Chapter 339 Just a small project
Monday morning, computer class.
I learned VB programming, which is a basic introduction to programming, and it is not difficult at all.
A group of students were facing the computer. The professor named Gong who was giving a lecture on the podium was a middle-aged female teacher who was simple in dress, appearance and speech.
At the beginning of the school year, everyone didn't take this simple teacher seriously, until someone discovered that the editor-in-chief of the "College Computer" textbook used in the class was actually Professor Gong.
Most colleges and universities across the country also use this set of textbooks.
A group of freshmen who had never seen the world realized that the simple old aunt in front of them turned out to be a big shot in the academic world.
So facing this boring course, I still put a little thought into it.
……
Xu Chen finished the programming homework in class early, opened a document, and started writing the creative ideas for the two winning works of the "Da Guang Competition".
This is what Ni Zhi, the head of the department, asked for. He said it would be used to explain cases to junior and senior students, so it should be taken seriously.
Xu Chen did not make a long speech, but outlined the core strategies and creative logic, and compiled a one-page plain text document, which he sent to Professor Ni Zhi's email.
……
During the break, Jeep brand manager Yan Chuan sent a message and had booked flights for Xu Chen and Wu Feifei for Wednesday.
I flew to Pengcheng in the morning and arrived at Vanke's headquarters at two o'clock in the afternoon to hold a PPM meeting with founder Wang Shi.
The flight returned that evening.
The team of BBDO Liu Wenqin and director Bao Junsen will go there one day in advance, which is separate from the Eastern Morning Advertising schedule.
Xu Chen received the itinerary and immediately forwarded it to Wu Feifei.
Wu Feifei is obviously very excited and looking forward to her first business trip in her life:
[Copy that, boss! 】
[Do I need to wear formal attire? Do you need to prepare a document or something...】
Xu Chen: [Just dress a little more formally, don’t be too deliberate.
We are a creative advertising company, we don’t need to be too rigid...
There is no need to prepare anything extra, just follow the meeting on the same day. If you have any special requirements, I will tell you separately. 】
Regarding taking Wu Feifei on a business trip, Xu Chen actually had nothing to worry about.
This time, it was mainly director Bao Junsen's team's proposal report, and Dongchen Advertising was mainly "auditing".
In addition, Wu Feifei has a generous and cheerful personality and a high emotional intelligence, so she will not get into trouble.
The little girl is also pretty and smart, and can help Dongchen Advertising support its appearance.
Wu Feifei asked again in the message:
[I will come over after class in the afternoon. I have a meeting with Yichun. Do you need me to prepare anything? 】
Xu Chen: [There is no need to prepare. Today we mainly just talk about the other party’s needs first. 】
Wu Feifei: [Okay! I have confirmed that the "his father's friend" mentioned by Jiao Tianbo is my father's former subordinate.
Her name is Lou Ting, and she currently works in the Propaganda Department of Yichun City...】
Xu Chen: [Would she feel apprehensive about having a meeting with the daughter of her former leader? 】
Wu Feifei: [That’s not the case...]
Xu Chen thought to himself, it would be strange not to be afraid.
There is a big difference between the system and the workplace.
Even if they are "former leaders" who serve in different provinces and cities, they still have to be very respectful and fearful, and they even have to maintain relationships from time to time.
Within the system, "former leaders" are also regarded as a person's important network assets.
Especially those like Wu Yongming who have reached a certain level but still have the potential to continue to "progress".
……
……
noon.
Xu Chen was about to go to the cafeteria to eat when he was stopped by Jiao Tianbo from behind.
"I've made an appointment for the conference call. Let's finish class in the afternoon and find an empty classroom." Jiao Tianbo said.
Xu Chen: "Go directly to my company, there is another colleague who wants to participate together."
Jiao Tianbo: "Colleague?"
He was really surprised.
I had heard that Xu Chen had a company before, but I just thought it was just a company registered and messed around with.
Unexpectedly, there are "colleagues"?
If Xu Chen himself is the boss, then they are his subordinate employees...
But he is obviously only a freshman, who would be willing to work for him?
Xu Chen smiled mysteriously: "You still know this colleague!"
Jiao Tianbo looked confused.
When Xu Chen said Wu Feifei's name, Jiao Tianbo's jaw almost dropped to the ground.
