Chapter 335 The First-Class Little Genius
Tong Hai University, College of Creativity and Media.
The college's "Quarterly Teaching and Research Meeting" is being held in the large conference room.
Participants were all the core teaching and research staff of the college.
Including all professors, associate professors, department heads of various majors, head teachers of each class, etc.
The person presiding over the meeting today is Professor Ni Zhi, head of the Department of Advertising.
The meeting lasted for more than an hour, and each department made a concise and comprehensive summary of the quarterly teaching and research work.
The meeting schedule was actually over. Ni Zhi looked at his phone, then smiled and said:
"Vice President Chen is rushing over and says he has something to report to everyone.
Let’s wait a little bit..."
The "Vice President Chen" that Ni Zhi refers to is Chen Daxing, the vice president in charge of teaching and research in the college.
Today's quarterly teaching and research meeting was supposed to be chaired by Chen Daxing, but he happened to be on his way back from a business trip, so Professor Ni Zhi chaired it first.
……
……
Ten minutes later, Chen Daxing opened the door and entered the conference room.
He had a cheerful expression on his face, holding a suitcase in his hand, and looked very lively.
All the teachers still stood up, which showed Chen Daxing's voice and status in the college.
Chen Daxing waved his hand casually and motioned for everyone to sit down.
"Sorry, the plane was delayed and it only arrived now."
Everyone is still confused. The meeting schedule has ended, and the vice president has rushed over to attend. Is there anything else important?
……
Chen Daxing sat in the middle of the conference table and took a rest as quickly as possible.
Then he smiled and said gently:
"I just came back from Beijing, and the results of the advertising competition have come out.
I came here specially to synchronize the relevant situation with everyone. ”
After the words fell, everyone realized that it turned out to be this year's "National College Student Advertising Competition".
The "Daguang Competition" is a national-level A-level college competition, and its level and importance are still very high.
The advertising major is also a key subject of the college, so naturally it attaches great importance to the "Daguang Competition" every year.
Seeing Chen Daxing's relaxed demeanor, a teacher smiled and said:
“Looking at the happy face of Dean Chen, we know that our college has done well in the Daguang Competition this year!”
Chen Daxing smiled heartily:
“It’s really okay, and there’s a surprise.”
As soon as the words were spoken, the interest of professors, associate professors, department heads, and head teachers was also piqued.
The awards of the Daguang Competition are not only the overall honor of the college, but also the honor of each professional department and each class.
Everyone is still a bit competitive, overtly or covertly.
Everyone hopes that their major, class, and students they tutor can win awards.
Students' awards will also be included in the teaching and research assessment.
Vice Dean Chen Daxing picked up the tea cup and took a sip, but then turned to look at Ni Zhi, the director of the Department of Advertising, and said with a smile:
"Mr. Ni is also a judge for the audition of the Daguang Competition. You can first synchronize the overall situation of this Daguang Competition."
Ni Zhi nodded and said:
“This year’s Daguang Competition is much more competitive than in previous years.
A total of more than 1,800 colleges and universities across the country participated, and a total of nearly 900,000 works were received...
This has reached a new high in previous Daguang competitions. ”
He paused, glanced at Chen Daxing and then continued:
“I only participated in the finalist review of the Shanghai City Division...
The Shanghai Division has already been in sync with everyone before.
Since the results of the Daguang Competition are still in the confidential review stage, all I got was the number of winners and shortlisted national awards...
Our college won 2 first prizes, 4 second prizes, 10 third prizes and 23 excellence awards in the Shanghai competition area this year.
The number of awards is almost the same as last year.
But this year there are two first prizes in the Shanghai City Division, and the results are still better than last year.
The situation of the national award still needs to be synchronized by Dean Chen..."
With that said, he handed the topic back to Chen Daxing.
Chen Daxing smiled and said:
"Then I won't tell you anything.
This year our college won two national first prizes! ”
As soon as the words fell, there was a burst of surprise discussion below.
"Really, Dean Chen? This is a big surprise!"
"Our school has not won the first prize in the country for two years..."
"The key is to win two in a row...there are only seven first prizes in total!"
"Teacher Chen, which class are the two first prizes from?"
