Chapter 304: Mutual achievements are evenly matched
On the evening of the Mid-Autumn Festival, Lao Xu, who loves fun, organized a big banquet in the factory area of the town.
In addition to the third uncle, fourth uncle and fourth aunt who were already in the factory, there were also Yang Congxin and Guo Liang who were spending the Mid-Autumn Festival alone in Tiancheng.
Naturally, there are also Sun Amy and Gu Xinxin who came from afar, as well as two little brothers Li Rui and Fang Tao who just didn't leave today.
Food and wine were piled all over the table, even stacked on top of each other.
For Sun Amy and Gu Xinxin, two little girls from the south, this rough and bold dining scene was something they had never seen before. They took out their mobile phones and took pictures non-stop.
Xu Zhiquan opened a bottle of Guojiao and started sharing the wine with a smile.
Xu Chen couldn't help but take a photo of the banquet and sent it to teacher Fang Jun who was still in the provincial capital.
Fang Jun was obviously a little angry and replied:
[Tell Mr. Xu that you will fill a table for me when you come back! 】
……
With Guo Liang at the banquet, there will basically be no silence.
After swirling the wine twice, only Guo Liang and Xu Zhiquan were left holding the wine glasses normally.
Sun Amy and Gu Xinxin, each holding a cup, came to toast "boss" Xu Chen respectively.
Xu Chen was drinking Coke, so he filled up two cups and drank them all with a smile.
Yang Congxin drank a few drinks and became obviously emotional.
He walked up to Xu Chen holding the wine glass and said:
"I, Lao Yang, really didn't expect that I would have the opportunity to work on electric cars in this life, and build the first car so quickly...
In addition to thanking Mr. Xu, I must also thank Mr. Xu! ”
Xu Chen held the wine glass and said politely:
"Director Yang is serious, you are the real technical core of our Chenfeng Technology. Without you, electric vehicles would not be possible."
Yang Congxin sighed again, raised his neck and drank the full glass of wine.
……
The sky gradually darkened.
I don’t know how many rounds of wine passed, but all the drinks that needed to be poured were poured, and even Guo Liang began to speak vaguely.
Xu Zhiquan smoked a cigarette and stretched out his big hand to grab his son's arm:
"Let's go! Look at the moon!"
The father and son stepped back from the table and climbed to the roof of the north room.
In the eastern sky, a bright full moon is rising slowly...
The father and son sat cross-legged on the roof.
Xu Zhiquan took out a cigarette and held it in his mouth.
He was about to light a cigarette when Xu Zhiquan took the lighter.
There was a "click" and the firelight illuminated Lao Xu's smiling face.
"Next time I come back, will I have to wait for the winter vacation and New Year?"
"Dad, you can come to Shanghai to see me! Dongchen Advertising is also your industry, and you haven't visited the office yet!"
Xu Zhiquan smiled and reached out to squeeze his son's shoulder.
Xu Chen spoke again:
"I will research the MBA programs of several universities in Shanghai to see which one is suitable for you to sign up for.
When Chenfeng Technology is on track and you have some free time, come to Shanghai to study with me! ”
Xu Zhiquan took a puff of cigarette and laughed heartily:
"Okay! I will listen to my son's arrangements!"
……
……
On the afternoon of the 7th, Xu Chen, Sun Amy, and Gu Xinxin landed in Shanghai.
Gu Xinxin has decided to join "Dongchen Advertising", but has not yet officially filed for resignation from the current company.
It is expected that it will take at least another ten and a half days before Gu Xinxin can officially report for work.
Fortunately, the current project pressure is not great, and Xu Chen and Sun Amy can basically handle it.
They happened to be in the YP area, so Xu Chen took a taxi.
Tomorrow is the working day after taking off work, but as an employee of "Dongchen Advertising", Sun Amy obviously doesn't have any anxiety about going to work.
Compared with the original working environment at "Heijue Marketing", it is obvious that Dongchen Advertising is much more free and relaxed.
Not in terms of workload, but the overall work atmosphere.
Now there are only two people in the office, Xu Chen and Sun Amy. Xu Chen is obviously a "good boss" and has no intention of "disciplining" Sun Amy.
Amy Sun naturally liked this kind of free and relaxed atmosphere.
But she certainly hasn't slacked off at all in her work, and may even be more attentive than she was at her previous company.
When they were in the car, they confirmed with Xu Chen the work arrangements for the next few days.
It took photographer Tan Changqiao about a week to repair and send the photos that Xie Bingran took in the provincial capital.
It just so happened that Amy Sun also needed to edit the base map of "Morning Wind Ice Power" that she had taken.
