Chapter 342 Alternatives to Offending
Vanke Center, coffee shop on the first floor of the park.
The meeting with Wang Shi, founder of Vanke, has ended. The three teams, Liu Wenqin, Bao Junsen, and Xu Chen, gathered in the coffee shop to confirm follow-up arrangements.
When Xu Chen and Wang Shi met alone, the director team had already finalized the filming schedule with Wang Shi's secretary.
The shooting is scheduled for the weekend of next week on the 18th and 19th.
On Saturday the 18th, I shot a print advertisement in Pengcheng and took a flight to Shangri-La in Western Sichuan on the same day.
Throughout the day on the 19th, we shot cross-country and crossing video materials from western Sichuan to snowy areas.
As the "supervisory producer" of the project, Xu Chen still had to participate in the filming.
Fortunately, it's a weekend, so I don't need to ask for extra time off.
In addition, the initial communication of the 'Rancho Santa Fe' plan has been confirmed with Wang Shi's secretary Zhou Kai, and will also be arranged during the shooting break on the 18th and 19th.
It just so happens that the two projects can be handled at the same time, which saves time and energy.
There is still more than a week to write this plan, and it is already in his mind. For Xu Chen, it is easy to do without any pressure.
The overall shooting schedule of spokesperson Wang Shi was all arranged by the director team, but several of Wang Shi's secretaries still made a lot of minor requests.
It involves safety protection during the trip and even daily life.
After listening to it, Xu Chen also felt that Boss Wang was quite a "big name". His specifications and requirements were no less than those of first- and second-tier stars.
In comparison, my brother Bing is more casual.
Xu Chen wondered whether Xie Bingran should be assigned an agent or an agent team? You can just put it in your own company.
In the future, business contacts may be more convenient and professional.
While running business outside, I should be able to take better care of Brother Bing.
However, this matter may still need to be discussed and confirmed with the national team. You can first ask coach Cheng Hong for his opinion.
……
After confirming the itinerary, Liu Wenqin arranged a commercial vehicle to take Xu Chen and Wu Feifei to the airport.
The teams of Liu Wenqin and Bao Junsen stayed in Pengcheng for one more day to confirm the studio and subsequent shooting arrangements in Pengcheng.
Wu Feifei's first "business trip" finally came to an end, and the little girl still couldn't hide her excitement.
Today, the leader's daughter has seen a different "world".
In fact, as Wu Yongming's daughter, Wu Feifei had the opportunity to meet many big people and big scenes.
It's just that business tycoons like Wang Shi are indeed rare.
Xu Chen fell asleep for a while in the car. When he woke up, he found Wu Feifei typing on her mobile phone.
Seeing that Xu Chen woke up, Wu Feifei smiled and said:
"I'm talking to my dad."
"What did you say?"
"Said you took me to Vanke's headquarters and had a meeting with their founder Wang Shi!"
Xu Chen hesitated for a moment and said:
“You can also join us for Wang Shi’s material shooting next weekend.
However, if you want to enter the snow area, the conditions will be very difficult and you will suffer from altitude sickness.
I'm afraid Miss Wu will suffer! ”
Wu Feifei looked excited: "I can endure hardship!"
She put on a rare coquettish look again: "Please, Boss Xu, just take me with you!"
Xu Chen smiled and said: "Then next week, you will contact Sun Amy. You need to know about the commercial film, script and shooting arrangements.
When the time comes, you and Amy Sun will need to help with some work..."
Wu Feifei was smart and smart, so she naturally understood what Xu Chen meant.
After all, it is a business trip and a job, not just a trip, there are also customers and people from other teams watching.
Now that it’s over, we have to work.
"Don't worry, boss! Teacher Amy and I are in good contact. I will definitely not be idle or get into trouble!"
She thought for a while:
"After that, can I participate in other projects?"
Xu Chen: "Then I have to pay you internship salary!"
Wu Feifei waved her hand: "No! I also want to thank you for giving me the opportunity to practice in society!"
Xu Chen naturally knew that as the daughter of a leader, Wu Feifei would definitely be able to earn the internship salary.
But Xu Chen still needs to find a way to "mean something".
Xu Chen said with a smile: "Then let's contribute according to the project, and I will give you a bonus as appropriate."
Wu Feifei: "Okay!"
Xu Chen thought about it and realized that it was not easy to give Wu Feifei too much "bonus".
After all, Wu Feifei has a special status and is involved in Tiancheng's business.
Everything still needs to be appropriate, based on the project situation and Wu Feifei's actual contribution, and can't be too, too deliberate...
She blinked and thought for a moment: "I am still free on Monday, Wednesday, and Friday afternoons. Anyway, I will come to the company when I have time."
Xu Chen: "Okay.