……
All the teachers present are still aware of the importance of "two first-class national awards". It's no wonder that Vice Dean Chen Daxing is so happy.
More than 1,800 colleges and universities across the country participated in the "Grand Guangzhou Competition", with a total of nearly 900,000 entries, but only seven national first prize places...
Tong Hai University’s College of Creativity and Media actually won two of them!
Ni Zhi, the head of the advertising department, did not speak, but could not hide his joy.
This is a great benefit for the teaching and research of Tonghai University's advertising major.
But he couldn't help but feel a little worried. If the two first prizes were not awarded to students majoring in advertising, he would lose face.
After all, submissions to the "Da Guang Competition" are not limited to majors, and students from all majors and classes in the college actively participate.
With a trace of inquiry, Ni Zhi glanced at Chen Daxing, who was sitting upright and pretending to be profound.
Chen Daxing naturally understood Ni Zhi's thoughts, smiled at him, and gave him a mysterious look.
Ni Zhi was stunned for a moment, but he laughed out loud.
Chen Daxing has made it clear with his eyes that the two national first prizes were won by students majoring in advertising.
As the head of the advertising department, Ni Zhi was naturally relieved.
……
Chen Daxing took a sip of tea and cleared his throat.
Everyone calmed down and waited with some anticipation for Chen Daxing to inform him of the specific results of the National Award review.
Of course, what everyone is most concerned about is the two first prize winners.
If students in their own majors and classes win the first prize in the country, this year's teaching and research assessment will basically be stable.
Chen Daxing once again pretended to be profound, flipped through the messages on his phone, and said:
"Let me synchronize the latest results. It is expected that the organizer of the "Grand Guangzhou Competition" will announce it to the public tomorrow.
This year’s national awards, our college won a total of 9 awards, which is still an improvement compared to last year’s 8 awards.
Among them, there are 5 excellence awards, 2 third prizes, 0 second prizes and 2 first prizes.
In terms of professional distribution, the advertising department has won the largest number of awards, with a total of six, including two national first prizes. ”
After saying this, Ni Zhi couldn't help but smile proudly.
The department heads and head teachers of other departments, on the one hand, were a little disappointed, but they also came to express their congratulations seriously:
“Congratulations, Director Ni!”
"Congratulations to Director Ni and the head teachers of the company's advertising class!"
……
Ni Zhi was still very modest and said politely:
"The main 'Da Guang Competition' is the home award for the advertising department. It is our responsibility to get this result!"
As he spoke, he turned to look at the four teachers beside him.
These four teachers are the head teachers of the four advertising classes from freshman to senior year, including Shi Dinghai, the class teacher of freshman year.
Among the 9 national awards, the advertising department won 6, including 2 first prizes.
Then the next suspense is the distribution of these six awards, especially the two first prizes, which class will be awarded.
The two head teachers who were freshmen and sophomores looked calm, while the two head teachers who were juniors and seniors were obviously looking forward to and nervous.
According to the practice of previous years, the awards of the Grand Cantonese Competition are basically awarded to the junior and senior classes.
The professional courses for freshmen and sophomores are not yet very in-depth, so it is naturally difficult for students to produce truly decent works.
What's more, the submission deadline for this year's "Daguang Competition" is in September, and it is even more impossible for the 06-level freshmen who have just entered the school.
In Shi Dinghai's class, two works were on the "shortlist", which he had announced to the class before.
But in Shi Dinghai's view, these two shortlisted students and two shortlisted works will most likely win an "Excellence Award" from the Shanghai competition area.
……
Chen Daxing smiled heartily again and said:
"Don't blame me for deliberately showing off, because the result this time is really unexpected."
"?" This piqued everyone's interest again.
Chen Daxing once again pretended to be profound, picked up the tea cup and took a sip, and then said with a smile:
"This year's two national first prizes are both from the freshman advertising class of 2006."
"?"
"Huh?"
"!"
As soon as the words fell, the room was filled with confusion.
Especially Shi Dinghai, the 06 class teacher, was really confused at this moment.
After everyone reacted, they all said to Shi Dinghai:
"Congratulations, Teacher Shi!"
"Isn't this awesome? Is Teacher Shi giving extra classes to students?"