This will be the main work in the next few days.
The creative draft for Kunlun Mountain Mineral Water has been completed, but Xu Chen said that he would put it aside for two days and not be in a hurry to make a proposal with Jiaduobao immediately.
Xu Chen's consideration was naturally that he didn't want the other party to think that this plan was very casual. He wanted to stress it out for two days to make it look more serious and serious.
This is different from Jeep's plan, which is equivalent to a "pitch" and has a competitive relationship with BBDO Tianlian Advertising.
It is necessary to make a plan as quickly as possible to reflect the capabilities of Dongchen Advertising, and at the same time to catch the opponent off guard.
……
……
On the 8th, Xu Chen had returned to class.
In the morning, it was a bit boring "Introduction to Communication". Many students may have played too crazy during the holidays and were secretly taking a nap at the moment.
Only the "student tycoon" Jiao Tianbo sat in the front row, still sitting upright and taking notes seriously.
The one who was teaching on the podium was Chen Weilun, the head of the "Journalism Department" and a very experienced professor in the college.
When the course was about to end, Chen Weilun said:
"Before the National Day, I went to Beijing on behalf of our school and participated in the preliminary selection of this year's "College Student Advertising Competition".
What surprised me was that as freshmen in our class, there were actually more than 20 students who submitted their own entries.
The preliminary results have come out, and what I can reveal is that two works from our class have been shortlisted for the final review.
Although I am not a judge in the final review, I initially estimate that at least one of the two shortlisted works from our class still has a chance to win the award!
This is still very rare.
In the previous ‘Da Guang Competition’, seniors from junior and senior years were the finalists.
This year, there are two works shortlisted for the freshman year, which is really rare..."
As soon as the words fell, there were waves of whispers.
After all, more than twenty people submitted their works, and most of them were probably excitedly speculating whether their own would be among the shortlisted works.
"Literati look down on each other", and this is true in all fields related to creation.
Any individual who devotes all his energy to creation will inevitably have a filter of confidence in his own work.
The boys in the back row were also discussing excitedly.
Then they started asking each other if anyone had submitted a work, and if they won an award, they would treat each other.
In dormitory 3103, in addition to Xu Chen, there is the confident "academic master" Jiao Tianbo, and the "artistic young man" Chen Wenyi.
Chen Wenyi was still a little unconfident, or "pretending" to be unconfident, and whispered:
"I'm just participating for fun, I shouldn't be able to be shortlisted."
Hong Xiaoqiang looked at Xu Chen again: "Where's Boss Xu?" Xu Chen said with a carefree face: "I will definitely be shortlisted!"
"Then Boss Xu wins the prize and he deserves a treat!"
Then there was a burst of joking and hooting.
But in fact, most people may still just take it as a joke.
After all, Xu Chen said it carelessly and half-jokingly.
In dormitory 3104, deputy squad leader Huo Dashan, "Shanghai native" Huang Hao, and "stock speculator" Pei Qian also participated in the competition.
Huang Hao spoke modestly, but he seemed quite confident in the work he submitted...
Xu Chen was chatting and laughing with his classmates while also wondering:
The two works shortlisted for the final review are not both my own, right?
It didn't matter to him, but Jiao Tianbo, who was "very concerned about gains and losses", was probably going to cry.
……
Check out the 16-9 book bar and see the correct version!
……
During the afternoon break, I received a message from Yan Chuan, the brand manager of the Jeep Marketing Department, confirming with Xu Chen the arrangements for tomorrow morning's proposal.
At 9:30 in the morning, Xu Chen and Sun Amy will arrive at the Jeep office to participate in the proposal report.
Yan Chuan also reminded:
[Jeep, in addition to Andy, the general manager He Dachang whom I met last time, Leo Pang Ming, the deputy general manager of our domestic marketing department, will also participate...]
Yan Chuan seemed to have good intentions and privately revealed more information about the meeting to Xu Chen:
[General manager Leo Pang Ming is the boss of Andy general manager He Dachang, so tomorrow’s decision-making is actually controlled by Mr. Leo.
Of course, the core is still to refer to Andy’s general opinion...】
[In the communication before the National Day, Andy always recognized Teacher Xu Chen very much.
Andy is always looking forward to tomorrow's proposal.
The most important thing is that Andy always hopes to successfully sign Xie Bingran...]
[BBDO Tianlian Advertising, led by Vincent Liu Wenqin, has also produced a creative plan, so tomorrow will be a 'pitch' occasion...]
This was what Xu Chen expected.