When I get back, Gu Xinxin and I will go over the project schedule and see which ones you can participate in.
At that time, you can just communicate with Xinxin directly, and it will mainly depend on your time, energy, and personal interests. ”
Wu Feifei: "Thank you, boss!"
Xu Chen: "Take it easy, don't tire Miss Wu."
Wu Feifei: "No! Work makes me happy!"
Xu Chen: "..."
The addition of Wu Feifei as an "intern" is still very valuable to Xu Chen.
Ranbing Sports has also started to work. It is true that some people are short of manpower, and Wu Feifei can be regarded as a "manpower".
Of course, the most important thing is that this can be seen as a way to maintain relations with the Wu family.
After all, Wu Feifei is obviously very happy to get involved in Dongchen Advertising's work.
However, Xu Chen still had to serve the leader's daughter well and not be bumpy or overworked, otherwise it would be counterproductive.
……
……
It was already past nine o'clock at night when we landed at Pudong Airport.
There was still class tomorrow, so the two of them didn't bother going out to find food anymore, so they just had a meal at the McDonald's at the airport.
Xu Chen went to the parking lot to get his white Daqie, and then returned to Puxi.
……
……
Thursday evening.
After class, "Brother Xueba" Jiao Tianbo came over to see Xu Chen. Naturally, it was about Yichun's promotion plan.
As agreed last week, we will review it internally today and Thursday, and then we need to sort out a plan and send it to Director Lou Ting tomorrow.
Xu Chen was sitting in the back row of the class, chatting with several roommates such as Hong Xiaoqiang and Qian Xin.
Jiao Tianbo walked over from the front row, just called Xu Chen, then turned around and left.
"The little prince of Jiangsu and Zhejiang" Qian Xin said:
"What are you two doing so mysteriously?"
Xu Chen deliberately smiled mysteriously: "Don't ask about business matters."
Qian Xin: "Cut!"
……
……
Xu Chen and Jiao Tianbo went to the academy cafeteria to pack some meals as usual, and then walked towards the south gate.
The two came to the Dongchen Advertising Office. Wu Feifei was already here, squeezed between Sun Amy and Gu Xinxin. The three little girls were chatting in secret.
Naturally, Sun Amy and Gu Xinxin already knew that Wu Feifei was Xu Chen's "fellow" from Tiancheng.
It's just that they don't know anything about the situation in Wu Feifei's family.
Seeing Xu Chen come in, the three little girls all called "boss" obediently.
Xu Chen was carrying two big bags of food:
"Shall we eat first?"
Jiao Tianbo behind him frowned:
"How about we finish discussing the plan and finish our business before eating."
Xu Chen felt a little helpless, but still said with a smile: "Okay, let's make a quick decision!"
……
conference room.
Xu Chen made the beginning:
"Who comes first?"
The way the discussion was carried out last week was that everyone would come up with a plan, and today we would discuss it together and it would be considered a brainstorming session.
Naturally, Xu Chen didn't dare to have high hopes for Jiao Tianbo and Wu Feifei, so he just asked them to come up with a few slogans.
In addition, the "Call Spring" plan is too controversial, and there are still two or three alternative plans that need to be included in the plan to neutralize the tone a little.
I think from the plans of Jiao Tianbo, Wu Feifei, and Gu Xinxin, we can finally pick out one or two alternatives.
……
Wu Feifei and Gu Xinxin looked at each other, the two little girls were still a little timid.
Check out the 16-9 book bar and see the correct version!
Xu Chen was about to say, "I'll go first," but Jiao Tianbo had already stood up.
"Otherwise, just look at mine first!"
There is no projector installed in the conference room, after all, the area is not large.
But a computer host and a large TV screen have been installed.
Jiao Tianbo forwarded an email and opened a PPT document.
He still worked hard and even posted some photos of the scenery of Mingyue Mountain in Yichun City.
"Brother Xueba" started to give an impassioned speech while flipping through the PPT.
There were a lot of so-called "advertising strategies" in front of them, as if they were copied from textbooks, and Xu Chen was a little confused after hearing them.
But he still behaved seriously and carefully, nodding his head approvingly from time to time, which was full of emotional value.
"Brother Xueba" laid the groundwork for about seven or eight minutes and finally got to the point.
The last page of the PPT is a few slogans created by Jiao Tianbo for Yichun City.
[Spring scenery of Mingyue Mountain, intoxicating beauty and joy of spring]
[Mountain and forest under the bright moon, beautiful spring]
[Yichun Mingyue Mountain, the moon reflects the mountains and rivers]
……
On the contrary, the dialogue is neat and the writing is beautiful.
But...it's really not suitable for advertising or promotional slogans.
Xu Chen nodded in approval on the surface, but in his heart he couldn't help but shake his head and smile bitterly.
