Chapter 315: It’s pretty cool when you think about it
Monday morning was the elective course of "Psychology". This was a cross-department elective course that Xu Chen signed up for purely based on his interest.
The teacher who gave the lecture had a good background. He was the dean of the Psychology Department of Tonghai University and a nationally renowned psychology expert.
He was talking about the theories of the British psychologist Winnicott.
It talked about a theory of "holding" by parents towards their children, and Xu Chen couldn't help but think of his father, Xu Zhiquan.
Holding is a relationship of acceptance and support.
It roughly means recognizing your children when they are developing well and supporting them when they are frustrated.
This kind of relationship can help children form a "stable self", which is often called a "strong heart"...
"Hold" sounds simple, but probably almost half of the domestic parents can't do it.
Especially parents who are accustomed to "suppressing education" are almost contrary to the "adherence" concept, which has also led to many children being fragile and sensitive, or even irritable and rebellious.
Xu Chen is relatively lucky. His father Xu Zhiquan has always provided him with such an inclusive and supportive growth environment...
Now that I think about it, Xie Bingran grew up in an environment full of "indifference" and "hostility", which meant that he was far away from this "holding" environment.
Whether it was the coldness and stubbornness of "Brother Bing" later, or the inferiority and cowardice of her "deskmate" at the time, it was all based on her childhood where she was never taken seriously.
In junior high school, Xu Chen might have just followed his instinct and showed some kindness, but to the weak Xie Bingran, it might have been a huge amount of human warmth.
It's no wonder that in the following years, even if Xu Chen never spoke to her, her psychological dependence on Xu Chen never stopped.
Xu Chen couldn't help but think of Xie Bingran who burst into tears when he saw the sunrise in Baiyun Mountain.
"Xu Chen, that sun... seems to be you!"
……
……
While Xu Chen was distracted in class, his phone vibrated and several messages popped up.
I looked down and saw that it was the communication group led by Teacher Fang Jun.
Last Friday, Yan Chuan sent the Jeep advertising contract. Early this morning, Fang Jun and Si Daqing had already reviewed it. There were several parts of the text that required the other party to make minor adjustments.
Xu Chen took a look and saw that brother Si Daqing was indeed serious and meticulous, and found out all the possible ambiguities and traps in the contract.
Even if you trust the Jeep brand, the terms of this contract need to be revised.
The proposal of such revisions can actually prove the professionalism of Dongchen Advertising from the side...
Gu Xinxin hasn't joined the job yet, so Xu Chen can only handle this kind of thing by himself.
Amy Sun is an art student majoring in design. She is still a little worried about accounting and legal affairs-related matters.
It’s not that Teacher Amy is not serious and responsible enough, it’s just that the way of thinking of a pure art student is still too far away from the legal terms and financial accounts that require careful follow-up.
Xu Chen was about to forward the message to Jeep brand manager Yan Chuan, when teacher Fang Jun said in the group:
[Let me help you connect. Send me the other party’s company email...]
Xu Chen smiled and couldn't help but feel grateful.
But letting Teacher Fang Jun, who may be Chenfeng Technology's "most important intangible asset", deal with such a trivial matter, I still feel apprehensive.
But Xu Chen still replied:
[Thank you, Teacher Fang Jun, for coming to Shanghai to drink with you! 】
……
During the break, Fang Jun had already replied to Yan Chuan via a formal email with the details of the contract adjustment, and copied Xu Chen on the email.
Xu Chen glanced at the email. Teacher Fang Jun was also serious and meticulous, and the email was written very professionally.
I also quickly received an email reply from Yan Chuan, and after collaborating with the internal legal affairs review, I revised it.
After waiting for a while, Yan Chuan sent a separate message to Xu Chen:
[To synchronize with Teacher Xu Chen, Xie Bingran’s endorsement contract has completed separate review by both parties and entered the formal signing process. 】
Xu Chen: [Great, congratulations to you! 】
Yan Chuan: [Early this morning, the national team also received preliminary feedback. Xie Bingran’s schedule is indeed as Teacher Xu Chen said. It will be arranged at the end of October and early November. The details are still awaiting notification. 】
Xu Chen: [There are only more than two weeks left, and the preparation time is still very tight. 】
Yan Chuan: [Vincent always has the same concerns, but BBDO has already connected the director team over the weekend.
This afternoon, a project group will be tied up and work will begin.
I will publish a project progress schedule later. Does Teacher Xu Chen have any requirements for the core time nodes? I'll write it directly into the email. 】
Xu Chen thought for a while and replied:
[The core are two preparation items:
First, an executable storyboard must be determined within this week. For the part involving spokesperson Xie Bingran, the shooting details must be confirmed.
