Chapter 323 Mr. Xu is becoming more and more famous
Wednesday at noon.
After Xu Chen finished his class, he took his schoolbag and went to Tonghai Creative Design Building.
As soon as they entered the office door, they saw Gu Xinxin and Sun Amy preparing to go out.
"Teacher Xu Chen..." Gu Xinxin greeted with a smile.
"Welcome Teacher Xinxin!
Let’s go and catch the wind for you! ”
Today is Gu Xinxin's official joining, so Xu Chen still has to rush over to give her a serious welcome.
We ate at a pretty good Jiangsu and Zhejiang restaurant on Quyang Road. I ate there once with Teacher Fang Jun when school started in September.
After the food was served, the three of them clinked glasses of Coke.
Amy Sun was obviously very happy about Gu Xinxin's arrival.
Finally, I am no longer alone in the office.
In this way, Xu Chen felt more at ease. Usually when he had to go to class or go out, these two little girls could keep him company in the office.
Xu Chen was very satisfied with and liked his two employees.
Amy Sun is a designer, with outstanding professional abilities and a simpler personality.
Gu Xinxin is a salesperson, and her emotional intelligence in dealing with people is better than Sun Amy's.
These two people happen to complement each other at work and can work well together.
With the two of them here, Xu Chen doesn't need to do all the hard work in the company.
The two little girls both have round faces and look very much like a pair of sisters.
……
During the meal, Gu Xinxin also talked about the situation of "Fu Yanjie".
The advertisement "Wash for Health" was tested with hundreds of thousands of ads before being launched on a large scale, and the effect far exceeded expectations.
Later, the scale of media investment was gradually expanded.
Nowadays, with sales soaring, Renhe Pharmaceutical has also allocated more budget and begun to broadcast on national TV stations.
This is also the core strategy Xu Chen gave to the brand during the competition in August.
Provide category education to users and occupy the first position in the category...
Renhe Pharmaceutical has several product lines. After this wave of promotion, Fuyanjie's product line has become the group's flagship product, contributing a huge share of revenue.
Vice President Lu Wenhua and Director Zhao Nan were naturally very happy and very grateful to Dongchen Advertising and Xu Chen.
We are also considering launching new products in the future and continue to seek cooperation with Dongchen Advertising.
Gu Xinxin specifically mentioned this matter, but Xu Chen just smiled and looked uninterested.
He is indeed not particularly interested in pharmaceutical advertisements.
Even though I don’t have much financial pressure or project needs, I still want to do some projects and categories I like...
The launch of the "Fu Yanjie" advertisement still caused a lot of controversy, and even negative voices and comments.
This was expected, and it was just like the initial impression many students had on this advertisement during class the day before.
For brand companies, advertising can bring about a surge in sales, which is the most important thing.
As for some negative reviews, many of them come from non-target users or even men.
Even if you make an advertisement that makes them praise it as "high-end", they won't buy the product at all.
Advertising is not art. If you have to choose between "applause" and "popularity", you must pursue popularity and sales.
……
The meal was almost done, so Xu Chen still made some arrangements for work.
"We have three main projects on hand at the moment.
Print advertisements for Kunlun Mountain Mineral Water, Jeep commercials, marketing promotion of Chenfeng Ice Power...
Later, Teacher Amy still focused on design and creativity, mainly controlling the content.
Teacher Xinxin needs to take over all the administrative work, mainly daily contact with customers and project management.
For the Morrowind Ice Power line, just connect with your master Guo Liang. ”
Gu Xinxin smiled and said:
"Okay boss! Amy has already handed over some specific tasks to me this morning!"
Xu Chen nodded:
"In addition, we have to apply for several website domain names.
Mainly Chenfeng Technology, Dongchen Advertising, and Ranbing Sports, all of which need to build official websites later.
Dongchen Advertising is actually pretty good, not very complex or important.
But the official websites of Chenfeng Technology and Ranbing Sports are still very important...
Xinxin has two things to do here. One is to list as many domain names as possible. I have a technical classmate who can help apply.
Then you need to find an external service company that can engage in website construction.
My classmate can build a website, but I worry that his ability is not deep enough. Dongchen Advertising can barely do it. Chenfeng Electric Vehicle and Ranbing Sports can still find professionals. ”
Xu Chen also considered recruiting people to specialize in website and interactive advertising.
It just so happened that in 2006, a number of companies specializing in interactive advertising emerged in China. Later, two or three companies developed to a good scale.
But Xu Chen struggled for a while and gave up.
The main reason is that the profit margin of interactive advertising is not high, it is all dirty and tiring work, and all you earn is hard-earned money.
