Chapter 325 Success is the most nourishing thing
A little after one in the afternoon.
Xu Chen, Sun Amy, and Gu Xinxin drove directly into Brother Bing's car and transferred to the studio where the Jeep commercial was shot.
When I got off the car, I saw Pang Ming, He Dachang and Yan Chuan from the brand, standing on the roadside smoking and chatting.
The leaders on Jeep’s side were obviously more attentive to the shooting of advertising materials than those on Jiaduobao, and Vice President Pang Ming also came with him.
Of course, judging from the difficulty of execution and the importance of the material, it is true that Jeep is more "heavy".
As soon as they saw "Teacher Xu Chen" getting out of the car, they all said hello with a smile.
When they saw Xie Bingran getting off the car with him, they quickly pinched the cigarettes in their hands and greeted him with a solemn smile on their faces.
Xu Chen then introduced Xie Bingran and Cheng Hong one by one.
Brother Bing still looked cold, but he also cooperated with shaking hands and getting to know each other.
Coach Cheng Hong was more enthusiastic and polite, and said with a smile:
"Director Li Yue will be here later."
Pang Ming: "That's great. I just wanted to ask Director Li for advice and exchange."
……
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The studio here is in a huge "factory", which was obviously renovated from an old factory.
As soon as I entered, I saw a large group of people busy working.
Against the background of a large green screen, two shooting areas were set up.
In the two shooting areas, there are the two main models promoted by Jeep this time, the Grand Cherokee and the Wrangler.
The Daqie is pure black and has a huge body. From a distance, it looks powerful and has a "big brother" style.
The Wrangler is painted in "Sahara Yellow" and has strong and masculine muscle lines. Even Xu Chen couldn't help but take a second look.
At this time, in 2006, the Wrangler had not yet been officially introduced into the country, so its domestic awareness was not high.
But with the rise of the domestic automobile industry more than ten or twenty years later, many domestic hard-core off-road models will still more or less refer to the appearance style of the Wrangler.
……
Several people came over with smiles, led by Liu Wenqin, the creative director of BBDO Tianlian Advertising.
I got to know the spokesperson again, and introduced the director and photographer specifically.
Director Paul Pau, Xu Chen has had several conference calls with him, and his Hong Kong pronunciation is poor.
He looks to be in his forties, with a slim figure and a meticulously slicked back hair. He has a very "Hong Kong male" style.
Photographer Kuang Chunlei Leslie looks to be in her thirties, has a soft face, but has a neatly trimmed beard.
Xu Chen shook hands with him, and from the demeanor of his movements and the obvious smell of perfume, he knew that he was most likely a "gay".
In the advertising and creative industry, the proportion of "gay" people is still very high.
In his previous life, Xu Chen had been in the industry for several years, and after getting to know some friends in the gay circle, it was easy to recognize them when they met again.
In addition to the external factors of dressing up, the mental temperament of some gestures and gestures are also easy to distinguish.
……
Kuang Chunlei took Xie Bingran to put on makeup and change clothes. In the afternoon, he needed to shoot a set of print ads and "driving" scenes, so time was still very tight.
A young and beautiful director's assistant, plus an account manager from the BBDO team, were responsible for "reception work" and brought Pang Ming, coach Cheng Hong, and Xu Chen from the brand to a lounge.
There are monitors in the lounge so you can see the shooting at any time. There are also some fruit plates, snacks and drinks.
Amy Sun and Gu Xinxin still went to work with the director team.
Amy Sun had already been assisting in storyboarding before and was fairly familiar with the directing team.
……
After a while, Xie Bingran officially entered the studio.
She changed into an outdoor jacket, which was specially customized by the Jeep brand.
Paired with her already cold temperament, standing in front of the Wrangler also complemented each other perfectly.
Pang Ming and others looked at the monitor and couldn't help but praise:
"It's really a good fit..."
"Excellent! Both the toughness and coolness of off-roading and the good looks complement each other. Our spokesperson is really the right choice!"
Xu Chen said with a smile: "Boss Leo and Andy are really discerning. They can choose a woman to be the spokesperson of off-road vehicles. It is rare and unique in itself."
He Dachang nodded: "We also paid attention to Xie Bingran during the National Games.
Her spiritual temperament, coupled with her status as a champion, are actually a perfect match with our cross-country toughness and youthful fashion.
In addition, for this promotion, we also want to do something different.
The labels of athletes and women are still very unique and interesting in the industry. ”
……
Under the director's schedule, filming began soon.
First, a set of print advertisements were shot, mainly "photos" of Xie Bingran and the car from various angles.
To match the preset background, you need to constantly adjust the color, brightness, and angle of the light, which is also a hard job.
Fortunately, Brother Bing doesn't need to make any expressions. Her natural and natural cold look is already very suitable for her.