For the spokesperson Wang Shi, you can first have a content framework...
Second, all filming preparations related to spokesperson Xie Bingran will be completed within next week, including venues, equipment, vehicles, teams, etc.
The preparation time is very tight. I suggest that it be carried out simultaneously this week. The director team needs to arrange people or third-party companies to visit the target shooting location and rent equipment, etc.]
After all, it was related to Xie Bingran, so Xu Chen still gave a lot of careful instructions.
Yan Chuan read it carefully and then replied:
[Thank you, Teacher Xu Chen!
Unexpectedly, you are not only top-notch in creative planning, but also very professional in project management and execution! 】
Xu Chen felt helpless.
In my previous life, I was a social worker, and these meticulous execution details are naturally based on experience.
Overall, it took two weeks to prepare and execute a commercial covering locations, which was really stressful.
Xu Chen is not worried about delaying the progress of Jeep's project. After all, this progress is mainly the main responsibility of BBDO Tianlian.
He was mainly afraid of wasting Xie Bingran's time. After all, Brother Bing would be closed to prepare for the competition in November, but he didn't have time to go out and have another game.
……
……
At noon, squad leader Min Siyi organized a meeting of the class committee.
It was said that before New Year's Day, the college would organize a "Welcome Party".
Of course, the "welcome" here is not "to welcome the new life", but "to welcome the new year".
Since this college is the "School of Creativity and Media" and is still associated with art and media, the annual "Welcome Party" still pursues some tricks.
The leaders of the college, including the dean, will also participate, and several annual awards of the college will be presented at the welcome party.
The tasks Min Siyi received here were mainly that each freshman class needed to produce a program.
After Min Siyi introduced the background, she said again:
"The welcome party is at the end of December, there are still more than two months.
There should still be plenty of time, so our class should plan carefully and strive to put on an eye-catching program! ”
Deputy squad leader Huo Dashan responded:
"Yes! Our advertising class is engaged in creativity, and we must be a blockbuster!"
Xu Chen did not speak, adhering to the mood of "wait and see what happens".
It's not that he doesn't want to participate, it's mainly because the company's affairs are already very busy, not to mention the affairs of Xie Bingran and Chenfeng Technology.
I really don’t want to waste too much time on these “extracurricular programs” for college students.
Of course, if he is needed, he will still do his best to help. After all, he is also a member of the class committee.
Not surprisingly, the lead role in this matter fell on the head of the literary and art committee member Su Rong.
As a "well-behaved rich girl", Su Rong was a bit timid and didn't know how to refuse, so she agreed immediately.
But at the same time, he showed a "super psychological pressure" look.
In fact, Xu Chen had seen many girls with this kind of personality in the workplace in his previous life. They were good at working alone, but not very good at mobilizing teams and project management.
As this matter progresses, Su Rong will probably spend all her energy on it, and then go around begging and recruiting people to work on this show.
It’s very difficult just thinking about it.
Xu Chen couldn't see it, so he said one more thing:
"Anyway, there is still time for preparation. I suggest that Su Rong organize a discussion meeting every week, including the class committee and talented students in the class.
Let's all work together to come up with a plan. "Su Rong glanced at Xu Chen and said timidly:
"Okay..."
Xu Chen smiled and glanced at the monitor, Min Siyi.
Min Siyi, a girl from Sichuan, appears to be a "pure academic master", but her personality still has a strong and smart side. She instantly understood something from Xu Chen's eyes, and said with a smile:
"Su Rong, you are the main person in charge of this project, I will be your deputy!
Including the organization of meetings, class personnel and resource mobilization, I can help. ”
Su Rong felt grateful and said with a smile:
"Thank you, monitor, and thank you Xu Chen..."
Xu Chen couldn't help but admire in his heart, this little girl Min Siyi is indeed smart and sensitive, and her emotional intelligence is not bad.
If the company is short of people in the future, you can also consider becoming a "reserve talent."
But there's no need to rush this matter, not to mention that Min Siyi is only a freshman, so let's talk about it later.
Check out the 16-9 book bar and see the correct version!
Observe again.
……
……
afternoon.
Xu Chen was also attending class while doing work on his mobile phone.
Fortunately, this is an animation class and the teacher is showing reference films.
First I watched the old "Tadpole Looking for Mom", and then the 2003 movie "Finding Nemo".
It is foreseeable that we will conduct a comparative analysis of domestic and foreign countries, the past and the present later...
Xu Chen huddled in the back row, reading the news on his phone.
Jeep's contract has been re-confirmed and reviewed by the brand manager in response to Si Daqing's modifications.