His body swayed, and he didn't know where to put his hands.
"Brother Xueba" never expected that the goddess Wu Feifei, whom he wanted to see but could not see, was actually in Xu Chen's company and became Xu Chen's "intern"...
Xu Chen saw what Jiao Tianbo was thinking and was afraid that he would misunderstand, so he explained with a smile:
“Wu Feifei was just looking for an internship, so she contacted me.
That is, what happened last week, I haven’t had time to tell you yet..."
Jiao Tianbo said "oh" several times before calming down a little.
But when he thought about meeting Wu Feifei in the afternoon, he showed some nervousness:
"She knows...I will come in the afternoon, right?"
Xu Chen: "I told her."
Jiao Tianbo: "Okay, okay...
That afternoon, do you want me to find a place to eat? ”
Xu Chen: "No, we can just pack some food from the canteen. We can eat after the conference call."
Jiao Tianbo: "That's okay... I'll pay for Feifei's food."
"..."
Jiao Tianbo still looked a little nervous, and Xu Chen asked again:
"What kind of leader is the other party during the afternoon conference call?"
Jiao Tianbo was stunned for a moment, and then he said after regaining his composure:
“Opposite is the Yichun City Propaganda Department.
Those attending the meeting today are Lou Ting and Director Lou there, who are also the person in charge of this project.
Director Lou’s senior leader is Secretary Ding Guoqiang, so he will not attend this afternoon’s meeting. ”
Xu Chen: "Then is your father's former colleague this Director Lou?"
Jiao Tianbo: "Yes."
Xu Chen paused, and when Jiao Tianbo didn't respond, he reminded him deliberately:
"Wu Feifei will also be attending the afternoon meeting. Do you need to say hello to Director Lou in advance?"
Jiao Tianbo was stunned again before he understood the key and quickly said:
"Yes...you really need to tell Director Lou about this in advance."
Director Lou Tinglou is naturally Wu Yongming’s former subordinate.
Letting Lou Ting know that Wu Feifei will also attend the meeting was naturally part of Xu Chen's plan.
With Wu Feifei, the "leader's daughter" in charge, Lou Ting will naturally pay more attention to Dongchen Advertising, and she will naturally treat Dongchen Advertising's past plans more carefully.
The current known information about this project is all obtained from Jiao Tianbo, and the true situation is still unknown.
Xu Chen was worried that the other party only agreed to let Jiao Tianbo participate in this project out of favor.
Although Jiao Tianbo is a "student master", he is always unreliable after all...
It is very likely that Director Lou on the other side is not optimistic about the plan that Jiao Tianbo can provide.
In connection with this, it is natural to look down upon the Dongchen advertisements recommended by Jiao Tianbo.
But with Wu Feifei, the leader's daughter, sitting in charge, this contempt and confusion can be eliminated invisibly.
At least, the other party will carefully examine Dongchen Advertising's plan and will not give a negative conclusion hastily.
Although Xu Chen didn’t take this project too seriously, he just wanted to do it...
But since I have put in the effort, I’ll try my best to get it.
Jiao Tianbo calmed down his panic a little and said:
"Then I'll make a call to Director Lou first."
Xu Chen smiled: "Okay, go and get busy!"
……
……
In the afternoon, there are two professional courses of this college, which happen to be in Xiaohuang Building on the South Campus, which is also closer to the company.
Xu Chen wandered into the classroom and found that his classmates looked up at him, and many of them had strange expressions.
He was a little puzzled. After sitting back, he gradually realized that it might be about the two national first prizes in the "Grand Guangzhou Competition".
It seems that my two first prizes still put some psychological pressure on my classmates.
In the afternoon, there was a photography class and a new media theory class. When the two teachers were taking roll call, it was no surprise that they looked at Xu Chen a few more times.
It seems that the two national first prizes for "Xu Great Talent" have attracted widespread attention among the teachers of the college.
……
between classes.
Xu Chen went to the class monitor Min Siyi and expressed his apology for not attending the "class committee meeting" over the weekend.
"How much is the afternoon tea on Saturday? I agreed to treat you to this!" Xu Chen said with a smile.
Min Siyi: "No need, Xu Dacai, you will treat me next time!"
Xu Chen felt a little helpless, feeling that "Xu Great Talent" had become his nickname.