“The two first prizes are both freshmen?!”
"This makes the junior and senior seniors so embarrassed!"
……
Everyone congratulated Shi Dinghai one after another.
However, the two head teachers who majored in advertising in their junior and senior years both looked embarrassed.
Shi Dinghai still felt incredible, looked at Chen Daxing and said:
"Dean Chen, are you... sure about this?"
Chen Daxing: "I have confirmed it, there is no problem."
Ni Zhi, director of the advertising department, smiled and said:
"Which two classmates are they specifically? Can I guess the numbers?"
Among the teachers present, some were also teaching classes in the freshman advertising department, and they all became curious.
Chen Daxing flipped through his phone: "Classmate Xu Chen, where did this little genius come from?"
After the words fell, several teachers frowned and thought.
"Xu Chen...this name sounds familiar. I must have called you by name before."
"Yeah, I've heard it but I don't know the right number, so I probably don't speak much in class."
"This is a student who knows how to hide his clumsiness. It seems that he usually keeps a low profile..."
……
The people present who knew Xu Chen clearly were the head teacher Shi Dinghai and the director of the advertising department Ni Zhi.
The two looked at each other and couldn't help but smile.
Ni Zhi said: "Unexpectedly, it is really him!"
Chen Daxing has never taught a class in the freshman class, so naturally he has not had any contact with the freshmen in the freshman advertising class, and he has no knowledge of Xu Chen.
Check out the 16-9 book bar and see the correct version!
Shi Dinghai looked at Chen Daxing and explained to the "vice dean":
“Our college has a quota for the ‘Star Admission Scholarship’, which Professor Wang Jian applied for when he went to Wen Province to recruit students.
It’s this classmate Xu Chen. ”
Everyone was talking about it, and then they suddenly realized it.
"It seems that it is no accident. Professor Wang Jian still found a good candidate for the college!"
“But under what name was the ‘Star Admission Scholarship’ given out?”
Ni Zhi, director of the advertising department, said:
“I also participated in the review and approval of Professor Wang Jian’s scholarship application at that time.
At that time, I remember the comment given by Teacher Wang, saying that he already had a high level of advertising expertise and creative literacy, and had his own advertising company and successful advertising project cases..."
"Ah? Advertising companies and advertising cases? Aren't you just in your first year of college?"
"Then he was doing commercials in high school..."
"This is really a little genius."
"What kind of advertising company and what kind of successful advertising cases are they? I'm very curious!"
……
Obviously, this is too incredible and too unbelievable.
Ni Zhi paused and said:
"In the past few months, there has been a brainwashing advertisement in the pharmaceutical industry, which has caused a lot of controversy. It was done by classmate Xu Chen..."
"Which one?"
Ni Zhi smiled and said: "Wash is healthier..."
"Ah?!"
"..."
The scene fell into an awkward silence, and soon there was another round of discussion.
"This kid is only eighteen years old, right?"
“They actually made an advertisement saying ‘washing makes you healthier’. This is a bit abstract!”
"It's not abstract, it's a bit weird."
It was obvious that the surprised sounds of several teachers were mixed with some doubts.
A freshman who has only taken professional classes for two days actually won the first prize?
You even opened an advertising agency and did advertising cases when you were in high school?
And the advertising example is "washing is healthier"?
Why are these three things going forward and backward, each one more bizarre and more incredible than the last? !
Ni Zhi frowned and thought for a while, but seemed to be unable to understand, so he spoke again:
"I also got to know Professor Wang Jian a few days ago...
Teacher Wang said that the advertisement that said, "It's good for him and I'm good for him" was also made by classmate Xu Chen. ”
"..."
Several teachers were completely silent.
Where are all this?
Not only "washing makes you healthier", but also "it's good for him and me"? !
……
Xu Chen was able to receive the invitation for a pitch from "Fu Yanjie" entirely because he made an advertisement for "Shen Bao".
Professor Wang Jian, who participated in the pitch review at that time, was naturally informed.
Wang Jian had seen Xu Chen's proposal with his own eyes and listened to his clear and conclusive explanation. Naturally, he was absolutely convinced that he must have made these two advertisements himself.