If you have that kind of energy, you might as well focus on developing your own “Morning Wind Ice Power” and “Burning Ice Sports”.
Gu Xinxin nodded and said:
"Okay, that's no problem. I have some website suppliers that I can use.
Previously at Renhe Pharmaceutical, I was also responsible for following up on the official website page for product launches. ”
Amy Sun: "Boss, are we going to start designing the websites of Chenfeng Technology and Ranbing Sports?"
Xu Chen: "Yes, Teacher Amy has to be busy again.
Chenfeng Technology's main product introduction page is the launch introduction page of Chenfeng Ice Power. This is still a bit anxious.
We came back from a business trip to the northwest, so we had to get it done as soon as possible.
Ranbing Sports was not in such a hurry. They made the logo and visual VI first. ”
Amy Sun nodded:
"I received it from my boss. I will take the time to think about it in two days!"
She adjusted her round glasses:
“The logo and VI of Ranbing Sports must be done well...
Boss, do you have any requirements or ideas? ”
Xu Chen thought for a while:
“I really don’t have any ideas at the moment.
Anyway, I made it for Brother Bing. Brother Bing, you have seen it in person, as well as the negative reviews on the Internet and in the media.
It must match her temperament, and it must be high-quality and high-end.
‘Burning Ice Sports’ also needs to have a mid-to-high-end brand image. ”
Amy Sun: “I still feel a little stressed.
I will first study European, American and Japanese sports brands in the past two days..."
……
Gu Xinxin was still agile and clever. In the afternoon, she pulled out a detailed project progress schedule and sent it to Xu Chen.
Xu Chen was in class. He took a brief look at it on his mobile phone and couldn't help but praise it a few times.
In the future, the company will have Gu Xinxin as the "little housekeeper", which can save Xu Chen a lot of trouble in progress control and project management.
……
During the afternoon break, Xu Chen received a message from sister Wu Yue.
[Mr. Xu, Mr. Xu and Mr. Nie are on a business trip. Do you want to come with them?
Need help booking business travel for you?
Mr. Xu said, let me confirm with you again. 】
Xu Chen: [No need to book it for me, I have a project that is on schedule and I can’t participate together.
Just tell my dad. ] Wu Yue: [Okay! 】
Xu Chen thought for a while and replied:
[Where exactly are they going? 】
Wu Yue: [Go to the relatively nearby Qingshi first, stay for two days and then fly to Fujian Province...]
Nie Fei mentioned to Xu Chen before that currently domestic sports brand OEMs, QD City in the north and Licheng in Fujian Province in the south, have corresponding supply chain facilities.
These two places were originally shoe and clothing processing factories similar to villages and towns, and gradually developed in the 1980s and 1990s.
Later, it gradually grew in scale. After acquiring the financial and technical strength, it happened to happen that Nike, Adidas and other overseas brands were moving their production lines to China, and they took advantage of the momentum.
Soon domestic sports brands also moved some of their production lines, forming a large-scale industrial agglomeration.
However, those large-scale foundries all have shares of their own brands, and basically will not accept orders from other brands outside. This can be regarded as a kind of monopolistic self-protection.
This time, it was indeed necessary for Xu Zhiquan and Nie Fei to go and find out.
Check out the 16-9 book bar and see the correct version!
The biggest asset of "Ranbing Sports" is the three characters "Xie Bingran".
But after all, there still needs to be a “product” as a carrier.
Just doing "OEM" and bringing low-quality products to the market will not only fail to develop "Ranbing Sports", but will even damage Xie Bingran's reputation.
Xu Chen and Nie Fei haven't had an in-depth conversation about this, but they both know it well.
In any case, the quality of the products launched by "Ranbing Sports" must be able to withstand scrutiny.
……
After class ended in the evening, Xu Chen carried his schoolbag and left the classroom.
In the corridor, I happened to see the monitor, Min Siyi, walking in front with two girls.
Xu Chen quickly caught up, said hello and said:
"Monitor, I have to take a leave."
Min Siyi turned her head: "Okay, you need a few days, and I will help you register at the college."
Xu Chen: "Next Monday and next Tuesday."
Xie Bingran's shooting was mainly from the 29th to the 31st.
The 29th is Sunday, so I only need to take two days off.
Min Siyi nodded, but smiled and said:
"Why do you always ask for leave? What are you secretly busy with?"
Xu Chen pretended to be profound: "Business matters."
Literary and Art Committee member Su Rong showed a hint of disappointment:
"Then Xu Chen won't be able to participate in the discussion meeting next Monday."
What Su Rong was talking about was naturally the discussion meeting at the "New Year's Party" at the end of the year.
Xu Chen smiled: "I'm really not very good at cultural programs and so on. In fact, I can't be of much help."