The two parties have officially started signing the contract. Fang Jun will help follow up later, so Xu Chen doesn't need to worry too much.
During the break, Yan Chuan organized an MSN project group.
Xu Chen took a look and breathed a sigh of relief as he finally connected with the director team.
Yan Chuan first posted a message in the group:
[Hello everyone, this group is a Jeep commercial shooting project group]
Liu Wenqin took over:
【Let me introduce:
Mr. Xu Chen, General Manager of Dongchen Advertising, supervises the implementation of this project.
Junsen Bao, Paul, is the director of our project.
Paul is a senior director in the industry, with experience as an advertising director in New York and Hong Kong...
It's an honor to work with Paul again! 】
Xu Chen couldn't help but smile. As expected, the name sounded very Hong Kong.
He easily pulled Sun Amy into the group:
[Hello, Mr. Paul, nice to meet you! Just call me Xu Chen...
Amy Sun, the design director of our company, will follow up on this commercial project together! 】
[Hello, Teacher Xu Chen! It's such an honor and pleasure to work with you!
Just call me Paul! 】
Amy Sun was very alert and quickly said hello in the group.
On the director's side, there was also a small team of four or five people who came out to say hello.
Xu Chen, as the "supervisor and executive", took the lead in pushing the project forward:
【Paul, Vincent：
The project preparation time is tight and we need to start immediately.
Within this week, the storyboard execution script needs to be produced and finalized. For Dongchen Advertising, Sun Amy will assist the directing team...
Paul and Vincent have worked hard on the execution preparations related to the shooting, and they need to be ready within the next week to ensure the shooting progress of the spokesperson Xie Bingran at the end of October...]
Liu Wenqin still showed cooperation and efficiency, and quickly replied:
[Received from Teacher Xu Chen!
Over the weekend, the BBDO team had a round of communication with the director team.
And based on Dongchen Advertising's plan, the first version of the storyboard is being output, and it is expected to be available for discussion tomorrow.
We will first communicate with teacher Amy Sun! 】
Amy Sun replied: [Okay, Mr. Vincent, you can just call me at any time. The conference call is very convenient for me. 】
……
The group discussed some implementation preparation matters again, and Xu Chen no longer needed to pay too much attention to the details.
There are two teams, BBDO and the director. Although the preparation time is tight, I don’t think there will be any major problems.
On the Dongchen Advertising side, Amy Sun is "meddling" in it, which can be regarded as a contribution.
As a "supervisor", Xu Chen can be lazy.
When the storyboards and specific progress are released, Xu Chen can just "point Jiangshan" and provide opinions.
This is also the benefit of being a boss. Once you have figured out the initial plan and assembled the project team, you can leave it to others.
In this way, Xie Bingran's first important "advertising blockbuster" is finally on the right track.
With Jeep's brand tone and the blessing of a well-known director from Hong Kong Island, Xu Chen is also looking forward to this film.
Gobi desert, sunset over mountains and rivers, Brother Bing drove over mountains and ridges...
Pretty handsome when I think about it.
In fact, Brother Bing's image and temperament are really suitable for this kind of off-road advertising blockbuster.
Pang Ming and He Dachang, the two brand bosses, do have some ideas.
While other car companies are looking for actors and singers, they are looking for entrepreneurs and sports stars, which is indeed unique and suitable.
……
……
evening.
Xu Chen had something to eat in the cafeteria and then went to the office in Tonghai Creative Design Building.
Pushing the door open, I found that Amy Sun was still working overtime.
"Boss..." Seeing Xu Chen come in, she stood up and said hello.
"Don't do it too late. Don't work overtime if you can."
Amy Sun: "Okay, I'll finish this manuscript!"
Xu Chen went over to take a look and found that it was a poster for "Morning Wind Ice Power".
The background has been taken care of, and the "Morning Wind Ice Power" looks high-end.
"Brother Bing's materials are still missing. Teacher Tan will fix it and send it over tomorrow!"
Xu Chen smiled and nodded:
“Teacher Amy’s design level is really high!”
Amy Sun was still a little happy after receiving praise from her boss.
"Boss, when will Chenfeng Ice Power be launched on the market?"
Xu Chen smiled and said: "I just asked over the weekend...
If it’s fast, next week, if not by the end of the month, the first mass-produced ‘Morning Wind Ice Power’ will roll off the production line.
In November, the production line will be up and running, and the goods can actually be distributed.
Guo Liang has already established sales channels. The first sales are in Tiancheng and provincial capitals. Everything is controllable. ”
Amy Sun adjusted her round glasses and looked a little moved:
"Great! In fact, I have never participated in a product launch like this. I even went to the factory to touch the products and saw the production line!"
(End of chapter)