"Brother Xueba" Jiao Tianbo, at least in terms of advertising creativity, really doesn't have much talent at all.
Wu Feifei obviously couldn't see why, and was just listening carefully.
Jiao Tianbo cleared his throat, looking quite confident, and was introducing the phrase he recommended, "The spring scenery of Mingyue Mountain is intoxicating and beautiful."
"My slogan still highlights Mingyue Mountain.
At the same time, the words "intoxicating beauty" and "the most beautiful" are homophonic, and can also bring out the meaning of "the beautiful scenery is intoxicating"..."
Xu Chen also gave him enough face and said a few words of "praise" seriously:
“The writing is very good!”
"You are indeed very thoughtful. He is indeed the top student in our class, Jiao Tianbo!"
Jiao Tianbo was obviously very impressed. He sat back down modestly and embarrassedly.
……
Wu Feifei looked timid, took the mouse and opened a document.
"This is the plan I made. Sister Xinxin gave me a lot of guidance. Please help me correct it..."
There is also a paragraph similar to "strategic background" in the front, but compared to Jiao Tianbo's, it is much more concise and comprehensive.
But it's also basically "correct nonsense" without much emphasis.
For Wu Feifei, who is not an advertising major, this is actually very rare.
Wu Feifei turned to the end, and there were three slogans.
Xu Chen was stunned for a moment, and felt that "his eyes lit up", and he was still a little surprised.
【Yichun Tour】
【Livable Yichun】
[A year's plan in Yichun]
……
Wu Feifei mainly recommended the first sentence and was giving a more detailed introduction.
"Yichun Tour with Many Scenic Spots" comes from Han Yu's ancient poem, which itself has allusions and cultural attributes.
But Xu Chen felt that the last two sentences were obviously much better.
He couldn't help but be a little surprised. He didn't expect that classmate Wu Feifei was actually somewhat spiritual.
Wu Feifei finished speaking, but she still showed some timidity and sat back obediently.
Jiao Tianbo frowned, as if he didn't feel that good.
His expression seemed a little troubled.
It seemed that he wanted to "criticize" it, but since it was created by Wu Feifei, he didn't say anything.
Xu Chen thought about it and said directly:
"The first sentence you recommended is actually not as good as the second and third sentences."
Wu Feifei showed some surprises:
"Really?"
Xu Chen explained:
"Advertising slogans should be concise and easy to understand, and it is best to be memorable.
[Livable in Yichun] and [Yichun is your plan for the year]. Basically, you will remember them after reading them.
[Livable Yichun] implants a concept of ‘livable’, which can be regarded as giving Yichun a ‘value attribute’, which is also a common idea in advertising creation.
[One Year's Plan in Yichun] is a little far-fetched in its connotation and needs to be packaged and interpreted, but the advantage is that it is also a slang word-of-mouth translation, and you can basically remember it at a glance.
Director Lou made it very clear last time, hoping that people across the country would remember the word "Yichun".
Both of your slogans can play this role, and the word "Yichun" blends in particularly well! ”
Wu Feifei was obviously very happy when she received Xu Chen's praise.
She held back her joy and exchanged looks and smiles with Gu Xinxin beside her.
Jiao Tianbo frowned thoughtfully while listening to Xu Chen's analysis.
He didn't think it was good at first, but after hearing what Xu Chen said, it did make some sense.
"Brother Xueba" thought about the few sentences he composed again, and finally had a little "reflection" mentality.
Indeed, as Xu Chen just said, the last two slogans of Wu Feifei can be remembered by basically reading them once.
But the few sentences I wrote, such as "The spring scenery of Mingyue Mountain, the intoxicating beauty and spring love" will indeed be forgotten after reading it once.
……
Xu Chen looked at the two sentences on the big screen, thought about it carefully, and couldn't help but nodded again.
Unexpectedly, Miss Wu, who is not an advertising major, can still contribute ideas to projects.
At least the two sentences "Livable in Yichun" and "Yichun is a year's plan" will not drop in price at all when placed among the alternatives.
……
Wu Feifei looked at Xu Chen and asked expectantly:
"Boss, what is your plan?"
Xu Chen smiled:
"Both of your plans are very good, so I feel relieved!
Your plan is placed in front and can be used as the main plan...
Mine is still a little 'offensive', so I'll leave it as a backup plan later. ”
Jiao Tianbo, Wu Feifei, and Gu Xinxin looked at each other, wondering if Xu Chen was deliberately being modest.
It's even less clear what he meant by "offended."
Xu Chen took out his phone, flipped through it, and transferred a document to the big screen.
When he opened the document, the advertising slogan suddenly appeared in front of his eyes...
Jiao Tianbo, Wu Feifei, and Gu Xinxin were all stunned.
[Yichun, a city called spring]
……
……
(End of chapter)