The shoot went smoothly, mainly because the scheduling itself was time consuming.
……
There was a knock on the door of the lounge from outside. A director's assistant opened the door and brought Director Li Yue in.
Li Yue smiled all over his face: "Sorry, I have a meeting at noon and it has been postponed until now..."
Seeing Li Yue come in, Pang Ming and He Dachang quickly stood up and asked Li Yue to sit down with polite expressions.
For Pang Ming and He Dachang, Director Li Yue is the "leader" of the national team and needs to be "served" well.
Cheng Hong and Li Yue were obviously very familiar with each other and had a good relationship in private. They just said hello with a simple smile.
Xu Chen still stood up and greeted Li Yue very politely.
Li Yue saw Xu Chen a long time ago, and he was also smiling and calling "Teacher Xu Chen" respectfully.
But the two didn't talk much. After sitting down, they stared at the footage on the monitor together.
……
The shooting was carried out according to the schedule.
The director has arranged for an assistant to be in the lounge. If the brand owner has any objections, he or she can provide feedback to the director and photographer as soon as possible.
Whether it is the BBDO team or director Bao Junsen's team, they are obviously experienced and have strict progress control.
As expected of a directing team from international 4A and Hong Kong Island, one can still see a strong foundation in professionalism.
After all, the advertising industry in Hong Kong and Bay Island developed many years earlier than that in the mainland. Advertisers there do still have more professionalism and execution experience.
Several people were staring at the footage on the monitor while chatting about one another.
Pang Ming and He Dachang were still trying to please Director Li Yue, consciously or unconsciously.
In fact, Li Yue does not have a high level in the national team or the General Administration of Sports, but for the company, he is a "leader".
Sitting in this position still controls resources.
Xie Bingran’s follow-up matters, including some cooperation matters with the national team, still need to be communicated and coordinated through Li Yue.
Pang Ming and He Dachang naturally coaxed him well.
What surprised and confused the two of them was that Director Li Yue was unexpectedly polite to "Teacher Xu Chen".
During the chat, it seemed that he was always paying attention to Xu Chen's opinions and remarks, and there was a vague sense of "please".
This really confused Pang Ming and He Dachang.
Could it be that there are other backgrounds behind Xu Chen and Dongchen’s advertisements that outsiders don’t know about?
Li Yue's fear of Xu Chen naturally stems from An Jinxiong's incident.
He accepted Xu Chen's hint and found a way to promote the investigation of Wang Laoshun's cooperation with the national track and field team from within.
As a result, the ten-year cooperation actually revealed the private operations of An Jinxiong and Chen Jinru.
According to the summary of the top leadership meeting after a thorough investigation, this was a business order worth 30 to 40 million that was sold at a low price of 2 million.
An Jinxiong was removed from his post immediately, and a higher-level leader who arranged for him to be parachuted in was also found to have problems.
After the incident, Li Yue finally got his wish and was promoted from deputy to full-time, and now he is in charge of all external business cooperation of the national track and field team. Li Yue's attitude towards "Teacher Xu Chen" is complicated.
On the one hand, he was able to rise to the top thanks to this external "little Mr. Xu", and Li Yue was grateful to him.
On the other hand, Li Yue was also extremely jealous and even afraid of Xu Chen.
He thought of the two phone calls Xu Chen had with him, and there were more or less hints in their words...
This made him deeply doubt whether there was invisible energy behind the "Dong Chuang Incident".
……
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Xu Chen looked at the cool ice on the monitor, and the more he looked at it, the more he liked it.
After Brother Bing became a champion and sports star, his aura and temperament have changed slightly compared to before.
Sure enough, "success" can best nourish a person's spiritual temperament.
Thinking about it now, in fact, since Lao Xu took over Guangming Factory, his overall "entrepreneurial temperament" has improved a lot compared to when he opened a factory in the town...
Check out the 16-9 book bar and see the correct version!
The print advertising material has been shot, and we are currently filming the commercial scene in which Xie Bingran "pretends to drive".
Originally I only needed to shoot the "Wrangler" for Brother Bing, but for the sake of having an extra set of backup material, I also shot the "Grand Cherokee" at the same time.
Generally speaking, Bing Ge's temperament is indeed more suitable for the Wrangler.
The model setting of the Wrangler is also more youthful and fashionable, and the target customer group will be younger.
The overall positioning of the Grand Cherokee is indeed more consistent with the spokesperson Wang Shi.
From Xu Chen's perspective, given his current mental age, he still prefers Da Qie.
In his previous life, Xu Chen rented a Wrangler for a self-driving trip and drove for more than half a month.
The Wrangler is naturally a good car, but it is too hardcore for off-road use.
The field of view is not wide enough, the interior is a bit simple, and the seats are hard...
