Chapter 293 Impolite branding
Thursday, noon.
Xu Chen finished his morning class and walked quickly towards Tonghai Business Building.
We went all the way up to the 8th floor, and as soon as we entered the office, we saw Amy Sun.
"Teacher Xu Chen!"
Amy Sun stood up to say hello and smiled sweetly.
She still had a bun and round glasses.
"Thank you!"
Xu Chen smiled and said, "I haven't given you a computer yet, and I'm not very familiar with the computers designers need.
You can write an order for me in the afternoon. The required computer models and configurations can be arranged to be delivered and installed tomorrow. ”
"Okay!" Amy Sun smiled sweetly.
Xu Chen took Sun Amy around the small office first.
He opened the door of the refrigerator: "You can eat the fruits in there as you like. I'll be here to restock every two days!"
He specially took her to the "general manager's room" and opened the bottom cabinet:
"You can drink all these red wines. Our company is more casual, so drinking during the day is no problem.
Just leave the Maotai and Guojiao liquors on the right side alone. These are Mr. Fang Jun’s treasures and I don’t even dare to touch them. ”
Amy Sun smiled awkwardly: "I don't know how to drink!"
Xu Chen: "Let's go, I'll take you to dinner!"
……
Xu Chen took Sun Amy to Miyun Road, a street full of small restaurants.
"This street is full of food, you can come here."
"Okay!"
Xu Chen took her to a small restaurant with Shanghainese cuisine, which was relatively elegant and clean.
Seeing that Sun Amy was also a foodie, Xu Chen deliberately ordered more.
Braised pork, Hujiang pork ribs, drunken chicken... I also ordered the special Hushang pan-fried chicken.
Amy Sun was obviously pleasantly surprised and enjoyed eating.
The two talked about Gu Xinxin again. It turned out that she also contacted Sun Amy yesterday.
Hearing that Sun Amy had joined Dongchen Advertising, Gu Xinxin was still a little surprised, so he asked her some questions.
During the National Day holiday, Xu Chen invited both of them to visit "Morning Wind Technology". The two young ladies already knew each other and were very happy to be together.
Only then did Amy Sun find out that Gu Xinxin also had a "master" in the pharmaceutical industry who had joined "Morning Wind Technology".
……
"There is a client visiting tomorrow, you have to come with me." Xu Chen said.
Amy Sun: "Okay, what kind of customer is it?"
Xu Chen: "Jeep."
Amy Sun was stunned for a moment, obviously a little surprised:
"Do we...do we still have car brand customers?"
She has worked in Heijue Marketing for two years, so she naturally knows how rare it is to have such foreign car brand customers.
Domestic advertising companies like Heijue Marketing can only participate in pitches for some domestic brands, and may not win the bid despite all the hard work.
And mid-to-high-end imported car brands rarely use domestic advertising companies.
Amy Sun really couldn't understand how Dongchen Advertising had the opportunity to contact a car brand like Jeep.
Xu Chen: "There is a cooperation project related to Xie Bingran. Let's talk about it first."
As for the relationship between Xu Chen and Xie Bingran, Sun Amy still knew a little bit about it after the last pitch in Kunlun Mountain.
But because of Xie Bingran, it was a bit unexpected to receive an invitation from the Jeep brand.
Xu Chen explained:
“I am still confident that I can win the Jeep order.
But tomorrow's first contact may not be pleasant. ”
Amy Sun adjusted her round glasses: "Why?"
Xu Chen didn't explain too much, just said:
"They were reluctant to cooperate with Dongchen Advertising, but because of Xie Bingran, they had to listen to our plan.
I will do this plan, don't worry too much. ”
Amy Sun thought for a while and said seriously:
"Teacher Xu Chen takes action. I think even if it is an imported brand car, there will be no problem in taking it."
After going through Fu Yanjie's project and the Kunlun Mountain mineral water project, Sun Amy had nothing to say about Xu Chen's professional abilities.
Especially when I saw with my own eyes Xu Chen's proposal level on the spot. At least among the various advertisers Sun Amy had come into contact with, Xu Chen was considered a very powerful being.
And this is also the main reason why she is willing to join Dongchen Advertising.
By following Xu Chen, you don’t have to worry about running out of good projects, and you can also learn a lot from him.
Although Dongchen Advertising seems to be a small company, after all, there is "Morning Wind Technology" behind it.
Being backed by an industrial technology company is something that other pure advertising agencies cannot match.
In Sun Amy's view, Dongchen Advertising's stability may be higher than that of some medium-sized advertising companies.
As long as Chenfeng Technology is here, there is no need to worry about running out of projects. After all, theoretically speaking, an electric vehicle technology company will also need a "marketing department" in the future...
What Sun Amy didn't tell Xu Chen was that when Gu Xinxin chatted with her on the phone yesterday, she said the same thing.
Amy Sun is also very happy that Gu Xinxin can join Dongchen Advertising.
After all, we have cooperated with Renhe on two projects before, so we know the basics...
"Teacher Xu Chen, I have found some reference pictures for the graphic ideas of Kunlun Mountain Mineral Water and Chenfeng Electric Vehicle. We can discuss it in the afternoon or later." Sun Amy said with a smile.
Xu Chen: "Don't worry about this. It's your first day at work. Let's go shopping first.
When we come back from visiting the client tomorrow morning, it won’t be too late to discuss it in the office! ”
Amy Sun smiled sweetly:
"Okay...
What do I need to prepare in advance for Jeep’s visit tomorrow? ”
Xu Chen thought for a while: "You can help design a new business card this afternoon and print the logo of 'Dongchen Advertising' you designed.