Otherwise, it would be impossible to explain strategic thinking and creative logic so thoroughly and thoroughly.
But for the group of middle-aged professors and associate professors in front of them, it is really difficult to accept it cognitively.
……
Everyone was still talking about it, feeling that it was too abstract, so they inevitably questioned it.
Is there an "adult" helping behind this classmate Xu Chen?
Maybe he was just in name?
……
Ni Zhi interrupted and said:
“A few days ago, I led my students to discuss the ‘Wash for Health’ advertisement in class.
At that time, Xu Chen was asked to get up and talk...
At least judging from the strategy breakdown and creative analysis given by Xu Chen that day, his depth of professional knowledge is definitely first-rate.
When I say 'first-class', I mean not only among students, but also in the advertising industry. ”
After Ni Zhi finished speaking, the teachers who were still questioning and discussing became quiet a little.
Since the head of the advertising department said so, he recognized Xu Chen's professional ability to a certain extent.
Vice Dean Chen Daxing was flipping through his phone, seemingly thinking with his head down.
Shi Dinghai cleared his throat slightly and said again:
"Dean Chen, you just said that our class has two first prizes.
Besides classmate Xu Chen, who is the other classmate? ”
Chen Daxing put down his phone, showed a wicked smile, and said:
"The other classmate is also Xu Chen!"
"??"
"!!"
A group of teachers who had been confused just now were even more speechless now.
What the hell?
Two national first prizes were won by this boy? !
Where did this Xu Chen come from? Why did he keep giving me surprise after surprise?
Shi Dinghai also looked surprised and turned to look at Ni Zhi beside him.
Ni Zhi smiled and said:
“When a work wins an award, there may still be some luck involved. After all, creativity still comes from sudden inspiration...
But two works won awards, and both were first prizes in the country, which speaks volumes. ”
All the teachers who were still questioning and discussing just now fell silent.
Because what Ni Zhi said still makes sense.
……
The head teacher of the junior advertising class paused, looked at Chen Daxing and said:
"Dean Chen...
What are the creative ideas behind Xu Chen’s two first-prize winning works?
Can you let us observe and observe? ”
Chen Daxing was holding his mobile phone, smiled and said:
“I just asked the organizing committee for it, and I just got it.
Then let’s study and criticize together..."
……
After a few minutes.
The set of print advertisements with the slogans "Bite your teeth and get over it" and "Strong as teeth" have been projected on the conference room curtain.
A group of professors, associate professors, and department heads were surrounding them. They all thought about it carefully for a while before they said:
"Indeed, very thoughtful!"
"This creative concept is really unique. It cannot be interpreted from the perspective of solidity, hardness, and strength.
Instead, it has been directly elevated to the level of ‘strongness’...
The key is very consistent with the three words "grit your teeth".
It’s really wonderful! ”
"If we can make such an advertisement, then there is nothing wrong with winning the first prize."
“It really makes people speechless.”
“We can not only do the communication of ‘washing to be healthier’, but also can do this kind of in-depth technical creativity...
Indeed, as Professor Ni said, this accumulation of professional depth is not just a little bit.
The juniors and seniors were all stunned by this freshman. ”
Chen Daxing and Ni Zhi looked at each other and couldn't help but nodded.
Both of them were judges during the auditions and preliminary rounds of the 'Da Guang Competition'.
However, the online selection for the preliminary round was anonymous and only based on the works. Naturally, Chen Daxing and Ni Zhi did not know before that this set of works actually came from Tonghai University.
It was also a huge surprise.
The head teacher of the junior advertising class felt very convinced, but said with a smile:
"Let's see again, another first prize entry?"
Chen Daxing smiled and flipped through the content on the screen.
What is shown next is the first prize in the "Copywriting Category".
This is also the slogan created by Xu Chen for "Baidu Knows":
【Achieve everyone equally】
……
"Dean Chen, our college has really found a treasure!"
"Yes, it's all thanks to Professor Wang Jian!"
"This slogan is really good, it doesn't look like a student work at all."
"The creative angle and depth are tricky yet relevant. It's really good!"
"Teacher Shi, I have to go to your class tomorrow to see this amazing classmate Xu Chen!"
(End of chapter)