Driving on paved roads in urban areas, the comfort is really poor.
Compared with the price of the Wrangler in the United States, the price/performance ratio is extremely low.
In terms of applicability, the "all-scenario SUV" like Daqie is more applicable.
The interior is also more luxurious and comfortable, and the chassis tuning is not so "hardcore off-road", but comfort is still taken into consideration...
This car did not sell very well in China in the later period, purely because of its "cost-effectiveness".
Pure imports plus brand premiums appear to be too expensive.
In terms of brand power, it is not as good as Mercedes-Benz, BMW, and Audi...
After all, “Chinese people only recognize BBA.”
And once it needs to be repaired, the cost of any imported parts is also the price of a luxury brand.
The so-called "can't afford to buy but can't repair" series.
……
In the monitor, Xie Bingran was sitting in the Grand Cherokee, holding the steering wheel.
Xu Chen couldn't help but think that actually buying a Daqi would not be bad.
It has a tough appearance, luxurious interior and strong power. It's just that the price/performance ratio is a bit low.
But now "Mr. Xu" doesn't care much about cost-effectiveness.
In addition, for the general manager of Dongchen Advertising, the cost of buying a car can also help the company deduct taxes.
I'm going to the northwest for a few days to shoot a film, so I can take the opportunity to touch the car and test drive it.
In addition, after getting to know Pang Ming and He Dachang, I should be able to get an "internal price". If I buy a mid-to-high configuration, I should be able to control it within a budget of 500,000.
The money my father Xu Zhiquan gave me to buy the car is still sitting on my account.
Now think about it, with a budget of 500,000 yuan, there are only a few SUVs to choose from.
Daqie is a pretty good choice.
……
At around four o'clock in the afternoon, Director Li Yue said he was "in a meeting" and left.
Pang Ming, He Dachang, and Xu Chen sent him out politely.
Coach Cheng Hong also followed.
When Li Yue got in the car, he specifically said to Xu Chen:
"Teacher Xu Chen, if you encounter any communication issues between Chenfeng Technology and Ranbing Sports later on, you can contact me.
Some things are what I say, and my superiors are also very supportive of your project! ”
Xu Chen shook hands with Li Yue seriously:
"Thank you, Director Li. With your words, I feel at ease."
After seeing off Li Yue, Cheng Hong came over, smiled and whispered:
"Why do you and Director Li feel like there is a little secret?"
Xu Chen pretended not to know: "Huh?"
……
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At around six o'clock in the evening, all shooting in the studio ended.
Director Bao Junsen said: "The studio shooting part is finished!"
There were bursts of applause.
Pang Ming stood up and said to Xu Chen:
"Originally, I was going to the Northwest with me, but unfortunately there is a dealer meeting tomorrow, but Andy and Yan Chuan will still go there...
Thank you, Teacher Xu Chen, for helping me keep an eye on this video. ”
Xu Chen shook hands with Pang Ming: "Don't worry, Leo, this is my job!"
Pang Ming expressed his sincere thanks to the director team and Liu Wenqin's team, and then, a little embarrassed, he mentioned that he wanted to take a photo with Xie Bingran.
It’s not an excessive request, it must be met naturally.
Coach Cheng Hong ran to tell Xie Bingran, and photographer Kuang Chunlei quickly adjusted the lighting arrangement.
Pang Ming and Xie Bingran shook hands and took a photo in front of the Grand Cherokee and Wrangler respectively.
Afterwards, naturally another group photo was taken.
Xie Bingran naturally stood in the middle.
Xu Chen was originally standing on the edge, but was dragged to the middle by Cheng Hong and stood with Xie Bingran.
Originally, the customer was here, so standing in the middle seemed a little awkward, but after all, it was arranged by Director Cheng, and no one dared to say anything.
……
I still have to catch a flight in the evening, so I’ll finish here in a hurry.
A few people sent the big boss of the brand out first, and then arranged to move to the airport.
Gu Xinxin didn't need to go to the northwest, so Xu Chen asked the photography assistant to call a taxi for her.
Three commercial vehicles drove over, including the director's team, BBDO Tianlian advertising team, and He Dachang and Yan Chuan from the client's side.
Xu Chen and Sun Amy were going to squeeze into a car with Liu Wenqin, but coach Cheng Hong said:
"Xu Chen, you and Amy take our car!"
"That's such an honor. Thank you for your guidance, Cheng!"
Then we got in the car.
Cheng Hong sat in the passenger seat, and Sun Amy sat in the back seat.
As a result, Xu Chen and Xie Bingran became "seatmates" again.
The car quickly got on the highway and drove towards Pudong Airport.
Xu Chen stretched out his hand and quietly took Xie Bingran's little hand.
……
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(End of chapter)