He put on a cute smile again and said:
"Then next time the class committee meeting is held, I will treat you to dinner and milk tea!"
Min Siyi looked very happy: "Okay, you said so!"
……
……
In the evening, the academy cafeteria.
Xu Chen and Jiao Tianbo lined up to pack dinner.
Jiao Tianbo took the initiative to help Wu Feifei pick up the food. He looked serious and took a long time to choose.
The two came out of the meal line, each carrying two large bags of food.
Jiao Tianbo was confused and said:
"Why did you buy more than me? Feifei, I already bought it for her."
Xu Chen: "There are two other colleagues, I bought them together."
Jiao Tianbo stared, looking surprised again.
There are actually two employees in Xu Chen's company?
Is he serious about starting a company?
……
……
Tonghai Creative Design Building, 8th floor.
As soon as Xu Chen entered the office, Sun Amy and Gu Xinxin, who were busy, smiled and called "Boss".
Xu Chen put a bag of food on the table in the rest area:
"You two eat first!"
Gu Xinxin: "Don't be in a hurry, boss, let's wait until you finish the meeting!"
Xu Chen smiled: "That's okay!"
He turned around and pointed behind him: "This is my classmate, Jiao Tianbo."
Gu Xinxin and Sun Amy got up and walked over, and got to know Jiao Tianbo seriously.
Jiao Tianbo was still holding food in his hand. He looked panicked and even stuttered when he spoke.
This confident and self-respecting "student brother" was still confused and surprised when he saw Xu Chen's office and his two subordinate employees.
It turns out that Xu Chen was really not kidding when he said he was starting a company.
He has such a spacious and luxurious office, and even has senior-looking employees who respectfully call him "boss."
The arrogant "Brother Xueba" suddenly felt a sense of inferiority.
At the same time, I felt that my original contempt for Xu Chen seemed a bit ridiculous and ridiculous.
……
"Where's Feifei?" Xu Chen asked.
Before Sun Amy and Gu Xinxin could reply, Wu Feifei's voice came from the conference room:
"I'm here!"
She leaned out half her body, smiling sweetly.
Jiao Tianbo was stunned for a moment, looking embarrassed and nervous again.
Wu Feifei was generous and took the initiative to say hello to Jiao Tianbo:
"Long time no see, Jiao Tianbo!"
"Brother Xueba" then smiled shyly:
"Feifei, long time no see. I bought you dinner..."
Xu Chen: "Let's talk about business first."
……
……
conference room.
In addition to Jiao Tianbo and Wu Feifei, Xu Chen also called Gu Xinxin. If the future project really needs to be pushed forward, it would be better to have Gu Xinxin help.
Jiao Tianbo has already called the Yichun City Propaganda Department.
"Brother Xueba" calmed down a little and introduced both parties.
In addition to Director Lou Ting, there were two colleagues from the Propaganda Department opposite, but they were probably not as senior as Lou Ting.
Jiao Tianbo also specially introduced Xu Chen, "General Manager of Dongchen Advertising", Gu Xinxin, "Account Director", and Wu Feifei, "Account Manager".
This is all according to what is read on the business card.
Lou Ting, who was on the opposite side, first greeted Xu Chen and Gu Xinxin politely, and then warmly approached Wu Feifei.
"Hello Feifei, I wonder if you still remember Aunt Lou?
One year during the Spring Festival, the work unit organized an event, and we met at a dinner party, but you were still young at that time..."
Wu Feifei: "Hello, Director Lou, of course I remember, my dad mentioned you before..."
Lou Ting: "Really? Is Director Wu okay now?
No... Now I have to call you Mayor Wu! ”
Check out the 16-9 book bar and see the correct version!
……
……
Lou Ting was naturally full of kind words and compliments, and Wu Feifei was also generous and did not deliberately avoid anything. She was well-behaved and open-minded.
Xu Chen listened silently and looked at "Miss Wu" with a wicked smile.
Wu Feifei looked helpless, but she still responded politely to Director Lou on the other end of the phone.
The two chatted for a long time before finally getting to the point.
Director Lou began to introduce the project background and promotion needs, and then started with a long paragraph of red tape.
Responding to the spirit of such and such, under the guidance of such and such, led by such and such, launching a general propaganda offensive of such and such...
Xu Chen felt a little sleepy after hearing this.
