Chapter 295 Arrangements for National Day
It is obvious that this Andy, Mr. He Dachang, is a man of temperament.
After listening to Xu Chen's statement, he stood up excitedly.
Previously, he showed an obvious intention of "driving away guests", but now he had an in-depth communication with Xu Chen.
Just because Xu Chen not only "guessed" the spokesperson chosen by Jeep, he even stated the strategy and thinking behind it with almost no mistakes.
"Teacher Xu Chen, your judgment is exactly the direction of our strategy!
At present, domestic automobile OEMs have not invited entrepreneurs to be their spokespersons. This is a bold attempt that no one has ever done before!
The key is that Wang Shi’s popularity and topicality are there, and his commercial value is comparable to that of a star..."
Xu Chen took over He Dachang's words and said "adding fuel to the flames":
“The most important thing is that Wang Shi can perfectly represent the target users of our Jeep brand.
Our actual users may be lower than Wang Shi's rank, but using such an entrepreneur is the psychological projection of the target users.
If possible, who wouldn't want to achieve Wang Shi's level of business success? ”
He Dachang smiled and nodded:
"Very good! This is the result of our research!"
He paused and then said:
"Xie Bingran's choice, what Teacher Xu Chen analyzed just now, is also on point!
We took a fancy to her attributes of ‘challenge, wildness, passion, and youth’. These are also the spiritual core of our ‘Wrangler’ brand that we want to bring out this time. ”
……
He Dachang became more and more excited as he talked, and he roughly outlined some of the plans for the "Grand Cherokee" and "Wrangler" this year and next year.
Xu Chen listened silently and remembered silently.
He Dachang seemed to be sharing happily, but Xu Chen knew in his heart that the other party was also talking about this advertising demand.
It was obvious that this Andy, He Dachang, was already expecting Dongchen Advertising to come up with a plan.
Perhaps it was because Liu Wenqin, the creative director of BBDO Tianlian Advertising, was present. He was not able to directly communicate the needs due to personal reasons, so he used this method to inform Dongchen Advertising of this year’s advertising plan, promotion goals, etc.
Xu Chen listened silently and quickly figured out the other party's entire advertising needs this time.
In fact, the core is not complicated.
Two spokespersons, Wang Shi and Xie Bingran.
Two models, Grand Cherokee and Wrangler.
It is necessary to produce a core advertising slogan, plus an advertising video with brand proposition.
But for this "brand proposition advertising film", the client has not yet figured out whether to make one film with Wang Shi and Xie Bingran appearing together, or to make two separate films.
This needs to be discussed and decided after the advertising company gives plans and suggestions.
……
He Dachang chattered a lot excitedly, and finally seemed a little thirsty.
After he sat down, he actually Cued Liu Wenqin beside him:
"Vincent, do you have anything to add?"
Liu Wenqin was stunned and said with a smile:
“Andy’s analysis has been very thorough, I have nothing to add.”
He paused, looked at Xu Chen and said:
“Teacher Xu Chen’s analysis was also unexpected, and he was able to guess our recommended spokesperson!
We at BBDO are also looking forward to Dongchen Advertising’s creative solutions. ”
Anyone who can sit at the card table is naturally not a fool.
Liu Wenqin naturally saw He Dachang's intention and had already made it clear that he wanted Dongchen Advertising to come up with a plan.
Amy Sun blinked, but she was still a little confused.
This simple-minded designer who just graduated has not fully understood the situation yet.
Why did Andy agree to Dongchen Advertising’s plan just now, despite what he said?
She turned to look at Xu Chen again, wondering what kind of magic power her "boss" had? !
……
The matter has almost been discussed.
Xu Chen took out his mobile phone, looked at the calendar and calculated the time in his mind:
"Dongchen Advertising will prepare a concept proposal covering the core concepts of the slogan and the commercial.
But since this is the first communication, the specific storyboards will not be involved yet..."
He Dachang smiled and said: "No problem."
Xu Chen checked the time again:
"We just decided to make the proposal on Monday, October 9th, after the National Day. Andy will check if the time is suitable?"
He Dachang was not in a hurry to reply, but turned to look at Liu Wenqin who was standing aside.
Liu Wenqin showed a hint of embarrassment...
BBDO Tianlian Advertising also needs to come and submit creative plans.
But the time originally given by Liu Wenqin was not until the end of October.
In comparison, the efficiency of Dongchen Advertising is much higher...
Liu Wenqin smiled, turned to He Dachang and said:
"Then BBDO will also advance the proposal time to the 9th. Andy can always make a comparison and judge by then."
He felt a little depressed in his heart.
The National Day holiday is about to go to waste. I originally planned to travel to Europe...
This small domestic advertising company is really too "volume", right? !
He Dachang laughed:
“Then thank you so much Mr. Vincent and Mr. Xu Chen!”
