Chapter 291 Designated Dongchen Advertising
When we came out of the cafeteria after dinner, it was getting dark.
Xu Chen and Xie Bingran walked around the training base. In fact, it was similar to a big campus. The only thing was that it was full of sports venues and supporting facilities.
On a small road with few people, the two held hands together in tacit understanding.
Xie Bingran whispered: "We will resume training tomorrow."
There was a hint of sadness in his tone.
Resuming training means returning to a life similar to "military" life.
Get up at 5 o'clock every morning and do morning exercises at 6 o'clock. Physical training in the morning, technical training in the afternoon, recovery training and theoretical study in the evening...
He couldn't just hold hands with Xu Chen and walk around like this.
The more difficult ones are "winter training" and "summer training".
Athletes also need to adapt to different weather and climate conditions to cope with competitions in different seasons, countries and regions.
The so-called winter training and summer training are to hone and consolidate competitive abilities in the most extreme weather...
Fortunately, athletes still have weekends. After completing the training plan for the day, they still have some free time.
Xu Chen said: "I'll come over to see you on the weekend!"
Xie Bingran: "Oh."
Xu Chen: "I'm going to buy a car. It will be more convenient to drive over to you in the future."
Xie Bingran: "Oh."
Xu Chen: "I'm buying a car, why don't you congratulate me?"
Xie Bingran: "Congratulations."
"..."
Xu Chen: "When you are free, I will drive you out to play!"
Xie Bingran finally smiled happily: "Okay!"
Xu Chen thought for a while and suddenly said:
"You just checked in today, so you shouldn't be strict, right?"
Xie Bingran: "Huh?"
Xu Chen: "Can you sneak out at night?"
Xie Bingran blinked his big eyes.
Xu Chen showed a wicked smile: "When I first came by car, I saw there was a hotel next to me."
Xie Bingran pursed her lips and smiled: "Director Cheng will check the wards in the evening, and when she leaves..."
Xu Chen: "Okay!"
……
……
On Monday, Chen Xinyi from Jiaduobao’s marketing department contacted Xu Chen.
Kunlun Mountain Mineral Water Xie Bingran’s endorsement contract is already being pushed forward.
This week, Nie Fei will fly to Beijing with the boss Chen Jinru to discuss specific contract matters with the two directors of the General Administration of Sports, An Jinxiong and Li Yue.
Negotiating endorsement fees still takes some time.
During the noon break, the two sides held a conference call. Xu Chen was too lazy to go to the office, so he started a conference call on the school lawn at noon.
Of course there was Nie Fei on the other end of the phone. She had returned from Japan.
The main thing was to communicate with Xu Chen about Xie Bingran’s shooting needs for two-dimensional materials.
After the National Day, a specific print advertising shooting plan is needed.
This is not complicated. I gave the request to Sun Amy today. She happened to be in Tiancheng during the National Day. We worked together to come up with a plan for implementation. There was no big problem.
In theory, celebrity endorsement cooperation will involve signing video ads and print ads together. But Nie Fei revealed that the cooperation between Kunlun Mountain and Xie Bingran may not involve video advertising.
First, considering the issue of cost, cutting off the need for a video advertisement can lower the overall cost.
In addition, for the first wave of promotion of Kunlun Mountain, we still dare not invest too much marketing budget at one time, so we are not planning to launch large-scale TV advertisements.
Generally speaking, the focus is still on print advertising and channel distribution.
From the perspective of new product launches, this is actually a very appropriate arrangement.
In addition, Nie Fei also revealed that the current negotiations on Xie Bingran’s endorsement fees are indeed difficult.
Mainly after the competition in Osaka, Xie Bingran's popularity soared, and her commercial value naturally increased.
An Jinxiong and Li Yue, who are in charge of business negotiations for national team athletes, naturally try to get a good price.
Chen Jinru, the boss of Jiaduobao, inevitably showed regret.
If I had known earlier, I should have listened to "Teacher Xu Chen". After listening to Dongchen Advertising's plan report, I should have immediately gone to the national team to talk about cooperation.
If Xie Bingran can be signed before the Osaka game, it is expected to save a lot of money.
Check out the 16-9 book bar and see the correct version!
But it's too late now, and we can only let others take advantage of us.
Currently, Jiaduobao is still considering using "Wang Laoshun" to sign the international track and field team as a whole.
In this way, if both parties talk together, the overall cost may be reduced.
After several months of rapid growth, "Wanglaoshun" has now encountered a bottleneck in sales growth, and it is time for a new wave of promotion.
The cooperation with the national track and field team is also a very good promotion attempt.
……
After ending the conference call, Xu Chen called Sun Amy directly.
The material shooting requirements for "Kunlun Mountain Mineral Water" and "Morning Wind Electric Vehicle" were synchronized.
During the few days of National Day in Tiancheng, Teacher Amy's task was still quite heavy. She needed to make plans for two sets of manuscripts at the same time, and she also had to watch and complete the filming of Chenfeng Electric Vehicle Xie Bingran's material.
Amy Sun did not find it troublesome. Instead, she showed excitement, saying that she would start working on the plan in the next two days and talk to Xu Chen first when she arrived in Shanghai.
For the graphic plan of Kunlun Mountain Mineral Water, Xu Chen directly provided the picture copywriting, and Sun Amy just created the picture composition directly.
The plan is still based on the plan output by Xu Chen before. After all, it has been reported and approved.
The core creative concept and advertising theme is "the quality of water determines the quality of life."
The product name and slogan were also based on the plan submitted by Xu Chen.
Jiaduobao has contacted the trademark holder of the "Kunlun Mountain" trademark and has negotiated a price and is ready to buy it.
That Chen Jinru and Chen always had a good personality. He did not use the name of "Jiaduobao Group" to negotiate, but used the name of a small company under it. He thought that he could save a lot of trademark transfer fees.
Xu Chen couldn't help but wonder whether Mr. Chen Jinru and Mr. Chen used any special bargaining methods in the cooperation between Wang Laoshun and the national track and field team.
……
……
On Wednesday, Xu Chen unexpectedly received a call from coach Cheng Hong.
She said that Director Li Yue had a business cooperation with Xie Bingran and needed to talk on the phone.
Xu Chen naturally coordinated the time and held a conference call with Director Li Yue that afternoon.
On the phone, Director Li Yue got straight to the point:
"There is a car brand that wants to discuss Xie Bingran's endorsement cooperation.
The fees, cooperation details, etc. have all been discussed, and the brand has no objections.
But when chatting with Xie Bingran, she made a specific and strong demand, that is, Dongchen Advertising must be designated to participate in this advertising project.
Otherwise, she will not sign the endorsement contract. ”
Only then did Xu Chen know that when he was at the training base that day, Brother Bing suddenly asked about "Dongchen Advertising" because of this.
(End of chapter)