Wu Feifei and Xu Chen exchanged glances, and both smiled helplessly.
However, Jiao Tianbo still listened very carefully, and even took out a pen and paper to record carefully.
After Director Lou talked a lot, he gradually got to the point.
This project is jointly initiated by the Yichun City Propaganda Department and the Tourism Bureau. At the top is a deputy secretary of the Municipal Party Committee who is in charge of Yichun's publicity work.
The overall demand is very different from what Jiao Tianbo said before.
The main purpose is to enhance the popularity of Yichun and promote Yichun’s local tourism resources.
The core is a tourist attraction called "Mingyue Mountain".
Director Lou Ting carefully introduced the scenery of "Mingyue Mountain" and several other tourism resources.
In addition, in addition to the promotion goal of promoting tourism resources, there is also the implicit need of "attracting investment".
And this may be the key.
In the context of promoting economic development, Yichun naturally needs extensive investment promotion.
But the reality is that, except for locals in Gan Province, almost no one in the country has heard of the city "Yichun", let alone entrepreneurs and investors from Hong Kong Island, Bay Island and even overseas.
Therefore, this promotion is very necessary to increase the visibility of Yichun City.
……
Listening to Lou Ting's introduction, Xu Chen had a rough idea.
No wonder Yichun in her previous life would choose such a controversial advertising slogan as "A City Called Spring". It seems that the need to increase "recognition" behind it is indeed very strong.
It can also be seen from Lou Ting's few words that the final decision-maker for this project should be the deputy secretary of the municipal party committee.
And he also attaches great importance to Yichun's popularity and investment attraction.
In this way, Xu Chen felt confident.
There is a high probability that the other party will be willing to accept the "Call Spring" plan.
However, it is still necessary to package it carefully, come up with a relatively complete packaging plan, and eliminate the too controversial parts.
Then you still need to use your brain and think about it...
Finally, Director Lou Ting added:
“We have applied for an overall planning budget of 300,000 to 500,000 yuan for this project.
The most important thing is a promotional slogan for Yichun City. If adopted, it will cost 300,000 yuan.
In addition, we also hope to have a more complete publicity and promotion plan. If it can be provided and selected, it will have a maximum budget of 500,000. ”
This just happened to be in line with Xu Chen's plan.
"Director Lou, no problem, we will come up with a relatively complete plan." Xu Chen said.
Lou Ting added:
"There are a few more alternatives for that slogan.
To be honest with Mr. Xu, we have collected hundreds of them, and other planning companies have also helped out, but the leaders have not taken a fancy to any of them.
The most important thing is that sentence. ”
Xu Chen: "No problem, we will make a few more.
In terms of time, does Director Lou have any requirements? ”
Lou Ting: "Of course, the sooner the better. This plan has been tortured for more than half a year, and the leaders are pressing hard.
Seeing that the Chinese New Year is almost here, we hope that youth can all settle down. ”
She paused:
"Mr. Xu, please take a look, is it enough time to make a plan in one week?"
Xu Chen hadn't replied yet. Jiao Tianbo showed some anxiety and looked up at Xu Chen.
The obvious meaning is that one week is too tight.
But Xu Chen wanted to strike while the iron was hot and quickly completed the project.
Some previous projects deliberately delayed the preparation time because they were afraid that the other party would not pay enough attention to the plan proposed by Dongchen Advertising. But now that the "leader's daughter" Wu Feifei is in charge, she is naturally not afraid that the other party will not take her seriously.
At least the plan will be carefully demonstrated.
"One week is enough, then next Friday, we will submit the plan."
"Okay, thank you very much, Mr. Xu!"
……
After talking about the business, Lou Ting said a few polite words to Wu Feifei again before hanging up the phone.
Xu Chen frowned and thought for a while, mainly about how to package the plan.
But suddenly he found that Jiao Tianbo and Wu Feifei were staring at him.
Wu Feifei said: "Boss, what are we going to do?"
Jiao Tianbo: "Xu Chen, will you be too nervous in one week?"
Xu Chen said with a smile: "One week is enough, it's just a small project worth 300,000 yuan."
Wu Feifei: "..."
Jiao Tianbo: "??!"
Wu Feifei can actually understand it. After all, Xu Chen is working on projects like Vanke and Jeep.
But Jiao Tianbo was really confused.