……
Xu Chen walked out of the school's small post office holding a box.
The box hasn't been opened yet, but I can already smell a strong apple aroma.
This was naturally a yellow apple sent by his father Xu Zhiquan, and Xie Bingran wanted to eat it.
I'm going to see Brother Bing on the weekend, so I just want to bring a few for her.
When Xu Chen came to the office, Sun Amy and Gu Xinxin had already returned from get off work.
He took out the scissors and opened the box. The aroma of apples hit his face.
Apple was packed very carefully and a lot of newspapers were stuffed into it.
Xu Chen opened the refrigerator and carefully placed the apples in the refrigerator.
Then he took another one, rinsed it in the faucet, and started eating it.
It was exactly what Xie Bingran ordered to eat, a crunchy, overripe yellow apple.
It was also Xu Chen's "taste of childhood", and many memories came to mind at once.
Apples are produced in the north. When I was a child, there was an apple orchard in the village. Every autumn was the time to eat apples.
Later, Xu Zhiquan opened a factory to make money, but he always bought Xu Chen some expensive southern fruits, and he really ate less apples.
……
Xu Chen packed away the cardboard boxes and newspapers while eating apples.
He picked up the crumpled newspaper on the table and glanced at it for a few times, but couldn't help but smile.
"Tiancheng Entrepreneur Special Series: Remembering Xu Zhiquan, Chairman of Chenfeng Technology..."
"The Tiancheng South District Expressway is fully open to traffic, Chenxin Seedlings, a company with special contribution, was commended, and Managing Director Xu Zhiquan was awarded by the Wenzhou Expressway Group..."
"Provincial leaders' Tiancheng inspection team visited well-known local companies..."
My father is already a "well-known entrepreneur" in Tiancheng.
Mr. Xu is really becoming more and more famous!
Mr. Xu is naturally very proud.
[Dad, the apple has been received! Thank you Mr. Xu! 】Xu Chen sent a message to his father Xu Zhiquan.
After a while, I also received a reply from Xu Zhiquan:
[I would also like to thank my son for the wife cake he sent a few days ago. Dad loves it!
The apples were just harvested from the apple orchard in the town. You and Ran Ran should finish them as soon as possible.
I will send another box over in two days...]
Xu Chen: [Did the factory inspection go smoothly? 】
Xu Zhiquan: [It went very smoothly and was very rewarding. I also learned a lot...
Just do it boldly in "Burning Ice Sports", and your dad will be your solid backing.
After running around for the past few days, I also feel that this business is very good and worth doing!
Those foreign brands also have extremely high profit margins. Shoes costing only a few dozen yuan can be sold for hundreds of yuan. It’s so easy for Chinese people to make money...
Son, if you start "Ranbing Sports", you will also slap a dozen foreign brands in the face! We cannot let foreigners defraud us of all our money! 】
Xu Chen couldn't help but feel a little emotional.
My father, Xu Zhiquan, has always had an unavoidable attachment to his family and country.
……
……
The weekend arrived in a blink of an eye.
On Saturday the 28th, Sun Amy went to Kunlun Mountain and Jeep's studio to check for tomorrow's shooting, and Gu Xinxin also went with her.
Xu Chen was still lazy and left full power to Sun Amy to handle it.
It is not a particularly complicated matter in itself, and the two little girls can handle it by themselves.
On a business trip to the northwest, Xu Chen and Sun Amy were on Dongchen Advertising’s side. This was an itinerary that had been planned with the client before.
Gu Xinxin stays behind the company to provide online support and cooperation.
Business trips are all booked by customers, so Xu Chen doesn't have to worry too much.
Xu Chen is still very happy to see the "little rich woman" tomorrow.
It’s not too cold in Western Xinjiang at the end of October, but it’s still quite windy.
Xu Chen went to Wujiaochang and bought a set of Beifang jackets with a price tag of more than 2,000 yuan.
He thought for a moment and went to get another set for Xie Bingran.
For this filming, the director team prepared a jacket for Brother Bing, which was also the makeup costume he had to wear during the filming.
But the makeup and clothes must be recycled after all, so Xu Chen still brought another set for Brother Bing.
Brother Bing has a well-proportioned figure, so just buy according to your height of 175cm.
It was said that Brother Bing grew one centimeter taller after practicing sports, which also made Xu Chen feel a little stressed again.
If a foodie wants to grow taller, it will be embarrassing if he is as tall as himself.
Fortunately, Brother Bing didn't wear high heels, otherwise he would have to look up at Brother Bing when he went out with her in the future.
Xu Chen chose a neutral style for Xie Bingran, which looked "cold and ruthless".
……
(End of chapter)