Liu Wenqin thought for a while, narrowed his eyes and added:
“The spokesperson Wang Shi has always been in contact with BBDO and is quite familiar with me personally.
He will still have major opinions on the content of the advertisement, so he should state this in advance. ”
Xu Chen said: "No problem.
If Dongchen Advertising's plan can be approved by Andy and the Jeep brand, it will definitely be shown to spokesperson Wang Shi.
Xie Bingran doesn't need to worry. She will have no problems with the plan I come up with. ”
Overtly or covertly, this is a bit tit-for-tat. Who is not familiar with the spokesperson? !
He actually brought out his "personal relationship" with Wang Shi, which made Xu Chen a little speechless.
When it comes to "personal relationships", who in the world can compare to the relationship between myself and Brother Bing...
He Dachang looked very happy, stood up and said:
"Then the matter is settled!
We at Jeep are still very hopeful that we can sign Xie Bingran..."
Xu Chen smiled and said nothing, just nodded.
The implication of He Dachang's words is that Jeep still hopes that Dongchen Advertising can come up with a convincing plan.
……
……
downstairs.
Xu Chen took Sun Amy to buy coffee at a nearby Starbucks.
After ordering a Frappuccino for Amy Sun, Xu Chen himself ordered a cup of Earl Gray tea as usual.
Amy Sun was still confused:
"Boss, how come we can pitch manuscripts with BBDO in such a daze?"
Xu Chen laughed and said jokingly:
"After the National Day, I was afraid that I won the pitch again just because I was confused."
Amy Sun blinked her round eyes, feeling...it wasn't impossible.
"Boss, what do I need to do with this plan?"
Xu Chen thought for a while: "On National Day, you will first work on the Kunlun Mountain manuscript and the Chenfeng electric car shooting.
Don't worry about Jeep, I'll do it myself. ”
Amy Sun adjusted her round glasses:
"But BBDO must be a creative team!"
Xu Chen was full of confidence: "I also did Fu Yanjie's pitch and the Kunlun Mountain project by myself."
Amy Sun took a sip of the ice-cold Frappuccino with stars in her eyes.
... There was still some time at noon, so Xu Chen took Sun Amy for a walk around Lujiazui.
Amy Sun still showed the excitement of a "little girl", looking up at the high-rise buildings with a surprised look on her face:
"Sure enough, Shanghai City is still more prosperous than Yangcheng!"
Xu Chen: "Everyone has his own merits. At least when it comes to food, I still prefer Yangcheng."
He thought for a while: "I'll buy something with me later."
……
A shopping mall, a shop selling Shanghai dim sum.
They are all special snacks from the Jiangsu and Zhejiang regions, exquisite and beautiful.
Xu Chen bought a large box of miscellaneous items, such as fresh meat mooncakes, sweet-scented osmanthus cakes, butterfly cakes, crab apples...
After packing, she reached out and handed it to Sun Amy:
"Send to you, welcome to Shanghai City, welcome to join Dongchen Advertising!"
Check out the 16-9 book bar and see the correct version!
Amy Sun was stunned, took the box of snacks, and smiled obediently: "Thank you, boss!"
Xu Chen bought a few more gift boxes and asked the clerk to pack them in the boxes.
When I return to Tiancheng during the National Day, I’d better bring some souvenirs back to my family.
"Can you help me mail it?" Xu Chen asked the clerk.
"Yes sir, just leave your address.
We will weigh and calculate a mailing price. If the final postage exceeds, you don't have to worry about it, we will pay it.
If there is any surplus from the postage, we will calculate it as a gift of snacks and package them together and send them away..."
As Xu Chen filled in the address, he thought to himself that the idea of this mailing service was very reliable and very thoughtful.
……
……
He had to go to class in the afternoon, so Xu Chen took Sun Amy to have a casual meal at a nearby McDonald's at noon.
In the meantime, I received a message from Xie Bingran, and her itinerary in the provincial capital during the National Day was also confirmed.
Xie Bingran will arrive in the provincial capital on the morning of the 3rd and participate in several official welcome and celebration activities that day, as well as provincial TV programs, etc.
On the 4th, it was a "public welfare activity" organized by the Provincial Sports Bureau and the Propaganda Department. As a guest, Xie Bingran visited several sports schools, sports organizations, etc. in the provincial capital, including the Provincial Sports University where Chen Dahai is located.
On the morning of the 5th, Xie Bingran flew back to Shanghai to resume his training routine.
……
For the filming of the "Morning Wind Electric Vehicle" material, Xie Bingran privately asked coach Cheng Hong to help coordinate, so he only had the late afternoon on the 4th to shoot until the evening.
So for Xu Chen, just bring Sun Amy and Gu Xinxin there early on the 4th.
At noon, Xu Chen could also drag Chen Dahai to have a meal with Brother Bing.