A small project worth three hundred thousand?
Three hundred thousand, still small? !
……
Xu Chen added:
"The budget is not big and the project is not big, so we just treat it as military training..."
"One week is enough for us to make several plans."
"It's just a promotion for a prefecture-level city. It's not a big deal and it's not troublesome..."
Wu Feifei: "..."
Jiao Tianbo: "??!"
Wu Feifei smiled and said:
"Then boss, please assign tasks. I have never done it. Everything is up to you!"
Xu Chen thought for a moment and said:
"Then follow the way creative ideas are approached in the advertising industry. Everyone comes up with a plan, and then we brainstorm and look at it together.
Anyway, the other party also wants a few more plans, so we just want to make a few more alternatives...
We'll have a week to work on it separately. We'll have a meeting next Thursday to discuss it. We'll sort it out on Friday before submitting it. ”
Jiao Tianbo frowned, still feeling a little hasty in his heart.
But soon, he became a little eager to try:
"That's just right. We can also compare our plans internally!"
Wu Feifei: "..."
Xu Chen: "Okay, I look forward to your plan!"
Wu Feifei still showed some timidity:
"Xu Chen, I've never done this before. I don't know how to spread my ideas and how to write a plan..."
Xu Chen: "There is no need to write a plan for the meeting on Thursday, just think of a slogan."
Wu Feifei thought for a while: "A one-sentence slogan...
Then I know, it feels easier. ”
Xu Chen turned around and looked at Gu Xinxin:
"Let Xinxin do it with you, and you two can come up with a plan together."
Wu Feifei: "Great!"
Gu Xinxin: "Okay, I just want to learn about advertising creativity."
Xu Chen patted the table and stood up:
"Call Amy, let's have dinner!"
"Okay boss!"
……
The meals brought from the Tonghai University cafeteria are still hot.
Xu Chen went to the refrigerator to get some soda and juice.
Everyone was talking and laughing while eating.
Only Jiao Tianbo was a bit serious, but he secretly glanced at Wu Feifei from time to time.
Wu Feifei said to Xu Chen while eating:
"Your canteen is really delicious, no worse than restaurants outside."
Xu Chen: "I'm a little tired of eating."
Wu Feifei: "I don't know how blessed I am when I am surrounded by blessings..."
Jiao Tianbo wanted to join the conversation, but paused and was too panicked to say anything.
……
The meal was almost done and the sky was getting dark.
We collected the trash together, then turned off the lights in the office and went downstairs together.
Amy Sun and Gu Xinxin took a taxi together and left first.
Jiao Tianbo turned his head and looked at Wu Feifei, hesitating to speak.
He paused and then said:
"Feifei, how do you go back?"
Wu Feifei was stunned for a moment, then turned to look at Xu Chen, with a look of help in her eyes, and then she said:
"Xu Chen, didn't you say you would drive me back?"
Xu Chen was confused. When did the other party know that he bought a car?
Jiao Tianbo was stunned, speechless for a moment, and instantly felt like he was half a head shorter.
Xu Chen smiled awkwardly and said goodbye to Jiao Tianbo after a haha.
……
"Mr. Xiao Xu's" large white car parked just downstairs.
Wu Feifei followed Xu Chen with an embarrassed look on her face:
"I'm sorry, I just took advantage of your car without consulting you. I was really afraid that Jiao Tianbo would say he wanted to give me away..."
Xu Chen smiled and said: "It's okay!
But how do you know I bought a car? ”
Wu Feifei: "Sister Fang Jun told me."
Xu Chen was speechless: "Why does she tell you everything?"
Wu Feifei stuck out her tongue.
Walking to the car, Xu Chen opened the back door.
Wu Feifei was stunned for a moment, showing a hint of confusion, but she still sat in obediently.
Xu Chen walked to the cab, fastened his seat belt and started the engine.
Wu Feifei looked at the passenger in front of her and said:
"So, only Brother Bing can sit in your passenger seat?"
Xu Chen smiled and said: "What else?"
……
……
The tall white car slowly drove out of the parking lot.
Jiao Tianbo was standing on the roadside and happened to see it...
Without saying a word, he took out his cell phone, probably to check how much the car would cost.
Then he showed a discouraged look.
"No wonder a 300,000 yuan project is said to be a small project..."
(End of chapter)