It was originally planned to do some research on Liu Wenqin, the creative director of BBDO, later today.
Only by knowing yourself and the enemy can you be sure of victory.
Xu Chen politely thanked Yan Chuan in the message.
Perhaps under the instruction of Andy He Dachang, Yan Chuan was obviously reminding Xu Chen that tomorrow’s proposal report needs to be taken seriously...
After that, Xu Chen received a formal meeting invitation email in his mailbox.
The email covers tomorrow's meeting theme, meeting procedures, participants, etc., and is also copied to the email addresses of all participants.
Xu Chen looked through the list and found that five people from BBDO Tianlian Advertising came to propose proposals. It was really a big battle.
It seems that it is inevitable.
It's logical to think about it. After all, Xu Chen is a disruptor in the Jeep business.
The advertising order was originally Liu Wenqin's bag, but now there was an inexplicable "preview" link. Liu Wenqin was still very unhappy.
In addition, Xu Chen had worked in an advertising company in his previous life, so he knew very well that the staffing of each director's team was based on the project.
If Liu Wenqin loses the Jeep project, most of the team members will also be taken away, not to mention team and personal income such as project bonuses.
Xu Chen was in a relaxed mood, but Liu Wenqin, the creative director from the Bay Island, was under great pressure at this time.
……
……
At night, Tonghai Creative Design Building, Dongchen Advertising Office.
Sun Amy had already left work, and Xu Chen was sitting alone in the "general manager's room", still thinking about the plan for tomorrow's report.
Although Xu Chen is generally confident, he still attaches great importance to tomorrow's proposal and does not take it lightly.
After all, it is a project related to Xie Bingran and must be taken seriously.
For celebrities, the categories and brands they can endorse also symbolize the corresponding status and commercial value.
Luxury brands and car brands are undoubtedly the most valued.
Xie Bingran's ability to win the endorsement of a car brand is also a bonus to the image of "Brother Bing".
Spokespersons and brands sometimes achieve mutual success.
And now, whether Xie Bingran can get this endorsement is also linked to Xu Chen's proposal tomorrow.
After all, when Xie Bingran designated Dongchen Advertising, the Jeep brand has also made it clear that only if it feels that Dongchen Advertising's plan is reliable will it promote the follow-up contract with Xie Bingran.
Also...
Xie Bingran pushed the project to Xu Chen. If Xu Chen couldn't take it, he might not be able to hold his head high in front of Brother Bing.
Brother Bing is already the national champion, and he just won the East Asian championship...
The "little rich woman" is getting more and more powerful, and Xu Chen has to keep up with Brother Bing.
Together, while "mutually achieving", we also need to be "evenly matched" after all.
Tomorrow's plan has been written, and it is still in a simple and capable style, without too many bells and whistles.
But the language of tomorrow’s proposal still needs a little more refinement.
In addition, for tomorrow's hand, BBDO creative director Liu Wenqin and Xu Chen, the creative director from the Bay Island, also did some desk research.
Liu Wenqin is a creative person with a background as a copywriter. He had previously worked as a client in the fast-moving consumer goods category in Wandao.
After arriving in mainland China, I focused on fast-moving consumer goods at first, including food and beverages, and even female care products.
This is somewhat similar to Xu Chen, who worked as "Fu Yanjie".
Liu Wenqin started working as a car customer three years ago, initially working on Mitsubishi's Pajero. Last year, he joined Chevrolet's domestic launch promotion project.
It seems that he was able to take over the Jeep order because of his past experience.
He made the Pajero, a classic off-road model, and also made the first wave of Chevrolet promotion in the domestic market in 2005.
Xu Chen looked through Liu Wenqin's past advertising works again, and still took them a little seriously.
Xu Chen naturally would not underestimate the enemy.
Those who can sit on the card table naturally have some ability to win the game.
After studying tomorrow's opponent, Xu Chen studied tomorrow's "big boss", Leo Pang Ming...
After collecting a bunch of information, Xu Chen also made some fine-tuning for tomorrow's report.
This makes it even more "sure".
……
……
After finishing the work, it was almost ten o'clock in the evening.
Xu Chen was about to turn off his phone and leave, but suddenly he remembered the incident between An Jinxiong and Chen Jinru.
This opens the "Sohu Blog" page again.
Log in to "Private Message", and sure enough, I received a message from the "asking for tea and making wine":
【Hello netizen!
I have sent all report letters by registered mail according to the contact address you sent!
In addition, I made real-name calls this afternoon to the two departments that needed to make complaints by phone, and received the official acceptance number!
Thank you again for your kind help, netizen! 】
(End of chapter)