In the afternoon, Amy Sun and Gu Xinxin went to the studio to prepare. Xu Chen could just wait for Brother Bing to finish his activities in the afternoon and drag her directly to the studio.
……
After confirming the schedule with Xie Bingran, Xu Chen also directly contacted Guo Liang and confirmed the shooting time from the afternoon to evening of the 4th.
Guo Liang has already found a photography studio in the provincial capital that shoots advertising materials. His past works have been sent to Xu Chen for confirmation, and there are no major problems.
The owner of that photography studio used to shoot advertising materials in the capital in his early years. He also photographed many celebrities, so his products were guaranteed.
……
Return to the "Dongchen Advertising" office.
Amy Sun happily stuffed all the fresh snacks into the refrigerator.
"Design Director" Sun Amy's new computer has been equipped with a huge computer screen.
For the print advertisements of Kunlun Mountain and Chenfeng Electric Vehicles, Teacher Amy has found some reference pictures and even made some drafts.
Xu Chen took a brief look and praised him repeatedly for his reliability.
Amy Sun is indeed a very professional designer. In addition to her excellent design skills, she had a round of phone calls with Xu Chen and she understood exactly what he wanted.
Seeing Sun Aimei looking like she was "going to war", Xu Chen said with a smile:
"The graphic design of Kunlun Mountain requires a proposal, and it needs to be done carefully. It needs to be accompanied by copywriting and renderings.
Don’t go to too much trouble with Chenfeng Electric Vehicles. As long as we can understand our own projects.
Now the main thing is to give some action references and lighting requirements during shooting, so as to ensure that the studio shooting on the 4th is enough. ”
Amy Sun smiled: "I understand, boss!"
……
……
During the afternoon class break, Xu Chen received a message from Chen Xinyi of Jiaduobao Marketing Department.
[Teacher Xu Chen, our Wang Laoshun has signed an official cooperation agreement with the National Track and Field Team. Sister Fei asked me to synchronize with you. We may also be involved in related projects later. 】
At the back, there is also a news link.
Xu Chen opened it and looked at it. It was a press release about Wang Laoshun signing a contract with the national track and field team.
There is a photo of the signing, which is Chen Jinru of Jiaduobao and director Anjin Xiongan of the General Administration of Sports.
Xu Chen was still a little surprised. He didn't expect that "Mr. Chen" would move so quickly.
The contract between Kunlun Mountain and Xie Bingran has not yet been officially signed, but the contract between Wang Laoshun and the national track and field team has been signed.
The "National Track and Field Team" and individual athletes are considered different contract targets.
In terms of the subject of the contract's rights and interests, both parties can be regarded as independent of each other.
One very clear difference is that commercial cooperation with an individual athlete like Xie Bingran requires signing contracts with both the individual athlete and the national track and field team.
When signing an overall contract with the "National Track and Field Team", there is no need to sign with each athlete.
Therefore, it is understandable that this contract can be signed so quickly.
All it takes is for Chen Jinru and An Jinxiong to negotiate.
Of course, in theory, there will still be layers of approval from the national team.
However, Xu Chen still smelled something different and subtle...
He thought for a while and tentatively asked Chen Xinyi:
[Help me say congratulations to Sister Fei! I didn’t expect Sister Fei to be so capable and sign up for the national track and field team so quickly! 】
Chen Xinyi quickly replied:
[The contract for the national track and field team was signed by Mr. Chen, but in fact we, Sister Fei, were not involved...]
Xu Chen thought that it was indeed the case. This cooperation was entirely driven by Chen Jinru.
He thought for a while and texted back:
[Kunlun Mountain and Xie Bingran’s cooperation, how is the signing progress? 】
[That one is a little more complicated, because it also involves Xie Bingran’s signature. Xie Bingran has already communicated it, so there is no problem...
But for contract amount review, our company and the national team still have processes to go through. 】
【oh? Then why did Wang Laoshun sign the contract with the track and field team so quickly? 】
[I’m not sure about this, that one was directly promoted by Mr. Chen...]
Xu Chen had to wonder, in this cooperation, would Chen Jinru have some secret operations under the table?
According to the memory of the previous life, the brand authorization of "Wang Laoshun" had some unspeakable and subtle operations, which eventually came to light and led to a lawsuit that lasted for several years.
Some people were imprisoned because of this...
But at this moment in 2006, the problem has not yet been exposed.
People are "path dependent" and their nature is difficult to change.
……
While Xu Chen was in the classroom and thinking about it, he received another message from sister Wu Yue:
[Report to Mr. Xu, air tickets and hotels have been arranged! Welcome back! 】
Xu Chen smiled and replied:
[Thank you, Sister Yue! I brought you cosmetics from Osaka and gave them to you when I came back. 】
In the last three hours of this month, I asked my foster parents for monthly tickets!
(End of chapter)