There is a printing press downstairs of our company to help print them out. ”
Amy Sun: "No problem, I'll get it done in the afternoon."
Xu Chen smiled: "Remember to issue invoices. I will organize a work group in the afternoon. You also met Teacher Fang Jun when he was in Yangcheng...
She is our God of Wealth, and Teacher Fang’s financial team will help us handle things like finance and reimbursement. ”
Amy Sun: "Okay. Do you need me to prepare any materials for the meeting with the client tomorrow? For example, company introduction..."
Xu Chen: "No, I will introduce our company verbally.
They know that we are just a small advertising company in China, so there is no point in preparing a PPT to introduce the company in a pretentious manner.
The ability to win this customer ultimately depends on the plan that can be provided, and nothing else matters.
Tomorrow is the initial contact, mainly to talk about the other party's advertising needs.
I estimate that during the National Day, we need to make a plan, and when we come back from the National Day, we will take the plan and make a proposal to the other party. ”
Amy Sun: "Okay, if there's anything you need me to do, just tell me."
Xu Chen: "Don't be so polite to me!"
……
……
Friday.
Check out the 16-9 book bar and see the correct version!
There was a physical education class and a photography class in the morning, so Xu Chen had no choice but to skip class and come out.
Fortunately, the teacher in the photography class was more casual in taking roll calls, and Hong Xiaoqiang, who was in the same dormitory, would help me fool him.
Xu Chen met Sun Amy at the south gate of the school on Chifeng Road, then waved to stop the car and drove towards Lujiazui.
……
Taxis travel through high-rise buildings in Lujiazui.
Amy Sun graduated from Yangcheng. It seemed that this was her first time coming to Lujiazui, so she raised her head to take a look with interest.
Xu Chen also looked up. The Oriental Pearl Tower and Jinmao Tower stood tall and were particularly eye-catching.
Now in 2006, the World Financial Center has not yet been topped out, and the glass curtain wall is only half installed...
The wind tunnel plan at the top of this ultra-tall building designed by Japanese architects also caused an uproar.
The original design was a perfect circle, but because it was made by a Japanese designer, it attracted criticism from the Chinese people.
After that, they had to consider the national mood and changed the circle into the later square...
In this Lujiazui area, the construction of the later "Shanghai City Center Building", which was later to be taller, had not yet started in 2006.
……
The taxi stopped at a high-end office building on the edge of the core area of Lujiazui, and Xu Chen took out cash to pay the fare.
Although I have adapted to the "cash life" for a long time, I still find it a bit troublesome.
The two got out of the car.
Amy Sun was carrying her laptop bag and following her "boss", looking very well-behaved.
Xu Chen took out his mobile phone and contacted the Jeep customer first.
"Let's go! Let's go to the lobby first!"
There is an access control into the elevator hall, so you can only wait here.
After waiting for a while, a young man with oily hair and a capable appearance came down.
Xu Chen took the initiative to greet him: "Manager Yan Chuan, right? I am Xu Chen."
Yan Chuan is the brand manager of the Jeep marketing department, a thin and capable young man wearing a crisp white shirt.
He looked at Xu Chen with a look of surprise on his face:
"Sorry, I didn't expect you to be so young."
Xu Chen smiled, did not answer, and directly introduced Sun Amy behind him:
"This is our company colleague, design director Sun Amy."
Amy Sun was polite, smiled and bowed slightly.
The two parties exchanged business cards, and Yan Chuan led the two of them up.
"Our office is on the 17th floor. Our director Andy happens to be here today. We can chat together later."
……
The elevator goes straight to the 17th floor, and when you exit the elevator hall, you see the large and simple Jeep logo.
Following Yan Chuan into the office, he saw it was spacious and bright.
On the background wall, classic models of various generations in Jeep history are posted.
There is also a large cultural wall that records the history of Jeep in English, including the military supplies that were born during World War II...
The decoration of the office still has some automotive industry style.
For example, the bar in a corner is a table built with car tires.
Yan Chuan led the two of them through the office area to a conference room.
The conference room is clean and simple, not much different from an ordinary conference room. The only thing is the screensaver on the big TV, which plays outdoor posters of the "Wrangler" model on a loop.
"Teachers, please wait a moment, Andy is still in a meeting."
Xu Chen: "No problem, we'll just wait."
Yan Chuan smiled, brought two bottles of water, and then turned around and went out.
……
Xu Chen and Sun Amy waited quietly. They waited for nearly half an hour, but there was no movement.
Amy Sun glanced at the time and frowned:
"Let us wait for so long...even though the other party is the brand owner, isn't it too rude?"
Xu Chen's expression remained as usual, as if he had expected it, and he said:
“The Jeep brand is still somewhat resistant to Dongchen Advertising’s inclusion in this advertising list.
Deliberately making us wait like this is a hint to us..."
Amy Sun: "Then...are we still doing this project?"
Xu Chen smiled: "I estimate the project budget is at least two to three million, why should I just leave this money and not make money?"
Amy Sun blinked, but her heart was pounding.
If Party A's customers are resistant at the beginning, there will probably still be resistance to subsequent proposals.
Xu Chen didn't care at all, and even looked confident.
Regarding Jeep's advertising project, he knows the "standard answer", so he has no worries about the proposal itself.
More importantly, he believes in Xie Bingran's commercial value, and the Jeep brand will never give up easily.
At this moment, deliberately leaving two people alone is nothing more than being "little tempered".
Or it may imply that Dongchen Advertising can voluntarily withdraw from this project.
Xu Chen was not angry at all. In the adult world and business world, emotions are worthless.
(End of chapter)