-style shops and felt fresh.
While waiting for the food to be served, Xu Chen became interested in "dropping the book bag" again, and taught the snack connoisseurs about the origin of the so-called "kaiseki".
When he heard that "huaishi" actually originated from the Zen monk's "hungry stomach holding a stone in his arms", Xie Bingran was a little cold and speechless.
She seemed to have some experience with "hungry" and said casually:
"How can holding a stone in your arms help when you're hungry?"
Xu Chen: "Then what works?"
Xie Bingran: "It doesn't work...
Drink a glass of cold water and go to bed. ”
……
Xu Chen was silent for a while, and suddenly felt distressed.
He shook Xie Bingran's hand across the table:
"I will never be hungry again..."
(End of chapter)